Iingenelelo kunye neentsilelo zeZibambano zoBuchule beSizwe

Ukuba ufikelele kwindawo oziva uyenzile malunga nokucwangcisa isicwangciso sakho sokuthumela ngaphandle , lixesha elifanelekileyo lokuqwalasela ukujoyina imikhosi kunye nelinye ikhampani yobukhulu obufanayo kunye nokubonakala kweemarike ezikhoyo ilizwe langaphandle apho usenokwenza ishishini, okanye ungathanda. Yiyo intsebenziswano yehlabathi. Ngaphambi kokuba uqhubeke phambili nangona kunjalo, kubalulekile ukuqonda kakuhle indlela ukusebenzisana kweqhinga lehlabathi elisebenza ngayo, kwaye yintoni enokuyenza kwaye ayikwazi ukukukwenza.

I-Global Strategic Alliance Isingeniso

Uqhagamshelwano lweqhinga lomhlaba luhlala lusungulwa xa inkampani inqwenela ukungena kumashishini afanelweyo okanye kwiimarike ezintsha zendawo, ngokukodwa apho urhulumente akwenqabela ukungenisa iimveliso ukuze akhusele imboni yasekhaya. Izivumelwano zenziwa ngokubanzi phakathi kweenkampani ezimbini okanye ngaphezulu, ngasinye sisekelwe kwikhaya labo, ixesha elichaziweyo. Injongo yabo kukuba babelane ngobunini boqulunqo olutsha olwenziwe ngokutsha kunye nokwandisa inzuzo ekukhuphisanayo kwiindawo zabo ezidibeneyo.

Ixabiso lentsebenziswano yehlabathi eliqhelekileyo likwabelwana ngokulinganayo phakathi kweenkampani ezibandakanyekileyo kwaye ngokuqhelekileyo indlela ebiza kakhulu kubo bonke abachaphazelekayo ukwenza ubambiswano. Ukufumana, ngakwelinye icala, kunika isantya ngokukhawuleza ekusebenziseni imarike yangaphandle, kodwa kudla ukuba yinto ebiza kakhulu kwiinkampani ezithengayo-enye inokuthi ayikwazi ukufikelela kumqhubi wedwa.

Ngoxa i-alliance yeqhinga lehlabathi isebenza kakuhle ngokunyuka kwamashishini angundoqo kunye nokusetyenziswa kweemarike zendawo ezikhoyo, ukufumana imisebenzi kulungele ukungena ngokukhawuleza kwimihlaba emitsha yendawo. Ngenxa yoko, umbambano unikezela isisombululo esihle kubathengisi behlabathi abathengela ukuhanjiswa okufunekayo ukuba bangene kwiimarike zaphesheya .

Ulungelelaniso lwehlabathi jikelele luye luguquguquke ngakumbi kunokuba kuthengwa ngokumalunga nesilinganiso sokulawula esithandwa yiqela ngalinye. Ngokuxhomekeke kwizibonelelo zakho, unokwakha ubambiswano okanye ubambiswano olungabalulekanga. Ngentsebenziswano yokulingana, unako ukubamba incinci, ininzi okanye inqanaba elilinganayo. Kwintsebenziswano engalinganiyo, umlingani welizwe elibambileyo unentengo enkulu kulo mcimbi, kwaye ngoko ke unomdla uninzi. Kodwa ke lowo ukhetha njengomlingani wakho ngokubaluleke kakhulu kunokuba ubambiswano luhlelwe njani, ngokuba ufuna iqabane eliza kuba negalelo elinamandla ukwenza kwaye ngubani oguquguqukayo kwaye unokukwazi ukulungisa iingxabano njengoko ukusebenzisana kuguqukayo. Okubaluleke ngakumbi kukuba ugcine engqondweni into ofuna ukuyifumana kwimibutho kwaye ukhetha iqabane lakho eliza kukunika ithuba lokufezekisa ezo njongo.

Kuphi na ukuba amaShishini kunye nabathengisi beeMpahla bafune ukuba baxhamle?

Unokumangaliswa ukufumanisa ukuba unokwakha izivumelwano ezinokubambisana kunye namanye amanyathelo angenakwenzeka. Iinkampani ezininzi zenza izigqibo eziqinileyo zokwenza intsebenziswano kunye neenkampani ezongezelelweyo okanye ezikhuphisanayo ezinokubanika isabelo semakethe kumazwe ababenzima ukuza kuwo.

I-Nokia kunye neMicrosoft, ngokomzekelo, baye bangenelela kumanyano obanzi jikelele weqhinga apho baceba ukudibanisa iimpahla kunye nokuphuhlisa iimveliso ezisemgangathweni. Ngokusebenzisa amandla abo kunye nolwazi lwabo, aba khuphiswano banokuthi baqinisekise ukuba bahlala ngokusemthethweni kwizinto eziphilayo zasemhlabeni kunye nakwiimarike.

Nangona awunayo inkampani yezobuchwepheshe behlabathi jikelele okanye umthengisi wefowuni ehamba phambili, ungayilandela umzekelo weNokia kunye neMicrosoft kwaye ubone ukuba ngubani odibanisa nabo, oogxa nabo, oontanga, kunye nabaphiswano kumashishini ngamazwe banokuba nezidingo kunye neenjongo ezihambelanayo. Mhlawumbi uya kuziva unqabile kakhulu kunye nenkampani enokubambisana naye ngokufanelekileyo, ngokukodwa ukuba uphumelele ukukhula ngokuthengisa ngokubanzi.

Ingaba ngumthubi wakho eMzantsi Afrika, umenzi owenzela ukusasazwa kwemveliso yakho e-China okanye kuloo nkampani yokurhweba eJapan engakwazi ukuqhubeka nokufuna umthengi. Naliphi na oonxibelelwano lwakho nengxaki onokuyicombulula okanye imfuno onokuyifeza inokusebenza njengomlingane onokuthi usebenzise.

Iingenelelo zeSicwangciso soBuchule beSizwe

Kukho ezininzi iingenelo ezikhethekileyo zentsebenziswano yehlabathi jikelele. Nazi ezi 10. Uyakwazi:

  1. Fumana ukufikelela kweemarike ngokukhawuleza, okanye ubuncinane ukukhawuleza ukungena kwimarike entsha.
  2. Sebenzisa amatsha amatsha ukuqinisa isikhundla sakho kwiimarike apho uvele unayo.
  3. Ukwandisa ukuthengisa.
  4. Ukufumana izakhono ezintsha kunye nobugcisa.
  5. Ukuphuhlisa iimveliso ezintsha kwinzuzo.
  6. Yabelana ngeendleko ezizinzileyo kunye nezibonelelo.
  7. Ukwandisa iziteshi zakho zokuhambisa.
  8. Ukwandisa isiseko seshishini kunye nezopolitiko.
  9. Ukufumana ulwazi olubanzi lwezithethe kunye nenkcubeko yamazwe ngamazwe.
  10. Ukuphucula umfanekiso wakho kwindawo yokuthengisa.

Iintsilelo ezithandathu ze-Global Strategic Alliance

Kukho nezinye i-trade-offs zokuqwalasela:

  1. Ukubandakanyeka kolawulo oluphathekayo okanye isigxina esincinci.
  2. Uloyiko lokungcebeleka kweemakethe ngenxa yobungqina bomlingani bendawo.
  3. Unxibelelwano oluncinci.
  4. Ulwabiwo olubi lwezobonelelo.
  5. Kunzima ukugcina iinjongo ekujoliswe kuyo ngexesha.
  6. Ukulahlekelwa kolawulo kwizinto ezibalulekileyo ezifana nomgangatho wemveliso, iindleko zokusebenza, abasebenzi, njl.

Ngokomzekelo, ukuba ungena kwi-alliance yenjongo yehlabathi jikelele kunye nesigxobo esincinci esincinci-sithetha, iipesenti ezingama-49 - ulahlekelwa ngumphathi wokulawula. Unokugqiba kunye nepesenteji zokulingana kuba urhulumente wenyango uvumela kuphela i-49 ekhulwini kumntu ongaphandle, kuba unokuthi uxoxisane naloo mali okanye ngenxa yokuba uzimisele ukwamukela isigxina esincinci ukuze utshintshwe ngemali (umzekelo, uxanduva lophando kunye uphuhliso) ocinga ukuba ubalulekile ngexesha lesigqibo sokuthetha. Kungakhathaliseki isizathu, uza kwenza ntoni ukuba inzuzo ilahle, umgangatho wemveliso uhla, okanye abathengi abanelisekile? Awunayo inzala ngokwaneleyo kumsebenzi wokuthatha isenzo.

Amaphesenti akho angama-49 angaphinda ahlawule ngokukhawuleza xa kuthethwa naluphi na ulawulo. Kuyo nayiphi na intsebenziswano, umnini-mhlaba unomdla unolwazi lokulawula, ukubeka iimfuno zabo kuqala kunye neyokugqibela kweqabane. Imeko efanelekileyo yintsebenziswano yama-50-50 evumela ukuba bobabini abachaphazelekayo bahlanganyele kwimpumelelo yabo, kodwa ukuba uhlala kwindawo enomncinci, qiniseka ukuba ugcine ukulawula okwaneleyo ukufezekisa iinjongo zakho kwi-market target.

Kwakhona kubaluleke kakhulu ukuhlola zonke iimpembelelo zomthetho nezemali ngaphambi kokungena kubambiswano kunye nenkampani yangaphandle. Funa isiluleko somthetho esinobuchule obuhle kwizorhwebo ngamazwe ngamazwe , ukufunyanwa, ukusebenzisana ngokubambisana kunye nokwahlukana ukuhamba kwiimeko ezilungileyo kunye nezona zibi kakhulu. Kufuneka uqeshe isiluleko kwilizwe lakho kunye nelizwe elikhuselekileyo ukukhuselwa kwamalungelo akho. Awufunanga nje ukuqinisekisa ubungqina obubalulekileyo bentsebenziswano, kodwa ukwenza imisebenzi ebalulekileyo kunye nezibophelelo ezinjengeenkcukacha zobungqina, iimpawu zorhwebo, amalungelo olungelo lobhaliso, irhafu, u-antitrust kunye nolawulo lokutshintshiselana.

Iingcamango Zokugqibela

Uya kufuneka kwakhona uhlale unolwazi malunga nokuzinza kwezopolitiko nezoqoqosho kwilizwe. Qhagamshelana namaziko ophuhliso loqoqosho lwengingqi kwilizwe eliphambili. Bafanele bakwazi ukuvavanya iimeko zexesha elizayo lokutsalwa kwezolimo kunye nokubonelela ngemilinganiselo yokukhula yangaphambili, yangoku kunye nezayo. Oku kuya kukunika ingcamango engcono yoluphi uhlobo lweengozi oza kuba nalo xa uhamba phambili kunye nentsebenziswano.