Iinzuzo zeSicwangciso soThengiso lweNtengiso

Funda ukuba Kutheni ukuCwangcisa iSicwangciso kubalulekile

Ngaba iqhinga lokuthengisa jikelele liyimfuneko ngempela kwi shishini lakho? Ukuba unokuphuhlisa umkhankaso wesikhangiso eUnited States, ucinga ukuba eli phulo liya kusebenza kwiFransi? Apha sihlola isizathu sokuba kubalulekile ukudala isicwangciso sokuthengisa kwihlabathi lakho (kungakhathaliseki ukuba likhulu kangakanani) kunye nokuba zeziphi iingenelo zokwenza ubugcisa.

Okokuqala, makhe sihlolisise okokuthengiswa kwehlabathi. Akuyona inkqubo ehambelanisiweyo oyithatha ihlabathi.

Ezinye iinkalo ziyakwazi ukulinganiselwa, njengempawu, kodwa ezinye, ezifana nokupakisha okanye isicwangciso sobhengezo, sinokuthi okanye singasetyenziselwa ukuphuhlisa isicwangciso sehlabathi lokuthengisa.

Isicwangciso sokuthengisa jikelele sisinye isicwangciso sesicwangciso sehlabathi. Ukuze iphumelele, kufuneka ifake zonke iinkalo zomsebenzi zoshishino - ukusuka kwiimali ukuya kwi-R & D. Kufuneka iqhube nenjongo ecacileyo kakuhle ngenxa yokuba ngaphandle kokumemezela ngokusemthethweni apho uya khona, awusoze ufike khona. Thembeka wena kunye neqela lakho. Buza: Yintoni ozama ukuyifeza kwimarike yangaphandle ? Ziziphi ubuthathaka kunye namandla kwilo marike? Uya kuwunqoba njani? Unokuphi na umgangatho ongaphantsi? Emva koko hlalani nisuke, niphendule le mibuzo kwaye niqale ukuqulunqa isicwangciso-ntengiso sehlabathi.

Ingcaciso ecacileyo ngakumbi, icacile ngakumbi kwaye ijolise ngakumbi kwiqhinga lokuthengisa jikelele. Umzekelo, xa kuthengiswa imarike ekujoliswe kuyo (umz., IFransi), umxube weemakethe osele ndawo endaweni - equka intengo, ipakethe kunye nokukhuthazwa - kufuneka zihlolwe ukuba zichongiwe ukuba ziphi iinkalo ezinokumiselwa kwaye ziziphi iindawo ezinokuthi zilungele ukuhlangabezana iimfuno zeemarike eziphesheya kwamanye amazwe .

Musa ukucinga ngethuba lokuba unganciphisa ukungafani kwelizwe ukuya kwilizwe! Babamkele kwaye uphuhlise isicwangciso sakho ngendlela enokuthi uzalise ukungafani.

Ukuba isicwangciso sokuthengisa sehlabathi sisenziwa ngokufanelekileyo, sinokufumana iinzuzo ezininzi kumbutho. Nazi ezine.

Ukuphuculwa kwemveliso nokusebenza kwenkonzo

Xa ukhula ngokukhawuleza, ukhawuleza ufunda, kwaye xa ufunda ngakumbi, usebenza ngokugqithiseleyo ekugqibeleni umkhiqizo omtsha kunye nophuculo lwenkonzo.

Nge-IPO yakutshanje ye-Facebook, inkampani ikwenzile umsebenzi ophawulekayo wokunceda iimfuno zemarike yaseMntla-Amerika nokwenza imali. Inzame yayo yokwandisa iya kuba seIndiya. Oko kufumaniswe kukuba ukuthengiswa kwe-Intanethi kwakha iipesenti ezi-3 kuphela ze-market advertising market, xa kuthelekiswa nama-17 ekhulwini e-United States. Ukuze i-Facebook iphuhlise isicwangciso sokuthengisa jikelele kwi-Indiya, kufuneka iphucule kwisicwangciso sabo saseNyakatho saseMelika esele senze imali yokwenza imali kubasebenzisi baseIndiya ngokwemali yengeniso yabo.

Uncedo oluPhambili lweKhuphiswano

Iinkampani ezininzi zinamaxabiso athatywayo kummandla wendawo. Kodwa zingaphi iinkampani owaziyo ezinokukhuphisana kwihlabathi jikelele? Ukuba ngaba ukhuphiswano lwakho lendawo alukwazi ukukhuphisana kwihlabathi jikelele kwaye unako, lithini na loo nto? Amandla omhlaba angabonakali!

Njengoko uqhubeka phambili nesicwangciso sakho sehlabathi kwaye unikezele ngokucacileyo, wonke umntu uhlala ebhodini, evumela ukuba kubekho umbandela ongcono kunye nolwazi olujoliswe ngakumbi kwihlabathi lonke. Ukongeza, kukuvumela ukuba ulungelelanise ngokukhawuleza apho kudingeke kwaye ngokubanzi kusekelwe kwimfuno zabathengi okanye iindwendwe kwiimarike zomhlaba wonke.

Ukuqwashiswa kwabaThengi

Nge-intanethi, abathengi banokulandelela inkqubela okanye ukungabi naso kwemveliso kuwo wonke umhlaba.

I-Apple inomyalezo ofanayo kunye nesigqibayo kunye nemveliso yayo-leyo yokunikezela ngokukodwa kunye namava ngokubambisana ngokugqithiseleyo. Inqaku elithi "WOW" liphinde lidlalele ekuqhelweni kwamakhasimende aphakamileyo kwihlabathi lonke.

Ukunciphisa indleko kunye nokugcina

Ngokugxininisa kwiimarike ezintsha, unako ukufezekisa uqoqosho lwezinga kunye nobubanzi ngokwamanqanaba kwezinye iindawo. Ngaba kufuneka sikhulume ngokulondolozwa kwe- Intanethi ukuya kwihlabathi? Abathengi bazo zonke iinqununu zehlabathi banokukufumanisa, kwaye unako ukufikelela kubathengi abanokuxhamla kunye nendawo enye yokuqhagamshelana njengenwebhusayithi, iblogi okanye iphepha le-Facebook. Ukugcinwa kweendleko kunokukunceda ukuba ukhonze amakhasimende angcono emhlabeni wonke.

Ingaba uqhuba ivenkile yomntu oyedwa okanye umbutho kunye nabasebenzi abangamakhulu amathathu, iingxoxo ezivulekileyo nezinyanisekileyo malunga nendawo oya kuyo uncedo ukudala isicwangciso sobhengezo lwehlabathi jikelele, ukwakha ukuzibophelela ngokubambisana kunye nenye yeemfihlelo ezininzi zokuqhuba enkulu shishini.