Indlela Yokuqhuba Intelligence Intelligence

Iindonga Zineenzwa kwaye Mhlawumbi i-Cute

Enye yeendlela eziphambili zocwaningo lweemarike ngokubhekiselele kwiinkcukacha zokhuphiswano, zisekelwe ekuhlanganisweni, kuhlalutyo, nasekusebenziseni ulwazi lwezoshishino malunga nabadlali beenkampani . Kodwa yintoni na ukukhuphisana kwengqondo? UArik R. Johnson, uMlawuli wee-Aurora WDC, unika le nkcazelo yeCI:

I-CI ilungelelaniso olufanelekileyo kunye nolungelelanisiweyo lomncintiselwano wakho, apho naphi na nabani na ukuba babekho, kwindawo ethile yemarike.

Ngenxa yokuba iCI yenziwa kumjikelezo oqhubekayo, amanyathelo amanyathelo ayisiseko kufuneka ayenze ngokuqinisekileyo.

Ubunzima: Unzima

Ixesha elifunekayo: iintsuku ezingama-90

Nantsi indlela:

1. Misela iCI Iinjongo zophando

   Kukho nawuphi na uhlobo lophando lwemarike, isinyathelo sokuqala kukugqiba iinjongo zophando. Injongo ephambili kunye neyokugqibela yocwaningo lwemakethi kukuthatha inyathelo kwiinkcukacha ezithe zenziwa. Kuyinto enokwenzeka kwaye inqwenelekayo kwinkqubo yokufumanisa inzululwazi yokukhuphisana ukuze kubangelwe ulwazi olungalindelekanga. Kodwa, ekubeni iCI yinto ebizayo, kubalulekile ukuchonga oko sele sele iyaziwa malunga nabaphikisanayo, yiziphi iingcambu zolwazi olukhoyo, kwaye emva koko, ukusuka kweso siseko, ukuchonga ngokucacileyo ukuba inkqubo yeCI ihloselwe ukufunda. Isisitshixo kwi-intelligence yeqhinga lokukhuphisana nokwazi ngokwaneleyo malunga nabakhuphisana nabo ukuba baxelele ukuba bazakwenza ntoni ngokuzayo.

2. Ukuphonononga iikhompyutheni zokuqokelela idatha zeCI ezikhoyo

   Emva kokuba ikhefu lolwazi kunye neenjongo ezithile zophando lweengcaphephe zenziwe zichongiwe, izicwangciso zokuqokelela olu datha mazihlaziywe. Into ebalulekileyo yile nyathelo kukuhlola ubungakanani beendlela ezikhoyo zophando zokuvelisa iinkcukacha eziphezulu kunye nezenzo ezinokusetyenziswa. Umlinganiselo ekuqokelelwa kwedatha kubangelwa ulwazi olukhuthaza isicwangciso soshishino esisebenzayo kukuhlolwa kovavanyo lwe-CI.

1. Qinisekisa iinkqubo zokuqokelela idatha zeCI

   Ukuphonononga ngokunyanisekileyo nokunyanisekileyo kwezicwangciso zokuqokelela idatha ezikhoyo ngokubanzi kubonisa indlela eya kudityaniswa ngayo idatha, yintoni efuna ukuphuhliswa okuqhubekayo, kwaye yintoni ekhoyo ekhompyutheni yeCI. Ukuqulunqwa kophando lweengcinga kufuneka kukhumbule ukukwazi ukuqokelela idatha enqwenelekayo , iindleko ezinxulumene nezicwangciso ezinokuthi, kunye neendlela zokwenza iimetriki ukuqinisekisa ukuphumelela kophando.

1. Ukusetha i-Access Access kunye neNkqubo zoHlangano

   Xa isicwangciso seCI senziwe ngokucwangcisekileyo kwaye senziwa, ixabiso layo landa kwithuba. Ulwazi lwembali luba luleke kakhulu ekumiseni iphethini okanye inkcazo yezakhono zobuchule kunye nezigqibo. Ubulumko bufanele kugcinwe ngendlela evumela kwaye ilandele ukufikelela okufanelekileyo, ikhuthaza ukuchithwa kwedatha nokuhlanganiswa kwedatha, kwaye iqinisekise iinkqubo zokukhusela eziqhubekayo. I-CI igqwesileyo yinkampani yokuthengisa, kodwa kufuneka ilondolozwe yokhuseleko olusisiseko olunikezwa ngabahlobo be-teknoloji yekhompyutha.

2. Ukuseka uhlalutyo kunye neenkqubo zokubika

   Ukuqala ngokuphelela kwengqondo kuyindlela echanekileyo yokuhlalutya iinkcukacha zeengcaphephe kunye nokunika ingxelo. Ingcamango ecacileyo yokuba ngubani abaphulaphuli kwiingxelo zeCI kuya kunceda ekufumaneni ukuba zeziphi iziqinisekiso ezibalulekileyo ukuthembeka kwangaphakathi, okanye ukuthenga kwangaphakathi. Ngokomzekelo, iingxelo ezinikezelwa kubasebenzi bezentengiso zijongene kakhulu neengxelo ezibonelelwe kwisebe lokuthengisa. Isicwangciso esiyiNtsebenzo seCI siya kunika izicwangciso ezicwangcisiweyo zokuhlalutya idatha, kubandakanywa isoftware, iimfundo kunye noqeqesho lwabasebenzi, kunye nekhalenda yokusabalalisa.

3. Cwangciso so sasazo

   Ukucwangciswa kokusabalalisa kudinga ulwazi olunzulu malunga neekhalenda zeeyunithi zeshishini kunye nemijikelezo yoshishino. Ukukhuphisana kweengcaphephe ukuba kube nexabiso kwi-shishini, kufuneka lithinteke, kwaye kufuneka lifike ngexesha. Kukho umlinganiselo wenceba kuhlobo lwe-CI. Ulwazi olungenayo ikota enye lunokufunyanwa kwikota elandelayo. Kodwa ngokuqinisekileyo, iziphumo zeCI zikulindeleke zibandakanyeke ekuqulunqweni kweqhinga lobuqili kunye nokubonelela ngesiseko sokwenza izigqibo , ngokunjalo.

1. Bhala Ibali

   Uninzi lwengxelo yeemarike lusetshenziswe kakhulu kubaphulaphuli ngendlela yebali. Oko kuthetha ukuba ulwazi kufuneka luchaziwe kubaphulaphuli ngendlela ebonisa ngokucacileyo ukufaneleka kwabaphulaphuli amalungu. Ekubeni isicelo esinengqiqo sobulumko bokukhuphisana sisisigqibo sokwenza isigqibo, abasebenzisi abasebenzisa i-CI kufuneka baqonde indlela idatha eqokelelwe ngayo kwaye iqinisekiswe yile data ngokusebenzisa iinkqubo zokuqulunqa. Iindlebe ze-CI ingxelo kufuneka zenziwe ukuba ziqondwe iindleko eziqikelelwayo zokungaqokeleli okanye ukusetyenziswa kweengcaphephe ezithile zokhuphiswano.

2. Hlala ngoku kunye neCI

   Inhlangano engenzi nzuzo Iingcali kunye neCompetitive Intelligence Professionals (SCIP) yindawo enhle yokufunda ngakumbi malunga nemicimbi yangoku kwi-CI. Amalungu abamele uphando lwentengiso, uhlalutyo lobuchule, uphuhliso lwezorhwebo, kunye nobuchwepheshe bezobuchwepheshe. Ububanzi bombutho bubanzi, kubandakanywa imigangatho yokuziphatha kunye nemithetho yokuqokelela ulwazi lwezoshishino malunga neenjongo ezicwangcisiweyo, ubuchule bezoshishino kunye nokukhuselekiswa okuthe ngqo kweenkampani eziphikisanayo. Qala ukuhlola ngelungu le-CI ilungu leengcebiso.

1. Funda ngakumbi malunga nezixhobo zoKhuphiswano lweNkcazelo

   Ukhuseleko lwezokhuphiswano lulawulwa yi-do-yourself-yourself-market research. Hlola iiNkqubo zoLawulo lweeNkqonqquthela zoKhuphiswano (CIMS) ngeCompelligence, Inc., eyenzelwe ukukunceda ukwandisa ukukhula okukhuphisanayo.

2. Yintoni Ongayenza Okulandelayo Ukuze Uphucule Amanqwanqwa Akho Ukhuphiswano?

   Ngaba wayesazi ukuba iMagazini yeMali ibeka uMcwaningi woPhando lwezeMveliso njengesiSebenzi esingu -6 esona sikhulu kunazo zonke eMelika?