Iimagazini zabaThengi
Amaphephancwadi abathengi ajoliswe kuwonkewonke kwaye abe nabaphulaphuli ababanzi kunye nembono ebanzi. Imizekelo emibini yi-Good Housekeeping ne-People magazine.
Ukugcinwa kwezindlu ezilungileyo (enye yeempapasho zabathengi endala) kufinyelela kubaphulaphuli abangaphezu kwezigidi ezingama-30 inyanga nganye kwaye ngelixa liyimagazini ebonisa umdla, ikwabizwa ngokuba yincwadi "ekhethekileyo" kuba iqulethe iindaba kunye neenkcukacha ezithile ekhaya. Igazini leMabantu linomdla woluntu olubanzi kuba lijolise kwiqela elibanzi labamkeli beendaba (ukusuka kwababhishobhi ukuya kubapolotiki) kwaye "ayinalo".
Amaphephancwadi abathengi ajwayele ukubizwa ngokuthi "ama-glossies," ngokukodwa ngalabo abasemhlabeni wokupapasha kuba bavame ukuprintwa kwiphepha eliluhlaza. Oku kuyingxenye kuba abathengisi (ukusuka kwi-MBW ukuya kwi-Gucci) bakhokhela imali ephezulu yokubonisa iimveliso zabo kwaye bafune ukuba "bagxume kwikhasi." Kukho amawaka amaphephancwadi abathengi abaveliswa eUnited States ngamnye ngonyaka kwaye ezinye iincwadi eziphambili (ezifana neVogue) zineencwadi ezidityanisiweyo ngaphandle (njengeFrench Vogue).
Kwiphepha le-flip, akubona bonke abapapasho bomthengi abasasazwa ngokubanzi. Amanye, afana ne-Texas Monthly, ayatholakala kuphela endaweni.
Ingaba i-Time magazine, i-Men's Health, i-Rolling Stone okanye i-Elle Decor, iimpapasho zeveki nganye kunye neenyanga zenyanga ziyakuthengwa okanye ngokuthenga (ngezinga elihlawulelwayo) okanye kufumaneka kwi-newsstand yakho yasekhaya, ukuthengwa kwevenkile, iinqununu zesizwe ezifana ne-B & N kunye nazo zonke iinqwelomoya ezinkulu. izitishi.
Zininzi zale "ndawo zokuhamba ngeendaba zokuhamba okanye eziya kwindawo" ziqhutyelwa yiHarson News, eyona nto ibaluleke kakhulu kwi-newsstand e-United States.
IiMagazini zoRhwebo
Phantse wonke umsebenzi unomshicileli woshishino, ukusuka kwi-News News ukuya kwi-Supermarket News kwi-Advertising Age (iBhayibhile yehlabathi leentengiso). Kukho ilizwi: "Awuyifunde umagazini wezorhwebo kuba ufuna, uyifunda ngenxa yokuba unayo." Kungenxa yokuba iimagazini zorhwebo zihlanganisa izihloko ezifanelekileyo kuphela kulabo basebenzayo kuloo shishini. Iimagazini zoRhwebo (ezidla ngokuba zibizwa ngokuthi "izorhwebo" okanye "iimagazini zorhwebo") zinika iindaba kunye nolwazi kubandakanya uludwe olutsha lwemveliso, amanqaku anomxholo kunye neengxoxo ze-Q & A. Ngenxa yokuba zijoliswe kumxholo, ukuhweba ngokuqhelekileyo kufumaneka kuphela ngokubhalisa. Nangona kunjalo, amanye amashishini afumana kwi shishini elikhulu, njengeenkonzo zezezimali, ziyafumaneka kwiindawo ezifanayo njengamaphephancwadi abaxumi kuquka i-B & N.
Abantu bacinga ngamaphephancwadi ezohwebo njengendawo yokuya "bethengisa ivenkile" kwaye bafumene iimveliso ezintsha kunye nemigangatho kwimiba ekhethiweyo kwaye ibhaliwe ngolwimi lweengcali zoshishino. Amaphepha abhaliweyo ngabasebenzi abahleli kodwa "abahwebi" baqeshe abalobi bezizimeleyo ngenxa yokuba ixabiso elininzi.
Amashishini, ngokungafani neemagazini zabathengi, zinemithintelo yohlahlo lwabiwo-mali ngenxa yokuba ayidonsa kwiidola zentengiso.