Kubandakanya iMigca kwi-eBay Listing yakho
Isifundo esisisiseko se-eBay kwi-SEO sithi isihloko kufuneka sibe ne-1 ukuya kwe-3 ebalulekileyo amagama angundoqo.
Musa ukuphamba uze ufake isihloko ngegama elingundoqo ukuze uzame ukusebenzisa i-injini yokusesha. Oku akulungile ku-SEO kwaye kudibanisa abathengi. I-tutorial iphinda ithi indawo yenkcazo kufuneka ibe namazwi angama-200 ekopi ebonakalayo kunye neenkcukacha ezibalulekileyo ekuqaleni nasekupheleni.
Abathengisi abaninzi be-eBay bangaphantsi kweengcamango ezingenakulungileyo ukuba isihloko siyiyona nto yokuqhuba ukuhamba kwendlela. Oku kubulala i-buzz kwi-SEO. Ukuba ubheka kwiiwebhusayithi ezinkulu zokuthengisa, njenge-Nordstrom, Target, neLL Bean, uya kubona ukuba kukho rhoqo inkcazo ebhaliweyo, kungekhona nje isihloko. Ezi nkampani zinabhajethi yeentengiso zeebhiliyoni ezininzi kwaye ziyazi ukuba zenzani. Landela ulandelelwano.
Ukusebenzisa izinto ezicacileyo kwiCandelo
Enye indlela yokuphucula i-SEO kukuzalisa zonke iinkalo kwiCandelo leeNkcazo zezinto. Eli candelo liquka imenyu yokuhlahla apho abathengisi bakhetha zonke iinkcukacha malunga nezinto abazithengisayo kuquka:
- Isimo
- Ibhanti
- Umbala
- Size
- Isitayela
- Izinto
- Umzekelo
- Izwe lokuvelisa
- Ikhowudi yePCC
- Inombolo yePMN
- Inombolo yendawo
Ukugqiba eli candelo kunceda ukuphakamisa uphando kwi-eBay ne-Google. Kwakhona kunceda umthengi ukuba aqonde kakuhle into ayithengayo ukuze ibuyiselo iyancitshiswa. Ukongezelela, into ethile ibonisa phezulu kwi- eBay Mobile enceda abathengi bafumane ulwazi abayidingayo ngokukhawuleza kwaye lula.
Abathengisi beenkcukacha ezingakumbi banokubonelela ngezinto zabo, ngcono. Ukuba abathengi baqonda kakuhle into abayithengayo okanye abathengayo , bancitshiswa kakhulu ukucima ukuthengiselana okanye ukubuyisela into ngenxa yokungaqondani.
Iimpawu zeMveliso ezifunekayo
NgoFebruwari ka-2016, i-eBay yongezelela imfuno entsha kwi-Item ecacileyo icandelo, elibizwa ngokuba yiMpawu zaMveliso. Insimu ye-UPC kufuneka igcwaliswe. Ukuba le nto ingumtsalane omtsha kwaye inekhowudi ye-UPC, kufuneka ifakwe kule ndawo. Ukucacisa malunga nale mfuno kukuba i-eBay izama okusemandleni ukuba izinto zivele kwiGoogle. Abanye abathengi baya kufaka ikhowudi yeP UPC xa befuna into.
Izinto ezininzi kwi-Amazon kufuneka zibe ne-UPC kunye nokukhangela. I-eBay iqikelela ukuba i-80% yeevenkile kwisayithi elitsha, ngoko ke, le nkqubo iya kunceda ngokugqithiseleyo ngezinto ezibonakalayo kwi-Google yokusesha. I-eBay izama ukulinganisa intsimi ngokudlala i-UPCs kwizinto ezintsha. Funda kabanzi malunga ne-eBay Product Identifiers apha.
Ukuba le nto isetyenzisiweyo, iivini, okanye ayikho iPC, ukuba ingakhathazeki. Kukho ibhokisi ehlayo apho abathengisi banokukhetha "Akusebenzi." Kucacile ukuba, akunakwenzeka ukufuna ii-UPC kwizinto ezisetyenzisiweyo okanye eziviniweyo ezingazange zibe neyokuqala.
(Ii-UPCs zazingasetyenziswanga ngokubanzi kwimveliso yabathengi ukuya ngasekupheleni kwee-1970.)
Qinisekisa ngoLuhlu lwakho
Ukubuyela kwi-SEO ekhulayo ngokugqiba i-Item ecacileyo. Njalo gcwalisa ininzi yento ethile echaphazela into yakho. Musa ukulila ngenxa yezinto ezifana nelizwe elivela kuyo ukuba akubonakali kwinto. Unokuklibanisa iqhosha elithi "shenxisa" ukuthatha loo nto-into ethile kuloluhlu. Ukugqitywa ngokugqithisileyo uluhlu, oluphezulu ekukhangekeni uludwe luya kufakwa. I-eBay ivumela abathengisi ukuba bathenge into ethile xa kubaluleke ukuba kubaluleka.
Kungcono ukusebenzisa ifomu eliphambili le-eBay xa ubhala izinto njengoko unikezela ngokukhetha izinto ezithile. Ngaphezu koko, indawo epheleleyo ye-eBay kwikhompyutheni rhoqo okanye i-laptop ihlukile kuneziko leselula - indawo epheleleyo inika ukhetho olungakumbi. Kubathengisi abafuna ukuya kwiiyure ezingaphezulu, uhlawula kwiinzuzo ze-SEO ukusebenzisa indawo epheleleyo.
I-SEO ayifanele ibe nzima okanye nzima. Bhala uluhlu lwakho ngokungathi uthetha komnye umntu kuba ngoqobo, unjalo. Ukubonelela iinkcukacha ezipheleleyo, ulwazi oluchanekileyo, nokusebenzisa amagama abathengi baya kukhangela xa babhala izihloko kunye neenkcazelo.