Indlela iziphumo zophando ze-eBay zisebenza ngayo kwaye zinokunyuka njani phezulu kwii-rankings
Inkqubo yesimo kunye ne-algorithm ichukumisa abanye abathengisa izinto kwiindawo eziphezulu zophando zabathengi ngelixa bexoshe abanye abathengisi bangene ekugqibeleni.
Njengomthengisi, izitshixo zokusinda kuxhomekeke ekuqondeni indlela inkqubo entsha yokusebenza ngayo kwaye ulungelelanise uluhlu lwempahla yakho kunye neenkqubo zokunikwa kwamakhasimende ukufanisa.
Iziphumo zophando zeBay
Iingcamango ezingumdlalo ophezulu kukufumana inkqubo yokukhangela ukuziphatha kwabadayisi ( eBay shopper ) kwaye, kwinqanaba, umlinganiselo we-eBay shopper ) uyakuthanda kwaye uhlawule ukuziphatha okwenziwa yi-eBay kunye nabathengi bayo. Indlela engcono kakhulu yokucinga ngomdlalo omhle, ngoko ke, njengenkqubo efana "nokuziphatha kakuhle" okanye " iindlela ezilungileyo " zabathengisi be-eBay kunye nohlu lwabo. Abathengisi kunye nezihlomelo ezinezikhundla eziphezulu ziboniswa kubathengi kwiphepha lokuqala lezinto zokukhangela zentengiso. Abadayisi kunye nezihlomelo ezineendawo eziphantsi ziyavela kamva okanye mhlawumbi akunjalo.
Abantu abaninzi banomuvo wokuthi i-eBay iye yaxakatheka xa ivela ekutyhileni iinkcukacha zendlela efanelekileyo yokufanisa, kodwa ngokusekelwe kububungqina bendawo engabonakaliyo evela kubathengisi ngeenxa zonke kwiwebhu nakweeforamu ze-eBay, kwakunye nolwazi onokufumana kwi sicelo se-breay ye-eBay. kumgangatho wokukhangela omhle kumdlalo, inani lezinto zicacileyo ngokubaluleka kumgangatho wokukhangela:
- Isixa salo sisele ngaphambi kokuba uludwe luphelile
- Impendulo kunye neenkcukacha ezithe zithengiswa kumthengisi
- Iindleko zokuthumela kunye nezindlela
- Isimo (okanye kungekhona) njengomthengisi wamandla
- Ukusetyenziswa kwemifanekiso yoluhlu lwemigangatho
- Ukusetyenziswa kwezihloko ezibhalwe ngokufanelekileyo kunye namagama angundoqo
- Ukukhuthazwa kwebhanki ephakamileyo kunye nomsebenzi wokubukela
Ezinye zezi zinto zingabi ngaphaya kolawulo lomthengisi olunikeziweyo (umgangatho njengomthengisi wamandla, umzekelo, okanye ixesha elisele ngaphambi kokuba uluhlu luvale), kodwa ininzi yabo ilula "ngokuqinisekileyo" ukuba isebenze kakuhle kunye nenkqubo efanelekileyo yokupasa iindawo zokukhangela ezibhetele.
Ngaphambi kokuba ufunde utshintsho oludweliswe ngezantsi, khumbula ukuba umdlalo ogqwesileyo uklanyelwe ukukhuthaza ukuziphatha komsebenzi , ukuxhaswa kwabathengi , kunye nomdla wokuthenga. Uyayazi ukuba ucinga malunga nomdlalo ogqwesileyo kwindlela efanelekileyo kakhulu xa uqala ukuqonda ukuba ukulungiswa kwezihlomelo zakho kumdlalo ophezulu kukukunceda ukuba ufezekise ezinye, izinto ezinokulinganayo.
Iindlela zokuThumela eziPhambili
Kukho amanqaku amanqaku afanelekileyo okujonga amanqaku ahambelana ngokuthe ngqo kwixabiso lakho lokuthutha kunye nemikhwa , ngoko uhlangothi lokuthumela lwakho lokuthengisa luyindawo yokuqala yokujonga ukuba ufuna ukuphucula umdlalo ophezulu.
- Nciphisa iindleko zakho zokuthumela. Le yinto yokuqala kunye elula kakhulu ongayenza ukunyusa amanqaku akho omdlalo omhle, ngokukodwa ngenxa yokuxhomekeka kwintengiso yeenkcukacha ngokuthengisa amanqaku akho. Abathengisi, kubonakala, bahlawuliswa kakhulu ngenxa yehlumelo elincinci "kumanqaku abo okuthunyelwa kunye nokuphatha".
- Cinga ukuthunyelwa kwamahhala. Ngaphandle kokwandisa ukulinganiswa kwakho kweentengiso, kukho ubungqina bokuthi ukuthumela i-free ezamahala kukuphucula amanqaku omdlalo omhle kwaye ngaloo ndlela kubangela ukubonakala okuphezulu.
- Ukunikezela ngokuthumela ixesha lokuthumela kunye nezipho. Njengoko ugcwalisa icandelo lokuthunyelwa kwefomu yokuthengisa, nikela ngeendlela ezininzi zokuthutha kwaye unike amandla iinkonzo zesipho. Ezi zinto zibonakala zikhuphula izinga lakho ngexabiso elincinane.
- Shintsha indawo yento ukuze ufanise imarike. Kwimimandla yokuthumela ifom yexesha eliqhelekileyo uza kuphawula inketho engasetyenziselwa ukucacisa indawo yendawo. Kubonakala ukuba into esondeleyo kumthengi nayo iyinxalenye yecandelo elifanelekileyo lomdlalo, ukwenzela ukuba ungeze kwinto enokuyitshintsha ngokutshintsha indawo yendawo kwindawo apho abathengi bafuna izinto zakho-umzekelo, dwelisa iingubo zasebusika ikhona eNew York kunokuba iFlorida.
Izenzo zokuLungisa eziPhambili zoMdlalo oPhambili
Ngaphandle kokuthumela imikhuba, ezinye izinto ezininzi zibonakala zichaphazela ngqo kwaye ziba nefuthe eliphambili kumanqaku akho omdlalo omhle, ngoko ungatshintshi imodeli yakho yokuthumela uze uye apho; jonga kakuhle ezinye iindawo zoluhlu lwakho.
- Faka i -key-result words words in titles, listings. Umdlalo ogqwesileyo ugcina irekhodi yezinto zonke ze-eBay ezithengiweyo, ukuzithengisa, kwaye zijongwe ngabathengi, kunye namagama aphambili aholele abathengi kubo. Uya kufumana ibhonasi engcono kumdlalo xa usebenzisa amagama angundoqo-izinto ezifana neempawu, amagama omzekelo, kunye "nesitsha" nesimo "sesigxina" kwisihlomelo sakho sokubala kunye, nangomlinganiselo omncinci, umzimba.
- Fumana amagama omthombo ophezulu. Ungacingi ukuba sele usayazi ukuba la magama angumlingo. Zifumana ngokwakho ngokusebenzisa umdlalo ophezulu. Ukuqhuba uphando lweentlobo zezinto ozithengisayo kwaye wenze uluhlu lwawo onke amagama abonakalayo kwiindawo eziphakamileyo (oko kukuthi iphepha lokuqala) lweziphumo zophando. Lawa ngamazwi athatyayo aya kukubhalela amanqaku ebhonasi aze aqhube uluhlu lwakho phezulu.
- Ungasebenzisi amagama angundoqo angafakiyo. Ubuchwephesha obuphezulu obuphezulu njengomdlalo omhle unokuthi xa amagama asetshenziswe kakhulu apho angabikho. Umzekelo, ngokusekelwe kwizinto ezimbalwa ezidlulileyo ze-Apple iPhones zifake igama elithi "Nokia," umdlalo olungcono unako ukuwuhlawulisa ngokuzama ukuphakamisa ngokukhawuleza uluhlu lwakho ngesihloko esithi "Ifowuni entsha ye-Nokia, efana ne-Apple iPhone! "U
- Faka imifanekiso eninzi eneenkcukacha . Kubonakala ukuba uya kubeka amanqaku amanqaku ebhonasi xa uthe wongeza imifanekiso yakho yento, kunokuba uthembele kwimifanekiso yezinto okanye ungenayo imifanekiso nonke, ngoko qi uludwe.
- Iibhidi zokujonga kunye neembono. Umdlalo ogqwesileyo ubonakala ukunika amaphuzu ebhonasi yokuqokelela amabhidi amaninzi kunye nokwenza umlinganiselo wokuqhafaza okuphezulu (oko kukuthenga abathengi ngokukhawuleza kuluhlu lwakho xa bebona kwimiphumo yokukhangela). Ukuba unako, ngoko ke, xabisa uludwe lwefomati yakho kunye ne-1.00 yebhanki yokuqala ukuze wenze umsebenzi ophezulu wokukhangela, kwaye khuthaza abathengi ukuba bavule uluhlu lwakho olunjengamagama athi "Umele ubone!" Okanye "Khangela ngaphakathi!" Okanye "ezininzi iifoto!" lwakho uluhlu lwemibhalo engezantsi.
- Ukunikezela ukuthenga Ixabiso langoku. Kwakhona kubonakala ukuba amanqaku ebhonasi anikezelwa kwiintengiso ezinika abathengi ithuba lokuba "Zithenge Ngoku" ngokuchasene nokuziphoqelela ukuba zibeke ibhidi (s) ukwenzela ukuphumeza into embuzo.
IiNkonzo zokuThengwa kwabathengi
Ngaphandle kweendlela kunye neendlela zokuthumela, kukho izinto eziqhelekileyo, izinto ezijoliswe kumakhasimende ukuba ziqaphele xa uzama ukwandisa amanqaku akho omdlalo omhle. Oku kubaluleke kakhulu kubalulekile, ukuba akunjalo ngaphezu koko, uludwe lwamanani kunye nobuchule bokuthunyelwa okunikezelwa ngasentla.
- Gcina impendulo yakho kunye nokulinganiswa kweentengiso ngokubanzi. Ezi zimele zibe ziphakamileyo njengoko unako ukuzigcina; Ukulahlekelwa yincinane yenkwenkwezi ngaphantsi kweempawu ezipheleleyo kwiingqinisiso zakho zentengiso kunokuthetha umahluko phakathi kokubonakala kwiphepha lokuqala lemiphumo yokukhangela kwaye kubonakala kwimashumi amabini anamashumi amathathu.
- Yiba nomdla kakhulu. Umtsalane omde, ogqithisileyo weengxabano yinto yokugqibela ofuna ukuba nayo kwirekhodi yobulungu bakho kwinkqubo efana nomdlalo ophezulu. Neengxabano ezisombululo zihlala kwisiseko semali ngonaphakade, ngoko yenza konke okusemandleni akho ukubonelela ngeenkonzo ezithengileyo zabathengi bakho ngaphambi kokuba kukho nasiphi na isidingo sokusombulula iingxabano.
- Xa kuvela iingxabano, zinike ngokuphindaphindiweyo kunokwenzeka. Into eyona nto inokulimaza ngaphezu kokuba neengxabano kwirekhodi yobulungu bakho ilahlekile iingxabano apho i-eBay okanye i- PayPal yenze isigqibo malunga nawe. Ukuba uya kulahleka, nika umthengi wakho oko bakufunayo phambi kokuba i-database ibonisa ukuba i-eBay okanye i-PayPal kwakufanele iyenzele yona.
- Yithobela yonke imigaqo nemigaqo ye-eBay. Zonke izilumkiso, ukumiswa, okanye olunye uhlobo lwezenzo ezijoliswe kumgaqo-nkqubo oluvela kwi-eBay lubonakala kwirekodi yakho yeenkcukacha kwaye zingasetyenziswa ukuphazamisa amanqaku akho, ngoko qi ni sekise ukuba uhambelana nemigaqo ye-eBay malunga nendlela abathengisi kufuneka baziphathe ngayo, kuquka ukuphepha izinto ezifana nokuthengiswa kwe-shill okanye ukuphulwa kwamalungelo.
- Hlola ideshibhodi yomthengisi . Okuvuyisayo kukuba, i-eBay inikeza ithuluzi, ideshibhodi yomthengisi, apho unokubeka iliso ukusebenza kwakho ngokubhekiselele kwinkonzo yabathengi kunye nemithetho yokuthobela. Sebenzisa kwaye ucinge ukubhalisa ekuthengiseni umphathi ukukunceda uhlale phezulu kwezinto.
Nangona inkqubo ingabaphazamisa abanye abathengisi, iyanciphisa ukusetyenziswa kakubi kweendleko zokuthengisa, ukunyanzeliswa komthengisi ompofu, kunye negama elingundoqo lokupakisha ngokwenza ukuba le nkonzo ingenzi inzuzo. Abathengisi bangayisebenzisa njengesixhobo sokuseka nokuphucula imilinganiselo yabo yokusebenza ngokufanelekileyo kunye neenkonzo zabathengi.