Qonda uphinde usebenzise iInjini ye-Cassini ye-eBay ye-Search
Kwiminyaka edlulileyo, le nto yayiyinkqubo elula, ecacileyo.
Iziphumo zophando zisekelwe ekukhokeni kwamagama angundoqo ekubhaleni izihloko; abathengi bangahlela uludwe ngeendlela ezimbalwa nje. Umsebenzi womdayisi kwakufuneka ukukhangela amaninzi aqhelekileyo-ukufumana amagama asemqoka kwisihloko sokubhala ngokusemandleni, nokuba ingafanelekanga okanye ayinayo.
Xa i-eBay iqalise ukulandelelana kohlobo lweMigca yoLungelelwano oluMgangatho kwaye lenze uhlelo olusezantsi lokuthengwa komthengi, kwacaca kubathengisi ukuba izinto kwi-eBay zatshintsha.
Ngoku, i-eBay ye "Cassini" injini yosesho yatshintshe yonke into. Ukufumana indawo efanelekileyo kwi-eBay yophando akusekho ngamaqhinga (igama elingundoqo lezinto eziphambili ekugxileni kwizihloko zoluhlu, ukwenza ezininzi izihlomelo, ukufakwa uluhlu kwiinkalo ezininzi), kodwa kunoko isicwangciso.
I-Big Picture: Ukuqonda iCassini
I-eBay ayikhange ikhuphe ngokujulile, i-nut-and-bolts idokhumenti yendlela ibala ngayo iziphumo zophando . Endaweni yoko, i-eBay inikwe imigaqo ebalulekileyo kunye namanye amanani eempawu ezisetyenzisiweyo ekubaleni i-rankings yosesho kubadayisi.
Nabani na umthengisi owenza inxalenye enkulu yengeniso yakhe kwi- eBay kufuneka aqonde ezi zinto ziseko:
ICassini idityaniswe kwedatha. I-Cassini ihamba ngokugqithisa ngaphaya kwezo zihloko kunye nokulungelelaniswa ngqo phakathi kohlu lweziphumo kunye negama eliye lafayilila. I-eBay inomxholo omkhulu wenkcazelo ekusebenziseni ngesandla, umthengi, ukhetho lweentengiso, iintlobo zeemveliso zentengiso, kunye nokunye-kwaye ufuna ukuzisebenzisa, kungekhona nje kumdlalo wegama elingundoqo, ukubuyisela iziphumo kubathengi.
I-Cassini ixhomekeke kwixabiso. Ngethuba lokukhangela kweCassini, umlawuli wokukhangela eBay Australia, Todd Alexander, uchaze iimpawu ezine ezisisiseko eziqhuba ukuphuhliswa kwe-eBay kunye ne-tweaking kwinkqubo yeCassini: Ukubaluleka, ixabiso, i-Trust, ne-Convenience.
I-Cassini i-oriented shopper. I-eBay ayisenzi amathambo malunga neCassini ngokuphathelele ukukhonza abathengi be-eBay, ngokucinga ukuba oku kuya kuba kuhle kubadayisi kwixesha elide. Oku kuthetha ukuba xa i-eBay ithetha "ukufaneleka," bathetha ukuba kubuyiselwa iziphumo ezifanelekileyo kwiinjongo ze-shopper njengoko i-eBay ikwazi ukulinganisa ngokusebenzisa idatha. Xa bethetha "xabiso," bathetha ixabiso ukusuka kumbono we-shopper. Xa bethetha "bathemba," bathetha ukuba ukufuna ukubonisa uluhlu kwiziphumo eziza kudala ithemba phakathi kwe-eBay kunye nabathengi. Xa bethetha "lula," bathetha ukuba bafuna iCassini ukwenza i-eBay ibe lula kakhulu kubathengi-kungekhona kubathengisi.
Kwimiqathango ebanzi kakhulu, i-eBay ibonise ukuba ifuna iCassini ukuba ivelise kunye neziphumo zokukhangela kwindlela nayiphi na indlela enokuthi ivelise ukuthengiswa kwangoku kunye nentsebenzo evuyisayo yomthengi emva kokukhangela nganye.
Nangona abanye abathengisi bebuhlungu njengolu hlobo lusekho eBay olukhethile ukubeka iimfuno zabathengi kubathengisi, umboniso ongenakunqwenelekayo apha.
I-eBay ikhuphisana ne-Amazon kunye nezinye izinto ezisongelayo; kwixesha elide, abathengisi baya kuxhamla kuphela xa abathengi baqhubeka bezithenga kwaye babuyele eBay. Oku kuthetha into ephambili ekwenzeni ukuthengiswa okulula, okulula rhoqo xa umthengi ephazamisayo ukuqhuba uphando kunye neyona nto ephambili ekuqinisekiseni ukuba ukuthengiswa kunikwe umthengisi ongeke abe nomthengi ehambela i-Amazon kunokuba athenge ngokuzayo.
I-Factor Kule ngqalelo Xa ulungiselela uluhlu lwakho lweCassini
Into ebaluleke kakhulu ukuyiqonda malunga neCassini kukuba ayiphumeli kuphela ukuvuza iintlobo ezininzi zokubhala uluhlu lwezikolo kodwa ezinokubakhohlwa. Ngaphantsi kweCassini, izinto ezininzi ezazingakhange ziqwalaselwe kunye / okanye zinikezelwe ngokubaluleka kakhulu ngoku kubonakala kwakho kwi-eBay:
Idatha yokuthengisa. Nangona kwi-eBay ithe i-Cassini ayisebenzisi ukuthengiswa kwendabuko - ngokubalwa ukubeka uluhlu lweziphumo zophando, iCassini isebenzisa ukulingana okufanayo: ubuhlobo phakathi kobude buni na uluhlu lwakho lwentengiso lubonakalisiweyo. Oku kuthetha ukuba akusekho into ecacileyo ukuba uluhlu lwakho lubonwe ngaphandle kokuba okubonakalayo kubangela ukuthengiselana , ukuhamba ngokucacileyo kwindlela iBay isebenze ngayo iminyaka emininzi.
Ukuzalisa uluhlu lweenkcukacha, kuquka into ethile kunye nenkcazo. UCassini uthembele kwidatha ekufakwe kuhlu ngaphandle kwesihloko esithi yedwa ukwenzela ukubeka iziphumo. Ezi ziquka iikhathalogu kunye nempahla ethile nenkcazo yento.
Uhlobo olufanelekileyo. NgoCassini, eBay waqala ukubeka ubunzima beli candelo apho uluhlu lubekwa khona. Uluhlu lwe-eBay lubala ukuba lufanelekile kuloluhlu luza kuphakama ngaphezu kwezinto ezikholelwa ukuba zihlukileyo.
Ukuthengiswa komsebenzi. UCassini uthatha ukusebenza kwakho njengomthengisi, kuyo yonke into eninzi, engqalelo xa ubeka uluhlu lwakho kwiziphumo zophando. Oku kuthetha ukuhamba ngaphaya kwempendulo , isimo esiphezulu, kunye nemilinganiselo efanayo kunye neenkcukacha zokuthengisa , iinkonzo zamakhasimende kunye nempikiswano imbali, kuquka izinto ezifana neziphumo zokukhupha umthengi kunye nokuphendula kwi- eBay yokunxibelelana komyalezo kunye nezinye iimetrikhi ezifanayo.
Gwema ezi zi-No-Nos ukuze zichukumise iCassini
Ezi zinguqu zithetha ukuba zonke ezi zilandelayo ziyi-non-nos ecacileyo ezinokuthi zenzeke ngokufanelekileyo, kwaye kwimeko, zilimaze indawo yakho:
Hayi-ayi: I-keyword yokugxila. Ngaphantsi kweCassini, into yokugqibela ofuna ukuyenza ifumana amagama amaninzi ahlukeneyo kwizinto zakho zokubhala njengoko kunokwenzeka. Nangona i-eBay ingabonakali ngokuthe ngqo kumsebenzi, ukuba uluhlu lwakho luboniswe ekuphenduleni kuyo yonke i-search yokugqibela kungakhathaliseki ukuba isiphumo asiyonto into enhle. Khawucinge nje ngolu hlobo: Wongeza igama elingundoqo elithi "iPhone" kwiintlobo zeefowuni ze-Android. Ngokuqinisekileyo, uluhlu lwakho luyakubonakala kuqala kunoma ubani ofuna i-iPhone, kodwa ngamnye umntu xa ebona uluhlu lwakho kwaye engakhange atyathele okanye athenge, uza kuphazamisa umlinganiselo wakho wokungeniswa kwemali, ukugxotha phantsi i rankings. Ithemba elidala lokuba unokutshintsha ingqondo yinye kwiwaka lama-iPhone abathengi ngoku iyancitshiswa kukuba abanye abatshayeli be-iPhone 999 abangayithengi ifowuni yakho ye-Android emva kokubona uluhlu lwakho lulimaza ngokutsha lwakho ukubeka.
Hayi-hayi: Udidi lokugxila. Into efanayo iya kubhala kwiindidi ezininzi. NgeCassini, kubaluleke kakhulu kubaluleke ukukhusela izinto kwiindidi "ngenxa yokuba" ezo zigaba zitshisa. Faka iifowuni zakho kwicandelo leefowuni kunye neefowuni zakho kwicandelo lezesekeli, okanye umngcipheko wokubekwa kwakho ukutshitshiswa kuzo zombini.
Hayi-ayi: Uluhlu lweentlanga. Ukuba unqikaze ukusebenzisa ikhathalogu okanye into ethile kuze kube ngoku okanye ukhathazekile ukudala iincwadana ezibonakalayo ezintle, ezifundisayo kunye neenkcukacha ezicacileyo , ungekho phantsi kweCassini ngokumalunga nabathengisi abasebenzisa okanye benze ezi zinto. Xa zonke ezi zinto ziyimfowuni yemingcele yokukhangela, unenkathazo ukuba ngaba ukhuphiswano bakho baneetoni zolwazi kunye namagama angundoqo ukufanisa kule mimandla kwaye uyishiyile ingenanto.
Hayi-ayi: Imifanekiso engalunganga kunye nohlu olucebileyo. Ngoku ngokuzenzekelayo uze uthenge izibalo, awukwazi ukukwazi ukufumana uluhlu lwezinto zokukhangela kodwa ungayihoywa okanye uphelelwe ngabathengi. Iifoto kufuneka zibe zikhulu, zicacile kwaye zikhangele, kwaye uludwe lweetekisi lufanele luququzelelwe kakuhle, lufomathiwe kakuhle kwaye lukhululekile lweempregramenti okanye iimpazamo zepelenti ezingasenza isikhashana. Khumbula, ngaphantsi kweCassini, kunokuba kubi kakhulu ukubeka kakuhle kwiziphumo zophando kwaye ungafumani ukuthengiswa kumntu ogqithiseleyo kunokuba ungabonakali nhlobo.
Hayi-ayi: Inkonzo yamatyala engekho. Ngokusebenza komthengisi kunye nethemba ngoku uqikelele kwisigaba sokukhangela, kufuneka uqaphele ngaphezu kweempendulo zakho eziphambili kunye neenombolo ze-DSR kwaye zibaluleke ngaphezu kokuphumelela imfazwe yentengiso yomthengi . Abadayisi abonakalisa iinkqubo eziqhelekileyo zokuthengisa amakhasimende ziya kubonakala ngokubonakalayo, ngelixa abathengisi abangayi kukulwela ukubonwa kwindawo yokuqala.
Oko Ufanele Uyenze
Ukuba lolu uluhlu lwezinto kunye ne-no-nos lugqithisa intloko yakho, kunokuba kube lula ukubilisa konke oku kusezantsi. Ukuba into yile: njengokuba uphando lwe-eBay luyaqhubeka, kucaca ukuba abathengisi abaya kwenza okusemgangathweni ngabo bahamba ngokufanelekileyo, abakwenzayo kwi-business-centry-centric business practices.
Zama ukubonwa kuphela ngabathengi abafuna ngokwenene oko kufuneka uthengise. Emva koko, qiniseka ukuba unemigca engcono kakhulu malunga nokuba kutheni kufuneka bathenge into yakho kuneyomnye umntu. Yenza uluhlu olukhulu-uluhlu oluthethayo olunyanisekileyo, olugxilile, olunomdla, olupheleleyo, olucacileyo kunye nolwazi. Emva koko, unika inkonzo enkulu yabathengi kunye nemigaqo-nkqubo enomdla.
Ekugqibeleni, ukuba uyakha isicwangciso esiphezulu soshishino kunye nokuthembeka kwi-eBay kunabanye abathengisi abazungezile (ngokubhekisele kwiinkcukacha ezinzima eBay), uya kuphumelela. Ukuba ungezantsi kwiindawo ezimalunga nabathengisi abafanelekileyo , uya kuba ngamaphepha kwimiphumela, ukuba ubonakala nonke.