Isitatimende se-Amazon.com sijonge into ehlala ibaluleke kakhulu-ikhasimende lase-Amazon.com. I-Amazon.com iye yajoliswa ngokucacileyo kwaye iinjongo ezizimeleyo ukususela ekuqaleni kwayo. Umsunguli uJeff Bezos uye wabhala esidlangalaleni kwinkcazo ye-Amazon.com njengesigqeba esilandelayo izigqibo zakhe zobunkokeli kwixesha leminyaka eli-18 leminyaka.
01 - Ejoliswe kuMthengi
Kunokugqitywa ukuba impumelelo ye-Amazon.com njengeyona nkampani ephezulu yokubuyisela i-Intanethi kwihlabathi ngenxa yeyona nto inokubangela ukuzinikela kwayo ngokungapheliyo kule mishini kunye nokuqhutywa kwayo yonke imihla. Injongo kunye nombono we-Amazon.com kukuba:
"Umbono wethu kukuba yinkampani enkulu kakhulu yomhlaba-jikelele; ukwakha indawo apho abantu bangena khona baze bafumane nantoni na ukuba bafuna ukuyithenga nge-intanethi."
02 - Iingcaciso Ezininzi Nge-Amazon
Ngomnyaka ka-2017, ama-Amazon abizwa ngokuba ngu-# 1 kwi-reputation yequmrhu kwi-Harris Poll enevoti engama-23,000.
Le nkampani yasungulwa ngo-1994 nguJeff Bezos kwaye ikwase-Seattle. Ekuqaleni, i-Amazon yaqala njenge-online storestore, ithengisa iincwadi zezifundo kubafundi beekholeji. Emva kwexesha, bangezelele i-electronics, ifenitshala kunye neengubo. Ngoku, umthengisi we-mega uthengisa nantoni nayiphi na umthengi angafuna inthanethi.
Abantu abaninzi bacinga ukuba i-Amazon yayiza kuhamba ngexesha lokuqhuma kwe-dot-com, kodwa inkampani yasinda kwaye yaba enye yeentengiso ezinkulu eMelika.
Emva kwexesha, inkampani yafumana abanye abathengisi abaninzi, ngokunjalo. Ngoku i-Zappos, Shopbop, Goodreads kunye nabanye. I-Amazon iphinde iqalise imida yayo yemveliso, kuquka i-Kindle e-readers, i-Amazon Prime, i-Echo kunye neepilisi zomlilo. Kwakhona kwakha umboniso walo woonomathotholo kunye ne-movie kuphela, ekubeni yi-conglomerate enkulu yeendaba.
Enye yezinto ezibeka i-Amazon ngaphandle kwindlela yokusebenzisa ukuhlolwa kweziphakamiso zabasebenzisi. Ukuhlaziywa kwemveliso yomntu kukhuthazwa, kunye nabasebenzisi abathumela amava abo, imifanekiso okanye ividiyo. Le ndlela inceda abanye abathengi benze izigqibo ezinolwazi ngaphambi kokuthenga. Ngenyanga nganye, i-Amazon.com inezivakashi ezingaphezu kwezigidi ezili-130.
Kwiminyaka yakutshanje, ama-Amazon ashintshile indlela abathengi balindele ukufumana ukuhanjiswa kunye nemiyalelo ye-intanethi. Kunokuba bathembele kwinkonzo yeposi, i-Amazon isebenzisa ezizimeleyo, ezithunyelwa ngabanye.
Kwaye ukufumana iilawusi zokukhawuleza, ezifana neefestile zokuhambisa iiyure ezimbini okanye uhambo olufanayo lwemihla, i-Amazon iqasha iikontraki ezizimeleyo ngeprogram yazo ye-Amazon Flex. Le ndlela ibancedisa ukuba basabele ngokukhawuleza kwiimfuno zabaxhasi, kungakhathaliseki ukuba yimini yosuku okanye usuku lweveki.
Ukususela ekuqalekeni okuthobekileyo nakakhulu, i-Amazon iye yanda ukuba ibe yinkampani enkulu kakhulu kwaye ihlonishwa kakhulu kulolu hlanga. Yaye kunye nobukho obukhulayo kwamanye amazwe, i-Amazon iye yazimisela ukuba yinkampani enkulu yehlabathi. Ngentuthuko yayo kwiminikelo yemveliso, iimveliso zangaphambili kunye neenkqubo kunye neenkonzo zokuhambisa, i-Amazon ibonisa ukuba unako ukuqhubeka ukhula ngezinga elingalindelekanga.
Nangona kunjalo, impumelelo yayo ibangelwa kakhulu kumsebenzi wayo kumthengi wayo. Njengoko kuchazwe kwintetho yalo mishini, yonke into yakwa-Amazon ingakumbi malunga nokuphucula amava kumakhasimende.