Iingcaphuno Ngezoshishino Ifilosofi kunye nokuShawula i-Brand ye-Brand
Kwakungeyona nje imifanekiso eshukumisayo yokuthengisa abantu abaselula kakhulu abalingisa iindlela zokugqibela ze-Abercrombie ngeendlela ezininzi ezifumana ukucacisa ngesondo kunye nokuxhaphaza. UMike Jeffries naye wayethusa amaqela afanayo, kunye nabathengi behlabathi. kunye nokungafuni kwakhe ukunyanzela abathengi nabasebenzi abangayifumananga ukuba bafanelane ne "Abercrombie look".
UJeffries wayengeke abe namahloni ngokuvuma ukuba wayenombono wabasebenzi be-Abercrombie & Fitch kunye nabathengi abaninzi abanokucingwa ukuba bangabandakanyeki kwinqanaba elincinci nangalucalulo. Ngaphezulu kweyodwa kwiminyaka yakhe engama-22 njengenkokheli ye-brand Abercrombie, iJeffries yavuma injongo yenkampani yokuxhatshazwa kwentengiso kunye nokuphika ngokukhawuleza ukuba akukho nto ingafanelekanga ngayo.
UMike Jeffries ukucaphulwa okulandelwayo okulandelayo kuveza iingcamango zezoqoqosho zengxoxo zikaMike Jeffries, ezo zikholo ezenza izigqibo zakhe kwaye zamnceda ekuphakanyeleni kokubili ukuthengisa kwenkampani kunye ne-Abercrombie & Fitch umfanekiso wesimboli kuma-1990.
Kodwa kwakuyiJeffries efana neengcamango zezobugcisa eziye zadala ukuhla kwehla kokubambisa kunye nexabiso lempawu kwixesha lama-21, kwaye ekugqibeleni kwakhokelela ekugqibeleni iJeffries esikhundleni sakhe njengoSihlalo weBhodi, kwaye "ngokuthatha umhlalaphantsi" "ngo-2014.
Oku kulandelayo kukuqokelela kweminye imibuzo ecatshulwa nguMike Jeffries ehlelwe ngaphandle kwimiyalelo ethile Funda nokuwabelana ngeengcaphuno, uze uklibanise izixhumanisi ezantsi kwekhasi ukwenzela ukucaphulwa okuthe xaxa, okukhuthazayo kunye neengcaphuno ezithintekayo malunga nokubuyisela, ubukhokeli , ukuyothenga kunye nokunye!
Iingcaphuno ezingenakuqhathaniswa zikaMike Jeffries, i-CEO ye-Abercrombie & Fitch, malunga nezobuGcisa bezobuGcisa.
- "Ivenkile ibonakala njani, ivakalelwa njani, ivakalelwa njani?
- "Siqesha abantu ababukeka kakuhle kwiivenkile zethu. Ngenxa yokuba abantu abatyebileyo bakhangela abanye abantu ababukeka kakuhle, kwaye sifuna ukumaketha ukupholisa, abantu ababukeka kakuhle. Asithengi nakweyiphi na enye ngaphandle kwayo. "
- "Ndiyicinga ukuba into esiyibonisa ngayo ngokwesondo iyanempilo." Ayikho into embi, ayikho into engcolileyo! kuba ngumngqungquthela, kwaye asikho into engama-cynical! Konke kubonakalisa ukudibanisa, ubuhlobo, kunye nokudlala okukhoyo kwesi sizukulwana kwaye, ngokucacileyo, ayikho kwisizukulwana esidala. "
- "Abantu bathi sinobuqhetseba, ukuba sasiyintombazana encinci, kodwa uyazi ukuba ndicinga ukuba ezo zingubo zangaphantsi ezimnandi zintombazana encinci, kwaye ndicinga ukuba umntu ofumana i-bandwagon malunga neentombi zamantombazana amancinci. Kukho ubuqhetseba obuninzi ngesondo kweli lizwe. Amantongomane! Ndiyakubona ukuthukuthela ngokuvumela intombazana yakho ixhomekeke kunye neqela lexesha elidala, kodwa kutheni uvumele ukuba intombazana yakho ixhomekeke kunye neqela labantu abadala? "
- "Ukuphulaphula, ngaba sihlala kude kakhulu ngezinye izihlandlo, kodwa siyifaka imvulophu, kwaye sizama ukuhlekisa, kwaye sizama ukuhlala sisinyanisekileyo kwaye siyasebenza kumxhasi wethu. umthengi ucinga.
- "Dude, andiyindoda endala enxiba ijee zakhe emahlombe akhe."
- "Kuzo zonke izikolo, kukho abantwana abapholileyo nabathandwayo, kwaye ke kukho abantwana abangenabantwana abapholileyo," utsho. "Kukhethiweyo, sihamba emva kwezingane ezipholileyo.Sihamba emva komntwana onomdla waseMerika wonke onesimo esihle sengqondo kunye nabahlobo abaninzi .Abantu abaninzi abanabo [kwiingubo zethu], kwaye abanako ukuhlala nabo. Ngaba siyi-exclusionary? "Ngokuqinisekileyo." Iinkampani ezinenkathazo zizama ukujolisa wonke umntu: omncinci, omdala, onamafutha, onobuhlungu kodwa ke uya kuba yi-vanilla ngokupheleleyo. "U
- "Ukunyuswa kuyisisombululo esifutshane kunye nefuthe elide elide."
- "Ngommandla woqoqosho olucelomngeni, umboleki uyaqhubeka nokubonisa ukungafuni ukuchitha kwiimveliso zeprayimm; ixabiso lentliziyo elithetha imithwalo yezentengiso ayifani nantoni na into endiyibonayo. "
- "Sithembana. Siyathemba kumaqabane ethu oshishino kunye nonke. Ukusebenza ngentshiseko ekuqiniseni ishishini lethu kuya kusibuyisela kwixesha elinamandla. "
- "Izizathu zeendlela ezibuthathaka esizibonayo e-US azicaci ngokupheleleyo."