Iingcaphuno ezithengiweyo malunga neZakhiwo zoLwakhiwo ezivela kwi-Famous Famous Industry Industry Leader
Xa uRay Kroc uthengisa indawo yokudlela yaseMcdonald e-Des Plaines, IL ngo-Ephreli 15, 1955, kwakungekhona nje ukuvulwa kwevenkile yokutyela, kwakungokuzalwa kwe-franchise system, enye yezona zinto zixabisekileyo kwiimveliso zentengiso yaseMerika , kunye ubukhosi bokutya bokuzila ukutya .
U-Kroc akayena umsunguli we-burgers kunye nefries, ukutya okukhawulezayo, okanye ukuthengiswa kweevenkile. Kodwa uKroc wayengumqambi wezixhobo zokusebenza zeMcDonald kunye nombono emva komnqaku kaMcDonald. Okokutya okujikeleza ihlabathi kuthatha ngokungenakudlula kwakungumboniso engqondweni kaRay Kroc.
Ezi ngcaphuno ezithengiswayo ezivela kwenye yezona zihlandlo ezidumileyo ezidumileyo zokudla ukutya kunye neempawu eziqhelekileyo zokuthengisa ziza kubonisa oko uKroc wayecinga nokufunda ngoshishino lokuthengisa njengoko wayeyakha isiqhelo esiphezulu sokutya okuthengiswa kwe-franchise e-US xa uRobert Kroc ekhuluma. ivenkile kunye neenkokheli zentengiso ziya kucetyiswa ukuba ziphulaphule ubulumko kunye nokuphefumlelwa komsunguli osisiseko.
Iingcaphuno ezinokuthi zivela kuRay Kroc, uMsunguli we-McDonald's Fast Food Franchises
- "Ndibeka i-hamburger kwinqanaba leqela."
- "Asikho kwi-hamburger shishini.
- "Ndikholelwa kuThixo, kwintsapho, nakuMcdonald's. Kwaye eofisini, loo myalelo uphendululwa. "
- "Ndiyathanda ukuba abantu baxoshe, bazalise ngenzondelelo kuMcDonald's, kwaye ubukele iziphumo emsebenzini wabo."
- "Ulungile nje ngabantu abaqashileyo."
- "Xa ndabona ukuba kusebenza ngaloo mini ngo-1954, ndandifumana ngathi uNewton onokugqibela owayesandul 'i-potato i-Idaho yaqhekeza ikheki lakhe. Ngobo busuku kwindlu yam i-motel ndazixhalabisa ngezinto kubonwe ngemini. Iimboniso zee-McDonald zokutyela ezityhila iinqanaba zonke kulo lonke ilizwe lihamba ngqondweni. "
- "UMcDonald's ishishini labantu, kwaye loo nto imomotheka ebusweni bentombazana xa ithabatha umyalelo wakho yinxalenye ebalulekileyo yomfanekiso wethu."
- "Impumelelo yeezongezo ezifana neFayilet-o-Fish, i-Big Mac, i-Hot Apple Pie kunye no-Egg McMuffin ... nganye iguquke kwingcamango yomnye wabaqhubi bethu. Ngoko inkampani izuze ngobuchule boshishini bayo abancinci."
- "Andizange ndiyilungele i-hamburger. Ndandithatha ngokungakumbi kunomnye umntu ... Sithatha ibhizinisi le-hamburger ngokugqithiseleyo kunomnye umntu."
- Ufuna uhlobo oluthile lwengqondo ukuze ubone ubuhle kwi-hamburger bun.Kodwa, ngaba kuyinto engavamile ukuba ufumane ububele kwisimo kunye nesilumko esilubileyo se-bun bun ngaphezu kokubonakalisa ngothando kwiindawo zokuloba ngentlanzi? ilungiselelo lemibala kunye nemibala kwiphiko le-butterfly? Akunjalo ukuba unomntu kaMcDonald. Akunjalo ukuba ubona ibhanki njengento ebalulekileyo ekusebenzeni ngokutya okukhulu ngokukhawuleza. "
- "Ukufezeka kunzima ukufezekisa, kwaye ukugqibelela yinto endiyifunayo kuMcDonald's.
- "Jonga abo bathengi kwaye ishishini liya kuzinyamekela."
- "Abazalwana baseMcDonald bebengangomntu wam." Ndandidinga ngcamango yokwenza iMcDonald ibe yona mkhulu kunabo bonke kwaye bebanelisekile ngezinto ababenayo; abazange bafune ukukhathazeka ngenxa yengozi kunye nezinye iimfuno . "
- "Sinika ukutya abathengi abathandayo, usuku nosuku emva komhla. Abantu bafuna nje ngaphezulu."
- "Andikholelwa ekuzaleni. Sicinga kwaye sithetha emhlabeni wonke. "
- Ukuba kukho nawuphi na wam okhuphisanayo, bekunamathele emlonyeni wabo. "
- "Ezi zibini ezibalulekileyo iimpumelelo eziphambili zi: kuqala, ukuba kwindawo efanelekileyo ngexesha elifanelekileyo, kwaye okwesibini, ukwenza into malunga nayo."
- "Ukuba usebenza nje ngemali, awuyi kuyenza, kodwa ukuba uyayithanda into oyenzayo kwaye uhlala ubeka umthengi kuqala, impumelelo ibe yakho."
- "Kulula ukuba nemigaqo xa usityebi. Into ebalulekileyo kukuba nemigaqo xa uhlwempu."
- "Ukuba awunomngcipheko, kufuneka ufumane isihogo ngaphandle kweshishini."
- "Thatha ingozi ebalwa. Mthetho ngesibindi nangengqiqo. Yiba yinkampani ekhuselekileyo. "
- "Akukho mpu melelo yokuhamba i-tightrope ehleli phantsi phantsi."
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