Ezimbini ezichaseneyo? Okona owona makhulu?
Naluphi na iimeko ezikule ndawo, umbuzo wokuqala omele uzibuze wona, "Ngaba unobulungisa kum shishini?" Ngaba unqunywe ukurhweba?
Akunjalo wonke umntu. Imivuzo ingaba yinto enhle, kodwa kunjalo ingozi. Yaye iya kutshintsha indlela ophila kuyo ngendlela ongayi kukulungele ngayo.
Emva kokuba ugqibe ekubeni uhambe endleleni yokuthengisa , umbuzo olandelayo uzibuze wona, " Luphi uhlobo loshishino endifuna ukuqala ngalo?" Kukho, ngokuqinisekileyo, amawaka ezinokukhetha. Nokuba izinto onokucinga ukuba zingekho ekufikeni kwakho akunako. Mfutshane nje into enjengeemveliso zonyango ezifuna uhlahlo olubanzi lophando nophuhliso, akukho mida: ukuveliswa kwezimoto, iimveliso zokutya, ukungenisa / ukuthumela ngaphandle, kunye nabanye abaninzi bavulelekile nakwi-entrepreneur ngamnye. Ngobuninzi bokukhetha, uya kuthatha njani isigqibo?
Indlela yeNdabuko
Indlela yendabuko yokusomashishini yinkqubo yesayensi, inkqubo yesayensi. Ngokuqhelekileyo, inqubo iquka ukuphanda iimarike , ukuchonga imfuno, nokudala ishishini ukulizalisa.
Ngokukodwa, amanyathelo enkqubo yile:
- Khetha inkampani onomdla ekusebenzeni kuyo.
- Uphando lweentlobo zamashishini kunye nemifanekiso eyahlukeneyo yezoshishino kuloo shishini.
- Yenza uphando lweemakethe ukubona apho kukho isidingo esingagqibekanga-indawo, ixabiso, eziqulathekileyo iimveliso kunye neenkonzo, njl njl.
- Hlaziya ukhuphiswano.
- Ukuphuhlisa isicwangciso soshishino sokuqala soshishino ukuhlangabezana nalo mfuneko.
- Yenza uphando olongezelelweyo lwemarike ukuvavanya indlela enokwenzeka yokwenza ishishini lakho. Ngaba abantu baya kuthenga?
- Hlaziya isicwangciso soshishino kwaye uzimisele iimfuno zakho zemali.
- Ukuba kuyimfuneko, khangela ababolekisi okanye abatyala-mali.
- Qala ishishini.
Akufuneki ukuthetha, oku akuyinto into ongayikhupha ngayo ngeveki. Ingxaki ebonakalayo yile ndlela kukuba yinto enzima kakhulu yezabasebenzi kwaye ingaba yindleko ukugqiba nokuba ngaba ungena kwi shishini. Kakade ke, ixesha elichithwe ngaphambili ekunciphiseni umngcipheko wokusilela phantsi kwendlela.
Enye ingxaki kukuba unokuphelisa ngokugqithiseleyo ukuba wenza into enqwenela ukuyenza, ngenxa yokuba ucinga ukuba ungenza imali efanelekileyo kuyo. Nangona xa ungumphathi, usenokugqiba uziva unamathele kwaye ungagqibekanga.
Yenza into oyithandayo, kwaye iMali iya kulandela
Kwiminyaka yakutshanje, le nfilosofi iye yanda ithandwa ngokulandela impumelelo yencwadi ethi Yenza Oko Uthandayo, Imali Iya Kulandelwa nguMarata Sinetar. Nangona indlela ivakalisa kakhulu, njengoko umqeqeshi wezobugcisa uDkt. Marty Nemko uthi, "Izigidi zabantu ziye zalandela ukuthanda kwabo kodwa zange zange zithole imali eyaneleyo yokubuyisela imali yabo yokuboleka imali, makungabikho nenza i-middle class class living ukwenza oko bathandayo. "
Akusiyo iphoso leencwadi. Enyanisweni, yincwadi enhle kakhulu eya kukuthabatha ngeendlela ezininzi zokuncedisa ukufumanisa injongo yobomi bakho bokwenyaniso kwaye ufumane ezininzi iindlela ezahlukeneyo onokuzifeza loo njongo kumsebenzi wakho. Kuya kukufundisa ukuhlukanisa ilizwi langaphakathi ngaphakathi kweengcamango ezikhanyayo ezihlala ziqhutywa ngentloko yakho. Kwaye mhlawumbi kuya kukunceda ube ngumnye wabambalwa ukubetha iingxaki kwaye uphishekele umsebenzi wakho wephupha.
Ingxaki kukuba abantu abaninzi abayifunde le ncwadi kwaye bahamba ngokuzifumanisa ngokuzenzekelayo okuzenzekelayo. Yaye xa ipheka kwi-slogan nje, kunokwenzeka ukuba, "Yenza into oyithandayo uze udike kwaye awukwazi ukuyenza."
Ezinye zeemeko eziqhelekileyo zibandakanya:
- Akukho mntu ufuna ukuwuthenga. Unomdla ngako, kodwa ngokucacileyo, akukho mntu. Awukwazi ukuthengisa abantu into abangafuni ukuyithenga.
- Omnye umntu sele ecinga ngako. Unengcamango enkulu, kodwa imakethe ye -niche , kwaye umntu sele esele akubethe. Yaye ukuba baxhaswa ngemali engcono, banokwenza oku bhetele / ngokukhawuleza / okuncinci. (Kwenzeke kwinkampani yam yokuqala - mpazamo andiyi kuphinda ndiphinde!)
- Uninzi lwabantu sele belucinga ngalo. Iimarike ezikhuphisanayo kakhulu azixhamli. Andikhathalele ukuba uyayithanda kangakanani ibhizinisi ohlala kuyo, ukuba uhlala uhamba ngentloko ukuya kwintloko kunye nabaphiswano, uza kudala ngokukhawuleza.
- Kukho okungakumbi kunokuba uqaphele. Uthobela iindleko, okanye ixesha lokuphuhlisa, okanye ixesha lokunyusa ukuthengiswa ukuba liqalise ukusebenza, okanye inani lemfuneko yamandla, okanye ixabiso eliza kuthatha ebomini bakho.
Nangona ukuphishekela intshutshiso yakho kuyinjongo ekhangayo, ukwenjenjalo ukukhutshwa kuzo zonke izizathu kunye noxanduva. Ukuba unentsapho kuxhomekeke kuwe ngenzuzo, kufuneka uqwalasele oko, ngokunjalo.
Eyona ndlela ihamba phambili kwiiNkcubeko zomibini
Ezi ndlela azihambelani ngokupheleleyo. Masiqale ngombono, kunokuba uphando ngokusemthethweni. Eminye imithombo evela kwimibono yoshishino ibandakanya:
- Ukuzifumanisa. Fumana into oyithandayo kwaye uqonde indlela yokwenza ngayo ishishini kuyo.
- Ukuphefumlelwa. Le ngcamango evele yaya ekhanda lakho ngelinye ilanga ingabi yindoda emva kwayo yonke into.
- Ukuqwalaselwa. Qhubeka uqwalasela iimfuno ezingagqibekanga. Ngaba kukho imveliso okanye inkonzo enokuyithenga ukuba ingafikeleleka kwaye ifikeleleke?
- Ukuxelisa. Enye indlela yokwandisa imingcipheko yakho yokuphumelela kukufumana imodeli yezorhwebo eqinisekisiweyo kwaye uyiphindaphinda kwiimakethe ezahlukeneyo. Okanye, khawucinge ukuthenga i-franchise , apho uza kuba nomzekelo webhishini eliqinisekisiweyo kunye nenkxaso yangaphandle kweshishini lakho.
Akunandaba nokuba le ngcamango ivela phi. Into ebalulekileyo yintoni oyenzayo ngayo. Kwaye kungakhathaliseki ukuba ucinga kakuhle kangakanani le ngcamango, ufuna uncedo lwangaphandle - "ukujonga ingqalelo", ukuba uthanda. Nangona ungenayo ixesha okanye imali yophando olunzulu oluseburhwebo okanye ucwangciso lwezoshishino, yenza uphando olungacwangciswanga ngokwakho ukufumanisa ukuba kukho imarike yengcamango yakho kunye nokuvavanya ukufaneleka kwekhono lakho.
Unokubuza abahlobo bakho kunye nosapho, kodwa xa wenza, qiniseka ukuba ubazise ngokuchanekileyo oko ukhangeleyo-ukunyaniseka, ingxelo ecacileyo ngcamango. Abahlobo bokwenene baya kuxhasa ukukwazi kwakho ukuphumelela, kodwa baya ku thembeka nawe.
Ukuba uyadlulela phambili abahlobo kunye nosapho kwaye ucinga ukuba unomxholo wezoshishino osebenzayo, udibanise isicwangciso soshishino esisisiseko . Akudingeki ukuba ibe neenkcukacha ezicacileyo - awuyi kubhanki okanye abatyala-mali.
Ngoku, cinga ngamathathu osomashishini abaphumelele kakhulu owaziyo. (Ukuba awukwazi ukuba baninzi, ungcono ukudibanisa nabanye - kuya kuba nzima kakhulu ukuba ube usomashishini ophumelelayo ngaphandle kweminye yabo kwinethiwekhi yakho.) Qhagamshelana uze ubone ukuba baya kujonga kwisicwangciso sakho sezo shishino kwaye udibana nawe yekhofi okanye isidlo sasemini (unyango lwakho!) ukuxubusha. Ngoku kuya kuba yinto elungileyo yokufumana umcebisi .
Ukuba uvakalelwa kukuba ufuna uphando lweemarike, jikela kwi-intanethi yoluntu apho uthabatha inxaxheba rhoqo, okanye ufumane uluntu oluxhomekeke kwi-intanethi olufanisa i-market target . Buza imibuzo embalwa kwiingxoxo zeengxoxo, ngokukhethekileyo ezivulekileyo eziza kukufumana ulwazi olulinganiswayo, kunokuba nje idatha eninzi. Akunakufana nokuchaneka ngokuchanekileyo njengemfuno zeemarike ezisemthethweni, kodwa ukuba ungathethi ngokufaka ingozi emininzi yemali, mhlawumbi ilungele. Okuphakamileyo kwengozi, uphando olusemthethweni olufunayo.
Ngale ndlela, unokuphishekela ukunyamekela kwakho, utyhutywe ngeendlela ezibonakalisiweyo, kwaye uphucule amathuba akho okuphumelela.