Abathengisi abaphezulu abathengi be-elektroniki base-United States bavelisa ngaphezu kwama-170 bhiliyoni kwiintengiso zentengiso ngonyaka. Ummandla omkhulu wezinto ezintsha zokuthengisa kunye namathuba e-US kwiminyaka emihlanu edlulileyo sele kumsebenzisi wezithuthi. Xa imboni yokuthengisa yase-United States ingena kwixesha elidityanisiweyo ngexesha lokuBudala, iinkampani ezimbini ezanikeza ithemba kulo lonke uqoqosho lwase-US ziyi-Apple ne-Amazon, ezixhaswa ngabathengi babo be-electronics.
Yingakho enye yemibuzo efunwa ngokuphindaphindiweyo malunga ne-US industry yokuthengisa ngeyona mishini, umbono, kunye neempawu eziqhuba iinqununu ezinkulu zokuthengisela i-electronics. I-intetho ye-Amazon ye-mission inikezele ekukhuleni kwe-267% kumthengi we-electronics kwixesha leminyaka emihlanu phakathi kuka-2010 no-2014 ngelixa umthengi we-electronics athengisa kwi-Best Buy, i-Walmart, i-Dell kunye ne-GameStop yehla ngexesha elifanayo?
Xa igwetywa ngemigangatho yemveli, kubonakala ngathi akunakwenzeka ukuba isitatimende se-Apple sisenokudala uhlobo lokukhokelwa kunye nenkxaso ekhulayo iinkampani ezifunekayo ukuze zigcine ukuxabiswa kwexabiso lomthengiso kwaye zinikeze amava abathengi abathengisa . Kodwa kulula ukubona ukuba endaweni yenkcazo yemveli yenkampani yezobugcisa, i-Apple ibe ngumbonisi weSteve Jobs wemisebenzi entsha ephefumlelweyo kwaye ihambelanise iqela lomsebenzi wase-Apple.
Ngaphezu kweyiphi enye i-niche, i-intanethi enkulu kunazo zonke zabathengi nge-electronics kufuneka ukuba ibe kwicala eliphambili lokubuyiselwa kwakhona ngenxa yokuba i-market target target ezaliswe ngabaxhasi kwi-edge edge ye-teknoloji.
Ngaloo ndlela, akumangalisi ukuba abathengisi abakhulu kunabo bonke abathengi be-elektroniki babonakala bengenazo izitatimende zemveli zentetho.
Kubalulekile ukuba uqaphele ukuba izitatimende zomsebenzi wendabuko aziqinisekanga ukuba ziyimpumelelo. Akukho nto ibonisa ukuba bhetele kuneenkampani zentengiso kumthengi kumacandelo.
I-Blockbuster , isiXeko seSekethi kunye neRadio Shack bonke babenemigaqo-mishini ye-mission yokulungelelanisa isikolo kwaye ezo ntetho zentsebenzo zikhokelela zonke iintathu ngeengcango zenkundla ye-bankruptcy.
Okubaluleke kakhulu kuzo zonke iinqununu ezinkulu ze-US zokuthengisa , ngokukodwa, kukuba iinqununu zenkampani zifuna ukuba nombono wesibongo ukuze kugcinwe ukuthengiswa kweentengiso kwizinto ezihamba ngokukhawuleza zoshishino lokutshintsha ngokukhawuleza. . Kwaye kulo mbono, uhlobo oluthile lwe "mishini" kunye nemilinganiselo kufuneka linikezelwe kubasebenzi kuwo onke amanqanaba ukuba banikeze izikhokelo ezicacileyo kwizigqibo zabo nezenzo zabo zansuku zonke.
Oku kulandelayo kukuba ngumsebenzi, umbono kunye neempawu zentengiso enkulu ye-electronics yokuthengisela i-electronics yokuthengisa iimpahla ezichazela uphawu lwabo, inkcubeko, kwaye ekugqibeleni abaxhasi babo. Nangona bengabathengisi bekhompyutha kuphela, iintetho zee-Amazon, iSpaples, Target, kunye neWalmart zifakwe apha ngenxa yokuba zingabathengisi abaphezulu be-elektroniki base-US, ngokwempahla yokuthengisa.
AbaThengisi beMveliso baseMelika abaphezulu
Cofa udibaniso ukuze ubone inkcazo epheleleyo ye-mission yenkampani nganye yokuthengisa, kunye neenkcukacha zembali kunye nekomkhulu ngamnye.
- INkcazo ye-Amazon Mission
- Statement Mission Mission
- I-AT & T yeSitatimende Somsebenzi
- I-Battery Plus Mission Statement
- I-Statue yokuThengisa iNgcaciso
- Inkcazo yeSixeko soMsebenzi weSixeko
- Statement Mission Mission
- Ingcaciso yeDell Mission
- Isitatimende seMidlalo yeStop
- I-Kmart Mission Statement
- Isitatimende soMsebenzi weKohl
- I-Microsoft Mission Statement
- I-Depot ye-Ofisi / Ofisi kaMax
- Isitatimende soBume be-Radio Shack
- Isitatimende soMsebenzi weStaples
- Isitatimende seNjongo yokuThunywa
- I-Walmart Mission Statement