Indlela yokuqokelela kunye nokuchazela i-Website Analytics kwiBusiness Yakho yasekhaya

Indlela yokuphucula inzuzo yakho ngokusebenzisa idatha

Igama le-buzz yoshishino yakutsha nje "yidatha enkulu." Amashishini amakhulu achitha imali eninzi ekuqokeleleni idatha kunye nokuhlawula abahlalutyi ukuze bahlule kwaye baxele ngentsingiselo yayo. Ngelishwa, kwiinkampani ezininzi ezincinci nezisekhaya, zibophelelwe ngemali kunye nexesha, ukuqokelela idatha kunye nokuhlalutya kudla ngokushiya kumatshini wokutshisa. Nangona kunjalo, ukuqokelela nokutolika iinkcukacha eziphathelele kwishishini lakho lasekhaya lingenza umehluko phakathi kokuba nebhizinisi elinzima okanye inenzuzo kakhulu.

Namhlanje kukho izixhobo ezininzi ezikhululekile kunye nezindleko zokunceda ukuqokelela idatha malunga neshishini lakho. Ngokucwangcisa ngokucwangcisekileyo iimbalo ezimbalwa zeenkcukacha malunga neshishini lakho, unokwenza izigqibo ezigcina ibhizinisi lakho kumnyama.

Yintoni i-Web Analytics?

Ngaphambi kokuba singene kwizixhobo kunye nendlela yokuqokelela idatha, nalu ulwazi malunga nokuba kutheni na ukuhlaziywa kwewebhu.

Uhlalutyo lwewebhu lubandakanya amanyathelo amathathu:

1. Ukuqokelela idatha malunga ne shishini lakho
2. Ukuhlalutya idatha kunye nokwenza izigqibo ngokusekelwe kwinto ekuxelela yona
3. Ukuphunyezwa kweenguqu okanye izicwangciso zokuphucula ishishini lakho ngokusekelwe kuhlalutyo lwedatha

Kutheni Ufanele Uqokelele Iinkcukacha

Injongo ephambili ekuqokelelwa kwedatha kukuba ukwenza ishishini lakho liqhube kakuhle nangenzuzo. Njengomnini-shishini lomnini, unokufumana ixesha kunye nemali eninzi ukuqhuba ishishini lakho. Awufuni ukuchitha yonke into engekunikezi iziphumo ozifunayo. Idata ikunika iinkcukacha ze-nitty ukuze ukwazi ukugxininisa ixesha lakho kunye nezixhobo kwimisebenzi ekhokelela ekukhokeni, ukuthengisa kunye nenzuzo.

Ziziphi iinkcukacha omele uziqokelele?

Kukho iitoni zeenkcukacha onokuziqokelela ngokubhekiselele kwishishini lakho lasekhaya, kodwa ukuba ungumboniso womntu oyedwa, mhlawumbi unalo ixesha elithile kunye nezibonelelo. Idatha ebaluleke kakhulu ekufuneka uyiqokelele iquka:

Idatha yeWebhusayithi:

1. Abavakalisi abaNye: Inani labantu ngabanye abavakashela isayithi lakho. Oku akusiyo inani lokutyelela, kodwa kunoko inani labantu. Umzekelo, ukuba umvakatyeleli u tyelele indawo yakho yesithathu kunye nomvakatyeli B uya kwisiza sakho soku-1, kuku-2 ukutyelela okhethekileyo (A no-B).

1. Ukudluliselwa kwakhona: Ukwazi ukuba iindwendwe zakho zifumana njani kubalulekile ekuphuhliseni isicwangciso sakho sokuthengisa . Ukudluliselwa kwakhona kukuxelela apho iindwendwe zakho zifikile khona, kuquka ukukhangela, amanxibelelwano asekuhlaleni, nakwezinye iiwebhusayithi.
2. Amagama angundoqo: Akunanto kuphela eyona nkcazelo yegama elingundoqo ekwazisa ukuba yiyiphi amagama kunye nemigqaliselo abantu abayisebenzisayo ukufumana iwebhusayithi yakho, kodwa kwakhona, oko banomdla kuyo. Oku kunceda kakhulu ukuba uneshishini elibandakanya iintlobo ezahlukahlukeneyo okanye i-subtopics, njengoko unokukuxelela oko kufuneka uchithe ixesha elingakumbi.
3. Amaphepha aphezulu: Njengamagama asemqoka, ukwazi iindawo ezilishumi eziphezulu okanye ukuvakashela abantu kwiwebhusayithi yakho ziya kukunika inkcazelo malunga nekhishini lakho elijoliswe kuyo.
4. Umyinge wexesha kwiPhepha: Esi sibonakaliso esihle sokuba ngaba abantu bayayidla ulwazi olubonelelayo. Ukuba bahlala kwisayithi imizuzwana embalwa, uze ucofe kwenye indawo, abayithathi into eniyinike yona.
5. Amaphepha aphumayo: Oku kunokukunika ulwazi malunga namaphepha oyifunayo ukuze uphumele kwiwebhusayithi yakho. Ngelixa unokulindela inani eliphakamileyo lokuphuma kwiphepha lokugqibela lomyalelo wenkqubo, ukuba unamanye amaphepha aneenombolo eziphezulu zokuphuma, kufuneka usebenze ekuphuculeni ukuba ugcine isivakashi. Oku kubandakanya ikhasi lakho lokubulela kwi-imeyile ifom ye-imeyile okanye ifomu le-oda, apho ungahambisa khona abantu kumxholo othile kwiwebhusayithi yakho.

1. Umlinganiselo wokuhlawula: Ireyithi ye -bounce ihluke kumaphepha okuphuma kwinto evuzayo evela kumntu othe tyelela isayithi aze ahambe ngokukhawuleza. Ngokuqhelekileyo kukho isibonakaliso sokuba isivakashi asifumananga nto ayifunayo.
2. Intlawulo yokuguqula: Le ngenye yezona zibalulekileyo ezibalulekileyo zedata ukuqokelela njengoko kukuxelela ukuba unako ukukhohlisa njani abantu ukuba benze into kwisayithi yakho, nokuba ngaba kukuyalela umkhiqizo wakho, bhalisela uluhlu lwakho lwe-imeyile, ugcwalise uphando, okanye ujonge iphepha elithile. Oku kunokuba luncedo olukhulu ekunokwenzeni ukuba okanye ungeyena u-call-to-action yakho isebenza.

Indlela Yokuqokelela Iinkcukacha Zewebhusayithi

Kukho izixhobo ezininzi zokuqokelela idatha echazwe ngasentla kwiwebhusayithi yakho. Uninzi lweebhanki zewebhu zibonelela ngezibalo kwiwebhusayithi yakho yokusebenza. I-Google Analytics ngokusebenzisa iGoogle Console inikeza inkqubo eqinileyo, inkululeko, nangona ifuna ezinye zifakwe.

Ngokusebenzisa i-Google Analytics unako ukusekela iinjongo kunye nokuguqulwa kokubhekiselele kumaphepha athile ewebhusayithi yakho.

Iinkcukacha zoLwazi lwe-imeyile:

1. Uluhlu lokukhula: Nangona uluhlu olukhulu, ufuna ukuqhubeka nokukhohlisa abasebenzisi ababhalisile. Abantu abaninzi abakuloluhlu lwakho, abantu abaninzi owaziyo ngebhizinisi lakho. Kwakhona, kukho ukulahleka kwemvelo kunye nabathengi kwiluhlu lwakho lwe-imeyile, kwaye ufuna ukuqhubeka nokukhuthaza uluhlu lwakho ukwenza abo bangabhalanga.
2. Ireyithi evulekileyo: Nangona ixabiso lokuqhafaza (jonga ngezantsi) yinkcazelo ebonakalayo yenkcazelo, ireyithi yakho evulekile inokukunika ingcamango yokuba kakuhle imiyalezo yakho ye-imeyile.
3. Umlinganiselo wokuqhafaza: Umlinganiselo wokuqhafaza ukuxelela ukuba bangaphi abantu abaqakraza kwikhonkco enye okanye ngaphezulu kwi-imeyile yakho. Akugcini nje ukuxelela ukusebenza komkhankaso wakho we-imeyile, kodwa kunokukunceda ukwazi ukuba iyiphi enye inguqu ye-imeyile eyona nto ibhetele xa uqhuba uvavanyo lwe-A / B. Ngaphezulu, inokubonisa ukuba ngabaphi ababhalisile abanomdla kuyo.
4. Intlawulo yokuguquka: kufana nezinga lokuguqulwa kwiwebhusayithi yakho, izinga lokuguqulwa kwi-imeyli yipesenti yababhalisile bakho abaqakraza kwikhonkco kwaye bagqiba isenzo, njengokuyalela, ukuzalisa uphando, okanye omnye umsebenzi.
5. Isilinganiselo seBounce: Uhlu oluhlukeneyo kwi-metrics ye-website, izinga le-bounce kwi-imeyli yipesenti ye-imeyile engazange ihanjiswe kummkeli. I-bounce epholileyo ithoba ixeshana, kwaye umphumo wohlobo oluthile lwe-server glitch. Ekugqibeleni i-imeyli iyafumaneka kwi-soft bounce. Ukubhokoxa kanzima kubonisa ukuba i-imeyili ayikho kwakhona.
6. Ukungabhalisi Ireyithi: Uhlala unabantu abangabhalanga, ngoko awufuni ukwesaba xa umntu echofoza isiqhagamshelo sokungabhalisi. Nangona kunjalo, ukuba unokwenza uhambo olude ukusuka kwoluhlu lwakho emva kokuthumela i-imeyile, oko kubonisa ukuba into ayilungile.
7. Buyela kwi-Investment (ROI): Njengazo zonke ezinye iindleko, ufuna ukuqinisekisa ukuba i-imeyile isebenza injongo yayo. Awufuni ukuchitha imali ekuthengiseni i-imeyili ukuba akuyi kukunceda wenze imali ekupheleni.

Indlela yokuqokelela idatha ye-imeyile

Uluhlu lwenkonzo yakho ye-imeyli kufuneka lunikeze ezininzi zeenkcukacha eziphambili ezibonelelwe ngasentla, njengezithuba ezivulekileyo kunye neenkcukacha. Kunokwenzeka ukuba uya kufuneka ukhokhe enye into ukuze ufumane iinkcukacha ezijulile. Kwezinye iimeko, unako ukufumana amanani aluhlaza kwaye usebenzise i-calculator yakho ukugqiba amaxabiso.

Iinkcukacha zezoLuntu

1. Inani labalandeli: ngelixa le nombolo ibingabalulekanga njengoko yayisetyenziswa, kusengumqondiso wendlela yokufikelela, kwaye ngoko ke into ekumele uyibuke. Ifana nesayizi yohlu lwakho lwe-imeyile, inani lakho labalandeli kufuneka liqhubeke likhula ngokulinganayo.
2. Ukubambisana: Ngaba umqondiso wefuthe lakho. Ngaba abantu bayakuthanda, bavakalise, okanye babelane ngomxholo wakho? Le yilapho ufuna ukubeka ingqalelo kwiiyiphi intlobo zeendaba zentlalo ezithola impendulo. Ngaba abalandeli bakho bathanda iividiyo ngaphezu kwezithuba zombhalo?
3. I-Traffic: Ngaba abantu basebenzisa izixhumanisi kumajelo akho asekuhlaleni ukuba batyelele iwebhusayithi yakho? Olu lwazi lukwaziswa kwakhona kwi-website yakho.
4. Ubuninzi: Imidiya yoluntu yindlela efanelekileyo yokufumana oko abanye bakutshoyo ngawe kunye nebhizinisi lakho, kwaye uphendule ngokufanelekileyo.

Indlela Yokuqokelela Iinkcukacha Zoluntu Lwezentlalo

Uninzi lwamajelo eendaba ezentlalo unikeza idatha, ingakumbi ukuba unayo i-akhawunti yoshishino. I-Google Analytics inikeza idatha enxulumene namajelo asekuhlaleni , ngokunjalo. Ukuba usebenzisa i-media media, njengeHootsuite, mhlawumbi inikeza idatha kunye, nangona ifana ne-imeyli, kufuneka uhlawule enye encinci ukuyifumana.

Olunye Idatha Unako Ukuqokelela

Izi ngcebiso ezingentla kunye nezibonelelo zinikeza isiqalo esihle sokuqonda oko kusebenzayo kwaye singasebenzi kwi shishini lakho. Kodwa unokufumana ngakumbi ngakumbi ekuqondeni apho ingeniso yakho ivela khona ngokusebenzisa ukuhlanganiswa okukodwa kwekhonkco, ngokufaka ikhowudi ekuthengiseni kwakho kunye nokukhushulwa kwamanyathelo okubonisa umthombo wokucofa. Umzekelo, ukuba unxulumene nomxhasi wakho, ungasebenzisa ikhowudi ekhethekileyo ebonisa ukuba ukuhanjiswa kuvela kwikhonkco ethile kwi-magnet ehamba phambili. Unakho ukukhawuleza iqhosha lakho lokuthengisa iphepha ngendlela efanayo.

Ungasebenzisa le khowudi ekhethekileyo naphi na ukunika unxibelelwano, kuquka:

• Iindawo ezithile kwiwebhsayithi yakho, njengebar bar side, amanqaku athile, intloko, njl.
• Imeyili
• Umtsalane
• Imidiya yokuncokola

Ukwenza ikhowudi kufuneka usebenzise ipharamitha ye-UTM, enezinto ezincinci zetekisi ezongeziweyo ekupheleni kwe-URL. Ngekhowudi ye-UTM ungayilandela:

• Iimkhankaso (umkhankaso jikelele wokuthengisa)
• Umthombo (apho ukuhamba kwendlela)
• Phakathi (umgangatho wokuthengisa njengamajelo asekuhlaleni)
• Isiqulatho (esiqhagamshelweyo sisetyenziswe kwiphankaso ethile, njengebhabharta)
• Ixesha (zeziphi amagama eziphambili ezisetyenziswe kwimeko ye- PPC ad ad )

Akufanele usebenzise zonke iikhowudi kuzo zonke ikhonkco. Kodwa ukuba unamathuba amaninzi kumthombo wokukhokela okanye ukuthengiswa, kunokukunceda ukuphawula apho ivela khona.

Ngokomzekelo, masithi ufuna ukukhuthaza isibonelelo esithile sokubambisana kunye nokudala umkhankaso ojikeleze kuwo oquka isihloko kwiwebhusayithi yakho, kwakunye nekhonkco kwibar yebar. Ngaphezulu, uya kuqhuba imveliso ebambiseneyo kwi-imeyile yakho, apho unxibelelwano kumyalezo we-imeyile yakho, kunye nakwi-ad. Ukuba wenza iindawo ezininzi zokuthengisa, uza kuziva njani ukuba ziphi iinqhagamshelo eziye zaqhuba ukuthengiswa? Ungasebenzisa iikhowudi ezilandelayo ukubonisa ukuba ziphi iinqununu eziqhubezela izithuthi kwi-offer:

• Ikhodi ye-Article: www.yourwebsite.com/longformarticle ? Utm_campaign = affproduct1 & content = post
• Ikhowudi ye-sidebar: www.yourwebsite.com/longformarticle ? Utm_campaign = affproduct1 & content = ibha yecala
• Ikhowudi yomyalezo we-imeyile: www.affiliatelink.com ? Utm_campaign = affproduct1 & medium = imeyile kunye nomxholo = umyalezo
• Ikhowudi ye-imeyile ye-imeyile 2: www.affiliatelink.com ? Utm_campaign = affproduct1 & medium = imeyile kunye nomxholo = isikhangiso

Iikhowudi zewebhu zikhowudiwe ukuba zisitshele yiphi iphulo (kubandakanya 1) kwaye apho kwiwebhu lekhonkco unxibelelwano luvela (kwithuba okanye kwintloko). Kwi-imeyile, sibonise ukuba kusengumkhankaso we-affproduct1, kodwa unikezela umthombo (imeyile) kunye nomxholo ukusixelela ukuba iyiphi ikhonkco kwi-imeyile ethunyelwe (umyalezo okanye isikhangiso).

Kwiikhowudi ezinxulumeneyo, iprogram esebenzayo isoloko inezixhobo zokumisela ukulandelela okhethekileyo. Naluphi na olunye unxibelelwano olufuna ukulandelela, ungasebenzisa i-URL yokunciphisa inkonzo efana ne-Bit.ly okanye i-URL yomakhi weGoogle URL Builder, ongayilandela kwi-Google Analytics.

Indlela yokuSebenzisa idatha eqokelelelweyo

Ngoku ukuba unedatha, ithetha ntoni kwaye wenza ntoni na? Idata yakho inceda kuphela ishishini lakho ukuba uhlalutya wenze izigqibo ngokusekelwe kwinto ekuxelela yona.

1. Ziziphi iinjongo zakho? Ngaphambi kokuba uguqule uphendule kwimiphumo yakho yedatha, ufuna kuqala ukucaca kwiinjongo zakho. Idata yakho iklanyelwe ukukuxelela ukuba ufumana iziphumo, kodwa iyakwazi ukuphendula loo mbuzo ukuba uyazi iziphumo ozifunayo. Ziziphi iinjongo zakho kwiwebhusayithi yakho (ezininzi ezithuthi? Ziziphi iziphumo ozifunayo kwimikhankaso yakho ye-imeyile? Ziziphi iinjongo zakho kwi-media media?
2. Nika inani kwiinjongo zakho. "Okunye" akulona njongo enkulu. Ukuba uhamba uhamba ukusuka ku-1000 ngosuku ukuya kwi-1001 ngosuku, "ngaphezulu" kodwa mhlawumbi akunjalo oko uthetha. Esikhundleni saloo nto iinjongo ezithile, ezifana neendwendwe ezili-10 ngaphezulu ngenyanga, ababhalisi be-imeyili abatsha ngenyanga, njl njl.
3. Ukuqokelela idatha ekunceda ukuba ugqibe ukuba udibana neenjongo zakho, kwaye ukuba kunjalo, yiyiphi imithombo esebenzayo kwaye ingasebenzi ukwenza iziphumo zakho. Umzekelo, unokufumanisa ukuba ufumana ukuthengisa okuthe xaxa kwi-imeyile kunamajelo asekuhlaleni. Unokufumana iphepha lakho lePinterest liqhuba ukuhamba kweendlela ngaphezu kwe-Twitter okanye i-Facebook.
4. Ukuqokelela enye idatha apha ngasentla kukukunceda uqonde umfanekiso opheleleyo weshishini lakho. Ngokomzekelo, unokuba udibana neenjongo zakho, kodwa ufumanisa ukuba unesilinganiselo esiphakamileyo sokungena kwiwebhusayithi yakho. Ukulungisa oko, unokukwazi ukudlula iinjongo zakho.
5. Ukuqokelela nokuhlaziya idatha yakho ubuncinane kanye ngenyanga. Cinga ukugcina i-spreadsheet yazo zonke iimethrikhi ezibalulekileyo ofuna ukuzilandelela. Oku kuya kukuvumela ukuba ungazi nje ukuba udibana neenjongo zakho ngenyanga ukuya kwinyanga, kodwa kwakhona, unokujonga umfanekiso omkhulu kwikota nganye nonyaka.

Oku kungathi kubonakale njengomsebenzi omningi, ngokukodwa ukudala iikhowudi zokulandelela ngamnye. Nangona kunjalo, xa ucinga ixesha liyimali, ukulandelwa kwedatha, ukuqokelela kunye nokuhlalutya kungakugcina ixesha kunye nokwandisa ingeniso yakho ngokukunceda ukuba uqonde oko kusebenza ngokusemandleni ekukuncedeni ukuhlangabezana neenjongo zoshishino lakho.