Yiyiphi isimemo sokwenza isenzo kwaye ndenze njani enye?

Inkcazo yeeNtshutshiso zokuQala ukuBiza kwiNtshukumo

I-call to action (i-CTA) yisitatimende esenzelwe ukufumana impendulo ngokukhawuleza kumntu ozifundayo okanye ukuyiva. Isetyenziswe kwishishini njengenxalenye yesicwangciso sokuthengisa ukwenzela ukuba i- market target yakho iphendule ngezenzo. Ngokuqhelekileyo isetyenziswe ekupheleni, okanye ngamanye amaxesha, i-sales pitch (ithetha incwadi yokuthengisa) ukuvumela abathengi / abathengi bakwazi ukuba benze ntoni emva koko ukuba banomdla kwizinto ozenzayo.

Abaninzi abanikazi bamashishini basekhaya bashiya iifowuni ukuya kwizenzo ezivela kwizinto zabo zokuthengisa okanye iindawo zokuthengisa ngokuqhelekileyo ngenxa yezizathu ezibini:

1) inkolelo yokuba ithemba sele liyazi ukuba lenzeni ukuba banomdla wokufunda okungakumbi, okanye

2) iinkxalabo ezibiza ukuba kuthathwe amanyathelo zixhamla.

Kungakhathaliseki isizathu, ukushiya i-CTAs kunokuthi ukulahlekelwa yimali. Iifowuni ezenzathelwano zibalulekile ekuqondiseni ithemba kwixesha elilandelayo le-salesnel okanye inkqubo.

Ziziphi iifowuni ezithatyathwe kwiSenzo?

Imisebenzi ecacileyo kakhulu yokufowunela kwisenzo isentengiso, njengokuthi "Thenga ngoku!" Nangona kunjalo, inkqubo yokuthengisa ayiyena yodwa indawo ukufowunelwa kwisenzo kunokunceda. Ingakumbi ukuba unempahla ephezulu okanye inkonzo, apho ingathatha ixesha ukukhuthaza umntu ukuba athenge, ifowuni kwisenzo esenza imephu yendlela ekubhekiselele kuyo kuthengisa. Umzekelo, "Biza ngoku ngokulinganisela kwamahhala."

Ifowuni yesenzo ingasetyenziselwa ukwakha uluhlu lwakho lwe-imeyile ("Bhalisela ingxelo engasenayo ngoku"), ukwandisa imidiya yakho yentlalo elandelayo ("Fumana amanqaku amaninzi kunye neekononi ngokulandela kwethu kwi-Facebook!), Gcina abafundi kwisayithi yakho ( "Cofa apha ukuze ufunde kabanzi malunga ...") kunye nokunye okuninzi.

Iifowuni eziqhelekileyo kwiNtshukumo yokuSebenza:

Ukufowunelwa kwiibheno zesenzo usebenzisa izenzi zesenzo, ezifana:

• Bhalisa
• Bhalisa
• Ifowuni
• Bhalisa
• Nika
• Thenga
• Myalelo
• Yabelana
• Landela
• Ukukhuphela
• Cofa apha ukuze

Enye into ebalulekileyo yokufumana abantu ukuba bathathe inyathelo ngokukhawuleza kukunyusa ingxamiseko kunye nokwesaba ukulahleka. Umzekelo:

• Umnikelo uphelelwa yisikhathi kwiHalloween.

• Ukunikezelwa kwexesha elincinci.
• Mthetho ngoku phambi kokunikezelwa kwezinto.
• Phendula phambi kukaJulayi 30 ukuya kubhaliswa kule xabiso ekhethekileyo.

Ukudala ifowuni kwenzo

Kubalulekile ukuba amashishini angacingi ukuba abaphulaphuli bajolise ngokuzenzekelayo oko kulindeleke kubo. Uzakufumana iziphumo ezinkulu ngokucaca malunga neli themba elifunekayo. Qinisekisa ukuba ngalinye iphepha lewebhusayithi yakho, ingxoxo nganye yeentengiso kunye nayo yonke into eprintiweyo (ie i- imeyile ngqo okanye iincwadana) iqulethe ucingo olucacileyo kwaye lubonakala ngokulula. Ngengcamango, khangela iinkcukacha zokuthengisa iimveliso kunye newebhsayithi ukuze ubone indlela abahambisa ngayo ifowuni yabo kwisenzo.

Iifowuni kumsebenzi wesenzo kangcono xa zingenakunzima. Musa ukwenza abathengi bakho kunye nabathengi bangena kwi-maze okanye bagxume ngamacangci. Ngexesha lokunikela inketho (oko kukuthi "Mema okanye u-imeyile") kuhle, ungabaniki eninzi inketho okanye wenze kube nzima kubo ukulandela oko ufuna ukuba benze.

Ekugqibeleni, ube nomgomo wokuphela kwesofowuni nganye kwisenzo kunye nendlela ukubiza isenzo kunokufanelana ngayo nezinye iindawo zesicwangciso sakho sokuthengisa okanye uzifake kwi- funnel yakho yokuthengisa . Ngokomzekelo, unokuba nefowuni kwisenzo ukuze ufumane i- freebie ngokusayinela uluhlu lwakho lwe-imeyile , yinjongo yokuqala.

Kodwa mhlawumbi usebenzisa ololuhlu lweimeyile ukuthumela iileta zokuthengisa ngefowuni kwisenzo ukuba "Thenga ngoku." Ukubhaliselwa kwe-imeyili yinyathelo lokuqala kwisicwangciso sokugqibela sokuthengisa.

Nazi ezinye iingcebiso zokudala umnxeba osebenzayo kwisenzo:

• Chaza ngokucacileyo oko umthengi kufuneka akwenze ukuphendula (oko kubhalisa apha)
• Chaza ngokucacileyo oko umthengi uya kufumana ngokuphendula (oko kukuthi ingxelo yamahhala malunga nendlela yokugcina i $ 100 ngeveki)
• Gxila kwiinzuzo zokuthatha inyathelo (oko kukugcina imali ngoku)
• Ukunikezela isizathu esichukumisayo sokuba umthengi aphendule ngoku okanye umhla wokugqibela (okt le ngxelo ikhululekile kuphela kwiiyure ezingama-24 ezilandelayo)

Xa wenza uxwebhu oluprintwayo okanye ukwenza i- website okanye umkhankaso wokuthengisa nge-imeyile , kucetyiswa ukuba uhlukanise ifowuni kwisenzo ngokuyenza ibe mkhulu, usebenzisa umbala ohlukileyo, kwaye uyichaze ngendawo emhlophe.

Ungakuvumeli ukuba ilahleke kuyo yonke into yokuthengisa okanye umxholo.

I-Call yesampula kwisenzo

• Isipho samahhala: Abantu bokuqala abayi-100 baya kufumana isipho samahhala. Myalelo ngoku phambi kokuba zonke izipho ziphelile!
• Iimvavanyo zamahhala: Bhalisa ngoNovemba 30 ukuzisebenzisa inxaxheba kwisilingo sethu samahhala esingama-60.
• Ukunyuka kwamaxabiso : Amanani ethu akhuphuka ngoJanuwari 1. Yiza namhlanje ukuba usebenzise inzuzo yexabiso eliphantsi.
• Ukuphucula ngokuzenzekelayo: Ukuba uyalela ngaphakathi kweentsuku ezingama-30 ezilandelayo, fumana ukuphuculwa ngokuzenzekelayo kwipakethe yepumm premium.
• Umhla wokugqibela weNkcazo : Myalelo ekupheleni kweveki ukufumana u-10%.
• Ukuvuselela Intengiso : Siphelile! KulooLwesithathu kuphela, ukuya kweso siganeko sokukhutshwa kwamatyala esiphuthumayo.

Imiphumo yeMiphumo

Njengamanye amaninzi amashishini wokuthengisa, ukuvavanya iindlela ezahlukeneyo kukuqinisekisa ukuba ufumana iziphumo eziphezulu. Kuyafana neenxeba ezenzweni. Ngokomzekelo, ngaba ufumana i-imeyli yokungena ngemvume kunye ne "Bhalisa ngoku" okanye "Yenza ingxelo Yakho Yentetho Ngoku?" Hlola iintlobo ezahlukeneyo zokuzikhethela, uguqula enye ixesha kwaye ukhangele ukuba ubone ukuba kukho enye iphendule kwiimpendulo ezininzi kunye nokuthengisa kunomnye.

Ukuhlaziywa kweOktobha 2017 Leslie Truex