Inkcazo yeProspect kunye neengcebiso malunga nokuPhepha kweZentengiso
Njengamashishini amaninzi, ishishini linalo ulwimi kunye nemigomo. Zininzi zisetyenziselwa ngokungafaniyo, nangona zingatsho nto into efanayo. Yiyo le nto ngokwemiqathango ethi "ithemba" kunye "nokukhokela."
Ithemba lithengi lomthengi oye wafunwa ngokufanelekileyo njengemilinganiselo ethile. Kwiimeko ezininzi, ithemba:
- Kuyafaneleka ukuthengisa imveliso yakho .
- Ngaba iindlela (imali) zokuthenga.
- Ugunyazisiweyo ukwenza izigqibo zokuthenga.
Iimpembelelo akumele zibonise umdla ekuthengeni. Bafuna nje ukuhlangabezana nale ndlela ilapha ngentla.
Umzekelo, ukuba uthengisa iinkonzo zenkxaso ezincinci kumashishini amancinci, ithemba liza kuba ngumphathi wamashishini amancinci (i-market target), enokukwazi ukufumana iinkonzo zakho, kwaye ngubani onokwenza isigqibo sokukuqesha. Ukuba umnxeba wakho akasenayo imvume yokwenza isigqibo sokuthenga, ngoko akusiyo ithemba lakho.
Ukuchonga ukuba umnxibelelwano uyithenda yokuthengisa yinyathelo lokuqala kwinkqubo yokuthengisa. Emva kokuba uzimisele ukuba umntu uyahlangabezana neendlela ezifanelekileyo, unethemba kwaye unokungena kwisigaba esilandelayo senkqubo yokuthengisa.
Yintoni eyahlukileyo phakathi kweProspect kunye neNkokeli?
Ithemba lidla ngokudideka njengesikhokelo. Ukhokelo aluqhagamshelwanga. Naliphi na umxhasi okanye umthengi onokuhlangabezana naye ongazange afaneleke njengelithuba, nguye okhokelayo. Kwinkqubo yokuthengisa, uqokelela izalathisi kuqala, ubenelungelo lokufikelela kwimigangatho, uze uhambe nabo ngokusebenzisa intengiso yakho okanye inkqubo.
Yintoni iProspecting?
Ukufunyanwa ngumsebenzi wokufumana izikhokelo kwaye ubaphendule ngamathuba. Iikhokelo zivela kwiindawo ezahlukeneyo. Ungathenga uluhlu, ukukhangela incwadi yefowuni okanye ukukhangela i-intanethi, okanye uxoxe nabantu ngelixa ulinde kumgca kwisitolo sokutya. Kwiimeko ezininzi, nayiphi na ifomu oyisebenzisayo, injongo yakho kukubona ukuba umntu unokufumana ithuba, ngokuzifumana ezifanelekileyo kwimigaqo ethile, ngokuqhelekileyo ekujoliswe kuyo.
Ngokomzekelo, ungathenga uluhlu olusekelwe kwimimiselo kunye neemfuno (i-market target). Unokunciphisa incwadi yefowuni okanye uphando lwe-intanethi kwiminqweno yakho yemarike ekujoliswe kuyo. Kwaye ngelixa umile kumgca, unokwenza ingxoxo enokukufumana ulwazi malunga nokuba ngaba akukho khokelo ekujoliswe kuyo.
Emva kokuba uzimisele ukuba inkokheli ingaba nethemba (ifanele ubuncinane enye imigaqo), ngoko usebenza ukuze ubenelungelo phantsi kweminye imigaqo. Oku kunokwenziwa ngeendlela ezahlukeneyo, kubandakanywa umnxeba, kwintlanganiso yomntu, ifom ye-intanethi, i-imeyile, njl njl. Injongo yakho kukubona ukuba ngaba ukhokelo olungumgqatswa olungileyo kwizinto ezinikezelayo (ekujoliswe kuyo). imali kunye nokukwazi ukuthenga.
Abaninzi abanikazi bezoshishino zasekhaya bagqiba ukuchitha ixesha kwinkqubo yokuthengisa kuba abafanelanga ukukhokela ngaphambi kokuzama ukuthengisa, okanye bachitha ixesha elininzi kwiindlela ezifanelekileyo.
Inkqubo yokuThengiswa
Ukuhamba phambili kunye nethemba elifanelekileyo lilamanyathelo amabini kumjikelezo wokuthengisa. Inkcazo yenkqubo yokuthengisa iquka:
- Ukujonga : Ukuqokelela kubakhokela.
- Ukufaneleka kukukhokelela kwiinjongo. Oku akufanele kuthathe ixesha elide kwaye ngokuqhelekileyo kubandakanya imibuzo embalwa ukuyenza ukuqinisekisa ukuba ukhokelo lwakho luhlangabezana nemigqaliselo yethemba.
- Isigaba sokuthengisa: Isigaba sokuthengisa somjikelezo oqhelekileyo wokuthengisa siqala xa kukho ithemba elifanelekileyo. Isigaba sokuthengisa sinokufutshane okanye sithembele kuxhomekeke kwimveliso yakho, nokuba ingaba ufuna ukuyenza okanye uyayifuna, kwaye ukhuthaza njani ukuba uncedo lwezinto ozenzayo. Njengommeli othe ngqo wokuthengisa, unokukwazi ukuthengisa iimpahla zakho ngethuba lokuqala. Nangona kunjalo, xa uzama ukufumana abanye kwi shishini lakho, loo nkqubo ingadinga iingxoxo ezininzi. Ngaloo nto, inkokhelo nganye yemveliso okanye inkonzo yakho ifake i- call-to-action kunye nokuvalwa. Ukuba ithemba likusho ukuba akayilungele, yongeza kuye uluhlu lwakho ukulandela emva koko. Ukuba uthethi hayi, cela ukuba ungazigcina kwiluhlu lwakho kwaye udibane nabo kwikamva.
Ukuhlelwa Kwimiba Yakho
Amathemba ezentengiso yintengiso enkulu yezoshishino.
Laba baqhagamshelana nabo oye uthetha nabo kwaye bahlangabezane neendlela zokubakho abathengi abangcono kakhulu. Iinjongo ziza kusasaza umvuzo. Indlela eyona ndlela yokulandelela amathuba akho kunye noxanduva lokunxibelelana nabo kukunxibelelwano olubi lweCandelo loLwazi lwaBathengi (CRM). Kukho izixhobo ezininzi ezingenasisisiseko kunye neeRM ezikhululekile ezikhoyo.
Ukulandelwa kweProspect akukuvumeli kuphela ukugcina ulwazi malunga namathuba akho, kodwa kwakhona, unako amanqaku okufaka kuzo zonke iingxoxo zakho, njengemibuzo yabo kunye neengxaki ozijongayo emva koko. Unokongeza zabo zokuzalwa kunye ne-alamu ukuze uthumele ikhadi. Ungakwazi kwakhona ukugcina umkhondo wendawo ekuthengiseni ngayo. Ngokomzekelo, isikhokelo sinokuba nethemba, kwaye ithemba linokuthengiswa, kwaye sinethemba lokuba umthengi ophinda.