Izixhobo Ezamahala kunye neZibonelelo kwiNtengiso Yoshishino Lakho
1. IiNkonzo zoLuntu
Imidiya yoluntu yenye yeendlela ezilungileyo zokuphuhlisa ishishini lakho kwaye zibandakanye ne-market yakho mahhala.
Ingxaki kukuba ukulawula enye yesikhulumi soshishino loluntu ixesha elidlulayo. Ukulawula ii-akhawunti ezininzi akunakwenzeka. Ngethamsanqa, kukho izixhobo zokuncedisa ekucwangciseni izithuba, kunye nokugcinwa kunye nento eyenzekayo kunye neentlalo zakho zokutya.
Buffer
I-Buffer inikezela ngamalungiselelo amahhala kunye ahlawulelwayo yokulawulwa kweendaba zoluntu. Ngaphantsi kwesicwangciso samahhala unokudibanisa iprofayili enye kwi-intanethi kubandakanya i-Twitter, i-Facebook, i-LinkedIn, i-Google + kunye ne-Instagram (Pinterest iyatholakala kwisicwangciso esihlawulwayo). Ukuba unesiprofayili se-Facebook kunye nekhasi lomqhubi, unokuxhuma kuphela omnye kubo kwi-Buffer. I-Buffer nayo ikuvumela ukuba uhlele isithuba se-10 ngeetanethi ngaphambi kwexesha. Nge-Buffer unako ukumisela izithuba zakho kwangaphambili kwaye uqhubeke kunye nalo lonke usuku lwakho kunye neveki ukwazi ukuba izithuba zakho ziya kuphila ngexesha elihleliweyo. Ezinye izinto ezipholileyo ziquka ukwandiswa kwesibhrawuzi kunye nenkqubo yeselula, umdali wesithombe kunye nomlayishi wevidiyo / gif, kunye ne-URL mfutshane,
HootSuite
Efana neBuff, uHootSuite ikuvumela ukuba ulawule kwii-akhawunti ezintathu kwidideshi enye phantsi kwesicwangciso saso samahhala. Akunako kuphela ukucwangcisa izithuba phambi kwangaphambili, kodwa unokubona oko kwenzekayo kwiindawo zakho zokutya, kunye nokuthanda, ukuphawula, kwaye wabelane ngeDashboard. Isicwangciso samahhala seHootsuite sinika i-analytics esisiseko, kunye nokukwazi ukusebenza kunye nobunzima bezintlu zesithathu.
2. I-imeyile
Kukho abanye bathi i-imeyile ifile, ngokukodwa ngokukhula kweendaba zoluntu. Kodwa abahwebi abasemakhaya abanempumelelo kakhulu bayazi ukuba akunjalo. I-imeyili isona yezona ndlela ezilungileyo zokudibanisa nokwakha ingxelo kunye neemeko zakho. Abaninzi abatsha abashishini bekhaya bayeka ukuqala uluhlu lwabo lwe-imeyli kuba lixabiso (nangona ayininzi). Nangona kunjalo, kukho inkululeko yokukhetha.
MailChimp
Iprogram ye-MailChimp Forever Free igawula lutho kubabhalisi abafika ku-2000 kwaye ivumela i-12,000 i-imeyili nganye ngenyanga. Iquka ifom ye-sign-up, i-autoresponders kunye nezibalo ezisisiseko malunga nemizamo yakho ye-imeyile.
3. SEO
Enye yezinto ezibaluleke kakhulu i-analytics iza kukuxelela ukuba yiyiphi amagama abalulekileyo abasebenzisi abasebenzisayo ukufuna nokufumana ishishini lakho. Ukwazi ezi zinto zintsimi kukunceda ukuba uluphi ulwazi oluza kubelana ngalo, yintoni amagama ozowasebenzisa kwizihloko zakho kunye nomxholo, kunye nokunye. Ukongeza, kunceda iinjongo zokukhangela zikwazi ukubeka indawo yakho kwindawo.
Igama elingundoqo elithiTool.io
Enye into epholileyo kwigama elingundoqo elithiTool.io kukuba ungayisebenzisa mahhala ngaphandle kokudala i-akhawunti. Iza kuhambisa iingcebiso zegama elingundoqo kwii-750.
SEO Book
I-SEO Book inikezela ngokukhululeka kunye nokuhlawula izixhobo ze-SEO. Udinga ukubhalisa, kodwa emva koko unokwenza uphendlo lwegama elingundoqo, uvelise i-meta tags, kunye nesicangca sakho kwiwebhusayithi ukuze ubone indlela iinjini zophando ezijonga ngayo indawo yakho.
4. Iwebhusayithi / Uhlalutyo lokuThengisa
Umsebenzi obalulekileyo kwishishini lakho uhlalutya idatha yakho. Yayiphi impendulo kwi-imeyile yakho yokugqibela? Bangaphi abantu abathandayo, ababelwana kunye / okanye bathetha ngeposi yakho yeendaba zentlalo? Yisiphi isixhobo esithumela iinjongo ezininzi kwiwebhusayithi yakho? Le ngcaciso isetyenziselwa ukwandisa oko kusebenzayo okanye ukukhupha into engekho.
Google Analytics
I-Google inika itoni yokuhlalutya mahhala. Umngeni ukuwubeka kwaye uqikelele ukuba ungayisebenzisa kangcono kuba inani leedatha ongaqokeleli likhulu. Ngeyona nto eyona siseko, unokongeza ikhowudi yokuhlaziya kwiwebhusayithi yakho, kwaye ufumane ulwazi olunjengephepha lokujonga, amaphepha aphezulu kwiwebhusayithi yakho, umthombo wendlela, kunye noluntu lwabantu abavelela indawo yakho.
HotJar
Isicwangciso samahhala seHotJar siya kuqokelela idatha kwi-peji ye-2000 ebonakalayo ngosuku.
Enye into epholileyo yimibala yokushisa ekwazisa apho iindwendwe zichitha ixesha kwisayithi yakho. Kwakhona kuya kukuxelela ukuba yintoni ephakanyisiweyo kunye ne-funnel yakho yokuthengisa; njengokuba yeyiphi imeko ye-funnel ulahlekelwa ngabantu.
Ukulingwa nje
Izixhobo ezibonelela ngokulula ezibonelela ngedatha kwiintetho zentlalo yoluntu. Izixhobo zikhululekile ukusebenzisa, nangona uya kucelwa ukuba uzikhankanye kumajelo asekuhlaleni ngokubuyisela ingxelo. Unokufumana ulwazi kubo bonke ezinxibelelwano ezinkulu zentlalo kuquka i-Facebook, Twitter, LinkedIn, Google+, Instagram, kunye nePinterest.
5. Iimpawu zeMpawu / iLogos Design
Isiqulatho somboniso sibaluleke kakhulu ekuthengiseni. Umzobo okanye ividiyo isenokuthi ingathatha ingqalelo kwiimarike yakho kunokuba itekisi ecacileyo. Ngenxa yoko, ukubonisa imifanekiso njengenxalenye yamaphepha akho ewebhusayithi, izithuba zentlalo yeendaba, kunye nezinye izinto zokuthengisa kubalulekile. Kukho indawo ezininzi onokufumana iimifanekiso zamahhala ozisebenzisayo ekuthengiseni kwakho, kunye nokulula okulula ukusebenzisa izixhobo zokuhlela imifanekiso . Ezi zibini ezidumileyo ziquka:
Canva
I-Canva yenza kube lula ukudala malunga naluphina uhlobo lomzobo oyifunayo kwi-banner ye-Facebook, umfanekiso weblogi, okanye i-ebook cover. Inika imifanekiso emininzi ekhululekile okanye ungayilayisha yakho. Unokongeza iifowuni zokubhaliweyo, imilo kunye nokunye kumfanekiso wakho uze uyilande okanye uwabelane.
PicMonkey
I-PicMonkey iye yahlawula kunye nekhetho zentlalo ngenkonzo yayo. Njengo-Canva kulula ukuyisebenzisa. Vele ulayishe umfanekiso wakho uze uhlele; ukunqumla, ukuguqula, ukufaka umbhalo kunye nokunye.
6. Ukunikwa kwevidiyo
Ngokuhambisana nemifanekiso, ukuthengiswa kwevidiyo kwanda ekuthandeni. Unokwenza ii-tours zevidiyo, izifundo, emva kweembonakalo zikhangelekile, kunye nokunye okunceda ukuthenga i-market yakho kwaye ukwazi i-shishini lakho. Umngeni wevidiyo usibamba ngokukhululeka okanye ngexabiso eliphantsi. Imithombo ecacileyo yi-YouTube, kodwa ngamanye amaxesha ungazifuni ukusebenzisa loo ndlela. Ngezantsi ezinye iindlela ongakhetha ngazo.
Wistia
UWistia unikeza inkululeko ngonaphakade isicwangciso esivumela amavidiyo amathathu. Izixhobo zibandakanya umdlali onokwenziwa ngokwezifiso, ukuxhumeka kunye nokwabelana, izixhobo zokuvelisa izixhobo, ukuhlanganiswa kunye neefestile ze-third party ezifana ne-MailChimp kunye nokunye.
VidMeUp
I-VidMeUp inikeza ezininzi iimpawu zokubamba amavidiyo, kufuphi nesiqingatha sazo ezifakiwe kwisicwangciso samahhala. Unokongeza i-domain yakho, ulayishe ufike kwi-750 MB, ulungiselele iphepha lakho levidiyo kunye nokunye. Unokongeza i-Google Analytics kunye neenkqubela zezabelo zentlalo.
7. U papasho
Ukupapashwa yenye yeendlela ezifanelekileyo zokuthengisa ngenxa yokuba ikhululekile, kwaye ikubeka njengengcali kwintsimi yakho. Inxalenye enzima yenza ukuba i-media iyibone kwaye ixoxwe nawe. Ngoxa unokuba neprogram ye-PR equka ukuthumela ukukhutshwa kogqityiweyo rhoqo, kukho izibonelelo ezimbalwa ezikhululekileyo ezenza kube lula ukufumana iimveliso zentengiso ezifuna ubuchule bakho.
Ncedisa uReporter Out (HARO)
Ingxelo ye-HARO mhlawumbi yenye yezona zixhobo ezinolwazi oluqhelekileyo zokunxibelelana kweendaba kunye neengcali. Bhalisa nje njengomthombo, kwaye uhlole ii-imeyili ezintathu ezithunyelwe ngeveki nganye kwimithombo yemithombo yolwazi zifuna uncedo kwibali. Yonke into evela kumaphephandaba nakumaphephancwadi, i-rediyo kwi-tv, kunye neeblogi ukuya kuma-podcasts zisebenzisa ingxelo ye-HARO ukufumana iindwendwe kunye neengcali.
Iphunga lomthombo
Umthombo we-Bottle ufana ne-HARO ngokuba udibanisa iindaba zeendaba kunye neeblogi kwiindawo ezikwazi. Ukwahlula kukuba unokwenza uphando kwaye ubeka amathuba kwi-intanethi, endaweni yokulinda i-imeyile.
8. Ukuphendula / Ukuzibandakanya
Enye yeendlela ezifanelekileyo zokuqinisekisa ukuba udibana neemfuno zeemarike zakho ukuzibuza. Ingqwalasela yempendulo yakho ayikwazanga kuphela ukuba i-market yakho yangoku ivakalelwa njani kwishishini lakho, kodwa kwakhona, inokunika ingqiqo malunga nendlela yokufikelela kubantu abangakumbi ukwakha ishishini lakho.
SurveyMonkey
Yakha ifomu yengxelo ngokukhetha ezininzi, iimpendulo zetekisi kunye nokunye. Ngaphantsi kwesi cwangciso samahhala ungenza uphando olungenamkhawulo kunye nemibuzo engama-10 kunye neempendulo ezili-100 nganye ngophando.
9. Ulawulo loLwalamano lwabaThengi (CRM)
Nangona ulutsha oluninzi lukhangisa ngokukhangela abathengi abatsha kunye nabathengi, umcimbi wento, kungabizi ukugcina umthengi / umxhasi oya kuqhubeka ukuthenga okanye ukuthumela ishishini elitsha kunokuba athole entsha. Indlela efanelekileyo yokugcina abaxhasi bakho kunye nabathengi babuya ngenkonzo enhle, kwaye bahlala bebanxibelelwano. Isofthiwe yolawulo oluhlobene noThengi lunokunceda. Ngaloo nto ungayiphawula xa udibanisa kunye neshedyuli yokulandelelana, gcina umkhondo wokuzalwa kwamakhasimende kunye neminye imihla ebalulekileyo ukuze ukwazi ukuxhuma kwakhona, kunye nokunye. Nazi ezimbalwa ze-CRM software ongayisebenzisa.
SuiteCRM
I-CRM ye-Suite yinkqubo evulekileyo yesofthiwe ekunceda ukulawula ukuhamba kwemisebenzi, iipayipi lakho lokuthengisa, inkonzo yabathengi kunye nokunye.
Iinkqubo ezilula
Iinkqubo ezilula kakhulu zibonelela ngenkonzo yabaninzi kubasebenzisi ababini, ama-akhawunti angama-100, oonxibelelwano olungenamkhawulo baqhelanisa ama-akhawunti kunye ne-100 MB yokugcina. Ikwabonelela nge-imeyile yamahhala kunye nokuxhaswa kwabathengi be-intanethi ye-intanethi, okungaqhelekanga ngeakhawunti yamahhala. Unako ukumisela i-automation yakho yokuthengisa, ulawulo loqhagamshelwano, ukudala iingxelo zenkcubeko, kunye nokunye.
Ukuthengisa ishishini lakho akufanele liphule ibhanki. Nangona uhlala ufuna ukugcina umfanekiso oyingcali kunye nokusebenzisa izixhobo ezinokwethenjelwa, kunokwenzeka ukukhuthaza ibhizinisi lakho kuphela ukuchitha ixesha kwaye kungabi nemali. Isibalulekileyo kukufumana izixhobo kunye nezixhobo ezihambelana neemfuno zakho kunye neenjongo zoshishino.
Kwezinye iimeko, njengoko ishishini lakho landa, ungakhula kwiindlela ezikhethiweyo zezi nkonzo, kodwa ngelo xesha ishishini lakho liza kwenza imali yokukhupha iindleko ezongeziweyo. Futhi ungakulibali, iindleko zokuthengisa zithengiswa irhafu .
Okwangoku, izixhobo kunye nezibonelelo ezilapha ngasentla zikunikelwa iindlela zokukhulula ishishini lakho ngokufanelekileyo.