Iingcamango Zentengiso Ephumelelayo Ukukhuthaza Ubucala Bakho Basekhaya
Ngaphezu kweyiphi na, ukuthengiswa kakuhle kukunye ukwazi ukuthengwa kwemarike yakho, oko kukufunayo nokufunayo, kunye nendlela yokuwahoxisa (ngamagama, imifanekiso okanye ividiyo) ukujonga ibhishini lakho.
Emva kokuba uyazi ukuba ngubani umthengi wakho, into efunayo kunye nalapho ungayifumana khona, sebenzisa olo lwazi kunye namaqhinga alandelayo alandelayo ukuthengisa ngekhangelo.
1. UkuSebenza kweeNjini zokuSebenza (SEO)
Yonke ishishini lasekhaya kufuneka libe newebhsayithi (engekho ikhululekile) kwaye zonke iiwebhusayithi kufuneka zilungiswe ngeenjini zokukhangela. Kukhululekile kwaye akunzima ukwenza. Ukukhangela injini yokusesha kukusebenzisa amagama angundoqo kunye neentetho zakho ezisebenzayo kwiimveliso zeenjini ukufumana ulwazi, into okanye iinkonzo ozinikelayo. Ukusebenzisa amathuluzi okupasa amagama angundoqo kunokunika ingqiqo ebalulekileyo kwintengiso yakho efuna ngayo ukuze unikezele. I-SEO iquka ukubeka amagama abalulekileyo kwisicatshulwa sakho se-meta, igama elingundoqo kunye neenkcazo zenkcazo kwiwebhsayithi yakho ukunceda iinjinjini zokukhangela zifumane kwaye zibeke i-website yakho.
2. IiNkonzo zoLuntu
Namhlanje, abathengi bafuna ukusebenzisana neenkampani abazenzayo ishishini. Ngaphezu koko, bathembela kakhulu kwiingcebiso ezenziwe ngabahlobo babo, iintsapho kunye nabanye.
I-media media yenza kube lula ukuba uzuze kubini. Ngamajelo asekuhlaleni, unokwabelana ngolwazi kunye nokukhushulwa, ukuthetha kunye nokubandakanya kunye nemarike yakho, kwaye uzuze kwi-buzz yakho yemakethe yenza ngokuphathelele kwakho ngezabelo. Ngokuphendula abantu ababandakanyekayo nawe, ubonisa ukuba uyanyamekela kwaye unokunyusa ukunyaniseka nokuhanjiswa .
3. Yiba nguMthendeleli
Ukwabelana ngolwazi lwakho ngokusebenzisa amanqaku okanye udliwano-ndlebe ngenye yezindlela ezilungileyo zokuhamba phambi kweemarike yakho kwiwebhsayithi lomntu, ipodcast, webinar okanye ingxoxo ye-intanethi. Amanqaku okanye uvakatyeli beendwendwe uya kukuvumela ukuba ubonise ubuchule bakho nokwethembeka, apho abantu abaninzi banokuphendula ngokugqithisileyo. Musa ukunciphisa iindwendwe zakho ezibonakalayo kwimicimbi ye-intanethi. Impapasho yokuprinta kunye nemiboniso yeTV kaninzi ifuna iingcali kunye neendwendwe
4. I-Press Releases / Publicity
Ukufana nokuba ngumlobi weendwendwe okanye u-interviewee, ukupapashwa kwamahhala kunika ukuthembeka okuza kwandisa impendulo kwiintengiso. Iqhinga kukungenisa i-PR efanelekileyo yeendaba eziphathelele kwishishini lakho. Ukukhutshwa kwenkcazelo engekho isikhangiso okanye isikhangiso. Ziindaba, ezifana nokuwina umklomelo, ukufikelela kwinqanaba elikhulu, okanye ukudibanisa ibhishini lakho nento eqhubekayo kwihlabathi.
5. Amanyathelo Ahlangeneyo
Kwintsebenziswano edibeneyo , udibanisa nomntu othile kwishishini elifanayo, ngokuqhelekileyo ekukhuthazeni isiphambano, nangona kukho iindlela ezahlukeneyo zokusebenzisana. Umzekelo, unokusebenzisana nomlingani we-JV okhuthaza ishishini lakho lasekhaya ngokutshintshisiswa kwembuyekezo yemali (oko kukuthi ipesenteji yeentengiso umlingani uququzelela) okanye ngokuphakanyiswa kwemveliso / inkonzo yabo kwimarike yakho.
Impumelelo ifika ekufumaneni imveliso okanye inkonzo yakho phambi kwamanye ishishini lokuthengisa.
6. Inkqubo yoBambiswano
Ukuthengiswa kokubambisana kufana nokusebenzisana ngokubambisana nokuba elinye ishishini likhuthaza imveliso okanye inkonzo yakho ngokutshintshela ikhomishini esekelwe kwimveliso eyenziwe lula. Ukwahlukana kukuba ukusebenzisana ngokubambisana ngokuqhelekileyo kuyisiganeko esisodwa kunye nomnye okanye mhlawumbi amaqabane ambalwa. Inkqubo yokubambisana iyaqhubeka kwaye unokuba namaqabane amaninzi njengoko ufuna ukunyusa oko unikelayo. Nangona ungadinga ukutyalomali kwi-software yesistim okanye inkqubo, inxalenye enkulu, ukufumana abadibeneyo ikhululekile kwaye uhlawula kuphela xa behambisa iziphumo.
7. Iingxoxo zamaQela / iiForam
Njengamajelo aseburhulumenteni, ukuthatha inxaxheba kumaqela e-intanethi kunokudla ixesha, kodwa wenza kakuhle kwaye kunene, unokufumana izibonelelo ezininzi.
Ngomnye, unokufunda iimfuno zeemarike zakho, ngaloo ndlela ulungele ukuhlonipha imveliso okanye inkonzo yakho. Okwesibini, inika indlela yokunceda abanye kunye nokwabelana ngolwazi lwakho, olwakha ubudlelwane kunye nokuthembeka, ngoko ke baya kufuna ukufunda ngakumbi ngawe. Impumelelo kumaqela okuxoxa aphuma ekuncedeni, kungekhona ekukhuthazeni ishishini lakho.
8. IiVideos
Isiqulatho somboniso sinethuba eliphezulu lokuba lijongwe, kwaye inhlanhla, akunzima okanye kuyabiza ukudala. Unokwenza ividiyo usebenzisa ikhamera yewebhu yekhompyutha okanye ifowuni. Uninzi lwewebhu kunye neefowuni zokusebenza zinakho ukuhlela nokulayisha kwi-YouTube, ekhululekile. Ubuqhetseba kumavidiyo aphumeleleyo kukunceda (okt tutorials) kunye / okanye ukuzonwabisa.
9. Thetha / fundisa
Ukuba nokuthembeka kuyinxalenye ebalulekileyo yokuthengisa, kungenxa yoko kuvela kakhulu (oko kukuthi uyindwendwe okanye i-PR). Ngokukodwa kwi-Intanethi, abantu kufuneka bazive besebenza kunye namashishini athembekileyo, amgangatho. Ukuthetha nokufundisa yindlela enye yokubonisa ubungcali bakho nokwakha ukuthembeka. Ngamanye amaxesha unakho ukuhlawulwa, ngokunjalo. Ungasebenzisa inkonzo yamahhala efana ne-Google Hangouts ukunikela nge-seminar ye-intanethi. Okanye qhagamshelana namaqela angingqi malunga nokuthetha nabo. Ngokomzekelo, ezininzi iinkalo zineenkqubo zemfundo yabantu abadala. Okanye jonga amaqela asekuhlaleni afuna ukuthetha.
10. Nikela i-Freebie
Abantu bathanda into enhle, kwaye ayifumananga kangcono kunokuba ikhululekile. Abanomashishini abaninzi banikela i-freebies ngokubhaliselwa kwiphepha leendaba, kodwa asiyindlela yodwa into yokukhulula inokukunceda. Unokunikela isampula yamahhala okanye i-call coaching yo-imizuzu eyi-15. Ingcamango kukuba xa abantu baye bavavanya imveliso okanye inkonzo yakho, baya kufuna ezinye izinto abaza kukulungele ukuzihlawula.