Yiyiphi i-Direct Mail Marketing?

Inkcazo yeNgxelo ye-Direct kunye nendlela yokuSebenzisa ukuThengisa ishishini loKhaya

I-imeyile ngqo ngumhlobo wokuthengisa ngokuthe ngqo apho amashishini athumela khona iileta, iipostcards okanye ezinye izinto zokuphromotha kwixesha elidlulileyo, elikhoyo okanye abathengi okanye abathengi. Iiprojekti ezithunyelwe ngeposi zijoliswe kumthengi okanye ishishini okanye zombini. Kwiimeko ezininzi, i-imeyile ijoliswe kwi-target population (ie abanikazi basekhaya) okanye iimakethe zendawo (okt indawo ethile). Kwiimeko ezininzi, ubunzima okanye uthumele i-bulk, kodwa ungathumela i-imeyile ngqo kwixabiso elincinane.

Iinkonzo zeMeyili ngqo:

• Ukuphumelela ekufumaneni impendulo xa ubhaliwe kakuhle kwaye uthetha ngqo kwi- market target .
• Iindleko zokuthumela ii-bulk ezingaphantsi kweeposi eziqhelekileyo.
• Iziphumo zingalandelwa.

Umxhasi weNgxelo yeNgxelo:

• Abathengi abaninzi baphosa izinto zeposi ngokuthe ngqo njenge "i-mail engenalo" ngaphandle kokuzifunda.
• Iimpendulo zempendulo zihlala ziphantsi kunezinye iindlela zokuthengisa ezithe ngqo.
• Izindleko ngokukodwa xa i-imeyile ingabikho kwiziphumo.

Iindlela zokusebenzisa i-imeyile ngqo kwiShishini laseKhaya

Ngokuqhelekileyo, abantu bacinga kuphela ngokuthumela iintengiso xa bejonga i-imeyile ngqo. Kodwa kukho iindlela ezahlukeneyo zezoshishino zasekhaya ezingasebenzisa i-imeyile ngqo ukuba zifumane abathengi okanye abathengi:

1. Iikhathalogu yeemveliso kunye neenkonzo: Vumela amathemba abone konke onokukunika ngokuthumela itekethi okanye uluhlu lwezinto ozenzayo. Cinga ukuquka ikhuphoni (# 2) ukukhuthaza ukuba bathenge.
2. Izaphulelo kunye neengcali: Esikhundleni sokuthumela ikhadi okanye ileta efakazela imveliso okanye inkonzo yakho, kutheni ungabandakanyi intsebenzo ekhethekileyo njengepesenti kude kwabaxhasi bokuqala. Abantu bathanda into enhle kwaye kuyindlela enkulu yokukhohlisa amathuba okufunda ngokubanzi malunga neshishini lakho.

1. Izinto eziyimfuneko okanye iingcebiso: Abathengi bavame ukuthumela abaxhasi babo kunye neekhalenda zamakhasimende kunye neendlela zokupheka. Abantu abafumana ezi zinto baya kubagcina ngenxa yokuba banikela into eyanceda okanye eyincedo, kwaye igcina igama likaMattor engqondweni yabo kuba bakhunjuzwa ngalo lonke ixesha elibhekiselele kwikhalenda okanye iresiphi. Unokwenza okufanayo. Qinisekisa ukuba into oyithumeleyo yinto abantu abafuna ukuyigcina kunye nezoshishino lakho.

1. Izikhumbuzo : Ngokuxhomekeka kwimveliso okanye inkonzo yakho, kunokuba luncedo ukuthumela abathengi bakho kunye nezikhumbuzi zabaxhasi. Ngokomzekelo, ukuba unokwenziwa kwerhafu, ungathumela izikhumbuzi ngoDisemba malunga nokuncitshiswa ukuthatha ngaphambi kokuba unyaka uphele okanye uqaphele kubani boshishino malunga nokufumana i-W-2 kunye ne-1099s ekupheleni kukaJanuwari.
2. Iisampuli: Ukuba ayikho iindleko ezingavumelekanga, kutheni ungathumeli uthumele isampuli yemveliso yakho okanye unikele isampuli yamahhala kunoma ubani ophendulayo kwi-imeyile yakho? Abantu bathanda ukufumana izinto zamahhala kunye nokuvavanya iimveliso ngaphambi kokuthenga. Ukuzithumela isampula kubanika bobabini.
3. Izibhengezo: Ukuba usungula umkhiqizo okanye inkonzo entsha, mayeke abaxhasi bakho kunye nabathengi bakho, kunye nethuba lokukwazi ngalo. Kwakhona, oku kuza kuba lixesha elifanelekileyo lokufaka isaphulelo ukukhuthaza ukuba bahlole umkhiqizo okanye inkonzo entsha.
4. Incwadana: Nangona iincwadi zeendaba ze-imeyile yindlela efikeleleke kakhulu yokuhambisa ulwazi rhoqo kwiluhlu lwakho, ukushicilelwa kunye neendaba zeposi zingasebenza ngempumelelo. Ngaloo nto unako ukudibanisa iingcamango ezingaphezulu ngasentla njengoluhlu lweemveliso okanye iinkonzo, izaphulelo, iingcebiso kunye nezivakalisi.

Indlela yokusebenzisa iMeyili ngqo kwiBusiness Yakho yasekhaya

1. Gqiba kwiinjongo zakho. Yintoni ofuna ukuba abantu bayenze xa befumana iposi? I myalelo? Cela umnxeba?

1. Qinisekisa uhlobo lothumeli oluza kuthumela. Iipostcards zibiza kakhulu, kodwa nazo zinemiqathango ekungakanani ulwazi onokubeka kuzo. Ngexesha elifanayo, ikhadi leposi lingaba nethuba elingcono lokufunda ngaphezu kweleta efuna ukuba ummkeli avule ukuze abone umxholo.
2. Yakha iposi yakho. Impumelelo yeposi ngokuchanekileyo idinga ukuyila i-mailer enyanzelisayo. Ukwenza oko, kufuneka uqonde ukukopisha . Akwanele ukuxelela abantu malunga nebhizinisi lakho. Esikhundleni saloku kufuneka ubacekise ngokuthetha zabo neemfuno kunye nokunikela ukuba isisombululo kwiingxaki zabo. Uvumelekile ukuba ufake umbhalo kwiimvulophu, ngoko ungakhohlwa ukubeka umyalezo obangela abantu ukuba bavule ileta yakho.
3. Yenza i-imeyile yakho yenziwe ngokufanelekileyo kwaye iprintwe. Akunjalo nje ngamazwi, kodwa ukuba afakwe njani kwi-imeyile yakho, kwaye imifanekiso oyisebenzisayo yenza ukuba umehluko malunga nokuba iposi ifundwa. Ihlawulela ukuba yenziwe ngumntu owaziyo ngeposi ngqo.

1. Ukuchonga i-market target. Ngubani oza kufumana i-imeyile yakho? Ngaba udibana nabathengi bexesha elidlulileyo, ithemba elikhoyo okanye ukuthumela i-mail ebandayo esuka kuludwe lweposi lokuthengwa? Ukuba uceba ukuthenga uluhlu, yenza uphando lwakho ngaphambi kokuchitha nayiphi na imali ukuze uqiniseke ukuba uluhlu oluhlaziyiweyo kunye nolulunga. Ngaphezulu, landela imithetho yomnini yomnxeba wokuthumela. Ngokomzekelo, ininzi "yokurenta" kuphela amagama oposa omnye. Indlela yodwa yokongeza uluhlu lwamalungu kwisihlomelo sakho esigxina kukuba ngaba bayasabela kwi-imeyile yakho.
2. Xhagamshelana neposi yakho yeposi malunga nokusebenzisa i-imeyli eninzi, yindlela encane kakhulu yokuthumela i-imeyile ngqo. Ngaloo nto, i-envelope esitampu isoloko inomlinganiselo ovulekileyo ovulekileyo kunemvulophu yeposi.
3. Yenza uvavanyo lokuthunyelwa kweposi yakho. Ngenxa yokuba ixabiso, awufuni ukuthumela iposi yakho yonke uluhlu ukuba ayiyi kuzisa iziphumo. Ukuthumela umqhubi omncinci wokuvavanya kukuvumela ukuba uphumelele ekufumaneni iziphumo kunye nethuba lokuzilungisa ukuze uphucule impendulo.
4. Lungisa ukukhupha kwakho ukuposa uze uthathe iposi leposi.
5. Ukulandelela iimpendulo kwaye ubale i- ROI yakho ukuqinisekisa ukuba i-imeyile ngokuchanekileyo isicwangciso esisebenzayo sokuthengisa kwishishini lakho lasekhaya.

Ukuhlaziywa ngoFebruwari 2018 nguLeslie Truex