Impawu zeBrithani kunye neNqobo
Ngokweengxelo kunye nokulinganiswa kwabahlalutyi, abathengi, abagcini-zimpahla, iingcali kunye nama-spreadsheets kwiminyaka yamuva, i-Sears yenye yeenkampani ezimbi kakhulu ukuba zisebenze kwaye zineenkcukacha ezimbi kunazo zonke nayiphi na inkampani ehlabathini. Iindlovu ayikho inxaxheba ngokukhuselekileyo yokuthengisa imali, kungeyona eyona nto ihlonishwayo ngabaphathi bezemali, kungeyona eyona nto ibalulekileyo yommi, kwaye ayinayo inkampani yokuziphatha efanelekileyo kwihlabathi.
I-Sears.com ayikho i-intanethi ye-intanethi eyintandokazi yengubo kwaye ngokuqinisekileyo ayikho umthengi oyintandokazi nayiphi na into yokuthengwa kwe-intanethi. I-brand ye-Sears ayinayo i-patriotic, ayikho eyona nto iluhlaza, kwaye i-brand ye-Sears ayiyiyona into ebalulekileyo yokuthengisa e-America.
Ngoko yiyiphi iindlebe? Xa kuthelekiswa nezinye iindawo ezinkulu zokuthengiswa kwe-US , sinokuthi kuphela ii-Sears zizinto ezimbini-ezinkulu kunye nabadala. Kwaye ndithengisa ukuba enye yeenkampani ezininzi zokucwaninga zophando ezithandayo ukuhlalutya nokulinganisa imboni yokuthengisa kuyo yonke indawo iya kwenza uphando lwamazwi, iziphumo zazo ziyafana.
Xa abantu bacinga "Iindlebe," bacinga "ezinkulu kunye nabadala."
Ngoko ukuba umsunguli uRichard Sears wazalwa ngokutsha kokuya kukwenza ntoni konke oku? Ngokuqinisekileyo, leyo iparadim ngaphandle komxholo kwaye ngoko umbuzo ungaphenduli.
Amathuba kwi-Real Estate
Kodwa enye into esiyaziyo kukuba uRichard Sears wayengumcebisi phambi kokuba abe ngumthengisi.
Iingxelo zeeNkobe zafika ekubuyiselweni kwindawo yokuqala xa esebenza njenge-arhente yesiteshi sikaloliwe kunye nokuthunyelwa kwee-COD kwamehlo avela kumvelisi wenqatshelwe ngumrhwebi. Njengoko ibali lihamba, endaweni yokuthumela ipakethe kumthumeli, uRichard Sears waphefumlelwa ukuba athathe ithuba lokuhlawula ipakethe ngokwakhe aze abone ukuba unokuthengisa ii-watches. Ngaphantsi kweminyaka engama-20 kamva, uRichard Sears wachazwa ukuba ufanele i-$ 20 yezigidi ukusuka kwintsebenziswano yakhe encinci yokukhula eyayiba yintengiso enkulu.
Ngokusekelwe kuloo mbali, ndicinga ukuba uRichard Sears othakazelisayo uya kuvuma indlela iSears Holdings iguqula ngayo ngokukhawuleza ekubeni yinkampani ethengisa izinto kwiinkampani eziqeshisa indawo apho abanye abantu banokuthengisa izinto. Kudala ngo-1906, inkampani yeSears Roebuck yalawula iinyawo ezi-3 zezigidi zendawo yezorhwebo yexabiso elithengileyo eyathi yenze ibhizinisi elikhulu kwihlabathi ngokwemihlaba.
Ngoko akumangalisi ukuba iminyaka engama-228 emva kokusungulwa kwayo esemthethweni, i-Sears Holdings (SHC Realty) inephothifoliyo ye-real estate okwangoku yenye yezona zinkulu kwihlabathi kwimibutho yabasebenzi. I-Sears Holdings inomhlaba ongeyena mhlaba onokuqeshisa ngaphandle kweQumrhu leMpahla yeSimon, umnini-mhlaba wendawo yokuthengisa kunye neyona nkampani enkulu kwihlabathi.
"Impahla yokwenza imali" ibonakala iyindlela yokuSears yezona ndawo, kwaye abaphathi beeSears baye bavakalisa imvume yabo yoTshintsho lweeSears ukuya kwizinto eziphambili zeendawo zokuvota ngokuvota ngeedola zabo zokutshala imali rhoqo xa iSears yenza ukunyuka kwe-portfolio yayo yexabiso. ingeniso okanye imali.
Ngokukodwa, iSears Holdings iqhuba ngokuzimeleyo iSahluko 11 sokuhlelwa kwakhona kweshishini layo ngaphandle kokuphazamiseka kwetrasti ebekwe ngumkhosi okanye ukulahlekelwa kwanoma yiyiphi inxaxheba egunyaziwe yinkantolo. Ukubeka zonke iimpawu zentengiso ngaphandle kweemvelaphi, iinkokeli zeeSears zenza ngokuzithandela oko kufuneka kwenziwe ukwenzela ukuba iSears Holdings ibandakanyeke kwi shishini.
Iinjongo zilungile kwiiSears zezinto zokuthengisa ezithengiswayo kwiindawo ezikhoyo kunye nakwixesha elizayo. I-post-recessionary glut of space inexabiso elishiyekile kwaye amaxabiso ezithuba zentengiso zisezingeni elidlulileyo kwiindawo ezininzi.
Ixesha elifanelekileyo leeSears lokwenza ezinye zeendawo zayo zokuthengisa zifumaneke kubathengisi ababenokuthengisa ngokufanelekileyo kwaye besandayo ngokuvula iivenkile ezintsha. Ukubonelela kunye neemfuno kufuneka zilandele iinqanawa zenye iindleko zokuqeshisa ezifanelekileyo kwizithuba zayo zentengiso kwiindawo eziphambili kulo lonke elaseMntla Melika.
Ukuphuculwa Kwakhona Kufuneka Ukwenziwa
Nayiphina impumelelo yokuba i-Sears Holdings ivelisa njengomnini-ntengiso angayenzi umthengisi olungcono, nangona kunjalo. Ngethuba nje lineminyango yokuthengisa ivulekile, iiSears ziza kufuneka zifumanise indlela yokuba ngumthengisi omhle, okanye ubuncinane "umthengisi othe tye" ukufumana indlela eya kumnyama. Sineenkcukacha ezimbalwa malunga nendlela iinkokeli zeeSears eziya kwenza ngayo oko, mhlawumbi umboniso wezinto ezifanayo eziye zafihla emva kweminyango yebhodi yamagumbi e-Sears iminyaka.
Kodwa engcwatywe kwilizwe elibi leengxelo ezimbi zimbini zengqubela efanelekileyo yeeSears ezithengiswayo. Iikhokeli zeebona zijolise ekuphuculeni amava okuthenga i-website ye-International Lands End kunye nokwandisa ngexesha elifanayo. Kwaye iinkokheli zeeSears zikhuthazwa ngamaphesenti angama-65% athengiswayo aphuma kwi-"Shop Your Way". Thengisa iNdlela Yakho Intshintshi iguqulelwe njengenkqubela ebonakalayo ekuguquleni iiSears zibe yinkampani ephakathi.
Imodeli yoshishino yobulungu ingasebenza kwiiSears kwithuba elifutshane ukuba ukuthengisa kuyingozi kwaye "imivuzo" ilungile. Kodwa ngezinye iindawo, iindlebe ziya kuphendulwa umbuzo obalulekileyo kwiiSears "amalungu" engakhange akwazi ukuphendula ngokufanelekileyo kwi-Sears abathengi ngeminyaka. Xa 'ujoyina' iiSears, ungubani ilungu lelungu? Ngokuqinisekileyo yintoni i-Sears yokubuyisela yonke into?
Ukuba iinkokeli zeeSears azikwazi ukuza nempendulo engcono kunokuba "abadala kunye nabadala" abathengi bathengiweyo, ngoko ekugqibeleni bayakuyeka zonke izithuba zabo zokuthengisa ukuthengisa abafanelekileyo. Ukususela kwimpembelelo engathandekiyo, ngezinye iindawo, iindwangu ziza kufuneka zilungelelanise ukuhlala kwazo kwiintengiso. Ngaphandle kokuchazwa ngokuphawulekayo kunye nolwazi olutsha lokuthengisa, aluyi kukwazi.