Ukupapashwa kwakuyinto elula ngaphambi kokufika kwe-Intanethi. Ngoku, imilayezo yakho ikhuphisana nezigidi zokuhlaziywa kweendaba zoluntu. Ngoko unokuyiphumelela njani "imfazwe yokuqwalasela" kwihlabathi ngokubanzi ngokuhlukana ngamanethiwekhi eendaba loluntu? Ngokuthengiswa kokuqukethwe. Nazi ezinye iingcebiso malunga nokucwangcisa icebo.
01 - UkuThengiswa koBugcisa akusoloko kubhala
Ungakhathazeki ukuba awuyena uhlobo lokubhala. Isiqulatho sinokuvela kwiindawo ezininzi, kuquka:
- Yadalwa: Okuqukethwe uzenza ngokwakho.
- I-Curated: I-Content culled kwi-intanethi ibe kwifom yohlu.
- Ifa: Isiqulatho sitshitshiswe kwi-archives yakho kwaye senziwa kwakhona.
- I-co-created: Isiqulatho udibanisa kubaphulaphuli bakho bezentlalo "ngexesha langempela."
Funda kwimimiselo yale mixholo yomxholo kwisenzo.
02 - Ukuqalisa
Ukuphuhlisa isicwangciso soqulatho, qalisa ngephepha elingenanto elingagqityiweyo, lihlukaniswe libe ngamaqela amane. Bhala kubo: Iinjongo, iiAfa, iziteshi, kunye namathuba.
Kwiindawo nganye ziphendula le mibuzo:
- Iinjongo: Yintoni ofuna ukuyifeza kunye nesicwangciso sakho somxholo? Kungaba ukuthengisa, ukwazisa, izabelo, phakathi kwezinye izinto.
- I-asethi: Ziziphi iintlobo eziselunayo? Le nto ingaba neefoto ozipostile kwi-Facebook, okanye izithuba zeblogi kwiwebhusayithi yakho.
- Iziteshi: Ungayithumela phi umxholo? Le nto ingaba iwebhusayithi yakho, iziteshi zakho zoononophelo zoluntu, kunye ne-imeyili yakho yeendaba.
- Amathuba: Kuziphi iinkalo onokuthanda ukwandisa umxholo wakho? Funda ngeengcamango.
03 - Ukudala Isiqulatho
Iifoto ziziqhamo eziphantsi ngokukhawuleza kwihlabathi lomxholo.
Ukuba uyinkozo yekhofi okanye umvelisi omncinci, cinga ukuthatha iifoto zendlela inkqubo yokuhlangana ngayo. Ngaba wena okanye amalungu abasebenzi bakho unamabali anomdla ukuxelela? Qiniseka ukuba ubaxelele usebenzisa imidiya yoluntu. Ekugqibeleni, ukuba uthatha inxaxheba ekubuyiseleni, nokuba unika inxalenye yeentengiso zakho kwintando okanye uxhasa iqela leLittle League, qi
Yakha "ikhefu" - umxholo onokuthanda ukuwenza, kwaye uyikhuphe ngokubhekisele kobunzima bayo. Umzekelo, kulula ukuba ubhale umyalezo womntu osheshayo kunokuba wenze ividiyo.
Oku ngakumbi ekudaleni umxholo apha.
04 - UConating Content
Ikhonkco lokucoca idibanisa kunye uludwe lwezithombe, iividiyo okanye iingcamango ezihambelanayo nomsebenzi wakho.
Ngokomzekelo, inkampani ebizwa ngokuba yiBarkbox (leyo ithengisa iibhokisi zezipho ze-goodies zezinja) ihlaba i-web imifanekiso emihle yezinja ukuze ibeke iblogi yayo, iphephandaba kunye nephepha le-Facebook kunye ne-Twitter. Yindlela elula yokuvelisa umxholo okhuthaza abantu.
05 - Ukufumana iingcinga kwiGoogle
Ukwazi indlela yokusebenzisa uphando lweGoogle njengesixhobo kwisicwangciso sakho somxholo kubalulekile. Umgaqo wokuqala we-SEO impumelelo akuyona into elula okanye ekhawulezayo, kodwa iyona ndlela iphumelelayo: jolise ukubhala umgangatho ophezulu kwi-niche ecacileyo.
Umgaqo wesibini we-SEO kukuqinisekisa ukuba usebenzisa amagama angundoqo. Ugqiba njani ukuba igama elingundoqo elingakanani elifanelekileyo, uqala ngobuthakathaka, kodwa uphando lwakho lwendalo. Isixhobo esikhulu sokuqala ngeGoogle Trends.
06 - Ukuthengiswa kwexesha langempela
Kodwa apho ezinkulu iimpawu ezifana nePepsi neFord zijongene nemingeni emikhulu yentlangano ekusebenziseni amandla okwenene-xesha, oomashishini banokuba ngcono kangcono ukuba babe nokuguquguquka kunye nokudala.
Nazi imimiselo embalwa ye-"real time" yokuthengisa kunye neyeshishini elincinci.