Ngelishwa, le ntsebenzo ayifani kakuhle kumashishini; ngaphandle kwento yokuba abantu bayaphula ngokukhawuleza, kwaye kwaphawula ukuba - ngenxa yokungabonakali okukhulu kweentengiso-abantu baninzi baqwalasela iintengiso ezimbalwa.
Ngoko, ukhulisa njani ishishini lakho xa ukunciphisa ingqwalasela kunye nokwandisa ulwazi kunye nokukhangisa kweyona ntengiso?
Kutheni Ufanele Uthobele Umgaqo-7
Okubalulekileyo, uMgaqo we-7 ngumgaqo wokuthengisa ochaza ukuba ithemba lakho kufuneka lihlangabezane nesibonelelo sakho ubuncinane amaxesha angama- 7 ngaphambi kokuba uqaphele isipho sakho kwaye uqale ukuthatha inyathelo. Amathuba akho angabonakaliswa kwisibonelelo sakho ngokuphindaphindiweyo kwamaxesha angama-7, kodwa kufuneka abone ukunikezelwa kwakho okungenani amaxesha angama-7; Oku kunceda baqaphele ukunikezelwa kwakho phakathi kokuthengisa kunye nolwazi olunzulu esinalo namhlanje, ngoko kukubeka ukuba ube nemiphumo engcono kwimigudu yakho yokuthengisa.
UMthetho we-7 unengcambu ejulile kwingqondo, kwaye ukuphumelela kwawo kuye kwagqithiswa ngokugqithiseleyo ngengqondo ebizwa ngokuba "umphumela wokuzivelela" okanye "umgaqo wokuqonda". into, banokuthi baqwalasele kwaye bahlakulele okukhethwa kuyo .
I-Psychology ixhomekeke kwimimiselo emininzi kunye nezifundo ezibonisa ukuba ngokuzibandakanya rhoqo kwinto ethile, kungekhona nje kuphela ukuba siqala ukuqwalasela kodwa ngokuqinisekileyo sinokuqala ukuyithanda kakhulu. Incwadi kaRobert Cialdini, Impembelelo: I-Psychology of Persuasion, wachaza ukuba sithande izinto eziqhelekileyo kuthi, kwaye enye yezona ndlela ezilungileyo zokubangela ukuba uqhelanise, ngokungazi kakuhle, kukuphindaphinda.
Le yilapho ukufika kwe-7 kungena khona. Nantsi indlela yokuhlakulela ngokubanzi ishishini lakho kunye noMthetho we-7.
Ukwandisa iziteshi zakho zokuthengisa
Musa ukukhawulela ukuthengisa kwakho kwinye ishaneli. Sebenzisa ezininzi iziteshi njengoko ufuna; jonga iibrari ezinkulu namhlanje, kunye nokuqala kokuqala kokuqhaqhaqhaqha, kwaye uya kuphawula ukuba yonke indawo. Phantse yonke i-brand ephumelelayo namhlanje isebenzisa lo mgaqo. Kwinqaku echaza inguqu yakhe ekubeni yinto ekhohlakeleyo yeFiChat fan kumntu othe wabuyela ngokukhawuleza kwi-HipChat Alternate Slack , nantsi into uShaneelle Mullin athi:
" Ngethuba leveki ezi-3-4, andinakuze ndiqale ukuqagela ukuba ndiliphi na ixesha ndiva okanye ndifunda ngeSlack. I-TechCrunch, iWebhu elandelayo, i-Fast Company, i-Gigaom, i-WSJ, Inc. - wonke umntu wayethetha ngalolu hlelo lokusebenza olutsha. Ndaqala ukuthanda uSlack ngenxa yokuba yaziqhelisa ngakumbi kune-HipChat. "U
Okubalulekileyo, uMellin wathandana noSlack ngenxa yokuba wayekubona ndawo. Oku akuyi kwenzeka xa i-Slack yayinqatshelwe omnye. Esikhundleni sokuthi, "Kulungile, ukuthengiswa kokuqukethwe kukumkani ngoku, ngoko ke ndiza kuqala ukubhuloza rhoqo" okanye " iintengiso ze-Facebook yinto ehamba phambili, ngoko ke ndiya kubambelela kuyo," kutheni ungenzi konke? akunakwenzeka ukuthengisa, kunye nentengiso, kunye nokuthengiswa kwevidiyo kunye nayo yonke into ephakathi.
Enyanisweni, loo nto ingaba yintoni enye ishishini lakho elifuna ukuligqithisa.
Ukunyusa njengeMifom eNinzi yeMpahla yokuThengisa njengoko unako
Amaxesha amaninzi, kulula ukuzibeka ebhokisini xa kuziwa kukuthengiswa kokuqukethwe, kodwa kukho iindlela ezininzi zokuhamba ngazo. Ukuthengiswa kokuqukethwe kudlula ngaphaya kwebhulogi kuphela; unokwenza umxholo wevidiyo, qalisa i-podcast yakho, usebenzise umxholo owenziwe ngumsebenzisi, unokuququzelele umxholo wakho, njl njl.
Kwakhona, kunokuba nzima ukufezekisa umxholo wakho wokugqibela, kodwa iiplatifomu ezinjenge-ClearVoice zenza kube lula ukuba iimveliso zibe neempembelelo ezibhalela zona-kuthatha izinto ezingaphezu kwebala eliphakathi kokubhala okusemgangathweni oza kufumana kwiziko ezifana ne-UpWork okanye i-Freelancer.com.
Yenza Uphindaphindiweyo Ingxenye yeSicwangciso Sakho
Ngaphandle kokuba uqala iblogi, okanye uqale ukufumana ezinye iintlobo zokuthengiswa komxholo, kubalulekile ukuphepha ukusebenzisa indlela "yomboniso omnye."
Inxalenye ebalulekileyo yoMthetho we-7 uhambelana; Oku kudlulela ngaphaya kokuzama ukufikelela amathuba akho ngeendlela ezininzi.
Endaweni yoko, kubandakanya ukufikelela kumaxesha amaninzi ngeendlela ezininzi. Idatha evela kwi-HubSpot ibonisa ukuba amashishini ebhanki malunga namaxesha angama-16 okanye ngaphezulu ngenyanga afumana amaxesha angaphezu kwe-3.5 ngaphezulu kwendlela kunye nezihlandlo ezi-4.5 ezihamba phambili kunezo shishino ezingabonakali ngaphantsi kwezi-4 ngenyanga. Kungakhathaliseki ukuba isicwangciso sakho sokuthengisa, ukubaluleka kobunzima akukwazi ukugqithiswa.
Yakha uludwe lwe-imeyile
I-imeyile yenza kube lula ukufikelela kubantu abanjalo ngokuphindaphindiweyo, okwenza 'ukulawulwa kwe-7' kulula ukuyisebenzisa. Ngaphandle kwento yokuba uphando lubonise ukuba amashishini angalindela i-ROI ye-$ 38 kwi-$ 1 nganye echithwe ekuthengiseni i-imeyile, uluhlu lwe-imeyile lwenza kube lula ukufikelela kumaxesha akho ngokuphindaphindiweyo. Ngeenkonzo ze-imeyile njenge-GetResponse, ukuqala ukuthengisa nge-imeyile kuya kubiza ishishini lakho ngaphandle kwento.
Qala ukufaka igalelo kwiBusiness Blogs kunye neMedia Publications
Kulula kunanini ngaphambili ukuba ungene kumajelo eendaba kuba ukuba awufihliwe unokwenza lula ukufaka ingqungquthela kwiinkcukacha ezininzi njengengcali yoshishini. Ukuba unolwazi olukhethekileyo ngoshishino lwakho, qalisa ukunikela kwiimpapasho ezinkulu kunye neeblogi; Oku kwenza ukuba uphawu lwakho lube nolwazi ngakumbi kwi-niche yakho.
Yamkele iMidiya yezoLuntu
Ewe, akunakuthi ukuba amashishini kufuneka asetyenzise amajelo asekuhlaleni namhlanje. Nangona kunjalo, oku akufanelekanga kuphela nge- Facebook kunye ne- Twitter . Khangela amajelo eendaba ezentlalo zentlalo, kunye namaziko amashishini asekuhlaleni asasazekayo. Ngethuba nje abaphulaphuli bakho bekhona, yiba khona.
Umgangatho ophezulu weThekhnoloji
Ngombulelo kwezobuchwepheshe obuphambili, unokuba lukhulu kakhulu namhlanje ngaphandle kokuba wenze into ekhethekileyo okanye yobugcisa. Ngokubuyisela kwakhona kunye nokumaketha, unokuqinisekisa ukuba iifayile ezifanayo zabantu ziyabona ukuba zikhona kwiinjini zabo zokusesha ezizithandayo, ii-intanethi ezithandayo zentlalo, iiblogi zabo ezizithandayo, iibhokisi zabo ze-imeyile okanye ezinye iindawo ezihlala zikhompyutha.
I-"Push Izaziso" iteknoloji iphinda izuze ukubonakala, yenza kube lula ukuba umyalezo wakho uboniswe kwideskto yabasebenzisi bakho nanini. Sebenzisa le teknoloji ukuba ube yinzuzo, yiba "yonke indawo," kwaye ubukele ukukhula kwakho kweshishini.