Kule minyaka engama-13 edluleyo, ndaqalisa ishishini lam lokuqala kwi-intanethi kwiklasi ye-dor college. Ukususela ngoko, ndenze ngaphezu kwezigidi eziyi-100 kwiirhwebo kwi-intanethi. Xa abantu bandibuza ukuba yintoni iqhosha lokuqala kwinani lam, ndinempendulo eyodwa: uluhlu lwam imeyile.
Yayiyimpendulo yam iminyaka engama-13 edlulileyo kwaye isengempendulo yam namhlanje.
Ewe, kuninzi oluninzi lwamajelo ezentlalo. I-Facebook, i-YouTube, i-Twitter kunye namanye amajelo eendaba ezentlalo ziye zatshintsha indlela esithetha ngayo kwi-intanethi. Zonke ziyamangalisa, kwaye ndizisebenzisa kwishishini lam.
Nangona kunjalo, kuze kube yimhla, ukuthengiswa kwe-imeyile ngumthombo wam nenombolo yam engeniso. Yiloo nto indivumela ukuba ndibe nezigidigidi zama dollar. Yisiseko se-"Circle of Profit" nkqubo.
Oku kuqhubeka kuqhubeka kunye ne-truer njengoko ixesha liqhubeka. Ukufunda emva kokufundwa kubonisa ukuba ukuthengisa nge-imeyili kunika i-ROI enkulu kunazo zonke kwimisebenzi yokuthengisa inthanethi; kubuyisela umyinge wama-$ 38 kuwo wonke ama-$ 1 achithe. Ngoxa ufanele uhlale uvavanya iindlela ezintsha zeendaba, ungazihoxisi iindlela ezizenzekileyo nezinyaniso.
Andiyena yedwa owenza amandla okuthengisa nge-imeyile. Abathengisi abaninzi abaphumeleleyo kwi-intanethi bayakuxelela ibali elifanayo. I-imeyile isiseko seshishini labo kwi-intanethi. Ngokwe-Ascend2, i-82% yeenkampani eziye zihlolisise zisebenzisa i-imeyile yokuthengisa.
Uthengiso lweendaba loluntu luyehla kakhulu kwi-67%. Ngaphandle kwazo zonke izitulo zentlalo zentlalo, ukuthengisa nge-imeyile kusengokumkani wezorhwebo.
Kule nqaku, ndiza kubonisa izizathu ezihlanu zokuba i- imeyile yokuthengisa ibalulekile ekukhuleni ishishini lakho. Kwakhona kutheni ndikholelwa iminyaka engama-10 ukususela ngoku kunye nangaphaya, i-imeyile iya kuba yinkxalabo yentengiso ye-intanethi.
Ushiya imali etafileni ukuba awusebenzisi i-imeyile yokuthengisa.
Idibeneyo: Kutheni kufuneka Usebenzise I-imeyili yokuThengisa kwiShishini lakho
1. Wonke umntu uhlola i-imeyile yabo
Isizathu sokuqala silula: wonke umntu uhlola i-imeyile yabo. Abathengi abangama-91% base-US basebenzisa i-imeyile rhoqo. Enyanisweni, yinto yokuqala ebantwini abantu abayenzayo ekuqaleni kosuku ngalunye. Ukuba abanye abantu babengenakukwazi ukujonga i-imeyile yabo, abazaziyo ukuba benzani nabo emva kokuba bavuke!
Isizathu silula: i-imeyile yindlela efanelekileyo yokunxibelelana nabantu. Uninzi lwabantu aluthumeli abanye osebenza nabo imiyalezo ye-Facebook - ithumela ii-imeyili. Xa i-Amazon ithumela imveliso, ayithumele i-tweet, ithumela i-imeyile. Abantu bathola ulwazi, ukuhlaziywa kunye nokunye nge-imeyile.
Akukho mqondiso wolu tshintsho naliphi na ixesha kungekudala. Ngenxa yoko, uya kuhlala unethuba lokubeka umyalezo wakho phambi kwabantu nge-imeyili.
Izizathu ezikhankanywe ngasentla ziyinye yezizathu ezibalulekileyo ze-imeyile ezigqitha zonke ezinye iziteshi, ezifana nezentlalo zentlalo. Uninzi lwabantu bajwayele ukusebenzisa i-imeyile njengesiqhelo seshishini kunye nentsebenziswano, ngokuchasene neendaba zoluntu.
Idibeneyo: Indlela yokudala ii-imeyili ezinyanzelisayo ezithengisayo
2. IiMediya zoLuntu ziNamandla ngakumbi nge-imeyile
Ndiyathanda imidiya yoluntu.
Ukususela ekuqalisweni kweblogi yam kunye nephepha le-Facebook fan, ndikhutshwe ngempendulo. Izithuba zam blog zifundwa ngokubanzi kwaye zabelwe; Ikhasi lam fan li-Facebook linika ithuba elihle lokusebenzisana nababhalisile bam ngendlela entsha.
Oko konke kuguqulelwe kwingeniso engaphezulu.
Nangona kunjalo, ngelixa iindaba zoluntu zentlalo zikhulu, isebenza kuphela kuba ndiyisebenzisa kunye nokuthengisa nge-imeyile.
Isizathu kukuba iidilesi zentlalo neentengiso ze-imeyli zondla. Uyakwazi ukwenza ababhalisile bakho be-imeyili baxhamle ngokuqhagamshela kwisiqulatho somxholo kumajelo asekuhlaleni, kwaye unako ukusebenzisa amajelo asekuhlaleni ukuze uvelise umkhokelo omtsha weluhlu lwakho lwe-imeyile.
Yingakho ndincoma kakhulu ukuba abathengisi be-intanethi banesibini uluhlu lwe-imeyile kunye nobukho bobuxhakaxhaka bobuxhakaxhaka. Ukuba unokukhetha kuphela, ke, ndincoma ukutshala imali kuqala kuluhlu lwe-imeyile kuba leyona ndlela inamandla kakhulu yokwakha abaphulaphuli kwaye ufumane umyalezo wakho.
Eli lixesha elisoloko libiwe ngabathengisi be-intanethi, kusetyenziswa iindlela ezahlukeneyo zokuwela. Ngokukhawuleza xa ufumana umthumeli omtsha we-imeyile, kufuneka ubameme ukuba bathande iphepha lakho le-Facebook. Ubhale iposi entsha yeposi? Sebenzisa amajelo asekuhlaleni ukuze aziswe abalandeli bakho kwaye uzibuyisele kuyo. Ukunyuswa kokuqhubela phambili kukunika amathuba amaninzi okufikelela kubaphulaphuli bakho kwaye rhoqo uhlala phambi kwabo.
Ezihlobene: Indlela yokuguqula iiFayili kunye nabalandeli kwi-imeyili Ababhalisi
3. Uya kuhlala kwiRadar yokuBhalisa
Imidiya yoluntu inkulu kakhulu ekusebenzisaneni nabantu xa benomdla ngawe. Nangona kunjalo, kuba i-Facebook ihluma izithuba kwaye kufuneka ubeke umgudu wokutyelela iblogi, ababhalisile bakho abayi kuhlala bebona izithuba ezintsha ezenzayo kulezo ziqonga.
I-imeyile ingaphelelanga. Wonke umntu uhlola i-imeyili yabo. Yonke i-imeyile oyithumelayo iya kubonakala phambi kwababhalisi bakho. Konke okufuneka bakwenze ukuvula. Yiyo leyo.
Oko kuthetha ukuba uhlala e-radar. Zihlala zinikezwa ngamathuba okufunda imilayezo yakho, ekunika amathuba amaninzi okuthengisa.
Lo mkhuba uhamba ngakumbi nakwiyingozi. Iiprojethi zeendaba ezentlalo ziba yindlela ephezulu yokuhlawula kunye neendlela ezingabonakaliyo zokumaketha kwamashishini ezentlalo ziba ngaphantsi nangaphantsi. I-imeyili yokuthengisa, njengoko isihloko sesicatshulwa sabo sikhombisa, sisengukumkani.
Idibeneyo: Indlela yokwandisa iTrust kunye neNtengiso ngeNtengiso ye-imeyile
4. Unako Ukuvelisa Imbuyekezo ngokuchofoza amaqhosha ambalwa
Xa unalo uluhlu lwe-imeyile, unamandla okuvelisa ingeniso ngokuchofoza iqhosha. Ndinamakhulu amawaka abantu kwiluhlu lwam imeyile. Ukuba ndifuna ukwenza imali, konke okufuneka ndiyenze kuyithumela i-imeyli yokunyusa kubasebenzisi bam. Ipesenti ezithile zazo ziya kuthengwa, kwaye ndiya kufumana inzuzo.
Ngoxa unako ukwenza oku ngandlela-thile kwiipalati zeendaba zoluntu ezifana ne-Twitter ne-Facebook, awunakufumana iziphumo ezilungileyo. Ngenxa yezihlunu zabo, ipesenti ezithile zabaphulaphuli bakho kulezo ziza ziza kubona umyalezo wakho. Izinga lokuguqulwa kwakho liya kuba phezulu nge-imeyile. Ngokwe-Monitor Campaign, i-imeyile ingaphezulu kwama-6x ukufumana ukhenketho ngaphaya kwe-tweet.
Ngethuba nje xa wakha ulwalamano olufanelekileyo kunye nohlu lwakho lwe-imeyile, baya kuvuyela ukufumana ezo ntengiso.
Enye yeengcaphuno zam ozithandayo nguJohn Lennon xa uthe, "Namhlanje, masibhale ipachizi lokubhukuda.", Ngokubhekiselele amandla akhe okubhala ingoma yokwenza ingeniso. Kuyafana nokuthengisa nge-imeyile. Ungabhala i-imeyile, cinezela inkinobho yokuthumela, kwaye uvelise ngeniso kwimfuno.
Idibeneyo: Indlela yokwenza i-imeyile yokuSebenza ngokuShishino lwakho
5. Unokwenza umyalezo wakho kubathengi bakho
Esinye seziganeko ezilungileyo malunga nokuthengisa nge-imeyili kukukwazi ukujolisa abathengi bakho. Abathengi bakho abonakalisa ukhetho lwabo ngeentlobo zee-imeyile ezivula iintlobo zonxibelelwano eziqhosha kuzo. Ngolu datha, unokwenza igalelo labasebenzisi bakho be-imeyile kumaqela ahlukeneyo. Ungathumela ke ii-imeyile ezilungiselelwe ukufunwa kunye neemfuno zala macandelo athile.
Awukwazi ukwenza oku kunye nezinye iintlobo zeendaba zoluntu. Naliphi na umyalezo oyithumelayo kwi-Facebook uya kuphuma kuwo onke amaqabane akho. Naluphi na i-tweet oyibekayo iya kubalandeli bakho base Twitter. Naliphi na ibhulogi yokuposa oyifakayo ibonakala kubo bonke abafundi beblogi yakho.
I-imeyili ayifani noko. Unokuba luqhinga kakhulu kunye ne-imeyile yakho, eyenza ibe yindlela efanelekileyo ngakumbi yokuhambisa umyalezo wakho. Oku kuguqulela ekuthengiseni ngakumbi. NgokukaMarketer, ii-imeyile ezikhawulezayo zithengwa ngama-3x rhoqo ngamajelo asekuhlaleni.
Ukuba awusebenzisi umnikezeli weenkonzo ze-imeyile ukulawula uluhlu lwakho lwe-imeyile kunye nokusebenzisa ulwahlulo, ukujolisa, nokuthayibha ababhalisile bakho ngokusekelwe kwiminqweno kunye nokuziphatha kwaye ushiya imali eninzi kwi-tafile.
Idibeneyo: Indlela yokwandisa ukuThengisa kwii-imeyili ezikhoyo kubhalisi bakho
Thatha iBhishini Lakho Kulo mgangatho olandelayo nge-imeyili yokuthengisa
Njengoko ubona, ukuthengwa kwe-imeyile kuyisityebi esinamandla sokwandisa ishishini lakho kwi-intanethi. Ngona lonke uhlobo lokuzonwabisa malunga noluntu, ndikholelwa ngokuthe ngqo ukuba ukuthengisa nge-imeyili kukumkani. Yingakho iphakathi kwincwadi yam I-Circle of Profit , ebonisa ukuba isistim nge-nyathelo ndiyisebenzisela ukwakha i-$ 10 yezigidi zonyaka / ishishini.
Ndiyilindele le nto iya kubakho phambili. I-imeyili ayiyi kuphuma ngesitayela. Ukuba ufuna ukuphumelela ngempumelelo kwi-Intanethi, ngoko kufuneka ufunde ukuthengiswa kwe-imeyile kwaye uyisebenzise kwimodeli yezorhwebo ye-intanethi.
Inqaku lomhleli : uAnik Singal, umsekeli kunye ne-CEO yeLurn, Inc., ixutywa ngokubanzi njengenye yezinto eziphambili zokupapashwa kweejithali zedijithali. Izinto zakhe ezizodwa ziquka ukuveliswa kwemveliso eyenza inzuzo, ukubuyisela ukubuyiswa kwempahla kunye nokuxhaswa kwemali, ukuthengiswa kwinqaku, ukuphuculwa kweenjini zokukhangela, ukuthengiswa kwamanyathelo kunye nokuphathwa kwezoshishino.
Qaphela kwakhona: Musa ukubhalisela iNkonzo yokuThengisa i-imeyile uze ufunde Oku