I-imeyili yokuThengiswa kweMali yokuThengisa ibhekisele kwipesenti yabatyeleli beendawo abhalisela uluhlu lwakho lwe-imeyile . Ngokomzekelo, ukuba unokuvakatyelelwa kwiiwebhusayithi ezili-100 kwaye unabantu abayi-20 babhalisele uluhlu lwakho lwe-imeyile, ngoko uza kuba ne-opt-in rate ye-20%. Ukubhalisa uluhlu lwe-imeyli ngokuzithandela, ngoko ke iindwendwe zendawo kufuneka zinikezwe isizathu esifanelekileyo okanye isikhuthazo sokufuna ukungena kwiluhlu lwakho lwe-imeyile.
Izipesheli eziqhelekileyo ziquka iingxelo ezikhethekileyo zamahhala kunye neikhowudi ezikhethekileyo zokunciphisa.
Qaphela kwakhona: Indlela yokwakha ithemba kunye nokwandisa ukuthengisa nge-imeyili yokuthengisa
Yiyiphi i-Good Good In-In Rate?
Kukho izinto ezininzi eziza kugqiba ukuba isantya sakho sokungena. Oku kuyahluka ngokuxhomekeke kwimboni okhoyo kuyo, indlela ofumana ngayo i-intanethi kwiwebhusayithi yakho , kwaye uluhlobo luni lwesibonelelo okhuthaza abantu ukuba babhalise.
Ngokuqhelekileyo, inqanaba lokungena lokungena kwiziko lewebhu lingaba nantoni na ngaphantsi kwe-1% ukuya kwi-5% okanye ngaphezulu. Nantoni na ngaphantsi kwe-1% inokuphuculwa ngokuyenza ezinye iinguqu ezongezelelweyo ezichazwe ngezantsi. Unako ukwandisa kakhulu inani lakho le-imeyli yokuphuma ngokuqhuba i-traffic yakho kwi-imeyile yokubanjwa kwe-imeyile, ebizwa ngokuba yi "ikhasi lokucoca".
Ngokuqhelekileyo, ukuba uqhuba iintengiso kwizithuthi ezibandayo (abantu abangazange bakuve ngawe ngaphambili) uya kufumana amaxabiso angaphantsi kwee-opt-out kunokuba uthumela i-traffic ukusuka kwindlela yokufudumala (njengokwamkelwa kwisiseko esithembekileyo okanye wakho uluhlu lwamagama e-mail).
Indlela yokwandisa i-imeyili yakho yokungena kwiiRhafu ngeSqueeze Pages
Kukho iindlela ezininzi zokunyusa amaxabiso opt. Isicwangciso esisodwa kukuthumela i-traffic yakho kwiphepha lokuhlawula elizinikezelekile (elikwaziwa ngokuba yikhasi lokucoca) endaweni yekhaya lakho eliqhelekileyo. Ikhasi lokucoca likhawu lokufika kwiziko lakho elizinikele kuphela ekukhuthazeni ukunikezwa kwakho kwamahhala kunye nokufumana ulwazi lweendwendwe.
Akukho ziqhagamshelwano okanye izinto zokuphazamisa isivakalisi, ezikhokelela kumazinga aphezulu angena kwii-opt.
Amanani okungena kumaphepha okucoca angabakho nantoni ukusuka kwi-10% ukuya kwi-20%, okanye ngaphezulu.
Uyakubona umzekelo wephepha lokucoca kunye nesibonelelo samahhala esiguqula kakuhle kwiwebhusayithi yam apha.
Njengoko unako ukuphawula kumzekelo ongasentla, ezinye iindlela ezifanelekileyo zekhasi eliphambili libandakanya:
- Umxholo oyintloko ochaza inzuzo enkulu yenkonzo yakho yamahhala.
- Umfanekiso obonisa ukunikezelwa kwakho kwamahhala (umfanekiso wencwadi, ividiyo yesikrini, okanye njl).
- Enye ikopi echaza ngokucacileyo inzuzo yesibonelelo samahhala.
- I-call-to-action (xelela ukuba bangene igama labo ukuze bafikelele).
- Iifom zeFomu ukuba zifake igama labo kunye ne-imeyile kunye nekhompi-yenzelwa iqhosha.
Ezinye izinto ezincedo ezinokunyusa ukuguqulwa kwamaphepha akho okufakela kubandakanya ukuba nejelo zokuthembeka kunye nesitatimende sobumfihlo se-imeyile.
Qaphela kwakhona: Iindlela ezi-3 zokwenza i-Email Automation Work for Business yakho
Amaphepha okufakela angaba mfutshane kakhulu, okanye kwezinye iimeko angabandakanya ikopi ende eyithengisa izibonelelo zesibonelelo samahhala; kodwa nayiphi indlela ifomu elifutshane okanye iphepha elide elifakelayo liza kuhlala liquka intloko eqhutywe ngenzuzo, ezinye iibhola zebhola ezibonisa iintlawulo ezongezelelweyo zesibonelelo samahhala, umfanekiso wesibonelelo samahhala (ukuba siyasebenza), kunye ne- call-to-action ecela ukuba bangene .
Indlela yokwandisa i-imeyli yokungena kwiiRhafu ngePop-Ups
Enye indlela yokwandisa izinga lokuguqulwa kwakho kukusebenzisa isixhobo sokukhupha. Esi sixhobo siya kufaka isandla sakho phambi kweendawo zokundwendwela, ngoko ke abakwazi ukuyihoxisa. Bayawuvala, kodwa kungekhona ngaphambi kokubona isipho sakho. Ukuba uquka izizathu eziphosakeleyo zokubhalisa kule festile encane yokupasa kufuneka ubone izinga lokungena kwi-intanethi landa kakhulu.
Isixhobo esiphakamileyo esiphezulu ngaphezu kwayo yonke i-Popup Domination. Isebenza kakuhle kwaye inokunyusa amazinga okuguqulwa ngama-500%. Nangona unokuva abantu abaninzi bekhalaza malunga nendlela abayithandi ngayo i-pop-ups kunye nokuba bacaphukisa; ukuba isetyenziswe ngokufanelekileyo ngokukhupha i-pop-up ingaba yindlela ephumelela kakhulu yokwakha uluhlu lwakho ngaphandle kokuphazamiseka okungafunekiyo kwiwebhusayithi yakho.
Uninzi lweenkonzo ze-imeyile ezihamba kakuhle, ezifana ne- AWeber , ziya kuba nezixhobo zokupasa.
Isitshixo kukukwenza kuphela ukuvela kwakho kuvele; ukuba ngaba isivakashi sifuna ukubhalisa ukuba, ngaba bengayi kubacaphukisa baze baxoshe ngokubonisa ngokuphindaphindiweyo ukupasa.
Nangona usebenzisa i-pop-up, uya kufuna ukufaka iifomu zokungena kwi-website yakho.
Izixhobo eziphambili zokusingatha i-imeyile yakho yokungena kubhalisi
Xa kuziwa ekuthengiseni i-imeyile, uya kufuna ukusebenzisa inkonzo ye-imeyile ye-autoresponder, eyaziwa ngokuba ngumboneleli wenkonzo ye-imeyile , ukuphatha ulawulo kunye ne-imeyili kwoluhlu lwakho.
Umboneleli wenkonzo yakho ye-imeyile uza kwenza isisombululo se-CRM, agcine amagama kunye needilesi zee-imeyile (kunye nolwazi oluye lwaqokelela) kwakunye nokunikezela ngokuthumela i-imeyili; Ukuqinisekisa ukuba ii-imeyile ozithumelayo zihanjiswe kumaxhuba akho kunye nabathengi.
Baya kuphinda babhalise kwaye basuse abantu kwiluhlu lwakho lwe-imeyili abangasayi kufuna ukufumana i-imeyile evela kuwe, ukugcina ngokuthobela imithetho echasayo.
Umnikezeli wenkonzo ye-imeyili oyintandokazi ngu- AWeber , onika ezininzi iinkalo ezibalulekileyo ongalindela kwi-imeyile ye-email.
Jonga zonke iingcebiso zethu zokuthengisa nge-imeyili apha .
Qaphela: Eli nqaku liye lahlaziywa yiShishini leShishini le-Intanethi / iSigxina soMkhosi uBrian T. Edmondson