Njengabanini-shishini kunye nabathengisi, ukucinga esenzayo malunga nabaxhasi bethu abathengileyo kunye nezizathu zokuthenga esizicingayo ziya kuba nefuthe elinamandla kwimpilo yebhizinisi lethu.
Yenza uludwe lwengqondo lwezinye iimpawu zehlabathi ezinamandla kakhulu kwaye uza kufumana ukuba ukwaneliseka kwabaxhasi kubangundoqo beempumelelo zabo. Iinkampani ezinjenge-Apple, i-Starbucks, i-Disney, i-IKEA, ne-BMW zikhanga isihlwele sinyanisekileyo, abalandeli abalandeli abanentshutshiso abanokubathintela abantu ababazungezile, ukudala umjikelo onobuchule oxhasa ezo mpu melelo zemveliso.
Ngakolunye uhlangothi, uphando oluthile lufumanise ukuba phantse ama-90% wabathengi baqala ukuqhuba ishishini kunye nabaqhubi bebhanki emva kokuvavanyelwa kwamakhasimende, bathatha kunye nezigidi zeedola ezifunyenweyo zeendleko ezilahlekileyo kunye neendleko zamathuba. Njengomnini wezoshishino, oku kanye oko akufuni ukuba kwenzeke.
Nangona iibrari ezinkulu ziba nelixa lemimoya ehamba phambili ekuhlaseleni umthengi (nantsi umzekelo we-VW backlash wonke umntu othetha ngawo), amashishini amancinci kunye nabaxhasi bezakhono ezizodwa abanako ukukwazi ukuhlaziya indlela ababandakanya ngayo nabaxumi kunye nabathengi. Kubaboneleli benkonzo, isenzo nje sokufumana abathengi kunye nokuhlawulela ngempumelelo inkontileka enenzuzo kunokuba yintlungu ephindaphindiweyo kumjikelo wezoshishino.
Kuthatha ukuthini ukwenza uphawu lwakho lukhangele ngakumbi kubathengi? Kuthatha ukuthini ukuba abathengi baqaphele imveliso yakho, inkonzo okanye isiphakamiso kwaye unqume ukukuzama?
Ukuzibhokoxa Kwishishini Kuya kubangela Ukungaphumeleli
Umlawuli waseTshayina u-Sun Tzu, umthombo wokuphefumlelwa kubaphathi bezemikhosi kunye nabasebenzi bezoshishino, kuthiwa ukuba ukuzazi ngokwakho kuyisisitshixo sokunqoba iimfazwe. Ngokuqinisekileyo, kunengqiqo yokuba kufuneka ube yingcali kwento oyenzayo, ukuba wazi kakuhle amandla akho kunye nobuthathaka, kwaye ukhangele ngokugqithisileyo isaziso sakho sexabiso kwiiklayenti zakho.
Kufuneka uzinike ixesha elithile ukuhlaziya i-website yakho yephothifoliyo, ube nesigxina seeprojekthi zexesha elidlulileyo ukubuyela kulo, kwaye wenze izinto ezibonakalayo ezikhangayo.
Yintoni ebaluleke nakakhulu, nangona kunjalo, indlela owenza kakuhle ngayo iziphakamiso zakho zexabiso elona hlobo lomthengi ofuna ukutsala. I-Sun Tzu nayo yathi iya kuthatha ulwaziyo lwakho intshaba ngokuphumelelayo. U-Tzu uletha le ngongoma kumhlathi ofanayo apho wathi ukuzazi ngokwayo kuya kukunceda ukuphumelele ukulwa nemigama yexesha. Ukuze uhlale unqoba iimfazwe zakho (kunye nabathengi abatsha kwishishini lakho), ulwazi lwakho kufuneka lwandise kwiziko ochaphazelekayo.
Udinga ukwazi abaxhasi bakho kwaye ubazi kakuhle. Ngaloo ndlela, kufuneka ufune ukwazi okokuqala uze uthathe ikhonkrithi, amanyathelo okugqiba phambili kule njongo yokufunda okungakumbi malunga noko kukukhuthaza ukuba uthenge iimveliso okanye iinkonzo zakho.
Ukuthetha ngawe ngaphandle kokubonisa impembelelo kwiimfuno zabaxhasi bakho kuya kubangela ukuba ithemba lakho lidibanise isiphakamiso sakho kwaye uye kumncintiswano ophezulu kumthengi, nangona ulungele ukwenza umsebenzi wangempela. Ekugqibeleni, thina njengabantu sikhetha ukusebenzisana nabanye abonisa ukuba bayabakhathalela. Ukuba umntu akhathaleli ngokunyanisekileyo ukusifeza injongo zethu, siya kuqhubeka.
Ukusebenzisa i-Psychology ukuze ukhethe Ubunjani bakho beKlayenti yakho kwaye uyihlasele indlela yakho
Ukubandakanyeka kwabaThengi kuye kwaba ngamanye amaxesha waba ngumdlalo wemidlalo yemfazwe neenkampani ezininzi zaseMelika. Akunjalo ngethuba lokuba wena kunye nomthengi wakho uzama ukukhwaza okanye ukukhohlisa kwiindawo eziqhelekileyo, kodwa uninzi njengemfazwe esekelwe kwengqondo apho ucinga ukuba uvakalelwa njani ukugqoka izicathulo zabaxhasi bakho xa wenza izigqibo ezibalulekileyo. Ngokungafani nemfazwe yangempela, ubudlelwane phakathi kwabanikezeli benkonzo kunye nabathengi babo baxhomekeke ekucingeni ukuba ukuthengiselana phakathi kwabo kuxhamla ngokufanayo.
Nantsi ke amanyathelo asixhenxe ukwenza ukubandakanywa kwamakhasimende ukuphumelela kokubili kunye nabaxhasi bakho:
1. Yenza uphando lwakho. Sebenzisa ixesha elongezelelweyo uphando malunga nomxhasi wakho, ukuvavanya inkcubeko yabo, ukucacisa iimfuno zabo nokulawula izinto abazilindeleyo.
2. Mvalela i-Bugle. Bonisa umxhasi wakho ukuba uyayazi ishishini labo kwaye uyabakhathalela ngeenjongo zabo ngokwenza umgaqo wendlela oya kubancedisa ukuba baphumelele kwimiba ethile ebhishini labo ofuna ukubandakanyeka kuyo.
3. Xoxa ngamaqhinga. Ncedisa umxhasi ukuba uqonde indlela isicwangciso sakho (oko kukuthi inkqubo, iiparitha zomsebenzi, njl.) Ziya kubanceda bafezekise iinjongo zabo. Sebenzisa ulwimi lwezenzo kwiibhalana kunye namaxwebhu, ukukhupha i-aura yokuzithemba eya kuqinisekisa abaxhasi bakho ukuba uyazi kakuhle umsebenzi wakho.
4. Qinisekisa iMithetho Yakho Yokuzibandakanya. Faka imithetho yokuphakamisa nokuphakamileyo okuzimisele ukuhamba xa kuziwa kukuvala izivumelwano kunye nabaxumi bakho. Musa ukuzithengisa ngokwakho, kodwa ungayigcini into oyenzayo kumthengi ngamnye.
5. Yazi Iintlobo Zakho zoMthengi. Qonda ukuba kukho iintlobo ezintathu zabathengi, ngamnye ofuna indlela eyahlukileyo eya kubamba okokuqala. Uluhlu uluhlu lwabaxhasi:
- Iindleko ze-Spendthrifts (aba-15% abathengi): Ngokuqondakalayo, ngaba ngaba bathengi abachongwe kakhulu ngabanikazi bezentengiso kunye ne-freelancer. Zigcine zibandakanyekile kwaye zihlaziywe ngokuqhubekayo kwinkqubela yeprojekthi oyisebenzisayo kunye nexabiso onceda ekuveleni. Banike ngazo zonke iinkonzo ezifanelekileyo zeprayimenti onokuzihambisa.
- Iimpawu zokunqongophala (25%): Ngenxa yokuba leli qela libeka phambili kuqala uhlahlo lwabiwo-mali, qiniseka ukuba unikezela izixhobo zokuncedisa iinkonzo kwaye uphinde uphinde uhlawule amaxabiso akho ukwenza amanani akwamkelekileyo kubo.
- Umyinge wama-Spenders (60%) : La bathengi bahlala kumgangatho ophakathi kwaye mhlawumbi baya kubandakanya inxalenye enkulu yepottoliyo. Zigcine zikhuthazwa ngokusebenzisa ulwimi olugxininisa iziphumo kunye nempumelelo.
6. Hambisa kwixesha eliBini. Yenza umgangatho wokuphuthuma xa ubeka iindawo ezibalulekileyo, ixesha lokugqibela kunye namanye amaxesha. Oku kubandakanya ixesha lexesha (ngokuqhelekileyo ukuya kwiiveki ezimbini) unikezela abathengi apho unokuphendula kwisiphakamiso.
7. Ukulwa Nento Efanelekileyo. Ukwahlula umbane wakho ngokubonisa ukuba unomdla malunga nento enkulu kunawe. Mhlawumbi ingcamango, ukukhuthaza okanye intlangano oyinyamekelayo. Unokunciphisa uluhlu lwenzululwazi oluza kukuvumela ukuba uzibange ukuba ungobuchwepheshe obuphephile ekunikezeni kuphela umphumo ogqwesileyo kwintsimi yakho. Oku kusebenza njengomlingo xa wena kunye nomthengi wakho wabelana ngezixabiso ezifanayo okanye kwi-advocacies. Ukongezelela emsebenzini, ungaphinda ucacise izibonelelo kunye nezizathu ezingekho zobugcisa ezifana nokusingqongileyo okanye uphando lomhlaza. Qaphela ukuba oku kuya kukholelwa ukuba ngaba unika inxalenye yengeniso yakho yenkonzo kwezi zizathu.