Abaxhasi bakho abancedisi kuphela ngokukhawuleza kodwa bakhulisa ulwazi ngezizathu zakho kunye nevolontiya kwiziganeko ezahlukeneyo zokuxhaswa ngemali. Unokuba usenokuthi abaxhasi bakho bangumbane kumsebenzi wakho wenhlangano.
Nangona kunjalo, uncedo oluninzi lunempumelelo ngakumbi ekufumaneni abaxhasi abatsha kunokugcina ezo sele zikhona.
Nangona kunjalo, kubalulekile ukuba ukugcina nokufumana abaxhasi abatsha bafumana ubuncinane unyango olulinganayo. Enyanisweni, ukugcina abaxhasi bakho banokungabibizi kakhulu kunokuba bafumane abaxhasi abatsha ngonyaka ngeminyaka.
Ngethamsanqa, unokukwazi ukusebenzisana nabanikeli abatsha nabanyanisekileyo kwisiganeko sakho esizayo. Nazi iinqununu ezintlanu zokukunceda ukugcina abaxhasi kwisiganeko sakho esilandelayo:
- Ukuqhuba isifundo sokufezekisa phambi komcimbi wokuxhaswa kwezimali.
- Sebenzisa iindlela zokunxibelelana zendabuko kunye neendlela ezintsha.
- Yenza iphepha lomcimbi wekhredithi.
- Hamba umcimbi wakho wokuxhaswa ngemali ngexesha lokuphakama kwexesha.
- Ndiyabonga abahambeleyo emva komcimbi wokuqokelela imali.
Ukuba ulungele ukugcina abaxhasi usebenzisa i-event stellar fundraising event, masihambe kwiinqophiso zethu eziphezulu.
Ibhonasi. Ukuba uceba ukubamba i-intanethi kwisiganeko esilandelayo sokuxhaswa kwezimali, khangela i-OneCause's Charity Auction Guide ukuze ufumane iingcebiso kunye neengcebiso njengoko uceba.
1. Ukuqhuba isifundo sokufezekisa ngaphambi kokuba umcimbi wokuxhaswa kwezimali.
Uphononongo olwenziweyo, okanye uvavanyo lwesiganeko sakho okanye iprojekthi, kuya kunceda umbutho wakho ukuchonga abaxhasi bakho, abaxhasi abanokuthi bancedise ngokubanzi kwisiganeko sakho esilandelayo, kunye nabaxhasi abanokuthi ulahleke.
Uphononongo lwakho olunokwenzeka lunenzuzo yezixhamli zobudlelwane kwisiganeko sakho esilandelayo. Ngelixa uqhuba isifundo sakho sokwenza, unokukwazi ukukhuthaza umcimbi wakho ozayo kwaye ufumane abaxhasi bakho bavuya. Ngaphezulu, uya kukwazi ukubona ngabaphi abanikeli abanomdla kakhulu kwisiganeko sakho sokuxhasa imali.
Ngenxa yobume bokuhlola isisombululo, uya kubuthela izimvo zabanikeli kwisiganeko sakho sokuxhaswa imali ukuze usebenzise eli xesha ukucela iingcebiso, kwakhona. Ukwenza njalo kubonisa abaxhasi bakho ukuba uyaxabisa impendulo yabo kwaye unenjongo yokuyifaka kwimigudu yakho yokwenza imali.
Xa ucela icebiso, khumbula ukuba uvule ukugxeka okwakhiwe. Abaxhasi bakho bangabonisa izinto ongazange uzibonise, ngoko uya kufuna ukuvuleka ukulungisa iingxaki.
Uphononongo olwenziweyo lunceda inhlangano yakho ukuba ibone ubukho bakho kunye nedumela lakho kuluntu. Xa uyayazi indlela abaxhasi bakho abakubonayo ngayo kunye nomsebenzi wakho, unokuqinisa amandla akho okufikelela kunye nokugcinwa kwezicwangciso.
2. Sebenzisa izicwangciso zobuqhagamshelwano zendabuko kunye nolutsha.
Izimemo zakho zomcimbi ziyakwazi kwaye zifanele zithathe iindlela ezininzi zonxibelelwano. Ukuxhaswa kwemali namhlanje ngumzamo wamanyathelo amaninzi. Kubonakala ukuba iindlela ezintsha okanye abaxhasi abafikelela kuzo ziye zanda, iindlela ezimbalwa zeendlela ezidlulileyo ziye zabhubha. Ngenxa yoko, incedo kufuneka isebenze kumanqanaba athile kunye neendlela ezininzi.
Yinto encinci njengaleyo mazwi endala, "Yenza abahlobo abatsha kodwa ugcine umdala. Enye isilivere kunye nezinye igolide. "
Uya kufuna ukugcina iziteshi zendabuko kubanikeli bakho abakhetha ukhetho oluhle, oluqhagamshelwano oludala, njengalokhu:
- Iposi ngqo
- Ifowuni
- Amazwi omlomo
Ezi ndlela zisebenza ngokusemandleni kubaxhasi bakho abadala kuba yiloo nto bajwayele ngayo. Olu hlobo lonxibelelwano lunceda ukwakha unxibelelwano olusondeleyo oluya kubakho ekukhokelela kwingxowa-mali engaphezulu.
Nangona kunjalo, zonke iincedo kufuneka zisebenzise i-newest and, ewe, iindlela zokunxibelelana ngokugqithiseleyo. Ezi zizithuba ze-intanethi ezithatha ngokukhawuleza kubaxhasi abancinci, njengeMillennials. Ezi ziqonga zokufikelela zingasindisa inhlangano yakho ezinye iirandi ezingaphezulu kuba ziphepha ukunyathelisa iindleko.
Iindlela zokunxibelelana nge-tech-savvy ziquka:
- Imidiya yokuncokola
- Imeyili
- Iwebhusayithi yakho
Ezi ndlela zokufikelela zikunceda ukuba uqhube i-intanethi kwiwebhusayithi yakho yentlangano kunye neifomu zenkxaso ukwenzela ukuba izakhiwo zakho ezintsha kunye nezithembekileyo zikwazi ukuxhasa isizathu sakho.
Unokukhawuleza ukwandisa isiseko sakho somnikeli okhoyo ngokubonga kwimidiya yoluntu .
Xa abaxhasi bakho bethanda okanye bahambisa kwakhona umxholo wakho wombutho, izikhundla zakho zibonisa kubondli bakho, oko kuthetha ukuba uya kukwazi ukufikelela kuzo zonke iintsapho, abahlobo kunye noontanga. Qinisekisa ukuba iifayile zakho malunga nesiganeko sakho sokuxhaswa ngemali ziyakhathalela ngokwaneleyo ukuzakhela kwiindawo ezintsha.
Kwakhona, kuxhomekeke kumniki-software we-software umcimbi osisigxina otyalomayo kuyo, usenokukwazi ukuzisebenzisela ngokuzenzekelayo umnxibelelwano wakho. Unokwenza i-tweet, uthumele, uthumele ii-imeyile ezimema iindwendwe ukuba zize kwixesha lakho elizayo.
Ukusebenzisa iindlela ezizithandayo zokunxibelelana kubonisa ukuba uyazixabisa izinto ezikhethiweyo kwaye uzibenza bazive baxabisekileyo ngaphakathi kwindawo yakho ekuguquleleni kwisinyathelo esifanelekileyo ekugcinweni kwabanikeli.
3. Yenza iphepha lomcimbi wekhredithi.
Ngokuxhomekeke kumboneleli wakho, unokukwazi ukudala i-microsite yegama elihluke ngokupheleleyo kwiwebhusayithi yakho engenzi nzuzo. Ininzi yesiganeko kunye nesofthiwe yesandisi vumela lo msebenzi.
Ukudala i-microsite kwisiganeko sakho sokuxhaswa kwezimali kukuvumela ukuba uhlukanise ngokucacileyo lesi siganeko nakwezinye iikhankaso zokuxhaswa kwemali onokuziqhuba ngexesha elifanayo. Ungasebenzisa i-microsite yakho njengeziko eliphambili lomcimbi wokuxhaswa kwezimali.
Qinisekisa ukuba uquka ezi zilandelayo kwiphepha lakho lomcimbi wokuxhasa imali:
- Ulwazi olungenzi nzuzo. Iyini inkxaso yakho inhlangano? Oku kuya kubangela njani ngakumbi isizathu sakho? Ingaba le nxalenye yephulo elibanzi okanye ingumcimbi owodwa?
- Iinkcukacha zengxelo. Yisiphi isiganeko sakho? Ingaba isiganeko seeyure ezimbalwa okanye iintsuku ezimbalwa? Uhlobo luni lwesiganeko (oko kukuthi, umcimbi wintengiso, i-walkathon, i-gala)?
- Ulwazi lweTikiti. Ingakanani iikiti zakho zokuxhaswa ngemali? Ngaba unika iinkonzo ezizodwa ezifana nee-Early Bird specials okanye iiphakheji ze-VIP?
Unokusebenzisa i-microsite yakho ukuba ubhalise amavolontiya omcimbi ngokuxhomekeke kumsebenzi wakho womnikezeli. Kanye nje nenkqubo yokuthenga ithikiti, abaxhasi bakho abafuna ukuboleka isandla esithe xaxa baya kukhetha "ukuzithandela" kwi-checkout ngaphandle kweendleko kunye ne-voila, uya kubhala izisebenzi zokuzithandela ngaphandle kwexesha. Kutheni kuqeshwa abavolontiya? Ewe, ufuna ukuba bancede, kodwa izisebenzi zokuzithandela nazo zingaba ngabanikeli bakho abakhulu .
Uyakufuna kwakhona ukuqinisekisa ukuba iphepha lakho lomcimbi lihamba kakuhle . Abaxhasi abathanda ukuthetha ngeendaba zentlalo kunye ne-imeyile, kunye nabaninzi abanandipha i-imeyile ngqo kunye nefowuni, mhlawumbi baya kubheka iphepha lakho lomcimbi kwiifowuni zabo.
Isiza sakho sifanele sibe siphumelele kwaye sibaluleke kakhulu, sisebenza kuzo zonke iifowuni ukusuka kwiifowuni ukuya kwiipilisi kwii-laptops, ukwenjenjalo abaxhasi bakho banokubhalisa kwisiganeko sakho nanini na.
Ngaphezulu, i-microsite yakho yezemicimbi yenkxaso-mali iya kunika idatha engaqhelekanga kunye nohlalutyo. Emva kwesiganeko sakho, uya kukwazi ukuhlola apho abaxhasi bakho beza khona kwi-site yakho (ukususela, i-tweets, i-imeyile), iindawo ezithandwa kakhulu phakathi kwamalungu akho, kunye nokunye ongayisebenzisa ekuphuculeni imizamo yakho yokuxhaswa kwexesha elizayo.
Ukubonelela abancedisi nabo bonke ulwazi abayidingayo kwaye baphendule imibuzo yabo ngaphambi kokuba kwenzeke kuyinyathelo elungileyo ekugcinweni kwabanikeli.
4. Hamba umcimbi wakho wokuxhaswa ngemali ngexesha lokuphakama kwexesha.
Ngokomzekelo, iholide yonyaka ivelisa ukukhulisa abantu abancedisayo. Ukuphela konyaka, ngokukodwa ngoNovemba noDisemba, kwaziwa njengexesha elincedo kunye nokungenzi-nzuzo ngokuqhelekileyo kubone ukwanda okukhulu kwimiba ngeli xesha.
Xa unyaka uphela, abaninzi abaxhasi bakho baya kuba neempembelelo ezingcono kwiimeko zabo zezimali ukuze bazi oko abakwaziyo kwaye abanako ukuchitha. Ngaloo ngqondweni, baya kuqonda ukuba bafuna ukunikela njani kwintlangano yakho ukuze benze iphuzu lokwenza igalelo labo.
Ukubamba isiganeko sakho ngexesha lexesha lokuphela konyaka kuthetha ukuba ungabona inani elongezelelweyo leminikelo eyongeziweyo, ngoko qi
Nangona kunjalo, kwakhona, qwalasela ezinye iiholide ngexesha lonyaka onokwenza iziganeko ezimangalisayo, ezifana noSuku lwe-Valentine okanye uSuku loMama. Ukufumana ixesha elifanelekileyo umnikelo wakho ubuza kuthetha ukufumana abaxhasi bakho xa bevalelwa okanye bahlakulele, okungaguqulela ngokulula kwi-stewardship.
Qinisekisa ukubonelela abaxhasi bakho ngeendlela ezininzi zokunikezela, njengokunikezela nge-intanethi, ukunikezela ngetekisi, kwaye kunjalo, ngokunikezelwa komntu ngemali, ukukhangela okanye ikhadi.
5. Siyabonga abahambeleyo emva komcimbi wokuqokelela imali.
Umsebenzi awupheli xa isiganeko sakho senza. Emva komcimbi wokuxhaswa kwemali, kuya kufuneka ubulele iindwendwe zakho ngokuya kunye nokwenza umsebenzi wakho.
Hlalani nikhumbule ukuba abaxhasi bakho bahlala begcina imali yenu, kwaye ke zixabisekileyo kwiindawo zenu kwaye kufuneka ziphathwe njenjalo.
Ukubonisa ukubonga kwakho kumalungu akho kubonisa ukuba uyakuxabisa inkxaso yabo kwaye unokubanceda ukuba banike kwixesha elizayo.
Abaxhasi bakho mababulelwe kubini ngokuya kwabo kunye neminikelo yabo. Qinisekisa ukuba bayazi ukuba uyabuxabisa kangakanani ngaphambi kokufumana esinye isibheno somnikelo ngenxa yokuba uzive njenge-ATM yinto yokugqibela ofuna ukuba abaxhasi bakho bafumane.
Isofthiwe sakho somcimbi we-fundraising sinokukwazi ukukunceda ngokuzenzekelayo imilayezo yakho yokubulela, ngoko awuyi kuphinda umbulele umbuleli. Yona iresiphi epheleleyo yokugcinwa kwabanikeli.
Ibhonasi. Khangela i-OneCause yeeNyathelo zokuCwangcisa iMpumelelo yeNgxowa-mali yokuFundisa ukufumana ingcaciso engakumbi malunga nendlela yokulawula inkqubo yakho yokucwangcisa.
Kaloku ukuba unamacebiso aphezulu angamahlanu ekugcineni abaxhasi ngemicimbi yokuxhaswa kwemali, akukho nto ikukubuyisela ekugcineni ukugcina isiseko sakho sinikela kunye ne-akhawunti yakho yasebhanki ikhululekile.
Iziganeko zokuxhaswa kwemali azinakuze zithathe indawo yomeleleko yokuxhasa imali, kodwa ingaba yinxalenye yokuxuba ngokuxhamla imithombo yemali.
Zonke ezishiywe ukuzenza ukhetha umthengisi weprogram yomcimbi weefowuni yokuxhaswa imali kunye nokufumana imali kwiimbali zakho.
UJohn Meyer uletha iminyaka engaphezu kwe-14 yokuxhaswa ngemali kunye nokuthengisa kwendima yakhe njengoMlawuli weNtengiso kwi-OneCause. UYosh unceda iinzuzo ezingenzi nzuzo zibandakanya abanikeli abatsha kwaye bafezekise iinjongo zabo zokuxhasa imali.