Yenza I-Letter Yakho Yokuxhaswa Kwemali, ecacileyo kunye ne-Easy-to-Read
Kanye nje nge-copywriting, ukubhala iincwadi ezinkulu zokuncedisa imali akusiyo i-amateur. Nangona ama shishini angakwazi ukuhlawula iibhaksi ezinkulu zokubhala ikopi enkulu, ukungenzi nzuzo kudla ngokuxhomekeke kubasebenzi basekhaya ukuba babhale loo leta ebalulekileyo kwaye bahlanganise i-imeyile ye-imeyile ngqo.
Musa ukuphelelwa lithemba. Unokwenza nokuba ungekho ngaphezu kwesitokisi somntu omnye.
Lapha ukukunceda iMigaqo yeKardinal yokubhala incwadi yokuxhaswa kwezimali, ichitshiweyo esuka eMal Warwick inokubaluleka kakhulu Indlela yokubhala iincwadi eziphumelelayo zokuxhasa imali .
Siphinde sibandakanye imizekelo evela kwiileta zangempela ukubonisa nganye ngongoma.
01 - Sebenzisa "mna" kunye "Wena," kodwa ikakhulu "Wena."
Ulibale into oye wafunda ngokubhala ukukhutshwa kwiphephandaba okanye incwadana kwaye ucinge ngendlela ozakubhalela ngayo enye incwadi, njengomama wakho okanye ummelwane ongekhoyo.
Yongeza inzala yomntu kwaye ugxininise umnxeba ngokusebenzisa " I" kunye " Wena." La magama mabini angayigcina ileta yakho emgqeni .
Ngokomzekelo, ileta evela kwi-Save the Chimps yathi, "Uncedisa ukubonelela ngononophelo bonke abahlali be-chimpanzee-kwaye ukuzinikezela kwakho kwenza konke umehluko."
02 - Thetha ngeenzuzo, kungabi mfuneko.
Abaxhasi banikezela ukufumana into ngokubuyisela, njengemvakalelo emihle evela ekuncedeni abanye, okanye ithuba lokufumana amava amaninzi. Abanomdla kwisabelo sakho sebhajethi.
Izinzuzo ezingabonakaliyo ubomi obugcinwe okanye isithunzi somntu sibuyiselwe.
Umzekelo omkhulu kwesi sigwebo esishukumisayo ukusuka kwi-Operation Smile: "... ngokuncinci nje nge $ 240, unokukunceda ukuhlawula utyando lomntwana osalindele ngoku.
Iintlawulo ezibonakalayo zingabakhokithi ekusebenzeni okukodwa kwenkampani yakho ye-ballet okanye ukungeniswa kwangaphambili kwindawo ekhethekileyo kwimyuziyam.
Tshela abaxhasi bakho oko baya kuphuma kwiminikelo yabo, zombini obonakalayo kwaye engabonakaliyo.
03 - Cela imali, kungekhona inkxaso.
Nangona ungaceli imali ethile, njengama-$ 100, cela isicelo sokuzibophezela. Ngokomzekelo, ibhanki yokutya yasekuhlaleni yacela isibambiso sokugubungela iinyanga ezintathu zasehlotyeni ukuncedisa ukunyusa abantwana ngelixa besesikolweni. Nantsi indlela abayithetha ngayo:
"Sijoyine kule hlotyhu ngokuzibophelela kweenyanga ezintathu eziza kuhamba ixesha elide ekuncedeni abantu ukuba badlule ngeli xesha elilingayo. Ungathumela isipho namhlanje kwaye uthembisa ukwenza okufanayo ngoJulayi noAgasti okanye wenze isipho esisodwa esolulela Kulo lonke ihlobo.Kulungile ke, bhalisela ukunika inyanga zonke kwaye wenze umehluko unyaka wonke! "
Yicacise kwaye ubuyekeze ukutshintsha kwefowuni yakho kwisenzo kwileta. Musa ukunyaniseka kwaye ungacacisi.
04 - Bhala ipakethe, kungekho ileta.
Ileta yinto ebaluleke kakhulu kwiphakheji yakho, kodwa iyingxenye yunithi yecandelo elithile elimele lisebenze kunye.
Okona kuncinci, iphakheji yakho kufuneka iqulethe imvulophu yangaphandle kunye ne-teaser , imvulophu yeempendulo, kunye necebo lokuphendula, kunye neleta. Cinga ngendlela nganye yezinto ezinokubangela ngayo abaxhasi ukuba bathathe inyathelo ngoku.
Sebenzisa umxholo odibanisayo, iimpawu, imibala, kunye neefayili, ngoko ke ipakethe iyazikhumbuleka kwaye ifikeleleke.
Enye inceba eyenza oku kuhle kakhulu nguMhlobo wezilwanyana eziMnandi. Elinye iphakheji yokuxhaswa ngemali yenzelwe i-puppy egama linguMila kunye namava akhe kwisikolo se-puppy. Iphakheji igxile kuMila, enezithombe ezimnandi kunye nekopi yesatifikethi sokugqibela. Nantsi indlela le ncwadi yaqala ngayo:
Ukugqiba iziqu kuthetha ukuqala isahluko esitsha ebomini. Okanye amaxesha amnandi atshabalalisa idiploma yakho kwi-shreds! Ubuncinane, yiloo nto uMila aphuma ngayo kuloo mthendeleko.
Ukugxininisa kwimbali yenye yeenja enye yayiyiqhinga lokuphumelela kulolu luthando.
05 - Sebenzisa amagama alula, alungele phambili.
Amagama akho kufuneka abe namandla kwaye izivakalisi zakho zifutshane kunye neempopu.
Sebenzisa amagama angamavakalelo kunokuba abo bafuna ukuhlalutya. Gwema amabinzana angaphandle kunye namazwi amakhulu.
Sebenzisa izichazi kunye nezihlomelo ngokukhawuleza, kwaye ugweme izibhenkco okanye iimpawu.
Phala amagama. Phinda uphinde ugxininise amagama abalulekileyo kunye namagama.
Abafundi bahlaziya, ngoko kwenza kube lula ukufumana inyama yomyalezo wakho ngaphandle kokufunda yonke incwadi.
Nasi umzekelo olula, kwintliziyo ebhaliweyo evela kwintando enye:
"Xa u-Alec oneminyaka emithandathu ubudala ubudala efika kwi-TROT ngonyaka owodwa odlulileyo, akazange akhulume nabazali bakhe okanye ngabahlobo bakhe, kwaye uyise wayesaba ukuba akaze athande .Siyabonga kuwe namhlanje u-Alec uthetha lonke ixesha - kwaye ungumculo wakhe indlebe zikayise. "
06 - Yenza iileta lula ukuyifunda.
- Umxholo ngamnye umhlathi.
- Gwema iziqendu ezingaphezulu kweetraysi ezide. Kodwa bahluke ubude babo.
- Sebenzisa iibhola ukufaka i-oomph kwiindawo zakho.
- Sebenzisa amacandelwana. Ukuba le ncwadi ide, zama ukugxininisa nokucacisa iingxenye.
- Gxininisa ngokukhawuleza kodwa ngokuqhubekayo ukubiza ingqwalasela kumazwi abalulekileyo kunye nemibinzana.
Umzekelo omhle weempawu ezimfutshane, izivakalisi kunye neziqendu ezi zivela kwi-ALS Association:
"Inokuqala ngokuxubha kunye nobuthathaka kwisandla okanye emlenzeni.
Unokucinga ukuba ayikho into. Oko kuza kudlula.
Kodwa ubuthathaka kwiimisipha zakho ziyaqhubeka uze ulahlekelwe amandla akho okufuduka ... ukuthetha ... ukugwinya ... okanye ukuphefumula .... "
07 - Nika abafundi isizathu sokuthumela imali MANJE.
Yakha ingqiqo yokuphuthuma kunye nomhla wokugqibela wesibonelelo esifanayo , okanye ukhankanye ixesha lokuhlawula imali okanye iholide ethile.
Phinda ubhale ingxoxo yakho ngokukhawuleza kwisicatshulwa sencwadi, kwi-PS yakho nakwidivaysi yakho yokuphendula. Qaphela ukuba usebenzisa imihla yangempela ukuba usebenzisa i-imeyli eninzi. Ileta ingafika emva komhla okhankanywe ngawo.
Nantsi into eyenziwa yi-Big Cat Rescue ifakwe kwisibheno sokuxhasa imali ngekota:
"Siyabulela kakhulu ngenkxaso yakho yendawo yethu engcwele kunye neekati! Lo nyaka, sibonga kwi-SHARE Foundation, Fields Galley Private Foundation kunye nomncedisi ongaziwa, isipho sakho siya kufanana nedola kwi dollar yokuqala ye-$ 38,000, ngoko ke iya kuhamba kabini kwiikati! "
08 - Bhala okubalulekileyo njengoko ufuna ukuwenza ityala lakho.
Musa ukukhathazeka ngokukhathaza abaxhasi bakho bexesha elide. Uphando lubonisa ukuba nabanikeli abanomdla kakhulu abanokukhumbula kancinci ngemibutho yenu, ngoko ningakhathazeki ngokuphindaphinda.
Cinga ngeleta yakho njengelinye ithuba lokufundisa umniki-nxaxheba malunga nenhlangano yakho kwaye kutheni kubalulekile.
Ezi ngongoma zizodwa zengcaciso zeMal Warwick. Incwadi yakhe inamcebiso amaninzi, imizekelo, kunye nezifundo zecala. Kukho nebhokisi leBhokisi leBhodi elihle kakhulu kunye neengcebiso zokuphuhlisa iiphakheji ezinkulu zokuxhaswa ngemali kwiimvolontiya kwiindlela zokusingatha i-PS yileta yakho.