Sebenzisa zonke izixhobo onokukwazi ukugcina abaxhasi bakho.
Imidiya yoluntu yaqala ukuba ngathi isilivere yesilivere ngenzuzo yokuxhasa imali. Qala ukuthumela, qalisa i-tweeting, qalisa i-crowdfunding, kwaye iminikelo iya kuvele!
Ngokubuhlungu kukuba, akuzange kube njalo. Namhlanje, ukufikelela okungekho phantsi (okungekho phantsi) kuhla; Iimpawu zokunxibelelana kweendaba ezentlalo zishukumisa abahlobo kunye nosapho phambi kweemveliso ezinjengeenzuzo. Ngaphezulu, izigidi ngezigidi zeziqulatho zomxholo zibonakala rhoqo ngosuku.
Ukukhulisa imali kumajelo asekuhlaleni kudinga umzamo ohambelanayo, oqhubekayo kunye nobuchule, kunye nezibonelelo, ixesha labasebenzi, ulwazi lwezobuchwepheshe, kunye ne-grit.
Ukusebenzisa enye okanye ngaphezulu kwezi ziteshi ngokufanelekileyo kufuneka kusebe yingxenye ebalulekileyo yokunxibelelana noncedo kunye necebo lokuxhaswa kwezimali. Nangona kunjalo, sidinga indlela entsha.
Endaweni yokulindela amajelo asekuhlaleni ukuba aqoke iqela elikhulu labalandeli abatsha, kutheni ungayisebenzisi ukuba uzonxibelelwano kunye nalabo abakwaziyo nokukuthanda kakade?
Kunene - abaxhasi bakho.
Akusiyo imfihlelo yokuba intloko yokugcina abaxhasi ilahleka ezininzi ezingenzi nzuzo. Ngaphezu koko, ngaba kuyasibuza ukuba kutheni? Ndenze izipho ezingama-20 ukuya kungama-20 engenzi-nzuzo kunyaka odlulileyo kwaye ndamkelelwa ngumntu onokubonga ngokusuka kwi-9 yazo.
Ndilindele ukuba ndiza kuvala kwabanye xa kuphele ixesha lokuphela kwezimali, kodwa kungekudala. Oku kungabikho kokubandakanyeka kunye nokunxibelelana nabaxhasi kuye kwadala ukugxininiswa ngokutsha kwi "donor retention".
Yintoni egcinwa nguMnikeli?
Ngokwe-Blackbaud, izinga lokugcinwa kwabaxhasi "lipesenti yabaxhasi inhlangano yakho igcina okanye ivuselela okanye inika kwakhona kwakhona kwixesha elinye ukuya kwelinye."
Uphando lwe-2016 loPhando lweNgxowa-mali lufumene ukuba izinga lokugcinwa kwabanikeli-mali lokungenzi inzuzo ngamaphesenti angama-46. Oko kuthetha ukuba ngaphaya kwesigxina sabo bonke abaxhasi banikezela omnye unyaka kodwa abazange baphinde baphinde bangabi nzuzo.
Uphando lwafumanisa ukuba kuzo zonke i-100 zamaRandi ezifunyenwe kwiminikelo emitsha, izibonelelo ezilahlekileyo zilahlekelwe ngama-dollar angama-91 kwisigqibo sokufumana isipho, njengabaxhasi abasweleyo okanye izipho ezincinci ezivela kubaxhasi bamanje.
Unako ukubala isamba sakho sokugcina umrhumo ngokuhlula inani labanikeli bokubuyiselwa kunyaka wakho wokugqibela wonyaka wezimali ngokubakho inani labanikeli balo nyaka.
Kutheni i-Donor Ukugcinwa Kubalulekile?
Isilinganiso sokugcinwa kwabanikeli abanempilo esingenzi-nzuzo sibonisa ukuba ucokola kakuhle nabaxhasi bakho, ugcine usebenza kwaye ukhuthaze ukuba banike unyaka emva konyaka. Ukujonga kuphela umgca weemali eziphakanyiswayo ngonyaka awuxeleli ukuba ubuphathi bakho bobuxhasi basebenza. Ukuba kunjalo, abaxhasi banikela unyaka emva konyaka.
Njengazo ezininzi ezingenzi nzuzo, kufuneka ulungelelanise ukulimala kwabaxhasi kunye nokuthengwa kwabaniki-mali, konke ngexesha lokwenza iinkonzo, ukubeka imililo, ukulawula abasebenzi, nokuhlala usebenza kwimidiya yoluntu. Kuninzi ukucela ubuncinci okanye ubuncinci bezinga elingenzi nzuzo.
Ngombulelo, ungasebenzisa ngokunxulumene neendaba zoluntu ngokucwangcisa kwaye ngokucwangcisekileyo ukuphucula amaxabiso okugcina abaxhasi.
Nazi iindlela ezisibhozo zokusebenzisa amajelo asekuhlaleni ukuphucula ukugcinwa kwabanikeli kwintlonti yakho.
01 - Phonsa kude loo Mfundiso malunga Nabasebenzisi baseMedia Media
Ngokwe-Pew Research Centre, abantu abangama-7 ngo-10 baseMelika bathatha inxaxheba kwisithuba esisodwa senkonzo yoluntu.
Kwakhona, amajelo asekuhlaleni awanjalo kuphela. Ukususela ngoNovemba 2016, iipesenti ezingama-34 zamaMerika ezingama-65 + zisebenzisa i-media media, kwaye elo nani likhula ngokukhawuleza. I-platform yolwazi oludumileyo yoluntu kubantu baseMelika yi-Facebook, nge-Instagram kunye ne-Pinterest ibekwe okwesibini neyesithathu.
Abaxhasi bakho bebonke abavakatyelele ezi ziza yonke imihla, ukwabelana ngezithombe kunye nolwazi oluncedo, ukubukela iividiyo ezizonwabisa, nokuxoxa ngezizathu ezibalulekileyo kubo. Kuye kuwe ukungena kwaye ube yinxalenye ycoko.
02 - Sebenzisa iiVideos kunye neZibonelelo zokuBamba iso
Xa uqhagamshelana nabaxhasi kwimidiya yoluntu, gxininisa ekubanjeni ingqalelo yabo.
Ngaphantsi kwepesenti yabalandeli bakho abangenzi nzuzo kunye nabalandeli babona ukuhlaziywa kwamajelo asekuhlaleni (oko kutheni ukwakha uluhlu lwakho lwe-imeyili lubalulekile). Nangona kunjalo, ukwandisa amathuba okugawula i-clutter ngokubonakalayo okukhulu.
Ividiyo yindlela eyaziwayo kakhulu kumxholo kuzo zonke iziteshi zoshishino zoluntu. Iiplani ezithile zidlala ngokuzenzekelayo ividiyo, ngaphandle kwandila, ngoko ibamba iso xa abasebenzisi bekrola phantsi kweendaba zabo zokutya.
03 - Bonisa iMpembelelo yakho
Yilapho ubonisa khona ukuba izipho kunye nezipho zazisetyenziswa njani. Amajelo akho eendaba ezentlalo kufuneka ahlale egcwele ubungqina obufanelekileyo malunga nokuba imali yaya phi, eyamncedisa, ukuba yenze njani impembelelo, kwaye yimiphi iminikelo enokuyenza.
Ukuhlaziywa kokubonakalayo kwimikhankaso yokuxhaswa kwemali, okanye nokuba yinto elula ngokukhawuleza yomntu oncediswa yi-nonprofit yakho, unokuyenza yonke imohluko.
Abantu bafuna ukuba yinxalenye into enkulu kunazo. Phatha abaxhasi bakho njengabalingani kunye nabatyalo-mali ngokubonelela ngolwazi kunye nokuhlaziywa rhoqo ngezibonelelo zabo zanceda ukwakha. Musa ukujongana nabaxhasi abafana neATM. Ukuthetha nabo njengabahlobo.
Yenza abanikeli bakho bathobe xa bebona iziphumo zabo izipho zanceda ukufezekisa. Uyabona imizekelo emikhulu kule akhawunti kwi-social media yeBoston Children's Hospital, iSt. Baldrick's Foundation, kunye neCape Ann Animal Aid.
04 - Uncedo Abaxhasi Ukuqonda Iingxaki Ezifunekayo Ukusombulula
Abaxhasi bakho banenkathalo malunga nentlangano yakho kunye nesizathu sakho. Bakhangele kuwe ukuba uhlaziywe, iindaba, ulwazi, kunye nemfundo kulo mbandela. Kufuneka ube yi-go-to expert to your donors.
Ngaba le nto ibalulekile kubalulekile? Ngokomzekelo, sonke siyazi ukuba ukungenamakhaya kuyinkinga - kodwa mhlawumbi abaxhasi bakho abazange bakuve ngeendaba kwiindaba ezizayo. Bayazi njani okwenzekayo? I-yakho engenzi nzuzo ifuna ukubonelela ngeyona nto ibalulekileyo iphaphamzi yolwazi.
Ukuba umntu wenze isipho kwi-yakho engenzi nzuzo, uyathemba ukuba ufumane isisombululo kwingxaki abacinga ukuba ibalulekile ngokwaneleyo ukunika imali. Ufumene ukuthembela kwabanikeli bakho, ngoku ubonise ukuba unokusombulula le ngxaki ekugqibeleni, kodwa ukuba asikho.
Njengobhonasi, xelela abaxhasi bakho kwezinye izixhobo kunye neengxoxo, ezinjengeengxelo eziphathekayo ze-Chat Chat (umzekelo, #PovertyChat, #HealthChat) kunye namaqela e-Facebook afanelekayo.
05 - Se benzisa Amandla weeNtengiso zeeNtlalo
Iintengiso zeendaba zoluntu zinokujoliswe kumaqela athile abantu, ngokusekelwe kwimihlaba, ubudala, inzala kunye nezinye izinto zokuziphatha.
Iingeniso-mali zingalayisha uluhlu lwababanikeli ukudala i-Audience ekhethiweyo. Xa udala Abaphulaphuli abaBantu, ulayisha ulwazi lomncedisi kwi-Facebook uze wenze i-ad. Ukuba abaxhasi be-Facebook, baya kubona i-ad.
Abaphulaphuli abaqhelekileyo bangasetyenziselwa ukudala iintengiso zabaxhasi abasweleyo ("Hayi, ngaba ukhohliwe into kulo nyaka?"), Abaxhasi bamanje ("Ndiyabonga kakhulu ngesipho sakho"), nangaphezulu. Phonononga Abaphulaphuli beZiko ngenxa yokungenzi nzuzo.
06 - Design Ukubonga IiVideos zabaxhasi
Umzekelo wevidiyo enombulelo evela kwi-Children's Hospital Colorado Foundation ("Ndiyabonga Ngokuxhasa Abantwana Njengaye"). I vidiyo ibonisa ukuvakalisa ibali ngokomzwelo, ebonakalayo. Ngamanye amaxesha kunzima ukubukela, kodwa ngokuqinisekileyo kuyashukumisela. Awukwazi ukunceda kodwa uzive ngathi isipho sakho senze umehluko kubomi bala bantwana.
I-Charity: amanzi ahlala enza amavidiyo abonisa ukuxabisa kwabanikeli. Umbutho uphendule umhla wokuzalwa wesihlanu kumkhankaso omkhulu wokubulela, apho amavolontiya kunye nabasebenzi benza iifowuni, iividiyo ezizimeleyo, zithumela iileta kunye nokunye.
Nangona uluthando: amanzi anomsebenzi ofikelela kwintsimi, umniki-mbongi uyawabulela iividiyo zizonwabisa, zihlaziye, ziyi-wacky, ziyi-quirky kwaye zihle. Jonga apha kwaye uphefumlelwe ukuba wabelane ngokulandelayo ngokubulela umkhankaso wevidiyo kumajelo asekuhlaleni.
07 - Nika i-Social Media Shout Outs
Kwi-Facebook, ukuba izicwangciso zomniki-mvume zivumela, zithethe kwaye zibulele. Ukuba iphrofayili yabo yobuqu ayinakuthatyathwa, qwa lasela ibhizinisi labo okanye elinye iqumrhu.
I-Twitter yindlela enhle yokumakisha i-akhawunti nganye. Ukuba abaxhasi bakho babelane ngeendaba zomnikelo wabo kwi-Twitter okanye basasaza igama malunga nomkhankaso wokuxhaswa kwezimali, qi niqiniseke ukuba uyilandela ngokubonga i-tweet.
Umbhalo wesampulu: "Hi @awesomedonor! Siyabulela ngokunceda umkhankaso wethu wokuxhaswa ngemali kunyaka kunye nokuba yinxalenye enkulu yempumelelo yethu! #gratitude "
UMfundisi Jeff Putthoff, uMlawuli oyiNtloko we-Hopeworks 'N Camden, uthi "Sisebenzisa i-Twitter njengendlela yokubonga amavolontiya kunye nabantu abazinikele ngenxa yethu. Naliphi na ixesha esinokubambisana ngqo nabantu abachaphazelayo, senza. "
08 - Sebenzisa i-Facebook Live
Kukho iindlela ezininzi zokusebenzisa i- Facebook Live , kwaye ukudibanisa nabaxhasi ngenye yazo.
Ukukwabelana ngezivakalisi kunye neendaba nge-live streaming, okanye ukuhamba livela kwintsimi, ziindlela ezigqibeleleyo zokubonisa ubungqina kunye nokungafihli-iimpawu eziphambili zezinto ezingenzi nzuzo.
Umbutho wakho unokudala imfihlo, okanye eyimfihlo, i-Group kuphela yabaxhasi beqela le-Facebook kwaye uhambe uphile ngaphakathi kweQela elikhethekileyo.
Abaxhasi bakho bafuna ukuvakalelwa kubandakanywa kumsebenzi wakho, kwaye kufuneka baqonde ukuba nokuba nomnikelo omncinci kakhulu unempembelelo kwingxaki ekhoyo.
Abaxhasi, abakhulu nabancinci, benza konke okusemandleni abo ukwenza umhlaba ube yindawo engcono. Umsebenzi wethu njengabaqeqeshi abangenzi nzuzo kukubonisa ukuba bathetha yonke into kuthi kuthi umsebenzi wethu awunakwenzeka ngaphandle kwabo.
Ukusebenzisa amajelo asekuhlaleni ukuba adlulisele lo myalezo unokuncedisa kakhulu isicwangciso sakho sokugcina isibonelelo.