"Sinokuyifaka njani inaliti ngokuphinda ibuyele kwakhona?" Ivula uJavier Flaim, i-CEO ye-Recyclebank, njengoko siqala ingxoxo malunga nenkampani yokuqala yokuqala yenkampani, kwaye yintoni elandelayo.
Eyilwe elishumi leminyaka edlulileyo ukuba abantu banokukhuthazwa ukuba baphinde bavuselele ngakumbi, i-Flaim ithi loo ngcamango yokuqala eyakha isiseko se-Recyclebank ihlala isebenzayo namhlanje kwi-Recyclebank yesayensi yokuziphatha kunye neendlela ezisekelwe kuluntu.
Yiloo nto i-Flaim echazwe kwibhulogi yeposi yaseHuffington, Shintsha ukuziphatha kwakho kwaye utshintshe iSixeko sakho.
"Sifike kwinkqubo yesaveli," kusho uBlaim. Nangona ishishini liqhubeka liguquka, loo njongo ephambili ihlala iqhubeka. "Ukukhawuleza, owayekade ekhonza njengentloko yokuthengisa kunye negosa lokuthengisa kwinkampani, waphumelela uJonathan Hsu njenge-CEO ngo-2013.
Xa inkampani ibuyiselwe emuva ngo-2004, yayinombono omtsha. "Silinganise ukuba kusetyenziswe ntoni kwakhona kwaye sanikezelwa ngamaphuzu okubaluleka esekelwe kwisisindo." Yayisistim esabandakanyeka ukubeka i-RFID chips kwimigodi yokubuyisela kunye nezikali zesisindo.
"Namhlanje sinendlela eyahlukileyo kodwa ingcamango efanayo - zonke egameni lokunyuka kwakhona. Kwaye ndonwaba kunye nendlela, ndisebenza ukwenza ukuba kubandakanyeke kubantu abanjengawe nam. "
"Kuzo zonke iinguqu esizenzayo," Ukugqithisa kugxininisa, "ukukhuthazwa kusekunye namhlanje."
Enye indlela uhlobo lwe-Recyclebank lushishino oluye latshintshile lusetshentshile ukusuka kwinkampani enamandla kakhulu kwi-operation-light operation.
"Ekuqaleni, sinomnini kwaye sinotyalomali kwiibhanki ezininzi, izikali zesisindo, iipottops kwiilori," kusho uFlaim. "Sitshale imali ezininzi kwiziseko. Ubuchwepheshe buye bukhula. Ngoku iidolophu zityalomali kwezobuchwepheshe, kwaye siye saba yinkqubo yokuthengisa nokunyaniseka. Singawusebenzisa iteknoloji abazifaka imali ngokubakhuthaza kunye nemfundo. "Uyibiza ngokuba yintsebenziswano yokuphumelela, kwaye ilungele inkampani yakhe.
Isihluthulelo sokubuyisela i-Recyclebank siyakwazi ukuqonda okokuba abahlali bahlaziye ngaphezulu. I-Flaim ithi impendulo efike ngexesha lokuziphatha ngokutsha ibalulekile. "Kufuneka sibe neyona nto ebalulekileyo ekuxoxiseni abahlali." "Siyakwenza kwakhona namhlanje, kodwa asikwazi ukuba yintoni impembelelo. Indima yethu kukukwenza ukulungiswa kwakhona ngokufanelekileyo ngempendulo ngokukhawuleza. Sizama ukusebenzisa loo migaqo (impendulo) kwimpembelelo yendalo. Sifanele sibe yiingcali kwiziphumo zokuguqulela. "Ukubuyisela kwakhona i-recyclebank kunika bobabini kunye nemivuzo esekelwe emphakathini.
Xa kuziwa ekukhuthazeni abantu, i-Flaim ibona ukuba kukho ii-cohorts ezahlukeneyo. Abanye abathathi-nxaxheba banenjongo yokuqokelela amanqaku amaninzi njengoko banako ukwenza igama elithi "into elungileyo" ekuzinzeni ukuzinza. Abantu abanjalo babona amanqaku amakhulu njengento ehloniphekileyo. Emva koko kukho elinye iqela elonwabileyo ngokuqokelela amaphuzu ukufumana iimbuyekezo ezifana namakhadi wesipho okanye ukungena kwamahhala. Ekugqibeleni, kukho elinye iqela elinomnqweno ongakumbi kwaye unqwenela ukubuyisela. Ngaloo nto engqondweni, i-Recyclebank iye yakha ukhetho lokunikela. Iinguqu zentlalo nazo zibalulekile, Ukugxininiswa kwebala. Abantu bafuna ukuba yinxalenye yeqela okanye yoluntu kwaye babelane ngamabali.
Omnye ufumana ingqiqo enje kwikhasi le-Recyclebank le-Facebook.
Ukujonge phambili kweyeshumi leminyaka yezo shishino, i-Flaim ithi i-Recyclebank iya kuqhubeka ikwazi ukuvuselela iimfuno zabashenxayo, zikhankanya indlela yokuvuselela ukuhlaziywa kwiindawo ezininzi zentsapho kunye nokuvuselelwa kwendalo njengoko inkampani ikwandisa iiphothifoliyo zokubonelela kuluntu. Olunye ulwazi olutsha, i-Flaim amanqaku, luye lwadalwa lwakhiwo lwe-e-commerce ye-Recyclebank, elinye i-Twine, eliyithethayo libe ngumphumo wokuphulaphula izicelo phakathi kwabathathi-nxaxheba be-Recyclebank, ababethemba i-Recyclebank, kwaye banomdla wokuthenga iimveliso nkampani. Ngoku ngeemveliso ezingaphezu kwe-1500 ezidweliswe, zonke zigqithise imigaqo eqondileyo yokuzinza.
Ekugqibeleni, i-Recyclebank iyaqhubeka nokuzama ukusebenzisana, ukubandakanya iimveliso kwiingxoxo malunga nendlela yokusebenzisana nabo "ekubambeni", kunye nokuzonwabisa, ukugxininisa, kunye nendlela.
"Xa kuziwa ekubuyiselweni kwakhona, asikwazi ukuzenza sisodwa," Ukukhawuleza kufingqa, "kufuneka sihlangane. Yiloo nto endizalisayo ngentshiseko kukuba ukuba iqonga lokusebenzisana. Yilokho okusigcina ebusuku. "
Ngo-Ephreli 2016, i-Recyclebank yamemezela ukuba iya kubambisana noDisney kwi-campaign "Magic of Conservation".