Amacandelo Okufuneka Udibanise Ukuphumelela
Njengobucandelo elincinci, kubaluleke kakhulu ukuqonda indlela umhlaba wokuthengisa ushintsha ngayo ukufumanisa ukuba zeziphi izicwangciso ziya kusebenzela wena kunye neyeshishini lakho.
Izindlela ezintsha zokuthengisa zijolise kwiintlobo zokwabiwa, iziteshi zeteknoloji ezongeziweyo, ukudala imixholo kunye nokutshintsha kwindlela yokuziphatha yabathengi. Ukuhlanganiswa kuya kuqhubeka kubalulekile ekufinyeleleni ithemba kunye nabathengi ngokudala amanqaku amaninzi. Into enye ehlala iqhubekayo yimfuneko yethu yokwakha ubudlelwane kunye namathemba kunye nabathengi ukuze bafumane ukuthembela kwabo nokuthengwa kwabo.
Ukuthengisa kweVidiyo
Ukuthengiswa kwevidiyo kuya kuqhubeka kukhula kwiindawo zokubhaliweyo, ikakhulukazi iividiyo kwikhasi lasekhaya lewebhu kunye namaphepha okuthengisa abandakanya abasebenzisi; ngenxa yoko, ukuhamba ngokusasaza kuya kuqhubeka kuzuza. Gxininisa kumxholo oza kubandakanya abaphulaphuli bakho. Amashishini amancinci athile afumana impumelelo kwii-Q & A namavidiyo afana nawo, "Indlela yokufundisa", ukuxoxa ngamabali, ubungqina, kunye nemiboniso.
I-Data-Driven Marketing
Akukho nqongophala kwedatha. Njengabathengisi, sinokuhlaziywa kwewebhusayithi, ii-metrics zokubandakanyeka kwezentlalo, i-email metric, kunye nokunye.
Kwingxelo yakutshanje ye-Econsultancy, ngaphezu kwama-50% wabathengisi basebenzisa amaqonga angaphantsi kwe-21, ngalinye liqukethe i-metrics kunye nedatha. Amashishini amancinci angasebenzisa ambalwa, kodwa kusekho imfuno enamandla yokubonisa ubungqina kunye nendlela ishini ngalinye lichaphazela ngayo iinjongo zethu neenjongo zethu.
Idatha ingasetyenziselwa ukuvavanya, ukuhlolwa kwe-A / B, ukukhokela izigqibo zakho zoshishino (njengamathuba okuthengisa mathupha) ukufumana amathuba amatsha, ukuchonga amathuba okuthintela, nokuphucula inkonzo yabathengi.
I-imeyili yokuThengisa
Kulula ukucinga ukuthengiswa kwe-imeyile yintsimbi kwaye akusayikho ikhamera yokuthengisa. Nangona ukunyuka kwamajelo asekuhlaleni nakwezinye iindlela zokuthengisa ezithengisayo zenza ukuba i-imeyili ithengise kwi-burner yangemuva, i-imeyile yokuthengisa ithe yaqhubeka ibamba umhlaba kwaye yabonakala isebenza kakuhle kwaye ilula xa ifikelela kumaxhuba kunye nabathengi.
Ukuqhubela phambili, siya kubona ukuthengiswa kwe-imeyile kusetyenziswa njengethuluzi elisezingeni eliphezulu ngokusebenzisa ukuziphatha kwabathengi kwaye kushukumisela ukuba wenze imiyalezo ye-imeyili ithunyelwe.
UkuThengiswa koMntu
Ukwenziwa komntu kukubalulekileyo. Abathengi abasayi kufuna umyalezo wesiqhelo. Ufuna u bungqina? Khangela indlela i-Amazon isebenzisa ngayo ukuthengisa ngokuzenzekelayo kunye nendlela i-Google isebenzisa ngayo xa ifika ekusebenzeni kwakho kwe-intanethi. Ukuziphatha kwakho kukuchaphazela oko uboniswa kulo lonke uhambo lwakho lwe-intanethi.
Ukwenziwa komntu kungenza ukunyaniseka kwamakhasimende kunye nokwandisa amathuba omthengi othenga. Sebenzela ukudala umxholo ohlukile kubaphulaphuli ozama ukufikelela kuwo. Ubudlelwane buyadalwa xa umboleki evakalelwa ngathi uthetha ngqo nabo. Ungasebenzisa idatha ukuchonga umxholo omele udibanise nabathengi bakho. Ungasebenzisa le nkcukacha kwimigudu yakho ye-e-commerce ngokucebisa iimveliso kunye / okanye iinkonzo ngokusekelwe ekuphatheni kwabo kwiwebhusayithi yakho.
I-Social Media Engagement Marketing
I-media media iya kuba ngakumbi malunga nokubandakanya. Iiprojethi zeendaba zentlalo ziye zazenza izilungiso zazo kunye nendlela echonga ngayo umxholo abaza kubonisa. Ukuba isithuba semidiya yoluntu singabandakanyeli abasebenzisi bayo baseplathini, kuya kuboniswa ngaphantsi, okwenze kube nzima ukufika phambi kobani ojolise kuyo.
Ukulinganisa ukubandakanya jikelele kubonisa ukuba sisiphi isiqulatho esisebenzayo kunye nokuhlaziya nabathengi esijolise kuyo. Ukubambisana kuye kwangqiniswa ukuxhasa uhambo lomthengi.
I-Influencer Marketing
Ukuthengiswa kwe-Influencer kuya kuba yinto ephezulu yokuthengisa. Iinkampani ezinkulu zidala izicwangciso zempembelelo, kodwa oko akuthethi ukuba amashishini amancinci kufuneka ashiywe ngaphandle kubanda. Njenge shishini elincinci, unelungelo lokudala iqhinga langempela elisebenzayo ukwakha ubudlelwane kunye nokuthembela ngabachaphazeli boshishino lwakho.
Qala ngokucwangcisa i-micro-influencer strategy, uyigqibelele, uze ubeke inetha elibanzi.
UkuThengiswa kweDivaysi yedivayisi
Ibhizinisi lakho elincinci lifuna ukudala isicwangciso sokuthengisa esabelana ngazo zonke izixhobo abasebenzisi abasebenzisayo. Namhlanje, ngaphezulu kwe-50% yokukhangela kwenzeka ngeedivayisi eziphathekayo, kodwa kusekho inxalenye enkulu yabantu abasebenzisa iikhomputer ze desktop, ii-laptops, kunye namacwecwe. Ucwaningo lweComScore olutshanje olwenziweyo olulinganisa ukuthengiswa kwamanani amaninzi kunikwe izibalo ezilandelayo ezinokumangalisa:
- Uneminyaka eyi-18 ukuya kuma-34 ubudala: i-97% yabasebenzisi abasebenzisa i-20% abangasebenzisi i-desktop okanye ikhomputha yekhomputha.
- Uneminyaka engama-35 ukuya kuma-54 ubudala: i-82% isebenzise iiprogram ezininzi xa ufikelela kwi-intanethi.
- Iminyaka engama-55 +: Ipesenti enkulu (26%) isasebenzisa kuphela ideskithophu okanye ikhompyutha yekhompyutha.
Kufuneka ukwazi ukuhlangabezana nethemba lakho okanye ilungelo lomthengi apho bahlala khona. Sebenzisa ixesha lokuphucula ishaneli nganye kwaye unikeze amava afanelekileyo ngokusekelwe apho ulwazi lwakho luya kufumaneka khona kwikhambo lomthengi. Umgaqo omhle wesithupha njengoko uhlakulela isicwangciso sakho ngokwe-Adweek kukukhumbula ukuba iintengiso zeselula ziza kuqala.
Ukuthengisa ngeNjongo
Kubaluleke kakhulu ukuchaza injongo yakho emva kwegama lakho. Ngokwenza njalo, uya kubumba ibali abathengi abaza kuyifunayo kwaye banako ukuchonga. Ukuthengiswa okuxhaswe ngenjongo, oko kukuthi "kutheni" emva koko wenzayo, yindlela enye onokuzihlukanisa ngayo nabathengisi bakho.