INgxowa-mali Yonyaka Yonyama ikhulile
Isikhwama sonyaka senkcazo njengengcamango isesemthethweni, kodwa sele yinkomo enzima kakhulu kwixesha leenkxaso-mali ezininzi .
Makhe sicinge ngesikhwama sakho sonyaka njengesiqalo sesondo kunye nezithethi ezininzi, akufani nendlela esicinga ngayo ngoku ukuthengiswa kokuqukethwe .
Ngaloo ndlela, sicinga i-website okanye iblogi kwiziko lewebhu ejikelezayo yezinye iindlela zokunxibelelana, kubandakanywa nabezindaba zoluntu.
Ingxowa yonyaka ingasungula i-fundraising yakho yonyaka ngendlela efanayo. Cinga nje ngocwangciso olubanzi okanye isicwangciso esinamaqela amaninzi ahambayo kunomkhankaso owodwa weengxowa-mali.
Kutheni ufuna iNkcazo yeNgxowa-mali yonyaka?
Iinjongo zephankaso yonyaka ukuseka imilinganiselo yokunikela rhoqo kubanikeli bakho. Khawucinge nje oko kwenzeka ntoni ukuba abaxhasi beva kuwe kuphela kwiminyaka emibini, okanye kabini kulo nyaka kunye kanye ngonyaka ozayo?
Kuthekani ukuba uthe wathintana kuphela xa ujamelene neengxaki, njengokungakwazi ukuhlala kwishishini? Okanye intlangano yakho yabona imfuno enqabileyo?
Awuyi kusebenza. Uza kubakho ukubiza ngokubandayo. Ukugcina nokugcina abaxhasi bakho kuzo zonke kunzima kuba uqala ukuphindaphinda kwakhona ixesha elifanelekileyo ukwenza ityala lakho libone imali yakho.
Kodwa umkhankaso wonyaka weengxowa-mali uninzi kakhulu. Ngokomzekelo,:
- Ukubonelela ngemali engenayo, zombini inqatshelwe kwaye ingenakuvinjelwa kwiinkqubo zakho
- B uyakha isiseko sedatha esilandelayo ukunikezela ixesha, ukubonelela iipatheni ezingasetyenziselwa ukufumana ukuba ngabaphi abanikeli abanokunikela.
- Ikhuthaza abaxhasi ukuba banikeze kwakhona kwiziko lakho kwaye uphucule eso sipho.
- Iza kubanikeli abatsha ukuba bathathe indawo abaxhasi abashiya ngenxa yokufa, ukuphazamiseka, okanye utshintsho lwezoqoqosho. Kukho inkulu phakathi kwabaxhasi. Kubalulekile ukuqhubeka ufumana ezintsha.
- Abaxhasi abaphathi. Leli gama elikhuselekileyo elithetha nje ukugcina abaxhasi baziva kakuhle malunga nento oyenzayo , impembelelo yakho eyenziwa yintlangano, kunye nendlela abaxhasi abenza ngayo konke kwenzeka.
- Uchonga abaxhasi abanomdla ngokukodwa malunga nesizathu sakho kwaye baqhubele phambili ekubandakanyekeni okukhulu. Cinga amavolontiya, amalungu ebhodi, abameli beendaba zoluntu , abacebisi abanesipho esikhulu.
Ngaba Unye Uyenze Usebenza?
Omnye umkhankaso omkhulu konyaka ungcono kunento. Kodwa, iintsuku zomnye kwaye zenziwe zibaliwe. Abanikeli banamhlanje nje abasebenzanga ngaloo ndlela, kwaye iziteshi zonxibelelwano ziyahlanjululwa, kungekhona i-monolithic.
Lo mzamo omkhulu omkhulu ngoku usayine "umqondiso" wephulo. Ingaba yinto ephambili ebangela isininzi sezipho, kodwa kuya kufumaneka ukuba zizalise iimfuno zezimali zakho zonyaka.
Uncedo oluninzi luphakamisa umkhankaso wesayineli kwiinyanga ezimbalwa zokugqibela zonyaka (okanye ngaphambi kokuba unyaka wabo wezimali uphakame). Oko kutyhubela ngokuqhelekileyo ngumkhankaso onqumlayo kumashishini amaninzi ngaphezu kwexesha elichaziweyo.
Izindlela eziqhelekileyo ezisetyenziselwa le mphulo ye-anchor ziquka i- imeyile ngqo , i-imeyile yezibheno, umkhankaso weendaba woluntu , kwaye ifowuni ichukumisa kubaxhasi abakhulu.
Imikhankaso yokuphela konyaka isebenza kakuhle kuba abaxhasi bajwayele ukunikela ngelo xesha lonyaka, kwaye ukuphela kokugqibela xa befuna ukuncitshiswa kweerhafu ezibonelela ngokubonelela kunika inzuzo eyongeziweyo.
Abaxhasi abaninzi basebenzisa ukuphela konyaka ukuphinda baphinde bahlele izicwangciso zabo, banqume ukuba banqwenela kangakanani ukunikela ngokupheleleyo kwizothando, kwaye bangeze okanye bakhuphe izibonelelo ezivela kwiluhlu lwabathandayo.
Ukuba i-nonprofit ayinayo iprojekthi yokuxhaswa ngemali yonyaka, isikhokelo sonyaka jikelele siyakuthi. Uninzi olungenzi nzuzo luqala ukuqokelela imali ngale ndlela, kwaye abaninzi baye bakhela kwisiseko ngokuphumelelayo.
Nangona kunjalo, abaxhasi beengxowa-mali abadlulileyo bahamba ngaphaya kwephulo lokusayinwa. Baceba amagagasi amancinci amancinci kulo nyaka. Ezi zinokugxininiswa ngakumbi kumxholo kunye nabaphulaphuli.
Iiprogram ezongezelelweyo zisebenza kakuhle xa zidibene neeholide, ezifana noSuku loMama okanye uSuku lwe-Valentine.
Okanye banako ukuhlamba i-piggyback kwiintlobo ezininzi iintsuku kulo nyaka. Ngokomzekelo, isithandwa somhlaza wesibeleko sesisu sasiza kukhishwa, ngokukodwa, ukuba kwakungekho ukuxhaswa ngemali ngexesha leNyanga yoLwazi lweCarcer ngo-Oktobha.
Ngubani oya kuphendula kula maphulo? Ku malunga nanoma ubani! Cinga ngabantu abangazange banikele xa uthumele i-imeyile yokuposa. Basenokwenza njalo xa befumana umbane wesibini wezonxibelelwano. Cinga ngabantu abalifunde i-imeyile, kodwa kungekhona inobumba yeposi. Okanye kuchasene.
Ezinye iingcali zicebise ukuba kuthatha oonxibelelwano abane ukuya kubasixhenxe phambi kokuba umnikeli anike. Uya kudinwa ngokulandelelana ngokukhawuleza kunokuba umnikeli onjalo uya kuba. Kungenxa yokuba ingqalelo kubaxhasi abaxhomekeke kuwe.
Abanikeli banomatasa ubomi, iindlela ezininzi zokufumana ulwazi, kunye nezikhumbuzo ezibi. Musa ukugqithisa ngaphezu kokuba ucela kaninzi. Kuninzi kakhulu ukuba uya kubuza encinane.
IPhulo loNyaka okanye iPhuhliso?
Nangona umkhankaso wakho wonyaka ungaguqukela kwiiprogram ezininzi kunokuthumela enye iposi enkulu, kubalulekile ukwenza konke kusebenze kunye.
Unokuzama ukucinga ngalelo phulo lonyaka njengecebo lakho lophuhliso lonyaka. Ngaloo ndlela, kufuneka icwangciswe ngokucophelela kwaye iphunyezwe.
Ngaphezu koko, unokukwazi ukubandakanya yonke imisebenzi engafaniyo yokuxhaswa ngemali oqhubekayo. Phakamisa intente enkulu uze ufake iziganeko zakho ezikhethekileyo , i-imeyile ngqo, ii-thononi, iimkhankaso ze-imeyile, ukunikezela okukhulu, ukunikezelwa okucwangcisiweyo, kunye neprogram yakho yezibonelelo .
Unokwenza njani bonke abo basebenze ndawonye ngendlela engagqibekanga? Ngaba iingqungquthela kunye nemilayezo yakho ingadibaniswa? Ngaba unokuzicwangcisa zonke ezi zinto kwikhalenda yekhalenda, ngoko ziyancedisana kunokuba zikhuphisane ixesha kunye namandla?
Kufuneka uninzi kangakanani ukuphakamisa isixa-mali sonyaka, kwaye inxalenye ngayinye ye-fundraising yakho ingayenza njani yayo? Ngaba iziganeko ezizodwa ziya kuba nexanduva kwipesenti ezili-10? Ininzi yokunika ama-40 ekhulwini, kunye neprogram yakho yonyaka isayinwe ngamaphesenti angama-60?
Iyiphi indima iza kuvolontiya eziza kudlala? Bangakanani abaza kuqhutywa ngabasebenzi? Isicwangciso kunye nokusebenza kubalulekile ekukhuleni isicwangciso semali sonyaka sonyaka.
Musa nje ukubizwa ngeNgxowa-mali yonyaka
Uninzi lwababanikeli baxhamla xa bebona amagama, "ingxowa yonyaka." Ndiyamangaliswa kukuba ndiyabona ukuba kukho iposi ngokuthe ngqo.
Abaxhasi banamhlanje baninzi ngokunikela kwabo kunye nokufuna okungakumbi. Bafuna ukwenza into eyenzekayo. "INgxowa-mali yonyaka" izandile njengomngca omnyama. Bayazi njani ukuba baya kufezekisa ngaphaya kokuncedisa uthando lwakho luvalile uhlahlo lwabiwo-mali olusebenzayo?
Awunayo ukubiza isibheno sakho sonyaka nantoni na. Ukuba wenza ingxabano efanelekileyo yokuba wenza umsebenzi obalulekileyo kwaye ukuba umnikeli uyisitshixo sokwenza oko, abantu banokuthi banike.
Umkhankaso wakho "wokutyikitya" kufuneka ugxile kubaxhasi bamanje okanye abaxhasi abasandul 'ukuyeka. Usube nolwalamano nabo ukuze isibheno esisisiseko sisebenze kakuhle. Ukuba ndiyathanda inkundla yendawo ehlala ndiya kuyo, mhlawumbi ndiya kuphendula kwisicelo esiqhelekileyo semali yokuqhubeka.
Kodwa, ukubiza sakho isibheno into ethile ayiyi kubuhlungu, ingakumbi ukuba uthumela izicelo ezininzi kulo nyaka kwaye uzibandakanya ngendlela ethile.
Olunye uhlobo lomkhankaso luya kubhena kwi- Millennials , uhlobo oluhlukileyo kubaxhasi abadala. Kwakhona, abaxhasi bathanda ukunika into ethile. Ngoko yenza izicelo zakho zokulandelela iinkqubo ezithile, inkqubo okanye iqela labantu.
Ukubonisa ukuba yeyiphi imirhumo eyahlukeneyo eya kufeza imisebenzi kakuhle. Ngokomzekelo, i-$ 40 iyayinyamekela i-cat eyaziwayo ngeenyanga ezintandathu; okanye i-$ 75 ihlawula izifundo ezine zehashe kumntwana onomngeni. Ukubonelela ngezinye iindlela, kodwa kungabi ninzi kangangokuba isigqibo sithinteka.
Ngaba iiprojekthi zeNgxowa-mali zonyaka zihlawula?
Into obiza ngayo i-fund yakho / yiphankaso yonyaka ingabalulekanga kunokuba wenze enye. Nangona umkhankaso owodwa wokudubula ungcono kunanto.
Uphando olutshanje lufumene ukuba ukungenzi nzuzo ngeemali zonyaka kunokwenzeka ukuba kufinyelele iinjongo zabo zokuxhaswa ngezimali kunabanye ngaphandle kwemali yonyaka. UkuBambisana noPhando olungenzi nzuzo kuye kwahlolisiswa 945 engenzi-nzuzo e-US naseKhanada ngo-2014. Iipesenti ezingama-70 zalabo abangenzi nzuzo babenesikhwama sonyaka.
Imibutho emikhulu yayinokwenzeka kakhulu ukuba ibe nengxowa yonyaka, ngelixa amaqela amancinci ayengayifumani. Kodwa, kungakhathaliseki ubungakanani benzuzo engenzi-nzuzo, abo abaneemali zonyaka babephumelele ngokubanzi kunabo abangenawo.
Uphando olufanayo lucetyiswa ukuba iimali zonyaka zilungele ukugcina ukunyaniseka kwabaxhasi ngexesha . Lezo zontlalo kunye namazinga okugcina ama-50 ekhulwini kwiimali zazo zonyaka zazinokuthi zizinze ngokwezimali.
Ukuthabatha kukuba iimali zonyaka zisebenza. Ngoko ukuba i-nonprofit yakho ayinayo, kufuneka umisele enye, nokuba ngaba ngumkhankaso owodwa usebenzisa i-imeyile ngqo.
Ukuba sele sele unomkhankaso wonyaka wesikhwama esilula, cingisisa ngokukwenza kube nzima ngakumbi kwisicwangciso-sonyaka sonke. Ekugqibeleni, qalisa ukucinga ngengxowa-mali yakho yonyaka njengesicwangciso sakho sonke sophuhliso.
Izibonelelo ezicetywayo:
I-Anatomy yeNkcazo Yonyaka Yonyaka
Ukubeka umdla kwiNgxowa-mali yakho yonyaka
ImiSebenzi yeeNkcazo eziNyaka eziNyaka zeNkcazo kunye nendlela yokuzibandakanya kwiCwangciso soKhuselana
Umkhankaso wonyaka , uErik J. Daubert, Wiley, 2009