Njani ama-Charity aya kuzuza ngakumbi ngakumbi ngeMidiya yoLuntu
I-teknoloji kunye nezixhobo zokuthengisa zedijithali ziye zatshintshwa ngokukhawuleza kwiminyaka embalwa edlulileyo kangangokuba amaninzi angenzi nzuzo ahlawulela ukuqhubeka.
Unokubangela ukuba imibutho yentlalo ibangele iqwalasela ingqalelo "kwi-economic-obese" yethu yezoqoqosho, apho i sixhobo esitsha esilumkileyo siphuphuma imihla ngemihla? Sinokubonelela njani ukuxabisa kumalungu ethu, abaxhasi kunye nabachaphazelekayo abahlukeneyo, ngaphandle kokongeza nje kwingxolo?
Ndibone iintlobo ezihlukeneyo ezibonakalayo kunyaka odlulileyo-ezininzi enethemba lokuba ziya kuqhubeka ngo-2015.
Ukutshintsha jikelele kwi-teknoloji kunye nokuthengiswa kwe-digital ukuba ibe ngabantu abangaphantsi kunye ne-automatiki kwaye i-robhotic iyakhuthaza, kwaye ndiyathemba ukungenzi nzuzo kuya kufumana le mijelo kwaye idibanise indlela yabo eyahlukileyo.
Nazi iziganeko zam eziphezulu ezi-13 zokungenzi nzuzo kwezentlalo zentlalo ngo-2015:
1) Isiqulatho siya kuba yinkosi.
Kodwa kungekhona nje umxholo!
Ingqungquthela engcono endiyibonile kwimixholo yokuthengiswa komxholo ivela kuAn Ann Handley, iGosa eliQinisekisiweyo loQhagamshelwano kwi-MarketingProfs: "... siya kugxininisa ekuncedeni ngokukhululekile. Ngo-2015 kuya kuba ngumnyaka esiwenzayo kwaye siwuphephe umxholo abathengi bethu baya kusibulela. "
Khawucinge ukuba - ukudala iposi, i-tweet, okanye ividiyo emfutshane apho abaxhasi bakho kunye nabamalungu bakho baya kukunxusa!
2) I-new media mantra -Titshala kunye nokuThengisa.
Iimveliso kunye ezingenzi nzuzo ezifezekisa amanqanaba aphezulu kwimpumelelo yeendaba zentlalo zihlala zicinga malunga nabaphulaphuli be-FIRST kunye ne-agenda yabo yokugqibela.
Xa udala i-post post ye-blog, i-blog article, ividiyo okanye iTweet, uhlale ucinga-Ngubani lo?
Ngaba iya kubacebisa ngazo nayiphi na indlela? Ngaba uya kubanyanzelisa ukuba babelane nabo ngenethiwekhi yabo?
Umxholo wemidiya yoluntu ofundisa kunye / okanye ukugcina-okanye zombini! - ukucoca ngokusebenzisa i-clutter ye-intanethi yezithombe ezixhamla imifanekiso, ukukhishwa kweendaba kunye neentengiso ze-intanethi.
3) Bonke abasebenzi kunye namavolontiya abamele uphawu lwakho.
Akukho mida eqinile kwaye eqinile phakathi kobuntu kunye nolwazi kwizentlalo. (Ngaba kukho na?) Yonke into oyenzayo kwaye uthetha kwi-intanethi ibonakalisa kwintlangano yakho, kungakhathaliseki ukuba isetyenzi sakho sesebenzi.
Oku kubaluleke kakhulu, kuba abaxhasi bakho bafuna ukunika abantu, kungekhona uphawu lwakho lwegama okanye uphawu lwakho. Ungayifumana njani indlela ebonakalayo yobuntu beendaba zoluntu ukukhuthaza ukudibanisa okwenene nabaxhasi?
4) Ugxininiso luya kuhlala kumabali amnandi kunye neziboniso zokubamba amehlo.
UAndy Goodman uthi amabali yigolide - kwaye iziteshi zoluntu zentlalo ziindlela zokuyiloba igolide. Ukuba awunayo ibali, iziteshi zoononophelo zoluntu aziyi kusebenza.
Kuyo yonke ibhodi, uhlobo lomxholo osebenza kakuhle kwiziteshi zoononophelo zoluntu ezibonakalayo - iifoto, iividiyo kunye nemifanekiso . Zama nge-Canva, inkqubo entsha yokutshintshela imifanekiso, ukudala iziboniso ezinkulu kunye noxinzelelo oluncinci, kwaye uguqule wonke umntu kumsebenzi ube ngumyili wezobugcisa!
5) Ayikho enye iisisi.
Ndandishumayela ngeli thuba - ukupapashwa kweendaba zoluntu kunye negunya lalezi zixhobo zigunyaza ukudiliza ii-silos zesebe kwimibutho engenzi nzuzo.
Ayikho isebe lokuthengisa, isebe lokuxhaswa kwezimali kunye nesebe loluntu. Wonke umntu usebenza kanzima kwiinjongo zokugqithisa kunye nemikhankaso yokudibanisa. Inkqubo abantu kufuneka baxoxe ngamabali ekuphuhliseni abantu, abaya kufuneka basebenze kunye nabantu beendaba zoluntu, njalonjalo.
Akukho mntu unokuyenza yedwa. Amajelo asekuhlaleni asetshenziswe kwi-silo ngumntu omnye uya kuphumelela.
6) Ukuzihlaziya kunye noluntu kubalulekile.
Sonke kufuneka siyeke ukuzithatha kakhulu. Ewe, umsebenzi esiwenzayo unzima kakhulu kwaye iingxaki esizisombululayo zikhulu kwaye ngamanye amaxesha zinzima.
Nangona kunjalo, kufuneka senze ihlazili elincinci kunye noluntu oluninzi kwizithuba zethu zentlalo.
7) Abameli beBhanki bayintloko kwiimpumelelo.
Babiza ii-ambassadors ze-intanethi, ii-Brand Champions kunye nezinto ezinjalo-unokuba negama elibhetele kubo - ziyintloko yakho kwimpumelelo yezindaba zentlalo.
Ukufumana ii-ambassadors zakho ze-Intanethi ukusasaza igama malunga neeprojekthi zakho kwaye kukunceda uqokelele umxholo owenziwe ngumsebenzisi (amabali, amavidiyo, iifoto ezivela kubathinteli bakho) uya kukulondoloza ixesha kwaye akufumene umxholo ochaphazelekayo kunokuba ungadala kwideskiti yakho.
8) Lindela ukubandakanya ngaphezulu ngexesha langempela kunye nabalandeli.
Iiplatifti zokuzibandakanya ngexesha langempela - i-Google Hangouts, i-Reddit ii-AAs, iingxoxo ze-Twitter - zixhaphaza ekuthandeni.
Ziyindlela emangalisayo yokwakha ukuthembela kwintlangano yakho engenzi nzuzo kunye nokuphucula ukukhanya. Vumela abantu babone emva kwemifanekiso baze babuze imibuzo efanelekileyo.
9) Ukuzenzekelayo akukho nto.
Ukubaluleka kunye nexesha eliphambili. Ukuba uhamba ngokuzenzekelayo yonke imixholo yeendaba zoluntu, iya kulahla.
Awukwazi nje ukusasaza kumajelo asekuhlaleni. Kumelwe unike ixesha elide lokusebenzisana (kwaye andiyi kuthetha nje ngohlobo oluqhelekileyo "Siyabonga i-RT" tweets). Landela umendo kunye namazwana kubo.
Ama-53% abo bathupha i-brand okanye umbutho balindele impendulo ngehora . Ukuba uvula i-media media, unokukwazi ukuphendula.
10) I- Facebook ayifile, kodwa isidlo sakusihlwa sikhululekile.
I-Facebook inezigidi ezingama-864 zeentsuku zisebenzayo. Abantu abangama-72% abasebenzisa i-intanethi bavakashela i-Facebook ubuncinane kanye ngenyanga. Kukho izigidi ezingama-30 eziphambili ze-Facebook fan pages.
Ukufumana nayiphi na intambo kwi-Facebook kufuneka ube nebhajethi ye-Facebook Izikhangiso kunye nesicwangciso sokusebenzisa.
11) Ividiyo iya kuqhubeka ilawula.
Ngokutsho kwe-Facebook guru Mari Mari Smith, ividiyo yomthonyama kwi-Facebook iya kuba enkulu. Ividiyo yomsindo ilayishwe ngqo kwi-Facebook, ngokuchasene nokuthumela unxibelelwano kwi-YouTube okanye kwiVimeo. Kukho ubuchule kunye nokuqhafaza ukuthumela amavidiyo angumthonyama okanye ukulayisha kwi-YouTube - ekugqibeleni ihla ukukhetha.
Amanqaku amancinci amavidiyo afana neVine kunye ne-Instagram ayakhula izibonda kunye nemida . I-SocialBakers ibika ukuba i-28% yeemveliso zisebenzisa i-Instagram ukuthumela iividiyo, ngelixa i-7% kuphela isebenzisa iVine.
12) Imidiya yoluntu ayifanele ithathe indawo ezinye izicwangciso. (Osebenzayo, kunjalo!)
Ukuba neqhinga elibanzi lokuxhaswa kwemali kunye necebo lokuthengisa kubalulekile ekungenzi nzuzo.
Uhlala ufuna ukuba apho abaphulaphuli bakho bajolise khona-nokuba ngaba ngamavolontiya, abaxhasi, abafundi, abathandi bamalungelo oluntu, njl - kwaye akukho apho ufuna ukugxininisa ixesha lakho.
Abasebenzisi be-intanethi ngoku balindela ukuba ulwazi olufunayo kunye nolwelo kufuneka lufumaneke ngomhla we-24/7, nanini na ixesha, nasiphi na isakhiwo. Lo ngumkhonto oya kwanda nje ngeendawo ezahlukeneyo apho abantu badla ukwanda kwengcaciso - cinga i-Apple ilindile neGoogle Glass.
13) Okuncinci kuninzi
Ubuninzi ngaphezu kobuninzi buhlala bukhethwayo, ngokukodwa kumajelo asekuhlaleni. Iimveliso kunye nemibutho ezithumela kanye ngosuku (okanye ngaphantsi) kwi-Facebook, kodwa zenza izinto ezinkulu abaphulaphuli abazithandayo, banandiphe impumelelo engaphezulu kwenkampani enezithuba ezi-3x ngosuku kodwa zinyanzelwanga.
Iibutho zakha iibhulo ezimbalwa, kodwa oko benzayo kunobunzulu obunzulu. Benza amavidiyo ambalwa, kodwa benza iividiyo ezixabisekileyo
Yakha umxholo omncinci kwaye uyikhuthaze ngakumbi. Joyina amanethiwekhi amaninzi omnxibelelwano kwaye uhlakulele inxaxheba ejulile.