Iinkampani zokuPhatha iimpawu ezifana ne-GameStop, iNetflix, kunye neNinzi
I-niche retailing niche ye- US ibhishini lokuthengisa ibonakala ngathi iyancipha, kodwa ngokuchanekileyo, iyatshintshwa kwiindlela ezintle ezenza ukuthelekiswa okudlulileyo kunye neyona nto yenzeke. Ngoko kumzame ukuchaza ukuba yiyiphi intengiso yokuhlaziya ngokumalunga nale mihla, umbuzo obuzwa ngokuphindaphindiweyo "Nguwuphi na umgaqo-mbono okanye umbono wezona zizononophelo zokuzonwabisa?"
Intetho yesigxina nganye kwi-chain yokuthengisa yokuthengisa ekhethekileyo ekuthengisweni kwemveliso yokuzonwabisa (umculo, iifilimu, njl njl njl.) E-US ichaza i-brand, inkcubeko kunye namava kumakhasimende okuba nethemba ukuba avumele ukuba igcine ukuthengiswa kwayo ngelixa elizayo. Izitatimende ezihamba phambili zoThutho zoKhenketho ziya kubonelela nabaqeshwa xa bekhetha ukulungelelaniswa nombono nemilinganiselo yenkampani.
Ngethamsanqa (okanye ngelishwa), kukho imimiselo emininzi yakutshanje yeenkampani zokuzonwabisa eziye zahluleka ukugcina iimfuno zabo zokuthengisa. Ukuhlolisisa izimvo zomsebenzi zabathengisi bezoLonwabo abaziThengisayo bangaba ngumsebenzi obalulekileyo kunoma yimuphi uhlobo lomthengisi osebenza kwi-industry yokuthengisa ngokukhawuleza.
Nazi iinkcazo zeemishini zezona zikhulu ze-Entertainment ezisezantsi zase-United States zokuzonwabisa. Cofa kwiikhonkco ukujonga umsebenzi ogqityiweyo kumthengisi ngamnye, uze uphewule phantsi kwiinkcazo zemisebenzi zeentlobo ezahlukeneyo o iintengiso zokuthengisa ukuthengisa iimveliso zokuzonwabisa njengengxenye ebalulekileyo yezoshishino.
Isitatimende seMidlalo yeStop
I-GameStop ibhekene nobunzima ukugcina ukuthengiswa kwezitena kunye nokuthengiswa kwempahla emhlabeni jikelele. Inxalenye yomceli-mngeni yizinto ezibonakalayo ezibalulekileyo kwiintlobo zabathengi, kodwa enye inxalenye yesingqinisiso inokuthi ifumaneke kwinkcazo yemishini yenkampani, engenazo zombini umsebenzi kunye nombono.
Statflix Mission Statement
Intetho "yegosa" ye-Netflix yintlangano yoMbono, iSithembiso, kunye neZithoba zoLuntu. Ngokudibeneyo, kubonakala ukuba la maxwebhu okhokelo lwenkampani aza kugcina bonke abachaphazelekayo be-Netflix - abathengi, abasebenzi, abanini-nxaxheba-bayavuya. Enyanisweni, xa i-Netflix ishintshile kakhulu inkonzo yayo, yalahlekelwa ngabathengi abangama-800 000 kwinto ebekwa kuthiwa yindawo yokuthenga ngokunyanisekileyo.
Iziphathamandla zeNetflix kuphela kunye neenkokeli ziyazi ukuba izigqibo kunye nokuqhutywa kweenkonzo zenguqu zenguqu zilungelelaniswe nazo zonke iinkampani zoshishino. Ngokuqinisekileyo, ukuba i-Netflix ihlala ihambelana nombono wayo kunye nemilinganiselo, kunye neengxaki ezifutshane zexesha elide ziya kuba yimpumelelo yesikhathi eside.
Utshintsho lweMveliso eDrama kwiRetail Resulting in Bankruptcy
Ukutshintshwa kweemveliso ezithengiswa ngaphakathi kwiCandelo loLonwabo loLonwabo liye latshintsha ngokuphawulekayo kwiminyaka elishumi edlulileyo. Abaninzi abathengisi base-US abazange bakwazi ukuhamba ngokukhawuleza kwemveliso yokuzonwabisa njengomculo kunye nokurekhoda kwee-movie eziye zafudukela kwifomathi yedijithali.
Ezi zinto zilandelayo ziiinkcazo zemisebenzi zeenkampani zentengiso kwi-niche yokuthengisa i-niche eyayihlawulelwa ngenxa yokungakwazi ukugcina ukuthengisa kwabo.
Iinkcazo zeemishini zale nkampani zinokubakho umzekelo oqaphelisayo woluhlobo lwesitatimende sobume abangazange baqhube ezi nkampani ukuba zihambisane nomboni wokuthengisa ngokukhawuleza wase-US.
I-Blockbuster Mission Statement
Isitatimende semisebenzi yeBlockbuster sinokubangela ukuba kuphele ukuphela kwayo ngenxa yokuba yayidalwe emva kweemfuno zabaxhasi kwaye yayingabikho mbono ocacileyo ngekamva.
Inkcazo yeeNgqungquthela
Nangona ephakamileyo embonweni wayo, isitatimende se-Borders mission sakwahluleka ukugcina i-chainstore ye-bookstore ebonakalayo isaphila ngenxa yokuba yayingenalathiso esicacileyo kubaqeshwa beBhodi-mali njengoko besenza izigqibo ezisebenzayo imihla ngemihla.
Inkcazo yeSixeko soMsebenzi weSixeko
Umsebenzi weCandelo leSekethe ujolise abasebenzi kwiimpawu zawo zenkampani, kodwa ezo zixabiso azikho naluphi na ukubhekisele kwizinto ezintsha okanye amava kumakhasimende, ezo zimbini iinkalo zoshishino lwazo ezininzi iingcali kunye nabahlalutyi bakholelwa ukuba yingcambu yokutshabalalisa kwayo.
Kodwa akutshintshi kuphela kwifom yeemveliso zokuzonwabisa eziphazamise ukuthengiswa kwezozonwabisa. Abathengisi ngokwabo baye baphazamisa imboni yokuzonwabisa. Xa i-eBay ne-Amazon.com yenza kube lula ukuthengisa iiMCD zomculo kunye neeDVD zama-movie iimpembelelo zokuthengwa kwezo mveliso zancipha ngokuphawulekayo.