Ukufunda uTony Hsieh icatshulwa ngeenkonzo ezinomdla ezinomdla kufana nokufunda i-Bible inkonzo yabathengi kwiindlela ezininzi u-Hsieh wabhala le ncwadi ngokuguqula iifilosofi zenkonzo zamakhasimende kwiinkonzo ezizinzileyo zabasebenzisi. Kwiminyaka engama-30 kuphela, uTony Hsieh sele esaziwayo njengengcali yenkonzo yokuxhaswa kwamakhasimende kunye nenkokheli yokuthengisa eyingqungquthela kwinxaxheba yakhe njenge-CEO ye-intanethi ye-intanethi ye-intanethi, i-Zappos.com.
U-Hsieh uvakaliswa ngokukwakha isiqhelo somqeshwa onobuhle ohlala ehambisa amava enkonzo ekhethekileyo kumgangatho wabathengi abathembekileyo. Kwaye nangona yonke inkokheli yezohwebo yase-United States iqonda ukubaluleka kwenkonzo efanelekileyo yabathengi, u-Hsieh ungomnye wabasunguli beenkampani abathengisayo abanokuzibophezela ngokungapheliyo kunye nokugxininiswa kwinkonzo yabathengi.
Uluhlu lweenkonzo zabathengi beZappos luyenzeka xa uHsieh kunye neqela lakhe labasebenzi bebeka ifilosofi yenkonzo yabathengi kumsebenzi wabathengi yonke imihla, imihla ngemihla ngaphandle kokunye ukuze kubekho okhethekileyo. Ukufunda iicatshulwa malunga nenkonzo yabathengi evela kuTony Hsieh kukufunda iingcamango ezilula ezilula zokunxibelelana nabathengi abanokuthi bakhulise amava kumakhasimende kwanoma yiphi inkampani ngokuthintana nabo abathengi ngqo.
Funda ezinye zeengcaphuno ezicatshulwa phambili ezivela kwi-intanethi yezoshishino kunye nenkonzo yamakhasimende uT Tony Hsieh ngezantsi.
Emva koko nqakraza iikhonkco ezantsi kwephepha ukuze uphefumlelwe ngabanye abaphathi abaphumeleleyo kunye nabasunguli bezentengiso kwiintlobo ezahlukeneyo zezihloko zobunkokheli.
Iingcaphuno ezivela kuTony Hsieh malunga neNkonzo yokuThengwa kwabathengi
- "Sizibuze into esiyifunayo ukuba le nkampani imele. Asizange sifune ukuthengisa izicathulo. Andizange ndibe nezicathulo-kodwa ndandinomdla ngokubhekiselele kumakhasimende. "
- "KwiZappos.com, sagqiba kwexesha elidlulileyo ukuba sasingafuni ukuba i-brand yethu ibe malunga nezicathulo, okanye iimpahla okanye ukuthengiswa kwe-intanethi. Sagqiba ekubeni sifuna ukwakha i-brand yethu ukuba ibe ngumthengi ongcono kakhulu inkonzo kunye nelona lihle kakhulu kumakhasimende. "
- "Abathengi bethu bayabiza kwaye bathumele nge-imeyile ukuba sitsho indlela evakalelwa ngayo xa ibhokisi yeZappos ifika. Yile ndlela esiyijonga ngayo le nkampani."
- "Siyakholwa ukuba inkonzo yabathengi akufanele ibe yisebe kuphela; kufuneka ibe yinkampani yonke."
- "Iimashishini zihlala zilibala malunga nenkcubeko, kwaye ekugqibeleni, ziyaxhalaba ngenxa yokuba awukwazi ukuhambisa inkonzo enhle kubantu abangonwabiyo."
- "KuZappos, inkolelo yethu kukuba xa ufumana ilungelo lekcubeko, ininzi yezinye izinto - njengenkonzo enkulu yabathengi, okanye ukwakha uphawu olude lwexesha elide, okanye abasebenzi abanomdla kunye nabathengi-kuya kwenzeka ngokwemvelo."
- "Wonke umsebenzi unokuchaphazela uphawu lwenkampani yakho, kungekhona nje abasebenzi basekuhlaleni abahlawulelwayo ukuthetha nabathengi bakho."
- "Xa abantu bebizela isikhungo sethu sokufowunela, ii-reps zethu azikho izikripthi, kwaye azizami ukuthengiswa ngokutsha. Zigwetywa nje ukuba zihamba ngaphaya nangaphezulu kumthengi kwaye zibonelela ngokwenene uhlobo lwenkonzo yomuntu siqu kwaye uxhumano lomntu kunye nabathengi bethu. "
- "Sithatha ininzi yemali esinokuyichitha kwiintengiso ezihlawulelwayo kwaye kunokuba siyibuyisele kumava kumthengi. Emva koko sivumela abathengi ukuba bathengise."
- "Ngokomlando, umqhubi wethu wokukhula ngombolo uvela kubathengi baphinda kunye nomlomo."
- "Ngethemba iminyaka engama-10 ukususela ngoku, abantu abayi kuqonda ukuba saqala ukuthengisa izicathulo. Baya kucinga nje ngoZappos njengendawo yokufumana uncedo olungcono kumakhasimende."