Ukwakha iSicwangciso soRhwebo kwiShishini lakho

Iintlobo zesicwangciso esicwangcisiweyo sokuthengisa zizininzi. Abanini-shishini bahlala bexhomekeke kuphela kwi-intuition yabo ukwenza izigqibo zoshishino. Nangona ulwazi olusemthethweni lubalulekile kwinkqubo yokwenza isigqibo, akunakukunika zonke iinkcukacha ozifunayo ukufikelela kwiziphumo zokuthengisa. Isicwangciso sokuthengisa siya kunceda uchaze iinjongo zoshishino kwaye uphucule imisebenzi ukuze ufezekise.

• Ubunzima: Umyinge

• Ixesha elifunekayo: iiyure ezingama-2

Nantsi indlela

1. Chaza ipropati yakho yokuthengisa ekhethekileyo (USP). Bhala isivakalisi esichukumisayo esichaza ubunzulu beshishini lakho.
2. Chaza i- market target . Yintoni abantu ababonisa ukuba banomdla kakhulu kwinkonzo yakho okanye kwimveliso?
3. Bhala phantsi izibonelelo zemveliso okanye iinkonzo zakho. Ziza kwenza njani iimpawu zabo kunye neempembelelo okanye zitshintshe abaphulaphuli abajoliswe kuyo ngokufanelekileyo?
4. Chaza indlela oza kubeka ngayo iimveliso okanye iinkonzo zakho. Ukusuka kuma-movie kunye nomabonwakude kumaphephandaba, kwi-media media, kunye nemilomo, zeziphi iindlela ezona zilungileyo zokufikela abaphulaphuli bakho?
5. Chaza iindlela zakho zokuthengisa . Ngaba uya kukhangisa, usebenzisa ukuthengiswa kwe-intanethi, ukuthengisa ngokuthe ngqo , okanye ubudlelwane boluntu ? Ngokuxhomekeke kubathengi bakho abajoliswe kuzo, kuya kufuneka ukuba ukhethe iindlela ezifanelekileyo zokuthengisa ukuchaza, ukufundisa, nokukhuthaza ukuba imveliso okanye inkonzo yakho ibonakale ngaphaya kwamanye amanqabisiswano.

Iingcebiso

1. Isilungiselelo sakho sokuThengisa esiyingqayizivele sikubeka ekuphumleni; linikeza iimveliso okanye iinkonzo zakho injongo. Ngoko ungazami ukuphuhlisa isicwangciso sokuthengisa ngaphandle komnye. Uya kuyidinga ukukholisa abaphulaphuli bakho abajoliswe kuyo ukuba babe abathengi abathembekileyo.
2. Kubalulekile ukuba uhlahlo lwabiwo-mali luphuhliswe kwisicwangciso sakho sokuthengisa. Ukuthengisa kukutyalomali. Nangona icebo elilungileyo liyakunceda ukuba uchaze umkhiqizo wenkampani okanye iinkqubo zesevisi, amaqhinga, iindleko kunye nokulindela, uhlahlo lwabiwo-mali luya kuqinisekisa ukuba iqela lakho lilandela i-marketmap kwaye lifikelele kwiinjongo ezibalulekileyo.

1. Hlaziya kwakhona isicwangciso sakho sokuthengisa ubuncinane kanye ngekota nganye. Ngaba ujoliswe kuyo? Ngaba kufuneka uyihlaziye? Nangona isicwangciso sakho sokuthengisa siya kukunceda ubone indlela ecacileyo yokuphumelela, iimeko ziyakutshintsha ngokukhawuleza kwaye wenze isicwangciso sakho siphele okanye siphelelwe yisikhathi. Ngoko ungesabi ukuhlaziya, ukuphonononga, nokuphonononga!

Sebenzisa le mibuzo ukukunceda uqhawule, uhlalutye, kwaye ubikezele impumelelo kunye nokungaphumeleli kwemveliso okanye iinkonzo zakho:

• Ngaba unayo inkohliso efanayo kunye namathuba oshishino njengoko uqalise iimveliso okanye iinkonzo zakho?
• Ngaba ukutshintsha kwemarike yakho? Ngaba yandile, yahlaziya, kwaye yintoni echaphazela ishishini lakho nabaxhasi?
• Ngaba nayiphi na imisebenzi yakho yokuthengisa isebenza kakuhle? Ngaba unako ukulandelela nabathengi abatsha okanye ukuthengisa kubo?
• Ingaba iimveliso okanye iinkonzo zakho zenza ingeniso efunyenweyo? Ngaba zibiza ngaphezulu ukuvelisa okanye ukubonelela kunokuba zizisa ntoni?
• Ngaba kufuneka ulungelelanise, utshintshe iindlela zakho zokuthengisa? Yaye yintoni na ixesha elifanelekileyo lokuthatha inyathelo-ngoku? Ikota elandelayo? Kunyaka olandelayo?

Ingaba ufuna ntoni

• Indawo yokugxila.
• Ipeni okanye ipensela.
• Incwadi okanye iphephandaba.