Isiqalo sokuqala kubo bonke abakwiNtengiso
I- Unique Selling Proposition (USP mfutshane) yintoni ebeka iimveliso zakho kunye / okanye iinkonzo ngaphandle kwabancintisana bakho.
Ivakaliswe njengesigwebo esisodwa esishwankathela intsingiselo yoshishino lakho, i-USP isebenza njengomxholo wazo zonke iinzame zokuthengisa.
Umbuzo weempendulo ze-USP kumxhasi wakho womthengi, "Kungenxa yoko kufuneka uthenge kum, endaweni yokuncintisana kwam."
Ukubanjwa kukuba, i-USP yakho kufuneka inikezele nabathengi bakho inzuzo ethile ukuba bayayibona iyakhaka.
Akwanele ukusho ukuba imveliso okanye inkonzo yakho "ingcono" okanye "inenani elithe xaxa". I-Vague-talk ayinqumli kunye nabaxhasi abafuna ukwazi ukuba inzuzo ethile iya kusebenza kubo.
Yingakho ukuphuhlisa i-USP ngaphambi kokuba ulethe imveliso okanye inkonzo kwimarike yindlela efanelekileyo yokujonga kwangaphambili ukuba iya kuthengisa. Ukuba akukho nto ebeka umkhiqizo okanye inkonzo yakho ngaphandle komncintiswano, kutheni umntu efuna ukuwuthenga? Kwaye, nangona kukho into eyenza umkhiqizo okanye inkonzo yakho ibonakale, ngaba yinto ekuthengwa ngayo abathengi njengexabiso? Ukuba ezi zimbini azihambelani, kutheni uchithe ixesha lakho okanye imali uhlakulela umkhiqizo ongeke usebenze kwimarike?
Kufuneka Uthumele Umyalezo Wakho kuLuntu
Isilungiselelo sokuthengisa esiyingqayizivele sisisetyenziswe ngokuthe ngqo ekuthengiseni amashishini amancinci atyanzelwa ukuba aphumelele ukuncintisana namanye amabini amancinane kunye namaketanga amakhulu .
Ibhizinisi lakho linokuba nenkonzo ephakamileyo okanye iminikelo yemveliso, kodwa ngaphandle kokuba ungayifumana umyalezo kubathengi abanokuthi abayi kuba nesizathu sokukhetha ishishini lakho phezu komncintiswano.
I-USP akuyona into entsha. Yadalwa ngu-executive authority yaseMelika uRossser Reeves (1910-984) owayekholelwa ukuba injongo yokuphela kwentengiso yayikuthetha isiqulatho senkampani ethile okanye imveliso yayo kwaye esi siqendu kufuneka sihlale singatshintshi.
4 Amanyathelo okudala ukuThengiswa okuThileyo
1) Qala ngokuhlaziya umrhumo wakho wezorhwebo ngokubhekiselele kwimarike ekujoliswe kuyo , enokuthi ihlelwe yimiba efana nesini, iminyaka, inqanaba lemali, inqanaba, inkolo, imfundo, njl. Ingaba isiseko sakho somthengi sifuna intengo ephantsi, inkonzo yamakhasimende engcono , indawo ethile, ukulungelelanisa, ukuhanjiswa kwekhaya, njl.
2) Zibuze, "Iyintoni na ukuba imveliso okanye inkonzo yam inikezela ukuba iimveliso zam iinkonzo zamashishini okanye iinkonzo azinikezi?" Emva koko zibuze ukuba luncedo luni olubonelela abathengi bakho. Ukuba awukwazi ukunika izimpendulo ezichanekileyo kule mibuzo kwiimvakalisi ezimbalwa mhlawumbi akenzi ngokwaneleyo ukuhlula iminikelo yakho yoshishino esuka kumashishini akho kwiimarike.
3) Ngoku, zibeke ndawonye kwisigwebo esisodwa esingenakulibaleka ngokwaneleyo ukuba sisetyenziswe njengesitenxo. Umzekelo, "Sisebenzela i-pizza engcono kakhulu ye-gluten kwisixeko", okanye "Gqibezela inkonzo yesevisi enokuyithemba," okanye "Ifenitshala yekhwalithi ephezulu kwixabiso elingabizi."
4) Ngokulandelayo, sebenzisa i-USP yakho kwiintengiso zakho, kwii-imeyile zakho kubaxhasi, kwiwebhusayithi yakho, kuzo zonke izithuba zakho zokuthunyelwa kweendaba zoluntu ezifana ne- Facebook , LinkedIn , Twitter kunye ne- Pinterest .
Kwakhona, ukuyisebenzisa kuyo yonke imveliso yakho yokuthengisa kunye nezinto zokuphromotha, nokuba yintoni apho ingaqwalaselwa ngabathengi abanakho . Ungaphuthelwa ukubetha. Musa ukuguquka.
Ezinye zeZibonelelo eziThengisiweyo zokuThengisa okuThengisiweyo
IHolomarkmark: Xa ukhathalele ngokwaneleyo ukuthumela okulungileyo kakhulu.
Inqanawa: Bhalisa ngaphantsi kwe-6 gram yeenqatha.
I-Men's Wearhouse (uGeorge Zimmer): Uya kuthanda indlela obukeka ngayo-ndiya kuqinisekisa.
I-FedEx Corporation: Xa kunene, ngokuqinisekileyo kufuneka ufike khona ngobusuku.
Enye yezona zidumileyo zokuThengiswa kweeMveliso ezazisenziwa nguRossser Reeves yi-M & Nks, "Inkokhele yobisi eyancibilika emlonyeni wakho, kungekhona esandleni sakho."