Inkcazo yeMboniso yeNkampani kunye noCwangciso loShishino

Indlela yokubhala isitatimenti sombono ngemimiselo

Isitatimende semboniso yenkampani yinxalenye ebalulekileyo yokujonga ngokubanzi isicwangciso soshishino . Ingxenye enye iphupha lakho kwenkampani yakho kunye nenye inxalenye yakho isicwangciso sakho kwishishini lakho kwixesha elizayo. Ingxelo yombono yintetho yephupha lakho apho ufuna ukuba ishishini lakho lihambe kwixesha elizayo. Isibhengezo sombono ngokubanzi sibhaliwe ngombono wexesha elide kwingqondo.

Iyiphi inkcazo yemboniso yenkampani?

Zonke izicwangciso zeshishini lakho kufuneka zibhaliswe kakuhle, kodwa isitatimende sombono senkampani kufuneka sibhalwe kakuhle kwaye sibhalwe ngothando.

Ukuba wena, njengomnini-shishini, uzama ukutsala imali yokuthengisa imali okanye isithunywa sotyalo- mali, enye into yokuba abatshali-zimali abajongeyo. Bafuna ukuba usebenze kwaye unomdla ngezoshishino abasenayo imali, mhlawumbi abanako ukutyalomali.

Awukwazi nje ukuthi, "Inkampani yethu ifuna ukuba yinani kumashishini," yinto ibinzana eliqhelekileyo oza kulifumana kwinkcazo yombono wenkampani. La mazwi aya kushiya abatyalomali kunye nababhanki. Isitatimenti sombono kufuneka sibe nembono ngekamva okanye ukujonga indlela inkampani inokuthanda ngayo ukuzibona yona kwiminyaka emininzi kwixesha elizayo . Xa ubhala inkcazo yemboniso yenkampani, cinga ngo kubhala nje esinye isigwebo esichazayo kunye esinomdla malunga nenkampani yakho.

Ubhala njani isitatimende sombono?

Ukuba wena, njengomnini-shishini, unakho ubuchule, ungabhala isitatimende sombono wenkampani ngokwakho okanye kunye nomlingane.

Ukuba unabantu abambalwa kwinkampani yakho, indlela efanelekileyo yokubhala inkcazo yombono wenkampani kukucinga. Uya kumangaliswa kwiqela leengcinga ezilungileyo ozifumanayo. Yenza wonke umntu kwiqela lakho ndawonye, ​​ubatshele into oyenzayo, kwaye uqale uqikelele. Ukuze ubhale isitatimenti sombono, gcina engqondweni izinto ezimbini ngaphandle kwephupha lakho ngekamva - izitatimenti zakho zentengiso kunye nabachaphazelekayo kwintlangano yakho.

Ingxelo yombono kufuneka ihambelane neenkcazo zenkcazo yakho yenkampani. Nabani na abathathi-nxaxheba bakho okanye baya kuba, isitatimende sombono wakho kufuneka sihambelane nalabo bachaphazelekayo. Ngokomzekelo, ukuba uxhaswa ngemali ngabaxhasi beentengo , baxelelwa kwinto apho inkampani yakho iya kuba yintoni. Musa ukuzibandakanya kwimfesane. Gcina ingxelo yembono yangempela.

Imizekelo yeeNkcazo zeNkcazo zeNkampani

Ku luncedo kwiinkampani zokuqalisa okanye nakwiinkampani ezikhoyo ukuba zikhangele iingxelo zembono ezisebenzisayo kwixesha elidlulileyo kwezinye zeenkampani eziphambili kakhulu. Ngama-1950, uBoing wayenomgaqo-mbono olandelayo: "Yiba ngumdlali obalaseleyo kwiintlobo zeenqwelo-moya kunye nokuzisa umhlaba kwi-jet yobudala." Ngama-1980, iMicrosoft yayinombono wabo, "Ikhompyutheni nganye kwi-home usetyenziso lwe-Microsoft."

Nazi ezinye iimboniselo zengxelo zombono:

• Avon : Ukuba yinkampani eqonda kakuhle kwaye iyanelise imveliso, inkonzo kunye nokuzizalisekisa iimfuno zabasetyhini-jikelele.
• I-Ford : Ukuze ibe yiNkampani yokuThengisa iNkokeli yeemveliso neenkonzo.
• IKEA : Umbono we-IKEA kukudala impilo engcono yemihla ngemihla kubantu abaninzi. Senza oku kunokwenzeka ngokunikela uluhlu olubanzi lwezindlu ezilungiselelwe kakuhle, ezisebenzayo zokubonelela ngexabiso kumaxabiso amaninzi kangangokuba abantu abaninzi banako ukukwazi ukubanceda.

• I-Nike : Ukuba yinkampani enye yezemidlalo kwihlabathi
• UWal-Mart : Ukulondoloza abantu imali yokubanceda baphile bhetele kwakujoliswe nguSam Walton xa evula iingcango kwiWalmart yokuqala kwiminyaka engama-40 edlulileyo. Namhlanje, le mishini ibaluleke ngakumbi kunanini ngaphambili kumakhasimende ethu namalungu ehlabathi jikelele.

Le mibono yombhalo iyonke evela kwiinkampani kumashishini ahlukeneyo mhlawumbi baya kukunceda uhlakulele eyakho.