Iintlobo zophando lweemarike kwicandelo elincinci loshishino ekufumaneni iindawo ezifihliweyo kunye nokugcinwa kwengxowa-mali ekwakheni ukunyaniseka kwamakhasimende kunye nokuchonga amathuba amashishini amaninzi nabathengi abakhona.
Ngaphambi kokuba uthathe indlela eya kubafundi abanokuqonda ngokubanzi ngokubaluleka kweemarike, kubalulekile ukwazi iingcambu eziqhelekileyo ezihlangene nebhizinisi elincinci. Gwema ezi 6 iimpazamo eziqhelekileyo kwimveliso yeemarike kwishishini elincinci.
Cinga ukuba Ixabiso: UBob Kaden, ingcali yocwaningo lweemarike kunye nomlobi we-"Guerrilla Marketing Research" uyazi kakuhle umngeni oncinci abanikazi bezoshishino banokuhlangabezana neendleko zokuqhuba uphando lwemakethi. Amashishini amancinci akholelwa ukuba amaqela agxininisa kwaye uphando alukwazi. Iindleko zophando zorhwebo zingahlawulela kwiiyure ezili-dollar ukuya kwii-25,000 zamawaka ngonyaka.
Ngaba uqeshe uchwepheshe okanye uhambe wedwa? "Ukuba unayo ixesha kunye nomdla wokufunda oko kuthatha ukwenza uphando olusebenzayo, akukho sizathu sokuba ungeke uqhube izifundo zakho ngeqhekeza leendleko eziza kuthatha ukuba usebenzise uchwepheshe," kusho uKaden " Uphando loPhando loPhando. " Ngokuphambene noko, uKaden uziva ukuba uphando olusisigxina lwezemarike luxabisekileyo.
Sebenzisa ixesha lokufunda into ongayaziyo kwaye kufuneka ukwazi.
Zama Uphando Lwesibini kuphela: Uphando lufumaneka kwiifom ezi-2: eziprayimari nezesekondari. Uphando lweprayimari ulwazi olusisandleni sokuqala olufumana ngokuthe ngqo ukusuka kwiimarike kwaye kaninzi usebenzisa amacandelo njengeqela lokujolisa kunye nophando. Uphando lwesekondari luvame ukushicilelwa izifundo ezifumaneka kwi-intanethi okanye kwilayibrari yakho enikeza ulwazi olubanzi malunga neemarike.
Ukufunda malunga neshishini lakho kunye neshishini ukusuka kuphando olusesekondari kuyisiqalo esihle kodwa uphando oluphambili lukuvumela ukuba ujolise imizamo yakho kwaye uqonde isimo sengqondo sabathengi ngexesha langempela.
Sebenzisa i-Web Searching: I-Intanethi ivule umkhukula weenkcukacha zoshishino ezazikhe zafumaneka kwiinkampani ezinkulu okanye abo abanemali. Ngokuqinisekileyo ukuqhuba uphando lwentengiso yesibini kwi-Yahoo okanye i-Google igcina ixesha nemali yoshishini elincinci. Iinjongo ze-engineso kuphela i-intanethi yewebhu kwaye ngokuqhelekileyo ulwazi olulungileyo oluyidingayo luya kuba yinxalenye yewebhu ebanzi okanye kwi-search ehlawulwa njengeLexis Nexis. Ukugcina imali, tyelela ilayibrari yakho yasendaweni, isikhungo sezoshishino, okanye ikholeji ukuze ufikelele kwimpembelelo yolwazi oluyimfuneko kwixabiso lexabiso.
Hit the Wall: Naliphi na iphrojekthi ephandleyo yophando eya kwi-curve e-U. Inzondelelo yakho kunye nefuthe liphakamileyo ekuqaleni kodwa njengoko iphrojekthi iqhubeka ufikelela eludongeni. Njengoko uqala ukuthatha ulwazi oluthe vetshe, inqanaba lobunzima lukhuphuka. Kule nto, kulula ukulahlekelwa yimpembelelo kunye nokunciphisa imizamo emfutshane yophando. Abo baqhubeka ngokukhawuleza bayaqonda ukuba konke kuhlangene ekupheleni. Ukuze uphathe kakuhle umjikelo wakho wokukhuthaza iprojekthi, qalisa uphando lwakho lwentengiso yesibini ngokufumana ukuqonda kweshishini lakho.
Musa ukulinda ixesha elide ukuba ungene entsimini uze uthethe nabathengi abanakho.
Thembela kwiqela elijoliswe kwiNtsapho: Iphutha eliqhelekileyo lokuqala kwezinto zokuqala licela abo basondelene nawe ngempendulo kwimveliso yakho kunye nenkonzo. Abo baziyo baya kufuna ukugcina imiva yenu. Abahlobo kunye nosapho benza ukhetho olungakumbi kunabo bonke beqela lokugxila. Kufuneka uxoxe nabathengi benene malunga neenzuzo kunye neqhinga lokunikezela kwakho kwaye usebenzise abahlobo bakho kunye nosapho njengenkxaso, kungabikho uphando lwemarike.
Inkampani enkulu Yengqondo: Uchithe iminyaka kwimveliso yakho kwaye uqonde abathengi ... ngubani ofuna iimfuno zentengiso? Uphethe imithwalo eninzi kunye neengcamango zangaphambi kwezidingo zabathengi kunye nezifunayo. Uvavanye ukucinga kwakho kwiimarike ukuqonda ngenyameko kwimeko yokuziphatha kunye nokuziphatha.
Ngokuqhelekileyo abanini bezoshishino baya kugxininisa ukubaluleka kokufumana ingqiqo yabathengi ngophando lwemarike.
Akumangalisi ukuba zingaphi iinkampani eziqaliswe ngaphandle kokuthetha nomthengi omnye. Gwema iimpazamo eziqhelekileyo kwaye sebenzisa uphando lweemarike ngokufanelekileyo ukubeka ibhizinisi lakho impumelelo.