Ukudluliselwa kweengqiqo kunengqondo kwiinkampani ezininzi ezincinci ngezi zizathu zilandelayo:
- Ukuthengiswa kokunciphisa ukunciphisa iindleko zakho zokuthengisa kunye nomjikelezo wokuthengisa. Ngethuba elingaphantsi kwexesha lokubamba ukubanda, ibhizinisi lakho lincinci lingagxininisa kubathengi kunye nendawo yabo yempembelelo.
- Izifayile ziyakwazi ukukwakha izinga lamakhasimende anelisekile. Umjikelo wodwa uqhubela phambili kunye nabathengi banelisekile ngokubhekisela kwabanye kwinkampani yakho.
- Ukudluliselwa kwakhona kwandisa ingeniso yakho yokuthengisa. Ngokomqeqeshi wokuthengisa owaziwayo wehlabathi, uTom Hopkins, kwi-"Sales Prospecting for Dummies," umlinganiselo wokuvala wakho ongenawo ufanele ukukhokela ngowama-10 ekhulwini ngokumalunga ne-60% yesilinganiso esondeleyo kunye nezikhokelo ezibhekiswe kuzo.
Ukuhanjiswa kwamashishini kumagama omthengiso emlonyeni kunamandla kunye neendleko ezifanelekileyo. Yonke into oyifunayo ngokwenene ukudala ukuhamba ngokukhawuleza kokuthunyelwa ngabahlali abonwabileyo abaziva bephoqelekile ukuba babelane ngamava abo nabanye.
Ngoko ukuba ithemba lokukwakha ekupheleni kokuthumela ibhizinisi lakho liyakhusela, kutheni amashishini ambalwa enza loo nto? Ngenxa yokuba basebenzisa indlela engafanelekanga ekwakheni ukuhanjiswa kwaye banempumelelo.
Landela la macebiso ukuze uqinisekise ukuba ishishini lakho libekwe ukuphucula ngempumelelo ukuhanjiswa.
1. Beka iCgetget
Kwishishini, misela iziphumo ukuphucula ukusebenza. Beka injongo ecacileyo kunye nomgca wexesha. Umzekelo, ukwanda kwe-10% kwibhizinisi lokudlulisa kwiiveki ezili-10 ezizayo.
2. Ixesha eligqibeleleyo
Ukuthengiswa kobulumko ngokuqhelekileyo kuthatha ixesha elihle lokucela ukuthunyelwa ngokukhawuleza emva kokugqibela.
Eli qhinga likhulu kakhulu. Nika abathengi bakho ithuba lokufumana inkonzo okanye umkhiqizo ngaphambi kokucela ukuthunyelwa. Cela ukuthunyelwa ekufutshane kuphela xa umxhasi wakho sele evuyiswe ngoshishino lakho.
3. Gxila kwi-Top 20
Akunabo bonke abathengi abaviwa abahanjisiweyo. Fumana i-20% ephezulu enomdla ngezo shishini lakho kwaye ubacele ukuba bahanjiswe. Qinisekisa ukuba umnatha wabo uluhlobo lomthengi ofuna.
4. Nika kwaye Uya kwamkela
Nika abathengi bakho inkonzo eyongezelelweyo kunye nenkxaso yokulandelelana ngaphambi kokucela ukuthunyelwa. Xa unikela ngokuzithandela kubathengi bakho, baya kubuyela.
5. Ukuchonga uhlobo olufanelekileyo lomthengi
Yazisa abaxumi bakho ababhekiselele kulo hlobo lwabathengi onokukunceda. Ukubonelela umfanekiso ocacileyo weenkcukacha zabathengi kuya kunceda ukuthengiswa kwakho kokuthumela.
6. Yenza iNkqubo yeMbuyekezo
Ukubonelela ngembuyekezo ekhethekileyo kubathengi bakho ababhekiselele rhoqo. Ukuba umthengi unika i-5 yokuthengisa, unikeze into ekhethekileyo, umz. Izaphulelo.
7. Yithi Siyabonga-Wena
ULais A. Maini, uMongameli weMathemisi yam yokuThengisa, uncoma ukuba amabhizinisi athembele ukuthembela ukwenzela ukwakha ukuhanjiswa. ULisa uthi, "Yenza incwadi ebalulekileyo yokubulela enokuthi ibe ngumntu kwaye ithunyelwe kwireferensi nganye uyenayo.
Yiphatha imithombo yakho yokuthumela kunye nokunyamekela kwaye awuyi kudala kuphela isiseko sokuthembela kodwa ugcine amathemba ashushu efika emnyango wakho. "
Ezi ngcebiso zilula kodwa xa ziqhutywa rhoqo ziyakwazi ukuqhuba ibhizinisi lakho lokuthunyelwa kunye nokwakha ingeniso yokuthengisa. Qala namhlanje kwaye ubukele ukuthumela kwakho ukukhula.
Ehlelwe nguAlyssa Gregory.