Uphando lweemarike xa uthe wanciphisa "ithagethi" ethile kwaye uhlalutya ekuziphatheni kwelo njongo.
Ngamanye amagama, uphando lwayo kwiqela elincinci labathengi.
Uphando lwentengiso luhluke. Ukwahluke kuba lujongene nohlobo olubanzi lwabathengi. Uphando lwentengiso luquka uphando "lwemarike", kodwa luphinde lucacise uphando olutsha lwemveliso kunye nendlela yokuhambisa. Indlela efanelekileyo yokuhlukanisa ezo zibini kukuqonda ukuba uphando lwentengiso luchanekile ngokuphanda inkqubo yokuthengisa yenkampani, kungekhona nje abo bajolise kuyo.
Uphando lwakho lokuthengisa luya kubandakanya amanyathelo alandelayo, kwaye kwinqanaba ngalinye, ndidibene nemibuzo eqhelekileyo ekubuzwa ngayo:
- Ingxaki Inkcazo: Ingxaki yinjongo yophando lwakho. Umzekelo: Kutheni kuthengiswa ukuthengisa kwiphakathi-ntshona, kodwa kuphazamiseka kwezinye iindawo zelizwe?
- Indlela Yokuqokelela Iinkcukacha Nezidingo: Uza kuqokelela njani idatha ekufuneka uyisombulule ingxaki? Ngaba uya kusebenzisa uphando, iifowuni okanye amaqela agxile kwi-intanethi?
- Misela iSampula Indlela: Yiyiphi indlela yokwenza isampula oyisebenzisayo? Isampula simela abo uza kuqokelela ulwazi ukusuka. Ngaba iya kuba yinkampu ekhethiweyo, isampuli equlethe into efanayo okanye isampuli yendalo?
- Uhlalutyo lweedatha: Uza kuhlalutya njani idatha? Ngaba uya kusebenzisa isoftware okanye wenze ngesandla? Ziyimfuneko kangakanani ukuba iziphumo zibe?
- Qinisekisa uhlahlo lwabiwo-mali kunye nexesha : Uzimisele kangakanani ukuchitha uphando kwaye kungekudala kufuneka uphando luzaliswe njani?
- Uqoqo Lwedatha : Qhubekani ekuqokelelwa kwedatha ngokusekelwe kwimpendulo kwiNyathelo 1- 5.
- Uhlalutyo lwe-Data: Yenza uhlalutyo lwedatha eqokelelwe kwiNyathelo langaphambili.
- Iphutha Khangela: Hlola iimpazamo kwiedatha. Akuqhelekanga ukuba iziphene zifumaneke kwingcaciso eqokelelweyo. Iimpazamo zinokusetyenziswa kwindlela yokwenza isampula, ukuqokelela idatha kunye neefayile zokuhlalutya.
- Yakha Ingxelo Yakho: Isinyathelo sokugqibela sophando lokuthengisa kukuqulunqa ingxelo malunga neziphumo zakho. Ingxelo yakho kufuneka iqulethe amatafula, iitshathi kunye nemifanekiso. Kubalulekile ukuba ingxelo yakho ichaze ngokucacileyo iziphumo ozifumene kuphando lwakho. Iziphumo zakho zikhokelela kwisisombululo kwingxaki oye uyikhetha kwiNyathelo 1.
3 IiNzuzo eziPhambili zoPhando lweMarike
Uphando lweemarike ngelixa lukhuni kwaye lunokuba ngumsebenzi omninzi lubonelela ngeenzuzo ezininzi. Kuthatha ukuqwalasela ekuthengiseni kwaye kukunika idatha ongayisebenzisa ukuqhuba isicwangciso sakho sokuthengisa nokufezekisa iinjongo kunye neenjongo zakho. Yindlela echanekileyo yokuba utyalo-mali ungenza ukuba ukuthengisa kwakho kungabi lula kodwa kusebenze ngakumbi.
Inzuzo yophando lweemarike iquka:
- Umqhubi woNxibelelwano: Uqhuba unxibelelwano lwakho nabathengi bamanje kunye nethemba lokujolisa.
- Uchonga uMathuba: Uphando lweemarike luza kukubonisa apho amathuba anokukukunceda khona ukuba ungabonakali kuphela ngamathuba aphakamileyo aphezulu kodwa uya kuncedisa ekuboniseni "amathuba athathekayo" esheshayo.
- Umngcipheko weNgcipheko: Iinkcukacha ezichanekileyo zinokukunceda ekunciphiseni umngcipheko. Ibonisa apho iimeko eziza kuvelisa iziphumo zize zigcine ugxininise kwaye zivale "i-squirrel syndrome" xa kuziwa ekuthengiseni kwakho.
Izixhobo eziNcedo xa kufikelele ekuPhononeni uPhando lweeNkcazo
Ibhulogi yeBlue Green - Iblogi malunga nokukhangela ikusasa lophando lwemarike olushicilelwe yi-American Marketing Association.
Uphando lweMarike -Ibhalansi inikezela icandelo malunga nazo zonke izinto zophando lweemarike, isibonelelo esinamandla kuzo zonke izinto zophando lweemarike.
Ii-Quirks - Ukusebenzisana kwamacandelo okufunda , amanqaku, kunye nezixhobo eziphathelele uphando lwemarike kunye nokuqonda.
I-Survey Geek - Reg Baker inikeza ulwazi olunzulu malunga nophando lwemarike. Uphonononga iindlela ezintsha kodwa ukwazisa ngokumalunga ne "nto ecacileyo" yophando lweemarike. A kufuneka afundele nabani na abandakanyekayo kumphando weemarike okanye nje befuna ukufunda ngaphezulu.