Indlela i-propaganda ingasetyenziswa ngayo ukuqhubela phambili i-ajenda yezopolitiko
Ipropaganda isebenza ngokuthintela iimvakalelo ngokusebenzisa imifanekiso, izibhengezo kunye nokusetyenziswa okukhethiweyo kolwazi, okanye ukulawula nokuchithwa kwamaqiniso.
Oku kuyinyaniso ukuba i-propaganda isetyenziswe nguRhulumente olawula ijelo ngokunyanzelisa okanye ophetheyo kwaye aqhube iintengiso zeendaba, njengokuba kunjalo kwimeko yangaphambili yeSoviet Union.
Ukwahlukana phakathi kwepropaganda kunye namahemuhemu amandulo kukuba i propaganda inenjongo emva kwayo, ngokuqhelekileyo ngephulo elihlelekile, elixhaswe ngemali. Ukukhangisa kwezopolitiko zanamhla, ngokuthe ngqo kwiintengiso ezenza umonakalo ombi malunga nomviwa, unokuwela phantsi kwecandelo le propaganda (nangona kunjalo iintengiso zibhekwa njengento engabonakaliyo encinci yeendaba ezixhaswa yi-state).
Imizekelo Eyaziwayo Yeeprogram
Imizekelo ecacileyo kakhulu yeentambo-ntshukumo zenzeka ngexesha leemfazwe xa oorhulumente bezama ukuqokelela abantu babo ngokuchasa intshaba. NgeMfazwe Yehlabathi, mna kunye neMfazwe Yehlabathi II, iipowusta ezibonisa intshaba njengobungendawo obuqhelekileyo zisetyenziswa.
Le nkqubo yayibonwa njengebalulekileyo kungekhona nje ukuphumelela ngombono woluntu , kodwa ukukhuthaza amajoni ukuba alwe kumaxhoba amaninzi.
Ingaba loo ntshumayelo yayineempembelelo ezide zangexesha elide isasaza ingxoxo. Iimpawu zohlaziyo ezixhatshazwayo zanikwa iintshaba kwiiMfazwe zeHlabathi, kwaye iiposters zibonisa amajoni aseJapan kunye namaJamani afana neengqungquthela okanye izilo.
Ngexesha leMfazwe yeCold, zombini i-Soviet Union kunye ne-United States basebenzisa i-propaganda ngokumelene nomnye, ukuzama ukukholisa abo babini kunye nalabo ngaphesheya koobani othe tye kwaye ngubani ongalunganga.
E-Fidel Castro yaseCuba, ipropaganda yayidla ngokuqhelekileyo njengoko yavuselela amaCubans ukuba amkele ubuKomanisi.
Ukusetyenziswa kweeNtetho ezingekho phantsi koRhulumente
Akusoloko igosa okanye isikhungo esisebenzisa i propaganda, nangona kunjalo.
Iinkampani, ezingenanto kunye neeprojekthi zezopolitiko ziya kusebenzisa amacebo afana neefama-propaganda ezichaphazela amanani e-stock okanye iimarike, ukuqhubela phambili umgaqo-mthetho, okanye ukwenza umviwa ochasene naye akhangeleke.
Inokuba yinto elula nje ngokujikeleza iindumiso malunga nenkampani ephikisanayo okanye ukucacisa abanye abaphosakeleyo ngumgqatswa wezopolitiko. Nangona ulwazi aluyinyaniso, ukuba i-newsletti yeendaba ifumana umoya weendlebe kwaye iqalisa ukubuza imibuzo, kunokuba nzima ukuphazamisa intsimbi, njengoko ilizwi lihamba.
Ukuba inkokheli okanye upolitiki, ngokukodwa umongameli, wenza ingxelo ephosakeleyo okanye engalunganga malunga nenkampani okanye umntu, leyo inokuchaphazela ukutshintsha imbono karhulumente ngendlela ethile.
Ipropaganda kunye neNdaba zeNkohlakalo
Ipropaganda ithathe i-twist entsha ngokunyuka kweendawo ezibizwa ngokuba yi-fake sites. Abapapashi abafuna iimali zentengiso ngeemboniselo zekhasi baya kudala izinto ezilahlekisiweyo okanye eziphathekayo ezingabonakaliyo "iindaba" zeentloko ezithintekayo okanye eziphikisanayo. Xa ezi nqaku ziqala ukujikeleza kwiipalati zezentlalo zentlalo, kunokuba nzima kakhulu ukuyiqinisekisa okanye ukuphikisa.