Kuthatha ixesha elide kangakanani, kwaye Unokuzibiza Kangakanani?
Ukuba uya kuqesha okanye uqeshe abasebenzi ukuba baphathe ubudlelwane boluntu , umbuzo wendalo "Ufanele uhlawule kangakanani?"
Izimpendulo azilula, okanye zikhuni. Kuya kuba neyantlukwano kwiinkampani ze-PR eManhattan okanye eLos Angeles ukuhlawulwa ngeyure ngokubhekiselele kwiqumrhu e-Wyoming okanye e-Alaska.
Ixesha elithathayo ukubhala into ehlukileyo, nangakumbi, kuxhomekeke kwikhono kunye namava omlobi-kwaye kubaluleke kakhulu, bangaphi abantu kufuneka basayine kwimveliso ngaphambi kokuba bakhululwe kwintlango.
Iingqinamba zeLizwi elibi
- Ingxelo - 100 ukuya kuma-300 amagama
- Iphepha le-Fact - amagama angama-200 / iphepha elilodwa kunye neebhola
- Incwadi kumhleli - amagama angama-200 ukuya kuma-250
- Ukukhutshwa kweendaba okanye ibali leendaba - amagama angama-400 ukuya kuma-800
- Inqaku leProfayili okanye kumaphephancwadi - amagama angama-1,000 ukuya kuma-3,000
- Ukufunyanwa (uluvo lwesahluko) - amagama angama-600 ukuya kuma-800
- Ipapasho leNcwadana - amagama angama-800 ukuya kuma-3,000
- Intetho - 100 amagama ngomzuzu; Amagama ama-500 ngomlomo we-5 ngomzuzu; Amazwi angama-3 000 ngomzuzu ongama-30
Akunjalo rhoqo Ngegama LikaThixo
Sithetha malunga nokubala kwegama, kodwa kuthethani malunga noluntu olukhethiweyo olukhethiweyo olungabalwa "kwibala lokubala" ukufumana indleko. Cinga ngolu hlobo lulandelayo:
- Ukungena kwamabhaso kunye nokwamkelwa. Ukunceda inkampani yakho ikwazi ukuqaphela ukuba iyafaneleka ngokuthumela inkampani yakho ukuba ibhaso kunye nokuqashelwa ngokufanelekileyo.
- Lawulo lweendaba zoLuntu. Unyulo olutsha olunikezelwa ngamafensi olwalamano oluntu, baya kulawula i-Facebook yakho, LinkedIn, Twitter okanye enye i-akhawunti yecala yeendaba zentlalo ukuqinisekisa ukuba umshicileli ochanekileyo uphumelela kakhulu.
- Ubudlelwane beMediya Musa ukuluhlula olu khetho, imidiya ezuziweyo yimidiya engcono kumbono wam, kodwa umntu kufuneka athathe ixesha lokufikelela kubathinteli kwishishini lakho.
- Ulawulo lwamabala. Iinkampani ezimbalwa zinokuthi zingabikho ngaphandle kwalokhu ukususela kwi-intanethi. Ukuba ikhona kwi-intanethi, abaninzi bakholelwa ukuba kuyinyani, ngoko kufuneka uqaphele iinkampani zakho zenkampani kunye nodumo ngamaxesha onke.
- Ucinga ubuholi. Ngaba ufuna ukubizwa ngokuba yingcali kwishishini lakho nasensimini? Kuthatha ukubeka iinkokeli zakho njengombono wemiboniso.
Kuthatha ixesha elide, kwaye Ziyayininzi Kangakanani?
Ukukhishwa kweenkcukacha kunye nezinye iimveliso eziza kukwazisa zichanekileyo kwaye kulula ukubhala. Kuthatha ixesha elide - kunye neendleko ezininzi - ukwenza nzima, umsebenzi okholisayo, njengeebhalela kumhleli, ii-op-eds, kunye neentetho.
Kude kangakanani ukuthobela ngokupheleleyo. Iifama zobudlelwane boluntu zihlawulisa ukusuka kwi $ 75 ngeyure ukuya kwi-$ 750 ngeyure okanye ngaphezulu. Abanye bafuna ukugcinwa kweeprojekthi ezinkulu, okanye umsebenzi oqhubekayo.
Ukubhala ukukhutshwa kweendaba kunokuthatha iyure. Ziintlanganiso phambi kwexesha ukuqokelela iinkcukacha, kwaye emva kokubhalwa ukuba zithole igalelo kwaye zenze iprogram entsha, ezinokuthatha ixesha elide.
Ukuququzelela imicimbi yabezindaba, njengenkomfa yenkomfa, inokuthatha iintsuku zokulungiselela kunye nokuhlaziya, kunye nemveliso emikhulu ukuhamba kunye nesiganeko: izibonelelo, iifoto, ii-posters. Imveliso enkulu.
Isifaniso esicinga ukuba sinomsebenzi omkhulu wokucacisa ubudlelwane boluntu kukuba ukutyalomali kwi-PR kufana nokuthenga imoto entsha.
Kukho iinkalo ezahlukeneyo, imizekelo kunye neenguqulelo. Iindleko ziyahlukahluka kuxhomekeke kwinto oyifunayo nento ofuna ngayo. Ingumsebenzi weqela lobudlelwane boluntu ukukunceda ekuphuhliseni i-brand yakho kunye nokudala ulwazi malunga nenkampani yakho. Uya kufumana oko uhlawulayo, njengemoto.
Kodwa akukho nanye kwezi zinto akunakwenzeka ukufunda. Ukuba wenza konke wena - okanye utsha ukujongana nomshicileli-funda amaphepha eembono zamaphephandaba amakhulu anjengeWashington Post kunye neNew York Times , kwaye uvutha i-YouTube ukuba ubukele iinkomfa zenkampani ezihamba phambili kwaye ibhomu. Uza kuziva ukuba yiyiphi into esebenza ngayo, kwaye yintoni engayiyo.
Ehlelwe yiLaura Lake