I-ABC yoBudlelwane boLuntu

Ulwalamano loLuntu kunye nendlela oyenza ngayo?

Imizamo yobudlelwane boLuntu (ngokuqhelekileyo kuthiwa ngamanyathelo okanye amaphulo) yimisebenzi yonxibelelwano eyenza ukuphucula ukubonakala, ukukhenkcela ukubonwa koluntu kunye nokuchaphazela utshintsho. Le mi sebenzi yenza umfanekiso omeleyo karhulumente kumashishini, imibutho engekho inzuzo, kunye nabantu ngabanye abavela kwiinkwenkwezi zerwala ukuya kwiinkokheli zonqulo. Ulwalamano loluntu (okanye i-PR ngokufutshane) lubonwa njengamajelo athatywayo kwaye alufani nokuthengisa okufuneka uyihlawule.

Kukho inyaniso eninzi kwihlaya elidala ukuba ubudlelwane boluntu "lunonophelo kunye nokunondliwa kwabaphephandaba." Kungenxa yokuba ubunzulu beentlalontle zoluntu ukukwazisa (kunye nokukholisa) uluntu usebenzisa imithombo yamaphephandaba njengamaphephandaba, amaphephancwadi, ithelevishini, kunye noonomathotholo okanye imidiya yoluntu ngewebhu. Naluphi na uluntu olusetyenziswayo, iprofensi ye-PR idinga ukuyiqinisekisa ukuba umntu okanye intlangano abameleyo ibali elilungileyo ukuxelela, okanye umkhiqizo omuhle ukwabelana, kunye nabafundi beendaba.

Abanye abantu (njengezikhokeli ezikhethiweyo, abadlali bezemidlalo, abadlali, kunye neenkwenkwezi zamatye) akudingeki ukuba bafikelele kumajelo. Bakudinga ipro PR yokusingatha ukuchotshozwa kwansuku zonke kwezicelo zeendaba. Kodwa akunandaba nokuba usebenza, usasebenza, omkhulu okanye mncinci. wonke umntu usebenzisa izixhobo ezifanayo ukufumana umyalezo wazo.

Ukufumana iMedia Media Versed Media Payment

Njengomntu woluntu, wena (kunye nomxhasi wakho) kufuneka 'uzuze' intlonipho yeendaba ukuze ufumane ukunyanzeliswa kwamaphephandaba.

Ngakolunye uhlangothi, abasebenzi bokuthengisa kunye neentengiso, banomsebenzi wokufumana abantu ukuba bathenge into ethile, ngokuqhelekileyo kunye nemikhankaso yokukhangisa. Iiprogram zokupapasha zikhokelela ekuchazeni imithombo yeendaba, i -New York Times ehlala iqhuba iintengiso kwi-designer designer Ralph Lauren. Ezi ntengiso zibiza imali.

Kodwa inkcazo yeprofayili malunga nentloko yamadoda ekulungele ukugqoka eRalph Lauren ayinanto nto. Ibali le-PR eliqwalasela umlobi weNew York Times .

Ukuba ufuna ukufumana umyalezo wakho, ungenza iprogram yakho yeP PR ngaphandle kokuchitha imali

Izixhobo zoLuntu

Nazi ezinye zezixhobo zokunxibelelana-ninyaniso zokunxibelelana ukugcina kwibhokisi yakho ye-PR:

• Ukuze uxelele abantu, bakha amaqhekeza eenkcukacha , ukushicilelwa kweefayili , kunye neendowuni. Ungabamba iintlanganiso zeenkomfa kunye neendibano zeehholo zasezidolophini.
• Ukukholisa nokuphefumlela abantu, bhala iintetho, iileta eziya kumhleli, izithuba zeblogi, kunye neendwendwe zeendwendwe kumaphephandaba asekuhlaleni nakwazwelonke. Ungabonakala kwakhona kubonakala kwimiboniso yengxoxo yomsakazo kunye neyesizwe.
• Ukuqhuba umkhankaso we-multimedia usebenzisa iifoto eziqokelelweyo, ividyo kliphu, iitshathi kunye neeblogi. Ungasebenzisa iipalati zeendaba zoluntu ezifana ne-Facebook, Twitter, kunye ne-Instagram ukuze ufumane umyalezo wakho kwifom efutshane.

Ziziphi ii-Publicists kunye neNdaba zoLwazi eziNye

Indima yobudlelwane bobudlelwane boluntu kukwazisa abantu malunga nemveliso, umsebenzi, umcimbi, isiganeko, okanye umntu. Ulwalamano loluntu ngokwenene luyafana kakhulu kunye nolwazi lwezentengiso ngaphezu kwendlela yokubhala. Umsebenzi woluntu ukuba aqalise ibali kunye nemisebenzi yabathengi ukuba badlulise ibali, kuluntu.

Eyona nto, intatheli "yi-conduit" apho uwonke woluntu uthetha kuluntu.

Nabani na onokuba nguLuntu

Ukuba awuzange wenze le nto yezinto ngaphambili, kunokubonakala ukwethusa ukudibana nomhleli wephephandaba okanye ukunika intetho phambi kweCandelo lezoRhwebo. Kodwa ngokuzithemba okuncane, nabani na onokufunda ukukwenza oku, kwaye ezininzi iinkqubo ze-PR zizifundisayo. Konke kuthatha ixesha, umgudu, kunye nomnqweno wokuxelela ibali.

Ulwalamano olulungileyo loluntu luya kutshintsha ibali elitsha lebhizinisi okanye liguqule iqela elincinci labamama abachaphazelekayo ukuba baqukumbele ukuqhubela utywala.