Ukukhulisa iZiko leNgcaciso yeWebhsayithi yakho ngeNgcaciso yeeNkcazo ze-Intanethi
Bhala Ukukhishwa kweeNkcazo ngokuqhelekileyo
Thatha iphepha kwi-intanethi yobudlelwane bentlalo yoluntu, kwaye ubhale ukushicilelwa kweendaba rhoqo.
KwiMithetho emitsha yokuThengisa kunye ne-PR , uDavid Meerman Scott ubonisa ukuba inhlangano ihlakulela isicwangciso sokukhutshwa kweendaba, kwaye ithumela ukukhutshwa kwiphephandaba kwithuba ngalinye. Nalu uluhlu lwamathuba enkonzo engenzi nzuzo.
Thumela ukukhululwa komxholo xa wena:
- inokuthatha intsha kwingxaki endala
- ukuphuhlisa inkqubo entsha
- ukukhonza abantu abahlukeneyo okanye umsebenzi
- unolwazi olunolwazi olunomdla ukwabelana (ukungenzi inzuzo kufuneka ucinge malunga naluphi na uphando abawenzayo okanye ukuhlola kwabo benzayo)
- ukuba i-CEO yakho okanye abanye abasebenzi abavelele okanye amalungu ebhodi athetha kwinkomfa
- uzuze ibhaso
- ukuvelisa imveliso okanye ukushicilelwa okunceda
- fumana umnikelo omkhulu okanye unikele
- kufinyelela injongo ekuxhaseni imali
- thumela amavolontiya ekuncedeni ngeengxaki
- unobungcali ngesihloko kwiindaba
Unokuba ucinge ngamathuba amaninzi. Ukuba akunjalo, khangela amacandelo okunyusa kwi-intanethi yezinye iintlanga ezingenakunzuzo kwilizwe ukuze ubone ukuba yiyiphi i-press release eyabhalayo.
Sasaza ukuhanjiswa kweendaba ngokubanzi
Sebenzisa inkqubo yokunikezela nge-intanethi ukuthumela ukukhutshwa kweefowuni yakho kubaphulaphuli abanzi.
Le mfuneko ayikho indleko eninzi kwaye, nangona isasazwa kwindawo ephantsi, ukukhutshwa kogcino kwiwebhsayithi yomthengisi kuya kukhulisa ukufakwa kwakho kwiinjinjini ezinkulu zophando.
Ukukhishwa kwenkcazelo yakho kungathunyelwa kwizaziso iGoogle ezithumela kuyo nabani na ababonisa amagama angundoqo. Ngokomzekelo, ndifumana izaziso zeendaba zeGoogle ngamagama, "engenzi nzuzo" kunye "nobubele."
IiNkonzo eziPhambili zokuLawulwa kweeNkonzo zoLuntu ziquka:
- YeFowuni yeFom
- Marketwire
- Newswire
Thumela i-Press Release kwi-Your Room Press Room
Bhala kwaye uthumele ukushicilelwa kweefayili rhoqo. Banikezela isizathu seenjini zokukhangela ukukhawulela indawo yakho kunye neenkcukacha zokukhishwa kwamaphephandaba.
Iinjini zophando zithanda ukuhlaziya rhoqo. Ngendlela efanayo, ibhulogi ehlaziywa rhoqo kwiwebhusayithi yakho ikhuthaza ukuchonga. Qinisekisa ukuba uthumele ukushicilelwa kweenkcukacha kwixesha elilandelelanayo. Xa unako ngokwaneleyo, unokwenza iqela lokushicilelwa kwenkcazelo yegama elingundoqo okanye isihloko.
Ukulungiswa kweeNkcazo zakho zoKhutshwa ngokuSebenzisa amagama angundoqo kunye neenkcukacha zegama elingundoqo
Ukukhangela ukukhangela kwindawo ekhethekileyo kakhulu, kodwa nakwizinto zokufuna ukucinga phakathi kwethu zingafunda indlela yokwenza ubuchule obungundoqo.
Uphando lwamagama angundoqo ukuze ubone ukuba ngubani oza kusebenza ngokusemgangathweni ukukhululwa kwakho kwiphephandaba. Unokwenza oku ngeenkonzo ezifana ne-WordTracker kunye ne-Google Adwords. Unokwenza uphando uphendule amagama angundoqo kwiGoogle kunye neziphakamiso "ezihambelana" ezibonakalayo ezantsi kwiphepha ngalinye lophando.
Uza kufuna ukukhetha amagama egama elingundoqo kwiinkcukacha zakho zokushicilela ezingenako ukufumana ininzi yezithuthi. Kwiphepha elingundoqo legama elibalulekileyo, kunzima ukuphakamisa kakhulu (ngokukhethekileyo kwinqanaba lokuqala lemihla yeziphumo).
Khetha igama legama elingundoqo elingathandwa kakhulu, kodwa mhlawumbi lichaneke ngakumbi, kwaye ukukhutshwa kweefowuni yakho kunokwakheka kakhulu.
Ngokomzekelo, ibinzana elithi "ukuxhaphazwa kwabantwana" (ngokutsho kwe-Google Adwords) ifumene iingu-2,740,000 ukukhangela kwinyanga enye. Kodwa "inqununu yokukhuselwa kakubi komntwana" ifunyenwe ukufunwa kwama-49,500. Ukuba unencwadana yamahhala kwindlela yokuthintela ukusetyenziswa kakubi kwabantwana, ungayenza ngcono ukusebenzisa ibinzana elilandelayo. Bambalwa abantu bafuna loo nto, kodwa xa bekwenza unokwakheka phezulu kwiphepha.
Ungakwazi nokwandisa amagama amaninzi afana nokuthintela ukuxhaphazwa kwabantwana, kunye "nemiqondiso yokuxhaphazwa kwabantwana." Cinga ngeendlela ezahlukeneyo umntu okhangele le ngcaciso eya kuwukhangela. Nguwaphi amagama okanye amabinzana ayengayifaka ebhokisini lokukhangela?
Cinga ukubeka ibinzana lakho elingundoqo kumanye, kodwa akusiyo yonke le mimandla ephambili ekukhutshweni kwikhompyutha yakho.
Musa ukuwudlula, kodwa. I-keystuffing keywords iya kusebenza kunye nawe, Yisebenzise kuphela xa kuyimvelo ukwenza njalo. Futhi sebenzisa izinto ezahlukileyo kunexesha elifanayo ngokuphindaphindiweyo.
- I-Tag Meta (cela umntu oqhelana nemiba ye-tech apho oku kungabonakaliyo kwinkqubo yolawulo lwenkqutyana yakho). Khangela ibha yephezulu yesiphequluli sakho kwiphepha lewebhu ukuze ubone apho i-Tag Meta ibonisa khona kwaye ihlala ifomathiwe.
- Inkcazo yeMeta
- Isihloko sokukhululwa kweendaba
- Umxholo wesicatshulwa
- Umhlathi wokuqala wokukhululwa kweendaba
- Kwimimandla oyisebenzisayo ukuphula isicatshulwa sokukhutshwa kweendaba.
- Ekupheleni kokukhululwa kweendaba
Ngoku akusiyo ixesha lokuyeka ukushicilelwa kumaphephandaba okanye ukucinga ukuba kufuneka uthumela kuphela kubalindi abambalwa. Iimpawu ezimbalwa kwiqhinga lakho lokukhutshwa kwe-press zingabangela ukunyuka okumangalisa kwendlela ewebhusayithi yakho. Uza kufumana intatheli, kunye neqela labanye abantu abangasasaza ilizwi malunga nongenzi nzuzo.
Izibonelelo ezicetywayo:
Imithetho emitsha yokuThengisa kunye ne-PR , uDavid Meerman Scott.
Unxibelelwano lobuChule beNtsi-ntle: Isikhokelo seNyathelo ngeNyathelo lokuSebenza kunye neMidiya , ukuPhathwa kweYibini, uKathy Bonk, uEmily Tynes, uHenry Griggs, uPhil Sparks.
I-Engine Engine Marketing, Inc. , uMike Moran kunye noBill Hunt.