Uphi Utshintsho Mveliso
Kubaphathi abaninzi abangenzi nzuzo, ukuthengiswa kulingana nokuxhaswa kwemali.
Kodwa umbutho wakho ukhona ngaphezu kokungenisa izipho. Ngeendlela zokuthengisa ezentlalo ezinceda ukutshintsha utshintsho lokuziphatha, unako ukuzalisekisa umsebenzi wakho.
Nangona ukuthengiswa kweentlalo kunye nentengiso kusetyenziswa izixhobo ezifanayo, abanalo iinjongo ezifanayo. Ukuthengiswa kweentlalo kuthengisa ukuguquka kweendlela xa kuthengiswa kwezorhwebo kuthengisa izinto.
Abantu abaninzi badibanisa ukuthengiswa kwentlalo kunye nokuthengiswa kweentlalo, ukuxhatshazwa koontanga, okanye umxholo oveliswa ngabathengi.
Kodwa ukuthengiswa kweentlalo kuye kwadlula iminyaka. Isetyenziselwe ukujongana nemiba efana nocwangciso lweentsapho, i-HIV / AIDS, kunye nokuhlolwa komhlaza wesifuba.
Xa abathengisi bezentlalo benza isicwangciso sokuthengisa, basebenzisa umxube omnye wokuthengisa njengabathengisi bezorhwebo.
Kodwa, balungisa umxube wokuthengisa intengiso kwimveliso yabo kunye neendawo ezizodwa.
Ngoko umxube wokuthengiswa kwentlalo ubonakala ngathi? Yaye yintoni eyahlukileyo kwi- Four Ps ukuba abathengisi beentengiso basebenzise?
1. I mveliso
Iimveliso zokuthengisa zentlalo aziqhelekanga izinto eziphathekayo nangona ezinye zikhona, njengeikhondom.
Abathengisi beNtlalo bathengisa ukuziphatha okuthile. Kwaye ngelixa le ndlela yokuziphatha ingasindisa ubomi, abantu abanokungafuni ukwenza. Ukutya i-fiber ngaphezulu, ukugcina amanzi, ukuzisebenzisa, okanye ukufumana i-colonoscopy kungabonakali kukunandipha.
Ngoko unceda njani abantu ukuba bafune ukwenza ezi zinto? Kufuneka usebenzise izixhobo ezifanayo njengabathengisi bezorhwebo. Ukukhuthaza iintlawulo zeemveliso ezisekelwe kwii- core values of audiences.
Batshengise indlela ukusebenzisa loo mveliso kubancedisa ukuba babe ngumntu abafuna ukuba.
2. Ixabiso
Abantu abanakuzihlawula ukuhlawula ukuguqula indlela yokuziphatha njengokuba bengathandi iindleko zentlalo nezengqondo.
Ezi ziquka:
- umonakalo wokuziphatha,
- ixesha,
- neentloni,
- ukungabi nento eyolisayo,
- ukoyika ukufumana ingxaki yonyango,
- okanye ukungavumelekanga kwezentlalo.
Ungayinceda njani ukunciphisa "intengo" kunokwenzeka kwaye yenza kube lula ukuziphatha?
3. Beka
Uya kuyenza njani loo mveliso? Njani kwaye abantu bangayenza phi na isenzo? Bafumana phi imveliso?
Ingcamango yokukhutshwa kwekhamera ifanele apha.
I-lens yekhamera ivula kwaye ivale kwi-snap ukuvumela ekukhanyeni xa uthatha umfanekiso. Kukho nefestile elincinci ithuba lokuthetha umyalezo wakho kubaphulaphuli. Kwaye ngexesha kunye nendawo xa bekwazi ukukwenza kuyo.
Abathathi-nxaxheba bakho abanakho ukuphuma kwindlela yabo yokukhangela imiyalezo yakho. Yiya kubo uze ubancede bafunde ngemveliso kwaye benze ukuziphatha.
4. Ukukhuthazwa
Indlela okhuthaza ngayo ukuthengiswa kweentlalo azifani kakhulu nabathengisi bezorhwebo.
Enye impazamo eyintloko ingabakho kwiintlobo zabantu abajoliswe kuzo. Uninzi lwabantu ozama ukufikelela kubo abasebenzisi abathengi banokucinga ukuba balandela.
Basenokuba yimali engaphantsi, abangenazo iziNgesi, abakunzima ukufumana, kwaye abanomdla kwiinguqulelo.
Kuphela abathengisi bezentlalo abanokubaluleka banokunyusa iimveliso zabo kule miba enzima ukufikelela kuyo.
Ngenxa yokuba iinkqubo zentengiso zentlalo zinzima, kufuneka songeze i-Ps engaphezulu kwi-mix mix of social
5. zoluntu
Ukucwangcisa nokulawula umkhankaso wokuthengisa uluntu kufuneka siqwalasele bonke abantu ababandakanyekayo. Simele silungiselele abaphulaphuli abajoliswe kuzo, amaqela abachaphazelayo, abalawuli bomgaqo-nkqubo kunye neendaba.
Kukho abantu abangaphakathi kwintlangano yenu kufuneka niyiqinisekise okanye niyixelele.
Ngokomzekelo, amalungu e-oard kunye nabasebenzi bolawulo kufuneka bavume izicwangciso. Nangona ummkeleli ufuna ukukwazi ukuba wenzeni xa umntu ebiza ngeempendulo kwiphulo lakho.
6. Intsebenziswano
Imiba eninzi yentengiso yentlalo ibaluleke kangangokuba enye inhlangano ayikwazi ukuyibamba. Yilapho ufuna amaqabane ukuba ususe iqela elithile.
Abalingani, njengamanye angenzi-nzuzo, i-arhente karhulumente, kunye namashishini, kufuneka abe neyodwa okanye ngaphezulu kwezi zinto:
- iinjongo ezifana neyakho,
- ukufikelela kubaphulaphuli abajoliswe kuzo,
- Ukuthembela ngabaphulaphuli abajoliswe kuyo,
- unomdla ekuxhaseni inkqubo yakho,
- okanye izibonelelo ezizalisa izikhelo kumandla akho entlangano.
7. Umgaqo
Urhulumente okanye iinkqubo zomgaqo-nkqubo zinokukhuthaza utshintsho loluntu kwinqanaba elikhulu.
Xa imigaqo-nkqubo ixhasa indlela ethile yokuziphatha, abantu banako ukwenza utshintsho kwaye bahlale nalo.
Ngokomzekelo, iipolisi zeendawo zokusebenzela ezingenakucala zenza kube lula ngababhemayo ukuba bayeke ngokususa iingoma zentlalo ukubhema.
8. Iingcingo zeebhonki
Uninzi lwemibutho engenzi nzuzo ayikwazi ukubeka eceleni ipesenteji yengeniso yabo kwimisebenzi yokuthengisa.
Abathengisi bezeNtlalo abangenzi nzuzo baxhaswa ngemikhankaso yabo kumaqabane amashishini , iziseko , iminikelo kunye nearhente karhulumente .
Sebenzisa umxube wokuthengisa uluntu ukuba uhambe ngaphaya kwe-fundraising. Sebenzisa ukuthengisa ukwenza impembelelo ebomini yabantu abakho umbutho wakho ukhona ukukhonza.