Yenza Umncintiswano iMicimbi Yezemfundo Yentlalo
Ukhuphiswano lwezemidlalo luye lwaba yimigangatho yokuxhaswa kwezimali ezingenzi-nzuzo kunye nemigudu yoxanduva lwezentlalo kwiminyaka emininzi edluleyo. Bavela kwi-granddaddy yabo bonke, i -CASE Foundation's America's Giving Challenge kwi-Pepsi yokuvuselela ngoku ngokutsha kunye ne-Tom esebenzayo yama-50 aseMeine aseMelika.
Uthando lwabafundi luye lwafumana isabelo sabo sokuphikisana nolwazi olubuhlungu kodwa lwabeka umxholo wolu hlobo oluthiwa "Ukunika Iintsuku," njenge-#GivingTuesday.
Ezi zimbini iintlobo zenkxaso-mboleko enokuthi zikhoyo ngoku, zinikezela ngeenzuzo ezininzi iinketho zokuthatha inxaxheba.
Amashishini amaninzi afumana ukuxabisa kwimibutho yothando kunye nokubandakanya kwiiphothifoliyo zabo iinkqubo zokunika iinkampani .
Ukwahlukana phakathi kwempikiswano yenkxaso yenkxaso kunye nenkxaso yosuku olusekelwe kuluntu kukuba abantu bavote kwiimfuno zabo ezizithandayo kumncintiswano, okubangela isibonelelo esivela kuloo nkampani kwiimali ezincedayo ngamavoti amaninzi.
Ngethuba lokunika imini, izibonelelo zomntu ngamnye zicela uncedo ngqo. Inhlangano exhasayo, ngokuqhelekileyo isiseko somphakathi, ilawula umkhankaso, ngamanye amaxesha iphinde inike i-portal ephakathi apho izipho zihamba khona.
Ukhuphiswano lweemfuno alukho i-slam dunks kodwa, ukuba i-nonprofits ilungiselele ngokufanelekileyo kwaye iyaqonda iingcambu kunye nokuhlawulwa kwemali, ziyakwazi ukukhonza njengemithombo eyamkelekileyo yemali eyongezelelweyo ukuze kwenziwe umgudu owenziweyo.
I-Charity imincinci inxhomekeke kakhulu kwiinzuzo ezingenzi nzuzo zokusebenzisa imidiya yoluntu ukuze idibanise imikhosi yayo kwaye ifumane amavoti. Ngoko ke ndibuze iingcali ezintathu ezingenzi nzuzo ngethuba lokuthengisa , iindaba zoluntu, kunye nezobubele zincintisana nokubonelela ngeengcebiso ezingcono kunoma yiyiphi inzuzo engacingiyo ekucingeni ukungena kwimpikiswano yothando.
U-Sam Davidson ube yijaji kaTom weMaine 50 States ngokulungileyo. U-Davidson, isithethi esithandwayo, usomashishini osentlalontle, kunye nomlobi we-Simplify Your Life, enikezela ezi ngcebiso, ekhothole kumava akhe:
"Ngokubhekiselele ekusebenziseni imidiya yoluntu kwimincintiswano, iingenzi-nzuzo kufuneka ziqhelane." Nangona zikwazi ukufikelela kwi-fan ekhoyo okanye abaxhasi, abafuni ukufaka isandla ekukhathala. Unokunikela ngokugqwesa okukhulu kwimibutho, kodwa awufuni ukubethelela abaxhasi bakho abathandekayo ngemigaqo yokuvota ngokuphindaphindiweyo.
"Iingeniso-nzuzo eziqondayo oku kubhekisela kumncintiswano ngendlela efanelekileyo, ngokuzikhethela, kwaye ngexesha elifanelekileyo. Ukulungelelanisa impi phambi komhla wokugqibela okanye ekuqalisweni kokuqala kunomtsalane obongezelelweyo wokwenza ixesha. Umvoti / umxhasi uqonde ukuba kutheni ufanelekile kwaye unokumlinga ukuba athathe inyathelo lokuvota rhoqo.Ukuqinisekisa ukuba uyababonga ngabavoti bakho njengoko ucela ukuba bavote kubalulekile. Bavumele abantu baxabise ixesha kunye namandla abo ukubonisa inkxaso yabo - nokuba uyaphumelela okanye awukho. "
UJoe Waters , umbhali ophumeleleyo webangela yokubhengeza iblogi, Ukunikezela ngokuzimela kunye nombhali we-Fundraising With Businesses wandinika le ngcebiso malunga nendlela yokuphumelela ngayo imincintiswano ye-intanethi:
- Sebenza ngaphakathi. Qala kunye nabaxhasi bakho abancinci kunye nabaninzi abathembekileyo kwaye usebenze indlela eya kubathintana nabo kunye ekugqibeleni kubantu ongabaziyo. Umsebenzi ukusuka kumfudumala ukuya kubanda. Akunjalo kuphela abalandeli bakho banokuvota, kodwa banokufumana amavoti kwisangqa sabo sangaphakathi.
- IiNtanethi zentlalo ziphambili. Emva kwe-imeyile, ukufikelela kubantu ngokusebenzisa i-Facebook, i- Twitter kunye ne-Foursquare ingaba yinto ebaluleke kakhulu ongayenza. Ukuba ucela ukuba unxibelelwano olunjani lwentlalo, unokufuna ukuhlala kulo mgca kuze kube yinto enamandla.
- Cela enye into. Izinto ezininzi ezingenzi nzuzo zenza kube nzima ukubanceda. Ndafunda itekisi enika inkqubo ngelinye ilanga elinamanyathelo angama-16! Into kuphela abavoti kufuneka bayenze ukuvota. Akufuneki ukuba bathumele nayiphi na into kuwe, banamathisele i-URL, okanye bakunike igama lomama wabo. Yenza ngokukhawuleza kwaye kulula kwaye iivoti ziya kubamba.
- Ungalibali "ukuzonwabisa" ekuxhaseni imali. Iingqungquthela zifana neziganeko; abantu kufuneka babe nexesha elifanelekileyo. Yongeza imivuzo, izikhuthazo kunye nemiklomelo kwimigudu yakho. Bonisa abantu abaxabayo ngenkxaso yabo kwaye benze ukuba bafune ukukunceda.
I-Beth Kanter , eyona nto iphambili yeendaba zentlalo ezingenzi-nzuzo, umbhali weBhe's Blog kunye nombhali-mbhali we -Networked Nonprofit , uye waba ngumqeqeshi wezinto ezininzi zokuncintisana. IBhete inikezele ezi ngcebiso:
- Yenza uhlalutyo lwe-ROI kuqala. Buza uphendule ukuba kulungile phambi kokuba ungene.
- Yenza inethwekhi yakho kwindawo ngaphambi kokuba uyifune. Yakha iqela labasebenzi kunye namavolontiya, kodwa nabo abantu odibanise nabo kwiintanethi zentlalo abangaba ngabavakalisi bakho. Musa ukulibala malunga nokusebenza kunye nama-free agents.
- Sebenzisa ukuthetha ngamabali. Iimpawu eziphambili zibonisa abantu bokwenene baxelela amabali abo malunga nokuba kutheni banokukhathalela isizathu sakho kunye nokuba yintoni enokuyenza ngemali ukuba intlangano yakho iphumelele.
- Yibonge ngezindlela zokudala. Siyabonga ababoneleli esidlangalaleni, kodwa banokubulela abantu abacela abanye-bababenzela imodeli yabanye.
Ukhuphiswano lwe-Charity alukho ukubheja okuqinisekileyo. Yilungele ukungaphumeleli nantoni na. Kodwa, nangona ungekho, unokufunda malunga nemidiya yoluntu, malunga noluntu lwakho, kwaye ugqibe ukulungelelaniswa ngakumbi kumncintiswano olandelayo okanye unike imini, kunye nezinye iikhankaso zokuxhaswa.