UkuCwangciswa, ukuPhunyezwa, ukuVavanywa
Bayaqonda indlela abavakalisa ngayo umdla wabantu abanomdla kunye nababukeli nangona iincinci zabo zifutshane.
Abalobi beendaba baye basebenzisa ubuchule bokubhala ibali ngamashumi eminyaka. Jonga nje kwiphepha eliphambili lephephandaba okanye iphephancwadi eliphambili - lizalisekile eligcweleyo, amabali abo, ayenzelwe ukudweba abafundi nokuba babambe.
Kutheni Iindaba?
Ukubaliswa ngendaba indlela abantu baxubana ngayo, indlela esenza ngayo ingqiqo yolwazi olunzima, nendlela esihambisa ngayo amava ethu kwabanye.
Ukubhala ngeengxelo ezingenzi nzuzo kungabangela abantu ukuba bahlawule kwaye bathathe inyathelo. Amabali anokwakheka emoyeni, abhenkcelayo angakha abaphulaphuli be-inthanethi ngokungenzi nzuzo.
Ngoko unokwenza njani umkhankaso we-intanethi ngokuphumelelayo? Nantsi isikhokelo se-9.
1. Chaza impumelelo
Iphulo lokubhala ibali linamacandelo amathathu: ukucwangciswa, ukuphunyezwa kunye nokuvavanya. Kwinqanaba lokucwangcisa, kufuneka uchaze umgomo wephulo lokubhala ibali ngokucacileyo.
Yilungiselele ikota ngalinye ngenjongo echaziweyo kwaye ufezekise injongo ethile. Unokudinga ukuqhuba iimkhankaso ezininzi zokubhala ibali ngenyanga ukufezekisa injongo yakho, okanye mhlawumbi enye kwikota, kuxhomekeke kwizibonelelo zakho.
Ukukwazi ukuba umkhankaso wakho wokubhala ibali uphumelele, kufuneka uchaze izizathu ozibekayo kuqala. Imibuzo yokuphendula iquka:
- Yintoni eya kubonakala ngathi siphumelele ngekamva lethu lokubhala ibali?
- Kutheni sizinikezela izibonelelo zethu ezisele ziqokelele ukuqokelela, ukucwangcisa kunye nokwabelana ngeli bali?
- Ngaba iya kudibanisa kunye nemigudu yethu yangoku okanye izayo?
- Ngaba sifuna ukufumana igama malunga nenkqubo entsha okanye inkonzo ukudweba abathengi abaninzi?
- Ngaba sizimisele ukukwazisa nokutshintsha ukuziphatha kwabantu?
Xa usichaza isenzo ofuna ukuba abantu bathathe, unokubona ukuba ngubani othe wathatha ukuthatha eso senzo, kunye neengongoma ezithandabuzwayo zokwenza ukuba benze njalo.
2. Khetha abaphulaphuli bakho
Abaphulaphuli bakho akubona bonke abantu emhlabeni. USeth Godin wabhala encwadini yakhe emangalisayo esithi "Bonke abathengi abaxoki" ukuba ube ngumthengisi omkhulu kufuneka ube ngumthengisi weendaba. Nangona kunjalo, ukuba ngumthengisi webali, kufuneka ukwamkele ukuba ibali lakho aliyi kubhena bonke abantu.
Ngoko, yiyiphi inxalenye yoluntu ofuna ukuyifumana nebali lakho? Ngubani oza kuthatha isenzo osifunayo-isenzo esiya kukusondeza kwiinjongo zakho, njengoko kuchazwe kwisinyathelo esinye?
Khawucinge ukuba ilungu lalaba bantu abajoliswe kulo kulona lukhubekiso kwibali lakho elingenzi nzuzo kwi-ibhokisi yabo ye-imeyile okanye i-Facebook News Feed. Ingaba ziza kubamba iso kwaye zikhohlise ukuba zibukele okanye zicofe ukuze zifunde ngaphezulu?
Awukwazi ukukhetha uhlobo lwebali ukuya kwazi ukuba ngubani na oxelela yona nokuthi ufuna ukubenza bazive njani.
UMZEKELO: I- PETA iya kwi-jugular kunye nomxholo wayo, umxholo wecala lokulimala kunye nokuphathwa kakubi kwezilwanyana kwiblogi yayo. Inhlangano iyaqonda abaphulaphuli bayo kwaye iya kuthini ukuphendula, kwaye inikezela ngamabali abukwayo.
3. Khetha uhlobo lwebali
Emva kokuba ubeke ngokucacileyo iinjongo zephulo lokubhala ibali kunye nabaphulaphuli abajoliswe kulo, unokuqala ukucinga ngengcamango efanelekileyo kakhulu yokubhala.
Kukho iintlobo ezintlanu ezibalulekileyo zamabali angenzi nzuzo angakuqokelela kunye nokuphuhliswa kwamabali, amabali obubungqina bezentlalo, amabali omsunguli, amabali okhuseleko / amanyathelo okuphucula, kunye namabali anomthelela.
Uhlobo oludumileyo lokubhala ibali lilibali elichaphazelayo. Olu hlobo lombali luyinyama namathambo obani kunye nantoni na. Eli bali aligxininise kwimibutho yakho , kodwa kunoko impembelelo onayo kwihlabathi elikujikelezile.
Yintoni eya kwenzeka xa uvale iingcango zakho ngomso? Phendula lo mbuzo ngebali elichaphazelayo.
UMZEKELO: I-Surgeon General yase-US yathinteka ibali lomntu oncediswa yiNkxaso yezeMpilo yaseBoston kwiNkqubo engenamakhaya eyabelana ngayo ibali elihambayo kwiphepha lakhe le-Facebook .
4. Ukuqokelela iNdaba
Endaweni yokubhala ibali "uqokelele". Ingcinga yakho kuphela imida ukhetho lokuqokelela ibali.
Unokukhetha ukuxelela ibali ngevidiyo (ubuchwepheshe okanye i-amateur), igalari yezithombe, iposi yeposi, i-Instagram caption, kunye nokunye.
Ukuba uceba ukwabelana ngebali kumashishini ezentlalo zoluntu, ividyo yiyona ndlela inokubambisana kunye nenxaxheba ebanzi ngokubanzi. Ukuba unenjongo yokubhala i-post yobunzulu obunzulu ngezithombe, ukucwangcisa ngakumbi kunokubandakanyeka kunokuthatha nje ifowuni yakho kunye nerekhodi yokucindezela.
Cwangcisa ukuqokelela ibali ngeendlela ezahlukeneyo zokuzikhethela xa ukhetha iziteshi apho ukwabelana ngako, eli lilandelayo inyathelo.
5. Khetha Iziteshi Zakho ze-Intanethi
Siyavuyisela - ngoku unento ephoqeleyo, ekhuphayo, enomdla ukwabelana nehlabathi. Apho ufuna ukukwabelana ngemicimbi, kuba iqonga ngalinye le-intanethi linamakhono alo, imithetho kunye nezenzo ezilungileyo. Kukho iintsuku apho unokuthi unqande kwaye unamathisele unxibelelwano kwiindawo ezilishumi zokuzonwabisa zentlalo.
Ibali kufuneka libunjwe kwaye lifomathiweyo kwikhawusari ngalinye okhethayo ukusasaza. Iindaba ezilungileyo kukuba ibali elikhulu linokuphindwa kwaye liphinde liphinde lifikelele ekufikeleleni kubancedisi abaninzi.
Umzekelo, ubhala ubungqina obufutshane obuvela kumthengi kwi-smartphone yakho. Le fayili yevidiyo ingalayishwa kwi-YouTube, Facebook, Twitter kunye ne-Instagram. Ungayifaka kwiblogi yakho. Ikhonkco kuyo ingabandakanywa, kunye neskrini esicatshulwayo, kwi-imeyili yakho yeendaba.
Khetha iziteshi zedijithali ngokusekelwe apho usuvele usebenza khona, abasebenzi bakho bakwazi ukulawula, kunye nabaphulaphuli bakho. Buza le mibuzo emithathu xa ukhetha iqela elitsha le-intanethi:
- Ingaba ngabahlali bakho abajoliswe kuyo?
- Ngaba unokwenza into ehlukileyo kule shane? Ungakwazi ukongeza ixabiso elilodwa?
- Ngaba unabasebenzi bokufunda ulwimi kunye nesetyenziso sesiteshi esitsha, ukudala umxholo ngokuqhubekayo, ukuphendula nokuthatha inxaxheba, nokulinganisa nokuphucula?
6. Yakha iifoto zakho
Ngamanye amabali owaxelelayo nokuwabelana nawo kufuneka adonwe kunye, ngendlela yesithombe, umzobo okanye ividiyo. (Okanye zonke ezintathu, ukuba unomdla!)
Yenza i-inventory esheshayo yeyiphi na nayo yonke into ebonakalayo enombutho wakho. Yintoni onokuyibuyisela kwaye uyihlele, kwaye kusenokwenzeka ukuba ufuna ukudala?
Kukho izixhobo ezininzi ezikhululekile kunye neendleko eziphantsi ezifumanekayo kwiingenzi-nzuzo ekudaleni iziboniso ezibonakalayo kunye nevidiyo (akukho sizathu sokutsala iinwele zakho ukuzama ukuqonda i-PhotoShop!).
Ezinye zezona zixhobo ezibonakalayo ezibonakalayo zokuthengisa ziyi-Canva, i-Animoto, ne-Exposure. I-Canva ivumela nokuba kungabikho ama-techies ukuyila iifayile ezifomathiweyo zentlalo yesimo, iifoto zeblogi, i-infographics, kunye nokunye.
I-Animoto ijolise ukunceda abantu kunye neebrari zenza iividiyo ezinemifanekiso emfutshane kakhulu - akukho mfuneko yokuhlela ividiyo efunekayo.
Ukubonakaliswa kwiplani ye-intanethi ephathekayo ephathekayo apho amaxabiso angabutha kwaye abelane ngamabali amaninzi kumxholo omnye okanye ngesihloko. Ubuhle bayo obuhle kunye ne-easy-use-usetyenziso lwenza ithuluzi elinamandla kakhulu elingenzi nzuzo.
7. Yabelana kwaye uphakamise ibali lakho
Ukufumana eli bali ibali liyingxenye yelifa. Ngenxa yokuba uyidalile ayithethi ukuba ubani uya kuwebhusayithi yakho, okanye kwi-Facebook Page, okanye kwiSiteshi se-YouTube, ukuyifunda okanye ukuyijonga.
Ukwabelana ngesigaba sokuphunyezwa kwephulo-apho ulungele ibali lakho ukuba lihambe, kwaye kufuneka ufumane kwizithuba ezininzi kangangoko kunokwenzeka ukubandakanyeka nokufikelela.
Sebenzisa ukucwangcisa izixhobo ezifana neBuff and Hootsuite ukuqinisekisa ukuba uphakamisa ibali lakho xa ulala kwaye usebenza.
Elinye ingcali, uJohn Haydon, licebisa ukucwangcisa ukuthengiswa okungenzi nzuzo okanye ukukhankanywa kwamabali usebenzisa ulawulo lwe-1-10. Kulo lonke ibali oyithethayo kwiwebhusayithi yakho kunye nebhulogi, shicilela izithuba ezilishumi zeendaba zoluntu kunye neetweets.
Ukuhlaziywa kufuneka kube yimiboniso okanye iingcaphuno ezivela kwibali kunye nekhonkco kwakhona kumthombo. Ikhonkco liqinisekisa ukuba umgudu omkhulu otyalo-mali ekuqokeleleni, ukucwangcisa, nokuxelela ibali ngalinye lihamba ngaphezu kweposi enye okanye ibhokisi le-imeyile.
Cinga ukubeka imali emva komkhankaso wokubhala ibali ngokuzama nge-Facebook Ads . Unokukhuthaza ukuthunyelwa kwiphepha le-Facebook uze ufumane amanye abalandeli bakho kunye nabahlobo babo ukuba bakubone, okanye unokwenza isikhangiso sokumamela ukufikelela kwabaninzi bakho abajoliswe kuzo. Qinisekisa ukulandelela iziphumo, ukuguqula, nokuphucula xa uhamba.
Enye yezinto ezizithandayo zokusebenzisa izixhobo zokuthengisa kwi-Intanethi kunye neentengiso ze-Facebook, ngokukodwa, kukuba abantu bakho abajoliswe kukujolisa ukuba umkhankaso wakho wokubhala ibali uhlala nawo. Baya kuthi kuwe nge-clicks, ukuthandwa, izabelo, induduzo, kunye nezimvo ukuze wenze utshintsho njengoko uhambayo.
ISIKHONELO: Iintsuku ezili-1000 ezingenzi nzuzo zisebenzisa ii-Facebook Izikhangiso ukukhuthaza imifanekiso kunye neembali zokubamba amehlo, ukudweba abantu kwiwebhusayithi apho bangafunda khona ngaphezulu, okanye babhalisele ukubandakanyeka kwaye benze umnikelo.
8. Hlaziya kwaye Ugubungele Impumelelo Yakho
Ukuphonononga kuphucula amaphulo akho okubhala ibali. Ekupheleni kwephulo, cingisisa ngenkqubo uze ucinge ngezinto onokuzenza ngayo ngokuhlukileyo. Yintoni eyasebenza kunye nokungasebenzi? Ufunde ntoni?
Ngaba uphumelele impumelelo? Buyela kwinqanaba elinye apho uzimisele khona iinjongo zakho. Gcina uxanduva kwaye uphinde uzibambe ngasemva ukuba le phulo lihambe kakuhle.
9. Cwangcisa umkhankaso wakho olandelayo
Isiqulatho somxholo wokuthengiswa kwe-intanethi kunye neendaba zoononophelo lwentlalo uhlala ulambile amabali amatsha Ukwakha kwimpumelelo yephulo lakho lokubhala ibali uze usebenzise umonakalo owenzelwe ukucwangcisa nokuqhuba iphulo elitsha.
Ekugqibeleni, ukungenzi nzuzo kufuneka bayeke ukucinga ukuba konke okufunekayo ukufikelela kubancedisi kuyisitatimende esihle semishini kunye nesibalulekileyo esibalulekileyo.
Izindlela zokuthengisa zendabuko azange zanele ukunqumla kwi-clutter ye-intanethi kwaye ikhuthaza abantu ukuba benze isenzo. Ukubaliswa kweendaba kubeka umntu, into ebalulekileyo ekuthengiseni kwaye idala indlela enamandla yokwandisa uxhulumaniso kunye nabaphulaphuli bakho, kunye nokuzisa abalandeli abatsha kwi-fold.
UJulia Campbell uncetyisa ukungenzi inzuzo ezinkulu kunye nezincinci malunga namajelo asekuhlaleni, ukuthetha ngamabali kunye nokuxhaswa ngemali.
Nguye umbhali wencwadi entsha, UkuBalelwa kweNdaba kwiBali yobuDala: Isikhokelo seNtlonto.