Iindlela ezinganakukwazi ukufumana impendulo
Ndandiqinisekile ngobuhle bemisebenzi yeemarike ngasekuqaleni kwam msebenzi. Ndasebenza kwintlangano yaseTyhudo eMidwest xa ukuthengiswa kwekhukhi yethu yonyaka iphazamiseka kwaye ichithelwa yimpembelelo yephakheji.
Emva kokuba sifike ngeetekisi eziliqela, ilahleko yezemali yayininzi kuba ukuthengiswa kwekhukhi kumele ngaphezu kwesahlulo sesabelomali sethu sonyaka.
Sasicinga ukuba uloyiko lukawonke-wonke lwezinto ezinokubangela ukuphazamisa luya kubonakalisa ukuthengiswa kwethu okuzayo. Nangona kunjalo, uphando lwefowuni luye lwabonisa ukuba uluntu lufuna ukuthenga ii-cookies zethu kwaye lubonakala lukhuni. Kodwa abazali kunye neenkokheli zentombazana ye-Scout babenenkxalabo kwaye benqabile ukuvumela amantombazana ukuba athathe inxaxheba.
Esikhundleni sokuchitha ixesha kunye nemali ukukhawulela ukuzithemba koluntu, siqinisekisile kwaye sifundisa amavolontiya, abazali kunye namantombazana. Yasebenza, kwaye saqhubeka nokuthengiswa kwecookie ephumelelayo.
Ibhodi kunye ne-ED babesihlakaniphile kweli phepha. Baye bakholelwa idatha malunga nemizwa yabo yesisu. Akunjalo ngaso sonke isikhathi. Olunye uphando lwee-CEO lubonise ukuba kuphela ipesenti ezilishumi eziya kulandela idatha xa ziphikisana neemvakalelo zabo zesisu! Oko kubizwa ngokuba yi-confirmation bias, kwaye ingaba yingozi.
Ngethamsanqa, i-nonprofit yakho ingakwazi ukulwa, ngokukodwa kuba kukho iindlela ezininzi zokwenza uphando lweemarike, ezinye zifikeleleke.
8 Iindlela ezingenakunceda ukuPhando lweMarike
- Ukuqwalaselwa
Ukunyamekela abaxumi bakho kunye nabathengi banokukhanyisa. Qeqesha abasebenzi bakho bokuthengisa ukuba bagcine kwaye bathathe amanqaku malunga noko abantu bathetha kwiintlanganiso, imisebenzi kunye nemicimbi ekhethekileyo. Buza abasebenzi okanye amavolontiya asebenza kunye noluntu ukuba akuxelele oko abantu bathethayo. Ziziphi iingxaki ezibonakala zivela? Yintoni ekholisayo kunye neyayicasula abasebenzisi bakho?
- I-Mystery Shopping
Ngokuqhelekileyo isetyenziswe kwisetyenziselwano zorhwebo, ukuthenga iimfihlakalo kunokuba luncedo kwinto engenzi nzuzo nayo. Yindlela ekhethekileyo efanelekileyo kwimibutho yobugcisa apho abathengi beemfihlakalo banokuthenga amatitikithi okanye abathengisi betikithi, beza kwimiboniso, kwaye bagwebe izinga lenkonzo yabathengi.
Abathengi banokwenza okufanayo kunye nemibutho yakho enokubambisana ukuze babone oko benzayo ngokwahlukileyo kwaye mhlawumbi kungcono. Fundisa abantu bakho abasemsebenzini ojongene nabathengi malunga nokungafihli ukuthenga ngaphambi kwexesha kwaye uqinisekise ukuba abayiboni njengendlela 'yokubamba' nokuyijezisa.
Yenza inkqubo yokulinganisela ukuba i-shopper eyimfihlakalo isebenzise ukulinganisa ukubonakala kwayo kunye nokuqinisekisa ukuba wonke umntu uvavanya ngokufanayo.
- Uphando loPhando
Sonke sithathile. Uphando luvame ukubonakaliswa kwinqanaba okanye ngokukhawuleza emva kokuthengwa kwabathengi. Imizekelo eqhelekileyo xa ibhokisi ibonisa kwikhompyutheni yethu yesikhomputha sisicela ukuba siphendule inzululwazi emva kokuba senze into ethile kwi-intanethi. Okanye, xa sifumana ifowuni esuka kwinkampani esandenza nje ishishini ngokukhangela izinga lethu lokwaneliseka.
Iingenzi-nzuzo zingasebenzisa uphando ngeendlela ezininzi, ukuthumela i-imeyli kubaxhasi okanye kwiivolontiya ukuya kwi-questionnaires kwisayithi kwinqaku elincinci lemibuzo kwiwebhsayithi okanye emva kokuba umntu e nikela.
Uphando olufana nalezi zivumela ukuba senze ingxelo ngokukhawuleza ngelixa unamava entlangeni yengqondo yomthengi kwaye kusenza sithathe isenzo sokulungisa ngokukhawuleza xa kuyimfuneko. - Uphando lweqela loPhando
Amaqela okugxila angacwangciswanga kwaye aqhutywe ngabasebenzi bakho okanye asemthethweni, kwaye athe xaxa xa kwenziwa yinkampani enekhono lokwenza. Amaqela okugxila kufuneka abe nomodareyitha onoxono , kwaye kufuneka kube namaqela athile ajoliswe kwicandelo ngalinye labathengi ophanda ngalo.
Amaqela agxininisa amema iqela elincinci labantu ukuba badibana neeyure ezimbalwa ukuze baphendule imibuzo baze baxoxe ngeempendulo zabo kwintlangano yakho okanye into eyenziwa yintlangano yakho. La maqela angabanjelwa kwigumbi elenziwe ngokukodwa ukwenzela ukuba liyakubonwa, liyakubhalwa ukuhlalutya kamva, okanye iyakubanjelwa kwindawo yedijithali.
- Iingcebiso zeKlayenti zabaThengi
Iiphaneli ezicebisayo zisebenza kakuhle kwimibutho enomdabu "abathengi". Imibutho yobuGcisa yimizekelo emihle apho ithekiti zithengiswa khona. Abantu abavela kumaqela ahlukeneyo kumakhasimende bamenywa ukuba bakhonze kwiipaneli ngexesha.
Impendulo ivela kwiintlanganiso, iintetho ze-intanethi kunye ne-imeyile imibuzo. Iiphaneli eziPhakamisayo zabaThengi zinenzuzo yokuqokelela ulwazi olufunekayo ukwenza isigqibo esibalulekileyo. Mhlawumbi umbutho ucinga ukuphakamisa uhlobo oluthile lomsebenzi wechungechunge kwaye unokufikelela ngokukhawuleza ukufumanisa ukuba uluphi uluhlu olucinga ngalo mbono. - Ngomntu oPhezulu oluPhakathi
Abaphandi abaqeqeshiwe ngokukhethekileyo bacela umnxeba , babuze imibuzo yokulandelelana kwaye bafumane ulwazi oluthe nkcukacha. Olu hlobo lophando lunokubiza, kodwa iziphumo zinokuba luncedo kakhulu. Ingakwazi ukugcina imali ngokukhokela umbutho wakho kude nokuchitha izixhobo kwizingcingo ezingenakulungile.
- Imibuzo yoPhando
Mhlawumbi ukusetyenziswa kwamagcisa ophando lwemakethe, uphando lunokuthunyelwa kwinani elikhulu labantu. Imibuzo ingadluliselwa ngeposi, nge-imeyile, okanye ikhutshwe kwezinye iincwadi ezifana neprogram okanye iphephandaba. Namhlanje, kukho iinkonzo ezininzi zophando lwe-inthanethi, kwaye ezinye zikhululekile ukuzisebenzisa.
Uphononongo luncedo ekufundeni ngolwazi lwabantu, iinkolelo, iimveliso kunye nezinto ezikhethiweyo zeendaba, amanqanaba aneliseko kunye nokufumana ulwazi lwabantu. - Iingcamango zokuthengisa
Amashishini amashishini akwenza oko lonke ixesha. Bavavanya izixhobo zorhwebo ngokuthe ngqo ngokuthumela iinguqulelo ezahlukeneyo baze balandele iimpendulo. Uvavanyo olubizwa ngokuba yi-A / B, unokukwenza ngokukhawuleza ukwenza okufanayo ngokulungiselela kuphela iinguqulelo ezahlukeneyo ezifana neencwadana zokuphromotha, ukuxhaswa kwezimali kunye neencwadana zeendaba kwaye uzithumelele kwiinqununu ezahlukeneyo zabaphulaphuli bakho. Emva koko ulandele iimpendulo ukuze ubone ukuba yiyiphi enye inguqulo eyasebenza kakuhle.
Uphando olulinganisiweyo okanye oluPhando?
Naluphi na amacandelo osebenzisa ukuphanda, kuya kufuneka ugqibe isigqibo sokusebenzisa ixesha elifanelekileyo . Ngokufutshane, nantsi indlela ezi zimbini ezihlukeneyo kwaye apho zingasiluncedo khona.
Iindlela zokulinganisela iindlela okanye ubale idatha. Bazama ukuphendula umbuzo: "Bangakanani?" usebenzisa uhlalutyo lwamanani njengemida, ithetha, ii-percentile, njl. Sebenzisa iindlela zokwenza izinto ezibandakanya:
- Ukuqonda ubuninzi okanye ubukhulu.
- Ukuqulunqa imbangela-kunye nefuthe.
- Ukuthelekisa izinto ezahlukeneyo.
- Ukusekwa kweenkalo zobungakanani.
Izindlela ezifanelekileyo zisetyenziselwa ukudibanisa ngqo okanye ngokungathanga ngqo nabantu. Zingabandakanya i-interviews, ukubonwa okanye ukuhlaziywa kwamaphepha afanelekileyo. Izindlela ezifanelekileyo zinokuthi zilungele kwaye zilungele ukufunda iinkqubo kunye neentsingiselo, kodwa azilinganisi. Sebenzisa iindlela zokuziphatha ezibandakanya:
- Ukuqonda iimvakalelo okanye izimvo zabantu.
- Ukufumana ulwazi malunga nobudlelwane okanye iipateni.
- Ukuqokelela iingcamango ezininzi kwiinkalo ezithile okanye ingxaki.
- Ukuchonga ngokuthe ngqo, kunoko, ingcaciso.
Unganqikazi ukwenza uphando lwemarike. Iprojekthi yakho engenzi nzuzo yinkampani ngeendlela ezininzi, ngoko kufuneka uqonde abaphulaphuli bakho. Uphando lubonakala lufana neendleko, kodwa lugcina imali ngokukhawuleza ngokukhusela iimpazamo ekucwangceni nasekusebenzeni iinkqubo zakho.
Izibonelelo:
I-Arts Marketing Information , uJoanne Scheff Bernstein, ngo-2007, uJohn Wiley.
I-Intanethi yokuThengisa iiNkampani ezingenzi nzuzo , uAlan R. Andreasen, uPhillip Kotler, ngo-2008, i-Seventh International Edition, i-Pearson Prentice Hall.