Izindlela ezifanelekileyo zokubonisa izinto kwivenkile yakho yezilwanyana ukukhuthaza ukuthengisa
Uninzi lwabantu lucinga ukuthengiswa kwempahla (ukukhuthaza ukuthengiswa kweemveliso ngokusebenzisa intetho yeqhinga) ligcinwe kuphela kwiingubo kunye nezinye iimpahla-kungekhona kwi-pharmacy space space. Kodwa ukuba unayo yonke impahla efanelekileyo kwi-pharmacy yakho, kodwa akukho mntu uthengayo, ngoko kusenokwenzeka ukuba isicwangciso sakho sokuthengisa esilahlekanga kwaye asiyilo mveliso ngokwawo.
Indlela yokukhuthaza ukuThengiswa kweeFarmacy nge Merchandising
Ukuba nesicwangciso esiqinileyo sokuthengisa i-pharmacy yinto ebalulekileyo kunye ebalulekileyo yokukhuthaza ukuthengisa.
Ukuthengisa akugcini nje ukuthembela kuwe ukuba ngaba abantu bafuna ntoni, kunoko kukho izinto ezimbalwa ezahlukileyo-ukuqala nabaxhasi abanokufumana oko bakufunayo, kunye nemveliso elungileyo kwindawo elungileyo yokulinga umthengi ukuba athenge .
Ngezantsi, iingcali ezimbini zikwabelana ngeengcebiso zabo malunga nendlela onokuphucula ngayo ngakumbi isicwangciso sakho se-pharmacy merchandising:
Ixesha lexesha. Qinisekisa ukuba iimveliso zakho zilungile ngexesha-kungakhathaliseki ukuba lixesha elibandayo okanye ixesha lokungabi nantoni-kuba uya kufuna ukunyusa kwiimfuno zabaxhasi. Kufuneka ube nemveliso ngaphambi kwexesha lexesha kwaye liba khona apho abathengi bayayidinga, ngo-Neil Stern, iqabane eliphezulu kunye noMcMillan Doolittle, iqumrhu lokubonisana ngokuthengisa e Chicago. "Kwiindawo ezininzi ongayifaka ezi mveliso, ngcono."
Imiboniso emikhulu. Sebenzisa iimbonakalo ezinkulu zezinto zonyaka, kwaye ungesabi ukuhambisa izinto, utsho uGeorge Whalin, umongameli kunye ne-CEO ye-Retail Management Consultants, iSan Marcos, i-Calif.
"Ngezinto zonyaka, yenza kube lunomdla ngakumbi kwaye ube namandla ngexesha ngalinye okanye ieholide kwaye abathengi baya kufuna ukungena kwivenkile kaninzi."
Ngaphambili kweSitolo . Ukusebenzisa ngokusemthethweni isiphelo sangaphambili sesitorethi sakho kwaye uyitshintshe ngaphandle kwexesha. "Yindawo enzima kakhulu kwisitolo esoloko ihoywa," kutsho uStern.
"Yindawo enhle yokubeka izinto ngeengcambu ezilungileyo, kunye nemveliso emitsha kunye nezinye izinto ezizenzekelayo-zibeke ezinye izinto ezimangalisayo apho. Kodwa utshintshe iimveliso rhoqo (ubuncinane ngenyanga) ukuze le candelo lingafumaneki okanye lithande.
Iindawo Zomdla. Yenza ummandla kwezinye izinto kwaye ungesabi ukubonakalisa ngaphezu kweyodwa kuba abathengi bangaphuthelwa izinto xa bahlala kwindawo enye.
Sitshintshe phezulu. Yenza imikhiqizo emitsha rhoqo kwaye uvelise ezo mveliso kubaxumi ngokuzibonisa. Bhengeza ukuba ufumana le mveliso kuyo yonke into. Yenza indawo ezinikezeleyo eguqula lonke ixesha kodwa rhoqo ibeka izinto ezintsha apho ukuze abathengi bazi apho bajonga khona abafikayo.
Yazi Umthengi Wakho. Qinisekisa ukuba kuthengi ukuthengwa kweendawo zokuthengwa kwamakhasimende ngokubhekiselele kuthengwa kwempahla , uze utyalomise kwimiboniso yangaphambili, ucebise i-Stern. Kungenzeka ukuba izinto ezibalulekileyo kubantu, njengevithamini. Kwaye xa unesibonakaliso, qiniseka ukuba kulula ukuyifumana kwaye uyabiza lula.
Umlingani. Ukuba uthengisa ukutya kunye notywala, qabane kunye neemveliso ezinkulu kwaye qi ni sekisa ukusebenzisa izixhobo zabo zokuthengisa.
Oko akufanele ukwenze:
- Ungagxininisi yonke ingqwalasela ekupheleni kweevenkile (phambi kwesitolo okanye uphawu olucacileyo lube luleke ngakumbi kubathengi bakho). "Abathengi abakwenyukayo naphantsi kweendlela zonke, ngoko ke ukuba usebenzisa nje iipops zokuphela, uya kulahlekelwa ngabathengi abaninzi," kusho uWhalin.
- Gwema abathengisi be-standalone kwi-aisle, ephazamisa ukuqhubeka kokufumana izinto ebonwa ngumthengi.
- Musa ukubeka izinto ezininzi eziphezulu, ngakumbi ukuba unendawo ehlala nabantu abadala. "Injongo yesitoreji kukubonakalisa imveliso yakho ukuze abathengi babone izinto ezintsha baze bafike kuzo," uWhalin ukhankanya .
- Gwema i-clutter-nje ubeke iimpawu ezifunwa ngumthengi kwaye uya kuyisebenzisa.