Nangona ukuthengiswa kwempahla kungachazwa ngokusebenzisa amagama amaninzi kunye nezicwangciso, imiqathango emihlanu engezantsi isiseko sokuqonda ubugcisa bokuthengiswa kwaye kufuneka ilandelwe ngabo bonke abathengisi.
Kodwa ngaphambi kokungena kwimimiselo, cinga ngalokhu nge-Millennial kunye ne- Generation Z shopper (uninzi olutsha):
- Zikhetha ukuthengiswa kwempahla ezibavumela ukuba bathinte kwaye bazive.
- Bakhetha ukuthenga ezitolo kwi-intanethi - kodwa kuphela ukuba ukuthengiswa kwezinto kulungile.
- Baxabisa i-merchandising enkulu kunazo zonke izizukulwana zabo.
Ngolu hlobo, ukuthengiswa kweevenkile yakho kubaluleke kakhulu! Enyanisweni ukuthengiswa kwezinto kuye kwaba kubalulekile, kodwa oku kubeka phambili kuba baqhubi benza ukuba ezi zihlanu zilandele incwadi yakho entsha yesifundo.
1. Umrhwebi kufuneka unikezwe ngendlela abathengi abafuna ukuyithenga ngayo.
Ukuthengiswa kweentengiso ezinkulu kunokuba umthengi ufuna ukuthenga, ngelixa bafuna ukuyithenga, ngexabiso abafuna ukulihlawulela ngalo, kwaye bafuna ukuyithenga ngandlela-thile. Indlela abathengi abafuna ukuthenga ngayo iimveliso zitshintshile ngokuphawulekayo, ukusuka kumgcini-mgca kwikota yedolophu ukuya kuthengiswa kokukodwa kwi-Amazon.
Kwaye abayithengi izinto ezikhethekileyo kwi-Amazon, bathenga izinto ezisisiseko zemihla ngemihla, njengeengxowa zokulahla kunye neKeurig K-izindebe.
Ngaba abathengi bafuna ukuthenga iimveliso zakho? Mbonise ngaphandle, kuba ngaba bathengi iimveliso zakho kuxhomekeke ekubeni bangathengisa njani iimveliso zakho. Oko sikuyaziyo kukuba akukho mlingani ukuba imveliso yakho yintoni, kufuneka ifumaneke.
Abathengi ngaphambili bafuna ukuchukumisa nokuziva. Umthengi wanamhlanje ufuna ukusebenzisana. Iintsuku zobuninzi beetekisi zibaliwe. Qinisekisa ukuba iipoksini zakho zokugqibela ziquka indlela yokuba umthengi "abe nakho " loo mveliso.
2. Intengiso yexabiso kufuneka yenziwe ngokuzama.
Ukuthengiswa kweevenkile ngokufanelekileyo kuthintana kakhulu ngexabiso, kodwa akuyibeki iifomula. Umgaqo osisiseko kukuba ixabiso eliphakamileyo, elincinci izinga lokuthengiswa. Nangona kunjalo, lo mgaqo ungenakwenyaniso kwivenkile yakho, kwaye kufuneka uzame ukufumanisa ukuba ingaba.
Ukuba uthengela into ye $ 5.00, kufuneka uyithengise kwi $ 5.99 ukuguqula inzuzo. Kodwa ukuba imali yokuqala (IMU) i-$ 9.99, ngaba oko kuya kuthintela imilinganiselo yentengiso? Ngeke ukwazi ngaphandle kokuba uzame. Imilinganiselo ayifanele ibe nzima, kufuneka nje uzimisele ukuvavanya amanzi ukuze ubone ukuba ngabaphi abathengi bazimisele ukuhlawula.
3. Abathengisi kufuneka banikeze iintlobo ezintathu zokuthengisa.
Cinga ngeentengiso zakho njengoko bekuya kuba khona kwikota yebell. Ngakwesokunene sekhalo ubomi obuxabisekileyo, obutyebi obudumileyo obenza u-10% weemveliso zakho zevenkile. Yonke ivenkile idinga le mveliso (nokuba ngaba abathengi abayithengi njalo) kuba abathengi "wow".
Ngasecaleni lesobunxele belo mva uphila ubomi bokuthengisa, okwenza i-10% yemveliso yesitolo sakho. Zonke izitolo zokuthengisa zifuna ezi mveliso (nangona zingenakwenza inzuzo eninzi) kuba abathengi nabo "wow". Phakathi kwekhalo liphila ubomi bokuthengiswa kwesonka-ne-bhotela-iimveliso ezivelisa inzuzo.
Ngoku, nangona uninzi lwenzuzo yakho livela kumashishini aphakathi, abathengi bathetha kakhulu malunga nemveliso ekhohlo kunye nekhohlo. Yingakho abathengisi abasusa iimveliso eziphakamileyo nezisezantsi bawenza iphutha elikhulu-basusa iimveliso ezivelisa i-advertising-mouth-mouth-bhishino labo.
Ngefashoni, iimpahla eziphakamileyo kunye neephantsi zibhekiswa njengezinto zokurhoxisa. Abathengisi abayithengisi, kodwa lo mthengi wenza konke kubonakale kukuhle.
Musa ukulahla imveliso nje ngokuba abayikujikela itoni yentlawulo- bavavanye ukuba loo mveliso yenza ntoni ukugcina ulwazi lwakho olufanelekileyo kumthengi wakho. Khumbula, nangona le mveliso ayithengisi ngezinga elifanayo njengabanye, ubukho babo buyingxenye yokwenza uphawu lwenu njengenkokeli kwithuba.
4. Intengiso yomthengisi kufuneka ihlale iinyanga ezintathu.
Ngoba? Ngenxa yokuba iinyanga zinyanga ezintathu. Oku kungatshintsha ukuba unesitolo esikhulu njengoSam ofuna kuphela iiveki ezimbini zokuthengisa iimpahla ngexesha naziphi na ixesha. Kodwa ukuba ungumthengisi okhethekileyo, kufuneka uhambe neenyanga ezintathu ezifanelekileyo. Ngokuphathelele ubuninzi obuthengayo kufuneka uguqule inzuzo, kufuneka uqonde indlela evulekileyo yokucwangcisa.
5. Umrhweba kufuneka ulungele indlela yokuphila yesizwe sakho.
Nangona ukuthengiswa kwempahla kunento yonke enokuyenza kunye nemveliso oyithengisayo, inokwenza okungakumbi kunye nomthengi othenga umkhiqizo. Akunjalo nje ngabantu ababalulekayo, yi-psychographics-into endibiza ngayo ukuthengiswa kwempilo. Cinga ngoTommy Bahama. Abayithengi ngokuthe ngqo kumntu othile okanye ubudala, bathengisa ngokuphila: iintlobo zeengcamango, iingcamango kunye namava okuphila afunwa "isizwe" sabo. I-Outfitters yase-Urban kunye ne-Anthropologie nazo ziyimimangaliso ebalulekileyo yolu hlobo lokuthengisa. I-Anthropologie iyaqonda ngokucacileyo ingcamango yokuba ukuba uyayazi isizwe sakho, ungabathengisa izinto ezininzi ezahlukahlukeneyo kwisitolo esifanayo-izinto ezingafanelekanga kunye.