Yenza Uninzi Lwexesha Elizithengisayo kwiSitolo sakho
Ukuphawula
Yenza iimpawu zakho zokumakisha zilungele umhla wama-26 kaDisemba kwaye ungalindelanga ngoJanuwari kubo. Ngokukhawuleza ujika le ntengiso, ngokukhawuleza unako ukuhlaziya ivenkile. Abathengisi abaninzi baye balinda de kube nguJanuwari "imvume" yokuthengisa ukucoca i-inventory. Nangona oku kuyindlela elungileyo, kuthetha ukuba awuyikuyalela impahla entsha ukuya ngoFebruwari. Oko kuthetha ukuba isitoreli sakho asikho "esitsha" kwada ngoMatshi.
Abasebenzi
Usebenzise abantu abaninzi kunanini ngaphambili. Isithuthi siya kutshintsha ekuthengiseni ukugcina kuthengiswa. Abasebenzi kwisitoreji sakho ukukunceda ukuguqula abo babuyele kwiintengiso . Abathengisi abaninzi banomsebenzi kuphela wokujongana nokubuyiswa. Injongo yakho kufuneka ukuba uhlale ulawula ukutshintshana kunye neentengiso ezintsha. Qeqesha wonke umntu ukuba athengise ukuthengisa xa eqhuba ukubuyiswa. Kwakhona, ukuba wenza ezininzi zokuthengiswa kwekhadi lesipho ngaphambi kweKrisimesi, ngoko i-traffic yakho eninzi iya kuba yintengiso entsha. Yilungele ukuthengisa.
Amava oMthengi
Cinga ukuba usuku emva kweKrisimesi lubonisa ukuqaliswa ngokusemthethweni kwexesha lekhadi lesipho.
Abantu basesitokweni sakho ukuze basebenzise amakhadi abo esipho abo bafumana ngeKrismesi. Cinga ngeendlela ezithile onokuyongeza into encinane kwiivenkile zabathengi. Emva kwakho konke, kusenokuba ngowokuqala kwisitorethi sakho, ngoko kufuneka ubenze.
Ukupapashwa
Ukunciphisa imali yakho yokuchitha isikhangiso. Abantu bayazi ukuba izinto zakho zithengiswa-ungowokuthengisa!
Izinto zonke zithengiswa. Endaweni yokunikela imali yakho kwiphephandaba, zinike lona. Okanye kungcono, sebenzisa ezinye zazo ukukhuthaza inkonzo yabasebenzi bakho ngomthengi kule mihla. Okanye sebenzisa ezinye zazo ukuthenga izibonelelo kumthengi wakho.
Bounce Backs
Yiba nesisa ngokukhupha iikhuphoni zokubuyisela kunye nabathengi. Ukukhupha isikhwama sabo ngeenkuthazo zokubuyela. Abathengi baphuma kwi-"frenzy mode mode" ngoJanuwari, ngoko kuzama ukubenza bathenge kwisitorethi sakho ngezinye izikhuthazo ezinkulu.
Gcina i-Atmosphere
I Krismesi iphelile. Zama ukwenza ivenkile ibonise loo nto. Shintsha umculo. Gweba i-garland kunye nemigqabi kunye noDisemba wokunyusa ukupapashwa kwaye unike ivenkile ukubukeka okutsha. Amathuba abantu abaninzi abaza kuyo babekho ngaphambi kweKrisimesi. Khawucinge ukuba baza kuba batyatsho njani ukuba bafumane ivenkile ekhangeleke ngenye indlela kunokuba bebeve evekini ezintathu? Ngaphandle kwala mntu othengisayo wenza oku, ngoko uthetha kumthengi wakho uhlukile, uyingqayizivele kwaye uyodwa.
Ixabiso elipheleleyo lokuthengiswa kwempahla
Ekuqaleni sichaze ukufumana amanqaku akho axabisekileyo, kodwa le lixesha elihle lokufumana iimpahla ezithengiweyo ezithengiweyo. Khumbula, abaninzi balaba bathengi basebenzisa imali yomnye umntu (ikhadi lesipho) ukwenzela ukuba banokukhangeleka into entsha ngaphandle kokushiya.
Kwaye izinto ezintsha zinegama elipheleleyo.
Merchandising Visual
Kuyafana nokuthengisa kwakho okubonakalayo . Susa i "Krismesi" kwaye ubone i-pop entsha kwivenkile. Musa ukunyanzeliswa ukuba utshintshe yonke i-endcap kunye nayo yonke itafile yokuboniswa, kodwa ngokwaneleyo ukuba kulungiswe ivenkile iyadingeka.
CRM
Ngexesha leeholide, abasebenzi bethu bafumana ivila xa bethatha ulwazi lwamakhasimende kwi-CRM. Sebenzisa ixesha lokugxiba ukubaluleka kwamakheli e-imeyile kunye nolunye ulwazi loqhagamshelwano kumthengi. Phinda uvuselele ingqiqo malunga nokunyaniseka kwenkqubo yakho. Kwakhona, kunye namakhadi amaninzi kakhulu athengiswa ngaphambi kweKrisimesi, iqela lethu liyakwazi ukuphuma kumkhwa wezinto ezibalulekileyo.
Uthando lomqeshwa
Cinga ukuba abaqeshwa bakho bahambe nje kwiiveki ezine ezibuhlungu kakhulu. Kwaye ngoku ucela ukuba bakunike ngakumbi.
Ukuba uye wenza iimbono zokugcina abasebenzi bakho baphile ngexesha leeholide , ke ngeveki uyenzela izinto ukuba ubonise ukuba uyabakhathalela. I-Starbucks igijima kuwe, i-masseuse kwisigumbi sokuphumula, iintsuku ezikuwe zimbalwa iindlela zokubonisa ukubonga kwakho konke abakwenzele le nkcitho yokuthengisa.
Umgca ongundoqo kukuba ngaphandle kweentengiso ezinkulu, abathengi abalindelanga kakhulu kumthengisi ngeli veki. Abathengisi abaninzi "bangaphandle kwegesi" kwaye banxweme kuphela kunyaka omtsha. Ukuba ushaya amanani akho, ngokuqinisekileyo uyazama ukuba uhlale kwaye ungagcini. Kodwa akukho xesha elingcono lonyaka lokuzonwabisa abantu abathengi ngaphezu kweveki emva kweKrismesi. Sonke siyazi ukuba umbono wokugqibela ngowona nto ibalulekileyo-yenza ingcamango yokugcina yevenkile yakho kulo nyaka ibe yintoni ehamba nawe elandelayo.